Instagram reel feature was launched in 2020 to go neck to neck with TikTok. And now reels become the primary engagement growth driver for Instagram.
Like TikTok videos, Instagram Reels grabbed popularity in a few days. As a result, Instagram reels have over 2 billion monthly active users in the world in 2023.
If you are a marketer and want to promote your business or brand through Instagram reels, then here is a complete insight into Instagram reel statistics.
Without wasting time, let’s get into it.
Instagram Reels Statistics (TopPicks)
Instagram Reels have quickly become a popular feature. Let’s explore some surprising statistics and insights about this video format.
- There are more than 2 billion monthly active Instagram reels users worldwide as of 2023.
- Instagram ranks 5th among the most visited sites worldwide.
- Instagram reels get more engagement than IGTV. Instagram reels get 100 to 700 more like than IGTV.
- 91% of Instagram users watch videos on Instagram weekly.
- India is the biggest market for Instagram reels, with over 230 million users.
- The highest instagram reels engagement is reported with accounts with less than 5000 followers.
- Instagram reels ad reach rate is 55.1% of the total Instagram ad reach.
- According to Meta, 53.9% of Instagram reel Ad audiences are Male, while the remaining 46.1% are Female.
- Reel advertisement has a 60 seconds runtime.
- 25% of brands posts reels on average 17 times a month.
- Instagram generated $14.57 billion in revenue worldwide in Q4 of 2022.
- Instagram generated $39.7 billion in Ad revenue in the United States as of 2023.
- According to Data Reportal, there are 159.3 million Instagram users in the Northern America region.
- 407.9 million Instagram users are aged between 18 to 24 years.
- 13.9% of female Instagram users are aged between 18 to 24 years.
Instagram Reels Statistics (General)
- There are more than 2 billion monthly active Instagram reels users worldwide as of 2023.
- Instagram ranks 4th among all social media platforms by monthly active users.
Here a table shows the most popular social media platform worldwide as of 2023 by monthly active users.
| Social Media Platform | Monthly Active Users |
| 2.90 billion | |
| YouTube | 2.50 billion |
| 2.00 billion | |
| 2.00 billion | |
| 1.30 billion | |
| TikTok | 1.00 billion |
| Facebook Messanger | 0.930 billion |
| Douyin | 0.710 billion |
| Telegram | 0.700 billion |
| Snapchat | 0.630 billion |
| Kuaishou | 0.620 billion |
| Sina Weibo | 0.580 billion |
| 0.570 billion | |
| 0.550 billion | |
| 0.440 billion |
- Instagram ranks 5th among the most visited sites worldwide.
- Instagram reels get more engagement than IGTV. Instagram reels get 100 to 700 more like than IGTV.
- Instagram Reels will turn three years old in August 2023.
Source: Data Reportal, Statista, Startup Bonsai.
Instagram Reels User Statistics
India has the most Instagram reels users worldwide, with more than 230 million users as of 2023.
In this section, we will see some of the most important statistics about Instagram reels user.
- 91% of Instagram users watch videos on Instagram weekly.
- Instagram allows its users to post reels up to 4GB in size.
- India is the biggest market for Instagram reels, with over 230 million users.
Here a table shows instagram reels users by country.
| Country | Instagram Users (Reels) |
| India | 230.25 million |
| The United States | 159.75 million |
| Brazil | 119.45 million |
| Indonesia | 99.15 million |
| Russia | 63 million |
| Turkey | 52.15 million |
| Japan | 46.10 million |
| Mexico | 37.85 million |
| The United Kingdom | 31.75 million |
| Germany | 29.85 million |
| Italy | 27.50 million |
| France | 26.55 million |
| Argentina | 24.70 million |
| Spain | 22.85 million |
| South Korea | 20.65 million |
| Philippines | 18.65 million |
| Thailand | 18.50 million |
| Colombia | 18.30 million |
| Canada | 17.40 million |
| Ukraine | 16.10 million |
- Instagram users spend almost 30 minutes daily on Instagram.
