44+ Instagram Reels Statistics For 2023 (Usage & Revenue)

Instagram Reels Statistics - AnswerIQ

Instagram reel feature was launched in 2020 to go neck to neck with TikTok. And now reels become the primary engagement growth driver for Instagram.

Like TikTok videos, Instagram Reels grabbed popularity in a few days. As a result, Instagram reels have over 2 billion monthly active users in the world in 2023.

If you are a marketer and want to promote your business or brand through Instagram reels, then here is a complete insight into Instagram reel statistics.  

Without wasting time, let’s get into it. 

Instagram Reels Statistics (TopPicks)

Instagram Reels have quickly become a popular feature. Let’s explore some surprising statistics and insights about this video format.

Instagram Reels Statistics - Overview
  1. There are more than 2 billion monthly active Instagram reels users worldwide as of 2023. 
  1. Instagram ranks 5th among the most visited sites worldwide. 
  1. Instagram reels get more engagement than IGTV. Instagram reels get 100 to 700 more like than IGTV.
  1. 91% of Instagram users watch videos on Instagram weekly. 
  1. India is the biggest market for Instagram reels, with over 230 million users
  1. The highest instagram reels engagement is reported with accounts with less than 5000 followers
  1. Instagram reels ad reach rate is 55.1% of the total Instagram ad reach
  1.  According to Meta, 53.9% of Instagram reel Ad audiences are Male, while the remaining 46.1% are Female.
  1. Reel advertisement has a 60 seconds runtime
  1. 25% of brands posts reels on average 17 times a month.
  1. Instagram generated $14.57 billion in revenue worldwide in Q4 of 2022. 
  1. Instagram generated $39.7 billion in Ad revenue in the United States as of 2023.  
  1. According to Data Reportal, there are 159.3 million Instagram users in the Northern America region. 
  1. 407.9 million Instagram users are aged between 18 to 24 years. 
  1. 13.9% of female Instagram users are aged between 18 to 24 years.

Instagram Reels Statistics (General)

  1. There are more than 2 billion monthly active Instagram reels users worldwide as of 2023. 
  1. Instagram ranks 4th among all social media platforms by monthly active users.

Here a table shows the most popular social media platform worldwide as of 2023 by monthly active users. 

Social Media PlatformMonthly Active Users
Facebook2.90 billion
YouTube2.50 billion
WhatsApp2.00 billion
Instagram2.00 billion
WeChat1.30 billion
TikTok1.00 billion
Facebook Messanger0.930 billion
Douyin0.710 billion
Telegram0.700 billion
Snapchat0.630 billion
Kuaishou0.620 billion
Sina Weibo0.580 billion
QQ0.570 billion
Twitter0.550 billion
Pinterest0.440 billion
  1. Instagram ranks 5th among the most visited sites worldwide. 
  1. Instagram reels get more engagement than IGTV. Instagram reels get 100 to 700 more like than IGTV.
  1. Instagram Reels will turn three years old in August 2023. 

Source: Data Reportal, Statista, Startup Bonsai.

Instagram Reels User Statistics

India has the most Instagram reels users worldwide, with more than 230 million users as of 2023. 

Instagram Reels User Statistics

In this section, we will see some of the most important statistics about Instagram reels user.

  1. 91% of Instagram users watch videos on Instagram weekly. 
  1. Instagram allows its users to post reels up to 4GB in size
  1. India is the biggest market for Instagram reels, with over 230 million users

Here a table shows instagram reels users by country. 

CountryInstagram Users (Reels)
India230.25 million
The United States159.75 million
Brazil119.45 million
Indonesia99.15 million
Russia63 million
Turkey52.15 million
Japan46.10 million
Mexico37.85 million
The United Kingdom31.75 million
Germany29.85 million
Italy27.50 million
France26.55 million
Argentina24.70 million
Spain22.85 million
South Korea20.65 million
Philippines18.65 million
Thailand18.50 million
Colombia18.30 million
Canada17.40 million
Ukraine16.10 million
  1. Instagram users spend almost 30 minutes daily on Instagram
  1. Instagram users spend 12 minutes every day on Instagram worldwide

Here a table shows the spending time on Instagram by country. 

CountrySpend Time On Instagram
Turkey21 minutes 4 seconds
Argentina17 minutes 6 seconds
Brazil15 minutes 9 seconds
Indonesia15 minutes 4 seconds
India14 minutes 9 seconds
Russia9 minutes 6 seconds
Canada9 minutes 5 seconds
Singapore9 minutes 5 seconds
Australia8 minutes 8 seconds
France8 minutes 6 seconds
Germany8 minutes 5 seconds
The United Kingdom7 minutes 7 seconds
The United States7 minutes 7 seconds
Mexico6 minutes 9 seconds
South Korea6 minutes 1-second

Source: Demandsage, Data Reportal.

