10 Best DIY SEO Software & Tools For Businesses (2023 Edition)

Best DIY SEO Software - AnswerIQ

Hey! Are you searching for the best DIY SEO software for your business or personal needs?

If so, then you have landed at the right blog.

We’re going to discuss the top 9 DIY SEO tools in this article.

These DIY SEO tools are ideal for both beginners and professionals.

With these easy-to-use and affordable SEO tools, you don’t need to hire any SEO expert or agency when you can do everything yourself.

So, without delay, let’s dive into our list of the best DIY SEO software.

Top DIY SEO Software: In A Nutshell (2023)

If you need a quick summary of all the below-mentioned DIY SEO Software, then check out this table.

Sr.No.Best Diy Seo SoftwareKey Takeaway
1.SemrushBest  All In One Diy Seo Software 
2.Long Tail ProBest Long Tail Keyword Planner Tool
3.AhrefsTop DIY SEO Software Suite 
4.NightwatchBest  Rank Tracking Tool
5.Surfer SEOBest On-Page Optimization Tool 
6.Google Pagespeed InsightsFree Website Speed Checker
7.Google Search ConsoleFree DIY Seo Checker Tool 
8.Screaming FrogSEO DIY SEO Auditing Software
9.MangoolsSuite of powerful SEO tools
10.SE RankingBest on-page SEO checker

Here is the list of top 9 DIY SEO Software that will ease your SEO efforts and help you rank higher on different search engines like Google and Bing.

1. Semrush

Semrush is a popular choice among SEO professionals. Experts like how this DIY SEO tool makes it easy to analyze your rankings and uncover new ranking opportunities.

Further, Semrush is a fantastic tool for finding keywords. It will allow you to determine which keywords will drive the best results for your SEO efforts and which ones your rivals are ranking for. Not just this, but it can also reveal your competitors’ SEO strategies. For instance, it can reveal their backlinks and the number of visitors they get from paid advertisements or search engines. Additionally, you can quickly track your rankings and get suggestions on enhancing your website’s performance with its On-Page SEO Checker tool.

Semrush Overview

So, if you are searching for a competitor analysis tool, you should definitely try Semrush. 

It is a complete SEO suite that provides the best assistance for PPC, SEO, marketing campaigns, backlinks, keyword research, SEO, SERP, and much more. There is a 30-day free trial also available on Semrush.

Key Features of Semrush

  • Organic Research
  • Traffic Analytics
  • Advertising Research
  • Local SEO
  • Rank Tracking
  • Keyword Research
  • Competitor Analysis
  • Backlink Analysis
  • Market Analysis

Pricing of Semrush

Semrush pricing starts from $119.95 per month.

Semrush Pricing

2. Long Tail Pro

Long Tail Pro is an old player in the keyword research game. It is a keyword research tool that can help you discover low-competition keywords for your content, evaluate keyword competition, analyze backlinks, and even track your ranking. The tool is designed specifically for search engine optimization (SEO).

LongTailPro Overview

You should try this DIY SEO software out if you’re an SEO marketer hunting for a tool to help you come up with profitable and excellent keywords.

Moreover, it is more than simply a keyword research tool because it is jam-packed with many powerful features.

Key Features of Long Tail Pro

  • SERP Analysis
  • Backlink Analysis
  • Rank Tracker
  • Keyword Research
  • Site Audit
  • Competitor Analysis

Pricing of Long Tail Pro:

Long Tail Pro offers a three-tiered pricing model ranging from $37 to $147 per month.

Pricing of Long Tail Pro Overview

3. Ahrefs

Ahrefs is another highly recommended SEO tool. With more than 295 billion indexed pages and 16+ trillion backlinks, Ahrefs has the largest backlink index among the best SEO tools. 

Ahrefs collects data by crawling different search engines and webpages and provides tools to discover the search terms people use on Google and other search engines.

Ahrefs Overview

With its content research tool, you can use search terms to determine which relevant content is performing well on social media or organic search results.

