10+ Best SEO Reporting Tools For Agencies (2023 Edition)

Best SEO Reporting Tools - AnswerIQ

A successful SEO campaign depends on your ability to track your progress and monitor the performance of your website. This is where the best SEO reporting tools may assist.

An ideal SEO reporting tool may provide you with insights into your website’s performance. It can show you how your website compares to your competition and where exactly you need to make improvements to boost your search engine rankings.

Businesses that understand SEO and use it effectively have a higher chance of becoming successful online. That is why it is important to have an effective yet powerful SEO reporting tool that can help you stay on top of Google search results.

In this article, we will review the 10 best SEO reporting tools, which will assist you in making an informed decision.

Top 10 SEO Reporting Tools: In A Nutshell (2023)

Here is a quick overview of all the below-mentioned best SEO reporting tools:

Sr. No.Best Seo Reporting ToolsKey Takeaway
1.SemrushBest-value SEO reporting tool
2.SE RankingWhite-label reporting tool
3.AhrefsAdvanced SEO reporting software
4.NightwatchAffordable SEO reporting tools
5.SitecheckerEasy-to-use SEO reporting platform 
6.AgencyAnalyticsBest reporting tools for agencies
7.Raven ToolsExcellent cloud-based SEO reporting tool
8.DataboxBest business analytics and KPI dashboards reporting tool
9.SurferSEOInsightful SEO reporting platform
10.Google Data Studio Free SEO reporting tool

Let’s take a look at the 10 top-rated SEO reporting tools:

1. Semrush

Semrush is one of the best all-in-one SEO marketing platforms that includes a comprehensive collection of optimization tools, a powerful report builder, content marketing tools, and templates for reporting on almost every stage of SEO.

In addition, Semrush lets you make your own reporting templates, which you can easily share with your team. Furthermore, you can generate automated reports that contain data for SEO, content marketing, PPC advertising, competitive analysis, and social media marketing.

Best SEO Reporting Tools - Semrush

Additionally, you can generate reports that contain competition metrics such as domain authority, organic traffic, search engine ranking trends, website audit results, backlinks, on-page SEO stats, technical SEO errors, and more.

If you want to remove Semrush branding, you will need its Agency Growth Kit, which will help you generate white-label reports.

Key Features of Semrush

  • Custom Templates
  • Branding
  • White-Labelling
  • Custom Visual Styles
  • Pdf Reports

Pricing Structure of Semrush

Semrush offers three pricing tiers, including:

  • Pro: $119.95 per month
  • Guru: $229.95 per month
  • Business: $449.94 per month

Note: If you choose to buy any of its annual plans, you will get a discount of up to 17%.

2. SE Ranking

Next on our list is SE Ranking, which is a robust SEO report generator that includes a website audit, a rank tracker, and detailed reporting features. SE Ranking also offers a white-label reporting feature that allows you to brand and customize your SEO reports with your brand logo, colours, and contact information.

SE Ranking

Furthermore, it is a great option for organizations looking to improve their operations, boost productivity, and deliver outstanding results. You can generate an SEO report within 15 minutes with its report builder tool. 

Companies like Social Beans, Orange Squash Agency, MyNewsDesk, and Notch Content use SE Ranking for detailed SEO reporting.

Key Features of SE Ranking

  • Competitors Analysis 
  • Social Media Marketing 
  • Website Audit
  • Local Marketing 
  • Competitive Research
  • Keyword Research
  • Backlink Checker
  • Backlink Monitor
  • White Label Reports

Pricing Structure of SE Ranking

SE Ranking offers four plans, as mentioned below:

Essential: $44 per month

Pro: $87.20 per month

Business: $191.20 per month

Custom plan: You can contact them to get a custom quote.

3. Ahrefs

Ahrefs is another advanced SEO reporting tool that provides extensive details on the performance of a website. It provides position monitoring, backlink analysis, keyword rankings, and real-time statistics for all your entered websites.

The main features of Ahrefs include competitors’ organic traffic estimates, keyword tracking, backlink tracking, content research, a site audit tool, and keyword research for your website or domains added as projects. 


Ahrefs provides CSV file export options for its data and insights. But, there is no in-built report generator, which means you’ll need to import Ahrefs data into a custom SEO report using a spreadsheet or a CSV file.