- Instagram users spend 12 minutes every day on Instagram worldwide.
Here a table shows the spending time on Instagram by country.
| Country | Spend Time On Instagram |
| Turkey | 21 minutes 4 seconds |
| Argentina | 17 minutes 6 seconds |
| Brazil | 15 minutes 9 seconds |
| Indonesia | 15 minutes 4 seconds |
| India | 14 minutes 9 seconds |
| Russia | 9 minutes 6 seconds |
| Canada | 9 minutes 5 seconds |
| Singapore | 9 minutes 5 seconds |
| Australia | 8 minutes 8 seconds |
| France | 8 minutes 6 seconds |
| Germany | 8 minutes 5 seconds |
| The United Kingdom | 7 minutes 7 seconds |
| The United States | 7 minutes 7 seconds |
| Mexico | 6 minutes 9 seconds |
| South Korea | 6 minutes 1-second |
Source: Demandsage, Data Reportal.
Instagram Reels Usage Statistics
In this section, I have gathered all our top research on Instagram Reels usage. This will help you to understand Instagram reel usage in detail.
- The highest instagram reels engagement is reported with accounts with less than 5000 followers.
Here is a table showing the engagement rate of Instagram reels by the number of followers.
| Followers | Engagement Rate Of Reels |
| Below 5,000 | 3.81% |
| 5,000 to 10,000 | 3.74% |
| 10,000 to 50,000 | 2.24% |
| 50,000 to 100,000 | 1.51% |
| More than 100,000 | 1.38% |
Source: Demandsage.
Instagram Reels Business Statistics
Many brands are using Instagram Reels to promote their brand, such as Nike.
Nike gets 4.6 million views per reel.
In this section, we will see some of the important statistics about Instagram Reels Business.
- Instagram boosts its engagement rate by 1.50% due to video posts.
- 71% of Instagram users are associated with celebrities.
- Nike gets, on average, 4.6 million views per reel.
Source: Hootsuite.
Instagram Reels Ads Statistics
Turkey has the most Instagram Reels advertising reach rate, with 71.1%.
In this section, we will see the most interesting and important statistics about Instagram Reels Ads.
- Instagram reels ad reach rate is 55.1% of the total Instagram ad reach.
- According to Meta, 53.9% of Instagram reel Ad audiences are Male, while the remaining 46.1% are Female.
- The Instagram ad reached 10.9% of the world’s population.
- Reel advertisement has a 60 seconds runtime.
- 25% of brands posts reels on average 17 times a month.
Here a table shows the percentage of brands that post reels monthly by the number of reels.
| The Number Of Reels | Percentage Of Brands That Post Reels |
| 17 reels | 25% |
| 11 reels | 50% |
| 6 reels | 25% |
- The advertising reach rate of Instagram is 21.1% worldwide.
Here a table shows the advertising reach rate of Instagram by top countries.
| Country | Instagram Advertising Reach Rate |
| Turkey | 71.1% |
| Chile | 66.3% |
| Argentina | 63.9% |
| Brazil | 63.5% |
| Sweden | 63.3% |
| The United Arab Emirates | 60.3% |
| Norway | 58.7% |
| Portugal | 58.1% |
| Israel | 56.9% |
| Ireland | 54.7% |
| Australia | 52.5% |
| Spain | 52% |
| Denmark | 51.1% |
| Malaysia | 50.7% |
| Singapore | 50.1% |
| Netherlands | 50.1% |
| The United Kingdom | 50% |
| The United States | 49.9% |
| Italy | 49.6% |
| Hong Kong | 49.2% |
| New Zealand | 49.2% |
| Canada | 47.5% |
| Taiwan | 47.4% |
| Switzerland | 45.9% |
| Belgium | 45.9% |
| Greece | 44.2% |
| Saudi Arabia | 43.8% |
| France | 43% |
| Colombia | 41.8% |
| Indonesia | 41.2% |
| South Korea | 41.1% |
| Japan | 41% |
| Germany | 37.5% |
| Austria | 37% |
| Czechia | 37% |
| Mexico | 36.2% |
| Morocco | 30% |
| Poland | 28.8% |
| Romania | 28.3% |
| Thailand | 27.8% |
| India | 20.6% |
| Philippines | 20.4% |
| Egypt | 19.3% |
| Vietnam | 13% |
| South Africa | 12.5% |
| Ghana | 7.4% |
| Kenya | 6% |
| Nigeria | 5.2% |
| China | 0.2% |
- 18.1% of the male Instagram reel Ad audiences are aged between 18 to 24 years.