Instagram Reels Usage Statistics

In this section, I have gathered all our top research on Instagram Reels usage. This will help you to understand Instagram reel usage in detail. 

  1. The highest instagram reels engagement is reported with accounts with less than 5000 followers

Here is a table showing the engagement rate of Instagram reels by the number of followers.

FollowersEngagement Rate Of Reels
Below 5,0003.81%
5,000 to 10,0003.74%
10,000 to 50,0002.24%
50,000 to 100,0001.51%
More than 100,0001.38%

Source: Demandsage.

Instagram Reels Business Statistics

Many brands are using Instagram Reels to promote their brand, such as Nike. 

Nike gets 4.6 million views per reel. 

Instagram Reels Business Statistics

In this section, we will see some of the important statistics about Instagram Reels Business. 

  1. Instagram boosts its engagement rate by 1.50% due to video posts
  1. 71% of Instagram users are associated with celebrities. 
  1. Nike gets, on average, 4.6 million views per reel.

Source: Hootsuite.

Instagram Reels Ads Statistics

Turkey has the most Instagram Reels advertising reach rate, with 71.1%. 

In this section, we will see the most interesting and important statistics about Instagram Reels Ads. 

  1. Instagram reels ad reach rate is 55.1% of the total Instagram ad reach
  1. According to Meta, 53.9% of Instagram reel Ad audiences are Male, while the remaining 46.1% are Female.
  1. The Instagram ad reached 10.9% of the world’s population
  1. Reel advertisement has a 60 seconds runtime
  1. 25% of brands posts reels on average 17 times a month. 

Here a table shows the percentage of brands that post reels monthly by the number of reels.

The Number Of ReelsPercentage Of Brands That Post Reels
17 reels25%
11 reels50%
6 reels25%
  1. The advertising reach rate of Instagram is 21.1% worldwide


Here a table shows the advertising reach rate of Instagram by top countries. 

CountryInstagram Advertising Reach Rate
Turkey71.1%
Chile66.3%
Argentina63.9%
Brazil63.5%
Sweden63.3%
The United Arab Emirates60.3%
Norway58.7%
Portugal58.1%
Israel56.9%
Ireland54.7%
Australia52.5%
Spain52%
Denmark51.1%
Malaysia50.7%
Singapore50.1%
Netherlands50.1%
The United Kingdom50%
The United States49.9%
Italy49.6%
Hong Kong49.2%
New Zealand49.2%
Canada47.5%
Taiwan47.4%
Switzerland45.9%
Belgium45.9%
Greece44.2%
Saudi Arabia43.8%
France43%
Colombia41.8%
Indonesia41.2%
South Korea41.1%
Japan41%
Germany37.5%
Austria37%
Czechia37%
Mexico36.2%
Morocco30%
Poland28.8%
Romania28.3%
Thailand27.8%
India20.6%
Philippines20.4%
Egypt19.3%
Vietnam13%
South Africa12.5%
Ghana7.4%
Kenya6%
Nigeria5.2%
China0.2%
  1. 18.1% of the male Instagram reel Ad audiences are aged between 18 to 24 years.

Here a table shows the male Instagram reels Ad audience by Age.

Age GroupThe Percentage Of Male Instagram Reels Ad Audiences
13 to 17 years4.6%
18 to 24 years18.1%
25 to 34 years17.7%
35 to 44 years7.6%
45 to 54 years3.5%
55 to 64 years1.5%
Above 65 years0.9%
  1. 13.4% of the female Instagram reel Ad audiences are aged between 18 to 24 years.

Here a table shows the female Instagram reels Ad audience by Age.

Age GroupThe Percentage Of Female Instagram Reels Ad Audiences
13 to 17 years3.8%
18 to 24 years13.4%
25 to 34 years13.9%
35 to 44 years7.4%
45 to 54 years4.2%
55 to 64 years2.2%
Above 65 years1.2%

Source: Startup Bonsai, Data Reportal.

Instagram Revenue Statistics

Instagram contributes significant revenue to META. In the last quarter of 2022, Instagram generated $14.5 billion in revenue. 

In this section, I have compiled all the important statistics about Instagram revenue. 

Instagram Revenue Statistics
  1. Instagram generated $14.57 billion in revenue worldwide in Q4 of 2022. 

Here a table shows the global Instagram revenue from Q1 of 2015 to Q4 of 2022. 