Furthermore, it offers you access to a plethora of data that, when used strategically, may significantly boost a website’s organic traffic. 

Ahrefs is user-friendly and more compatible with more search engines than its competitors. With the help of its “domain verification” tool, it enables you to work on multiple projects at once.

Key Features of Ahrefs 

  • Keywords Explorer
  • Site Explorer
  • Site Audit
  • SERP Rank Tracking
  • Link Building
  • Competitor Analysis
  • Custom Reports
  • Customizable Dashboard
  • Web Tracking
  • Keyword Discovery
  • Backlink Monitoring
  • SEO Management

Pricing of Ahrefs 

Ahrefs comes with multiple pricing options starting from $99 per month.

4. Nightwatch

Nightwatch is a comprehensive rank-tracking tool that provides up-to-date and accurate information on your website’s SEO performance. In addition to keyword tracking, this software supports site audits and backlink monitoring, providing you with essential data that may help you increase the success of your SEO strategies.

Nightwatch Overview

For marketers, SEO specialists, and SEO agencies who want to track a vast number of keywords, Nightwatch is an ideal option because it gathers a huge amount of data from different sources. 

Apart from this, Nightwatch also integrates with Google Search Console and Google Analytics, allowing you to identify and analyze your website performance.

Key Features of Nightwatch

  • Rank Tracking
  • Backlink Monitoring
  • Site Audit
  • Robust Reporting
  • Mobile Rank Tracker
  • Search Engine Simulator
  • Local SERP Tracking
  • YouTube Rank Tracker
  • Large-Scale Rank Tracking
  • Bing Rank Tracker

Pricing of Nightwatch

The pricing of Nightwatch varies depending on the keywords. The starting cost is $39 per month for 250 keywords.

Pricing of Nightwatch Overview

5. Surfer SEO

Surfer SEO is an excellent on-page SEO tool that streamlines the keyword research process. 

It scans your site and compares it with the currently ranking websites on the search engine results. 

Further, this tool conducts a data-driven analysis that reveals what exactly is missing from your website instead of guessing what Google wants to rank. In addition, the tool examines over 500 SEO ranking criteria to assist you in ranking higher for your keywords and increasing traffic.

Surfer Seo Overview

So, with the help of this tool, you can boost your online presence, organic traffic, and ranking.

In addition, Surfer SEO offers a suite of robust tools to assist you with on-page optimization.

Key Features of Surfer SEO

  • SERP Analyzer
  • Keyword Research
  • Content Editor
  • Content Planner
  • Article and Page Audit
  • Grow Flow
  • Surfer SEO Extensions and Integrations
  • Internal Linking
  • Content Optimization

Pricing of Surfer SEO

Surfer SEO has 4 pricing options: Basic, Pro, Business and Enterprise: ranging from $49 per month to $199 per month. And if you have some specific requirements, then you can contact them and get custom pricing for your needs.

Pricing of Surfer Seo Overview

6. Google Pagespeed Insights

Google PageSpeed Insights is another great option and a free SEO tool offered by Google that analyses your site to measure how much time it takes to load. In simpler terms, this tool will help you check the speed of a website.

Website speed is one of the crucial factors that affect the ranking of your site on Google.

Page Speed Insights

In addition to affecting ranking, page speed can also impact your site’s bounce rate and average session duration. Hence, it is very important to keep checking your website’s load speed.

Google PageSpeed Insights tests a site’s performance on both desktop and mobile devices, then provides you the score and suggestions for improvements. With these suggestions, you can optimize the speed of your website and improve the SEO for a higher ranking.

Key Features of Google Pagespeed Insights

  • Check Unlimited URLs
  • Provide Overview of “Lab Data”
  • Speed Score
  • Provides Audits
  • New Tool URL
  • Core Web Vitals Assessment Results
  • Desktop and Mobile Performance Labels
  • Page Image
  • ‘Expand View’ Feature

Pricing of Google Pagespeed Insights

Google Pagespeed Insights is a free website speed checker offered by Google.