Here a table shows the male Instagram reels Ad audience by Age.
| Age Group | The Percentage Of Male Instagram Reels Ad Audiences |
| 13 to 17 years | 4.6% |
| 18 to 24 years | 18.1% |
| 25 to 34 years | 17.7% |
| 35 to 44 years | 7.6% |
| 45 to 54 years | 3.5% |
| 55 to 64 years | 1.5% |
| Above 65 years | 0.9% |
- 13.4% of the female Instagram reel Ad audiences are aged between 18 to 24 years.
Here a table shows the female Instagram reels Ad audience by Age.
| Age Group | The Percentage Of Female Instagram Reels Ad Audiences |
| 13 to 17 years | 3.8% |
| 18 to 24 years | 13.4% |
| 25 to 34 years | 13.9% |
| 35 to 44 years | 7.4% |
| 45 to 54 years | 4.2% |
| 55 to 64 years | 2.2% |
| Above 65 years | 1.2% |
Source: Startup Bonsai, Data Reportal.
Instagram Revenue Statistics
Instagram contributes significant revenue to META. In the last quarter of 2022, Instagram generated $14.5 billion in revenue.
In this section, I have compiled all the important statistics about Instagram revenue.
- Instagram generated $14.57 billion in revenue worldwide in Q4 of 2022.
Here a table shows the global Instagram revenue from Q1 of 2015 to Q4 of 2022.
| Quarter | Instagram Revenue |
| Q1 of 2015 | $0.11 billion |
| Q2 of 2015 | $0.13 billion |
| Q3 of 2015 | $0.14 billion |
| Q4 of 2015 | $0.20 billion |
| Q1 of 2016 | $0.26 billion |
| Q2 of 2016 | $0.36 billion |
| Q3 of 2016 | $0.43 billion |
| Q4 of 2016 | $0.78 billion |
| Q1 of 2017 | $0.56 billion |
| Q2 of 2017 | $0.79 billion |
| Q3 of 2017 | $1.08 billion |
| Q4 of 2017 | $1.66 billion |
| Q1 of 2018 | $1.69 billion |
| Q2 of 2018 | $2 billion |
| Q3 of 2018 | $2.6 billion |
| Q4 of 2018 | $4 billion |
| Q1 of 2019 | $3.9 billion |
| Q2 of 2019 | $4.4 billion |
| Q3 of 2019 | $4.9 billion |
| Q4 of 2019 | $6 billion |
| Q1 of 2020 | $5.3 billion |
| Q2 of 2020 | $5.8 billion |
| Q3 of 2020 | $6.8 billion |
| Q4 of 2020 | $8.7 billion |
| Q1 of 2021 | $9.3 billion |
| Q2 of 2021 | $11.9 billion |
| Q3 of 2021 | $12.1 billion |
| Q4 of 2021 | $14.1 billion |
| Q1 of 2022 | $12 billion |
| Q2 of 2022 | $12.6 billion |
| Q3 of 2022 | $12.1 billion |
| Q4 of 2022 | $14.5 billion |
- Instagram generated $39.7 billion in Ad revenue in the United States as of 2023.