QuarterInstagram Revenue
Q1 of 2015$0.11 billion
Q2 of 2015$0.13 billion
Q3 of 2015$0.14 billion
Q4 of 2015$0.20 billion
Q1 of 2016$0.26 billion
Q2 of 2016$0.36 billion
Q3 of 2016$0.43 billion
Q4 of 2016$0.78 billion
Q1 of 2017$0.56 billion
Q2 of 2017$0.79 billion
Q3 of 2017$1.08 billion
Q4 of 2017$1.66 billion
Q1 of 2018$1.69 billion
Q2 of 2018$2 billion
Q3 of 2018$2.6 billion
Q4 of 2018$4 billion
Q1 of 2019$3.9 billion
Q2 of 2019$4.4 billion
Q3 of 2019$4.9 billion
Q4 of 2019$6 billion
Q1 of 2020$5.3 billion
Q2 of 2020$5.8 billion
Q3 of 2020$6.8 billion
Q4 of 2020$8.7 billion
Q1 of 2021$9.3 billion
Q2 of 2021$11.9 billion
Q3 of 2021$12.1 billion
Q4 of 2021$14.1 billion
Q1 of 2022$12 billion
Q2 of 2022$12.6 billion
Q3 of 2022$12.1 billion
Q4 of 2022$14.5 billion
  1. Instagram generated $39.7 billion in Ad revenue in the United States as of 2023.     

Here a table shows the Instagram Ad revenue in the United States from 2018 to 2023. 

YearInstagram Ad Revenue
20186.18 billion
201912.4 billion
202017.4 billion
202126.46 billion
202233.25 billion
202339.7 billion

Source: Statista.

Instagram User Demography Statistics

While planning marketing on Instagram, it is essential to know about Instagram users’ demography.

In this section, you will get to know all about Instagram user demography. 

  1. According to Data Reportal, there are 159.3 million Instagram users in the Northern America region. 

Here a table shows the Instagram users by region. 

RegionInstagram Users
Northern America159.3 million
Central America47.8 million
Caribbean8 million
Southern America192 million
Western Europe70.1 million
Northern Europe46.6 million
Southern Europe66.1 million
Eastern Europe39.5 million
Northern Africa37 million
Western Africa11.7 million
Middle Africa1.8 million
Eastern Africa8.5 million
Southern Africa6.2 million
Western Asia103.1 million
Central Asia17.9 million
Southern Asia251.4 million
Southeastern Asia155 million
Eastern Asia81.8 million
Oceania14.3 million
  1. 407.9 million Instagram users are aged between 18 to 24 years. 

Here a table shows the number of Instagram users by age. 

Age GroupThe Number Of Instagram Users
13 to 17 years106.5 million
18 to 24 years407.9 million
25 to 34 years406.9 million
35 to 44 years210.1 million
45 to 54 years113 million
55 to 64 years56.9 million
Above 65 years33.8 million
  1. Only 2.5% of Instagram users are aged above 65 years. 

Here a table shows the percentage of Instagram users by age.

Age GroupThe Percentage of Instagram Users
13 to 17 years8%
18 to 24 years30.8%
25 to 34 years30.3%
35 to 44 years15.7%
45 to 54 years8.4%
55 to 64 years4.2%
Above 65 years2.5%
  1. 16.9% of male Instagram users are aged between 18 to 24 years.

Here a table shows the Male Instagram users by age. 

Age GroupThe Percentage of Male Instagram Users
13 to 17 years4.3%
18 to 24 years16.9%
25 to 34 years16.4%
35 to 44 years7.6%
45 to 54 years3.7%
55 to 64 years1.7%
Above 65 years1.1%
  1. 13.9% of female Instagram users are aged between 18 to 24 years.

Here a table shows the Male Instagram users by age. 

Age GroupThe Percentage of Female Instagram Users
13 to 17 years3.7%
18 to 24 years13.9%
25 to 34 years13.9%
35 to 44 years8.1%
45 to 54 years4.7%
55 to 64 years2.6%
Above 65 years1.5%

Source: Data Reportal.

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Conclusion: Instagram Reels Statistics (2023)

Here we are at the end of this article. I want to sum up this by saying Instagram reels are as popular as TikTok videos. 

You can take advantage of these statistics to plan your marketing strategy. For more updated statistics, you can revisit this article. We will be updating this from time to time. 

If I missed any statistics on Instagram reels, let me know in the comment section. 

FAQs On Instagram

 What is the most viewed reel on Instagram?

Learn from Khaby reel has the most views. This reel has more than 289 million views as of 2023.

 Does rewatching a reel count as a view?

Like TikTok, Instagram does not count replays. Watching your video repeatedly will not increase your view count on Instagram.

 What type of Reel goes viral?

If you want to create a reel and want to make it viral, then make a reel on the latest and trending music. This kind of reel can be viral in minimum time. 

 How many views on a reel are viral?

100,000 views on a reel are considered to be viral. 

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