7. Google Search Console

Google Search Console is an SEO checker tool that is a free service available to everyone with a website that allows you to track and analyze your website’s performance in Google SERPs. 

Simply add a verification code provided by Search Console to your website to verify your website’s ownership, and then submit your sitemap for indexing.

Google Search Console Overview

You can optimize your website for higher performance in Google search results by using Search Console.

Furthermore, it provides different types of free SEO reports that cover many different elements of on-page SEO and off-page SEO. For example, Google Search Console allows you to inspect any crawl errors on your site so that you can immediately rectify them.

Key Features of Google Search Console

  • Search Analytics Report
  • HTML Improvements Tool
  • Sitemaps
  • URL Inspection
  • Mobile usability
  • Data Highlighter
  • Security issues
  • Manual Actions

Pricing of Google Search Console

Google Search Console is a free DIY SEO tool offered by Google.

8. Screaming Frog

Screaming Frog is one of the popular SEO auditing software. One of the most appealing features of Screaming Frog is its ability to run a rapid URL search and scan your site to look for broken links. This saves you from manually checking each link to rule out 404 errors. 

Google Search Console Overview

The tool also checks for pages with duplicated meta tags, missing title tags, and tags of the incorrect length.

Screaming Frog is trusted by many major players like Shazam, Disney, and Dell. Screaming Frog basically assists your business in creating an effective search strategy and better optimize your site.

Key Features of Screaming Frog

  • Broken Links Search Tool
  • Duplicate Content
  • Audit Redirects
  • Title & Metadata Analysis Tools
  • Sitemap Generator
  • Integration With Google Analytics, And Google Search Console

Pricing of Screaming Frog

Screaming Frog will cost you $209 per year.

Pricing of Screaming Frog Overview

9. Mangools

Mangools is a collection of powerful SEO tools that will help you boost your website’s search engine rankings. It is perfect for bloggers, freelancers, affiliate marketers, businesses, and SEO agencies. 

Mangools Overview

It is a complete SEO solution with all the tools required to improve your website’s SEO optimization level. In addition, Mangools offers tools for link building, SEO keyword research, rank tracking, SERP analysis, and competitor analysis.

If you’re searching for affordable DIY SEO software that is user-friendly and has all the features you need to help you enhance your website’s search engine optimization strategy. In that case, Mangools SEO is a worthwhile option.

Key Features of Mangools

  • SERPWatcher
  • KWFinder
  • LinkMiner
  • SERPChecker
  • SiteProfiler

Pricing of Mangools

Mangools has three pricing plans that start from $29.90 per month.

Pricing of Mangools Overview

10. SE Ranking

SE Ranking is a comprehensive tool that’s designed to help business owners and marketers improve their website’s search engine rankings. The platform offers a variety of features that make it easy for users to analyze their website’s performance, identify areas for improvement, and track their progress over time.

SE Ranking

Key Features Of SE Ranking: 

  • Backlink checker helps you to check backlinks, Analyze referring domains, link pages, and anchor texts.
  • You can view your competitors’ website traffic dynamics in organic and paid campaigns with the SE Ranking software tool.
  • Its on-page SEO checker features give you a detailed report on how well the particular page is optimized.

Pricing Of SE Ranking: 

SE Ranking comes with three pricing plans, It’s annually paid plan starts from $31.20/month.

Pricing Of SE Ranking: 

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Final Thoughts: DIY SEO Software (2023)

In conclusion, we’ve concluded that several excellent DIY SEO software options are available, and it might be difficult to decide which one to select. Hence, to help you, we have done all the legwork for you by hand-picking 9 of the top DIY SEO software options available in the market.

These tools will assist you in optimizing your website, enhancing its performance, and boosting your search engine rankings.

Lastly, we hope this post has helped you select the ideal DIY SEO software for your brand or website.

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