Here a table shows the Instagram Ad revenue in the United States from 2018 to 2023.
| Year | Instagram Ad Revenue |
| 2018 | 6.18 billion |
| 2019 | 12.4 billion |
| 2020 | 17.4 billion |
| 2021 | 26.46 billion |
| 2022 | 33.25 billion |
| 2023 | 39.7 billion |
Source: Statista.
Instagram User Demography Statistics
While planning marketing on Instagram, it is essential to know about Instagram users’ demography.
In this section, you will get to know all about Instagram user demography.
- According to Data Reportal, there are 159.3 million Instagram users in the Northern America region.
Here a table shows the Instagram users by region.
| Region | Instagram Users |
| Northern America | 159.3 million |
| Central America | 47.8 million |
| Caribbean | 8 million |
| Southern America | 192 million |
| Western Europe | 70.1 million |
| Northern Europe | 46.6 million |
| Southern Europe | 66.1 million |
| Eastern Europe | 39.5 million |
| Northern Africa | 37 million |
| Western Africa | 11.7 million |
| Middle Africa | 1.8 million |
| Eastern Africa | 8.5 million |
| Southern Africa | 6.2 million |
| Western Asia | 103.1 million |
| Central Asia | 17.9 million |
| Southern Asia | 251.4 million |
| Southeastern Asia | 155 million |
| Eastern Asia | 81.8 million |
| Oceania | 14.3 million |
- 407.9 million Instagram users are aged between 18 to 24 years.
Here a table shows the number of Instagram users by age.
| Age Group | The Number Of Instagram Users |
| 13 to 17 years | 106.5 million |
| 18 to 24 years | 407.9 million |
| 25 to 34 years | 406.9 million |
| 35 to 44 years | 210.1 million |
| 45 to 54 years | 113 million |
| 55 to 64 years | 56.9 million |
| Above 65 years | 33.8 million |
- Only 2.5% of Instagram users are aged above 65 years.
Here a table shows the percentage of Instagram users by age.
| Age Group | The Percentage of Instagram Users |
| 13 to 17 years | 8% |
| 18 to 24 years | 30.8% |
| 25 to 34 years | 30.3% |
| 35 to 44 years | 15.7% |
| 45 to 54 years | 8.4% |
| 55 to 64 years | 4.2% |
| Above 65 years | 2.5% |
- 16.9% of male Instagram users are aged between 18 to 24 years.
Here a table shows the Male Instagram users by age.
| Age Group | The Percentage of Male Instagram Users |
| 13 to 17 years | 4.3% |
| 18 to 24 years | 16.9% |
| 25 to 34 years | 16.4% |
| 35 to 44 years | 7.6% |
| 45 to 54 years | 3.7% |
| 55 to 64 years | 1.7% |
| Above 65 years | 1.1% |
- 13.9% of female Instagram users are aged between 18 to 24 years.
Here a table shows the Male Instagram users by age.
| Age Group | The Percentage of Female Instagram Users |
| 13 to 17 years | 3.7% |
| 18 to 24 years | 13.9% |
| 25 to 34 years | 13.9% |
| 35 to 44 years | 8.1% |
| 45 to 54 years | 4.7% |
| 55 to 64 years | 2.6% |
| Above 65 years | 1.5% |
Source: Data Reportal.
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Conclusion: Instagram Reels Statistics (2023)
Here we are at the end of this article. I want to sum up this by saying Instagram reels are as popular as TikTok videos.
You can take advantage of these statistics to plan your marketing strategy. For more updated statistics, you can revisit this article. We will be updating this from time to time.
If I missed any statistics on Instagram reels, let me know in the comment section.
FAQs On Instagram
Learn from Khaby reel has the most views. This reel has more than 289 million views as of 2023.
Like TikTok, Instagram does not count replays. Watching your video repeatedly will not increase your view count on Instagram.
If you want to create a reel and want to make it viral, then make a reel on the latest and trending music. This kind of reel can be viral in minimum time.
100,000 views on a reel are considered to be viral.
