Search engine rankings are an important metric for any business.
When looking for customers, knowing where they are and what they’re looking for is essential. In addition, you must be able to see how high you rank compared to your competitors if you want to establish your brand and stand out from the crowd.
So, keep reading if you’re looking for ways to check your website’s position or rank in search engine results like Google for specific keywords.
Here, in this post, we’ll reveal one of the top tools or methods for tracking your search engine rankings.
Along with this, we will also walk you through the steps to track the search engine rankings.
Let’s start with.
Why Is Rank Tracking Important For SEO?
The importance of rank tracking cannot be overstated. Although SEO is a very competitive industry, it is also highly data-driven. Therefore, to stay ahead of the competition, an effective SEO strategy necessitates ongoing optimization and analysis.
Rank tracking is an essential aspect of any SEO campaign. It may be used to optimize your content for keywords that are currently ranking well but still need some optimization. Rank tracking can also show you how much influence your website has on search engine results, which can help you decide whether or not a search term is worth investing time and money in.
The most important thing to understand about ranking tracking is that it’s not just about the rankings themselves but also what they mean in terms of quality scores and organic traffic. In other words, if you don’t know where your site ranks in search engines, how do you know if it’s performing well or poorly? And if it isn’t performing well, why?
These are questions that rank tracking answers for you. It lets you see what keywords are being searched for on search engines and then gives you insight into how well each of those terms performs.
Rank tracking will help you improve your SEO campaigns by giving you a better sense of what works and what doesn’t.
What Is Rank Tracking Tool?
Search engine optimization (SEO) is a complex process that involves various techniques, including keyword research, content creation, link building, and Rank tracking.
Rank tracking is the process of monitoring your website’s search engine rankings over time. By tracking your rankings, you can see how well your SEO efforts are working and make changes to improve your ranking if necessary.
How To Track Search Engine Rankings Using Semrush?
You must monitor outcomes to evaluate progress if you want more visitors from search engines like Google. For this, you will require a powerful and advanced feature-rich tool. And Semrush is a smart place to start, as no other software can beat the power of this advanced SEO tool.
Moreover, Semrush is a feature-packed keyword research and search engine optimization platform that can do much more than just track search engine rankings.
Semrush provides several powerful keyword research and tracking tools, including keyword intent, search volume, difficulty, historical position tracking, competitive analysis, track position in SERPs, and more.
So, without further delay, let us explain “how to track search engine rankings using Semrush”.
Semrush has a Position Tracking tool to help you track search engine rankings.
You can monitor and track the progress of your website’s keyword ranks using its position-tracking tool. This tool also indicates which search queries appear in SERP highlights like Google site links, featured snippets, and knowledge panels.
Advanced Features of Position Tracking Tools
Here, we have compiled a list of advanced features of Semrush’s Position Tracking Tools:
Share of Voice
Share of voice calculates the percentage of a target audience’s attention that your site receives. It enables you to observe how well your site performs in search results.
Cannibalization Report
Cannibalization Report helps you examine any cannibalizing pages on your website. As a result, it will be easy to identify any pages targeting the same keyword and competing for ranks on search engines.
Tag Report
Tag Reports lets you monitor the growth metrics of each tag group and provide an overview of each tag’s performance.
Multitargeting
The multitargeting feature allows you to track the search visibility of a website across different devices and locations.
Featured Snippets Report
With its Featured Snippets report, you can discover your chances of appearing at the top of Google’s search engine results.
How Does The Position Tracking Tool Work?
The Position Tracking tool of Semrush, also called the rank tracking tool, enables you to analyze and track your website’s search engine rankings. It provides daily ranking statistics for your selected keywords, allowing you to track their performance over time.
You can set up a campaign to monitor any specific location, search engine, and device type. This tool includes several features like sorting, filtering, tagging, and exporting data to help you.
How To Set Up A Position Tracking Campaign For Tracking Search Engine Rankings?
Follow the below-mentioned steps to set up a position-tracking campaign for tracking search engine rankings:
| Sr. No. | Setting Up a Position Tracking Campaign |
| 1. | Sign Up |
| 2. | Navigate to Position Tracking |
| 3. | Set up |
| 4. | Website Domain |
| 5. | Search Engine Device |
| 6. | Location |
| 7. | Business Name |
| 8. | Keywords |
1. Signup
You must first create an account with Semrush. You can either purchase its premium plans or use its free trial.
2. Navigate to Position Tracking
Go to the “Project Tracking” tab and create a project by clicking on the “Create Project” button.
3. Set up
You must set up a campaign in the Position tracking tool in order to track your search engine rankings.
For this, you must specify the following:
4. Website Domain
The root domain of your project will be listed here by default. However, you can change this by using the dropdown menu. It allows you to select a root domain, URL, subdomain, or subfolder.
5. Search Engine & Device
Just below the domain, you will find the options for Devices and Search Engines such as Baidu, Google, and mobile or desktop. You need to select between them, like what search engine and device you want to monitor.
6. Location
You will then have the option of selecting the campaign’s location. For example, you may create a campaign to monitor results particular to a country, state, city, or zip code.
7. Business Name
This is the last step; here, you need to enter your business name. However, this step is optional. Semrush requires your Business name to track the local pack results for your site.
8. Keywords
Now that your targeting options have been set up, it’s time to add keywords to your campaign.
You may add them manually or import them from your other Position Tracking campaign, Semrush suggestions, a .csv or .txt file, or Google Analytics.
For example: If you choose to import keywords from Semrush Suggestions, you will have many options, such as keywords from its keyword magic tool reports, organic domain reports, Adwords domain reports, etc. Similarly, you can choose and add keywords from other options.
That’s it; you have successfully configured a Position tracking campaign for your website.
Once you are done with the setup, its SERP rank checker starts gathering data from the search engine you’ve selected and provides you with updated information on that domain’s ranking for the desired keywords.
You will then be redirected to its ‘Overview’ section, which will provide an overview of your ranking and performance. Here, you can view your Visibility Trend, Ranking Overview, Estimated Traffic, Average Position, Share of Voice, and many other metrics.
Apart from this, it will also help you with the following:
- Discover your competitors.
- Analyze your competitors.
- Track featured snippets.
- Track keywords across different devices and locations.
- Determine which pages perform well.
Wrapping Up – How To Track Search Engine Rankings?
Semrush is one of the best rank tracker tools for tracking your search engine rankings.
It provides detailed insights on how well your website performs in search engines like Google, allowing you to ensure that it ranks high enough for visitors to find it organically. It also reveals which keywords are bringing traffic to the website, so you know what type of content will be most successful at organically drawing visitors back to your site over time.
Overall, Semrush is a comprehensive SEO toolset that many digital marketing experts recommend. If you want to manage all areas of your website’s SEO & search engine marketing, Semrush can be your ideal solution. It also offers various on-page and off-page SEO tools, including Site audit, on-page SEO checker, Local SEO, Backlink analysis, and social media optimization.
You should definitely give it a try if you need one of the best all-rounder SEO tools with comprehensive rank monitoring and tracking features.
Related Links
FAQs
Rank tracking is the process of monitoring the position of the keywords that a site ranks for in SERPs (search engine result pages).
Semrush is one of the best and most advanced rank-tracking tools that will help you track the rankings of any URL, domain, and subdomain for your targeted keywords.
The following are the important ranking factors for Google:
High-quality and unique content
Page speed
Page experience
Mobile-friendly
On-page SEO
Technical SEO
Internal and external links.
The following are some of the top SEO KPIs to track:
Click-through rate (CTR)
Pageviews
Bounce rate
Load time
Domain authority
number of backlinks
Conversion rate