You can also set up weekly or monthly automated rank tracker reports, and email notifications for new & lost links, new keyword positions, and new keyword mentions discovered by Ahrefs online.

Key Features of Ahrefs

Automated Ahrefs Reports

  • Real-Time Dashboards
  • Backlink Analytics
  • White Labeled Reports
  • Mobile-Friendly Interface
  • Seo Health
  • Organic Traffic Progress
  • Seo Kpis
  • Ranking Metrics

Pricing Structure of Ahrefs

Ahrefs provides four pricing plans:

Lite: $99 per month.

Standard: $199 per month.

Advanced: $399 per month. 

Enterprise: $999 per month.

4. Nightwatch

Nightwatch is one of the most comprehensive and affordable SEO tools for reporting on different keyword rankings. It provides accurate and up-to-date information on the SEO activities of your website.

In addition, it offers tools for backlink analysis, website audits, and keyword analysis. This tool provides valuable statistics that might assist you in improving the performance of your SEO efforts.


Besides, you can add your segments, custom graphs, and summaries of your backlinks, keyword rankings, or site audit data with Nightwatch. It enables you to easily create reports that highlight the key metrics about your clients.

Key Features of Nightwatch

  • Automated Reports
  • Site Audit
  • Daily Rank Tracking
  • Agency Rank Tracker
  • Enterprise Rank Tracker

Pricing Structure of Nightwatch

The pricing of Nightwatch is based on the number of keywords. Its starting cost is $32 per month for 250 keywords.

5. Sitechecker

Sitechecker offers exactly what is mentioned in their brand name. It is a powerful tool for site auditing that helps its users boost their organic traffic. It is among the most affordable SEO tools available.

You can use this tool to automatically track the performance of your website, receive timely error notifications, and look for potential development areas. 


SiteChecker is an easy-to-use tool; you only need to enter your website URL, and it will then crawl your website and provide a detailed SEO report with a tailored checklist of improvements you can make to your website to help it rank higher in Google.

Key Features of Sitechecker

  • Website Crawler
  • Site Monitoring
  • On-Page SEO Checker
  • Backlink Tracker
  • Rank Tracker
  • Instant Alerts
  • SEO Chrome Extension

Pricing Structure of Sitechecker

Sitechecker offers four types of pricing tiers:

Basic: $33 per month 

Standard: $124 per month 

Premium: $208 per month 

Enterprise: Custom plan

6. AgencyAnalytics

Agency Analytics is an easy-to-use SEO reporting tool that allows its users to build branded reports for their clients. Users will have complete control over the branding, including the ability to select which clients to include in the system, update their information, and create new templates to meet their specific needs.

This tool is fully customizable and provides automated reports that are easy to understand, making it another SEO reporting tool that is excellent for agencies.  In addition to generating comprehensive marketing reports and dashboards, there are more than 75 integration options available.


Other than this, Agency Analytics also enables its users to automate their clients’ data collection process and streamline reporting by simply scheduling SEO reports to be sent out on a daily/weekly/monthly basis.

Key Features Of AgencyAnalytics

  • Keyword Rank Tracker
  • Custom Dashboards
  • Automated Reports
  • 75+ Integrations
  • White Label Reports
  • Competitor Tools
  • Website Audit Tool
  • Backlink Monitor

Pricing Structure Of AgencyAnalytics

AgencyAnalytics offers three pricing levels:

Freelancer: $12 per month

Agency: $18 per month

Enterprise: You can contact their sales team to get a custom quote.

7. Raven Tools

Raven Tools is an excellent cloud-based SEO reporting tool that helps its users manage the SEO, social sharing, customer engagement, and marketing campaigns for their websites. It offers tools like keyword research, backlink analysis, and reporting. 

Raven Tools

Raven Tools offers clean and intuitive reporting tools. In addition, it also offers a drag-and-drop builder that can include several data sources from various platforms, like Adwords, Google, Bing Ads, Facebook Ads, Google Analytics, and other sources.

Raven Tools is ideal for agencies with various clients that want a consistent platform to report on their campaigns.

Key Features of Raven Tools

  • Marketing Reports
  • Google Data Studio
  • Competitor Domain Analysis
  • SERP Rank Tracker
  • Site Auditor
  • Keyword Research
  • Keyword Rank Checker
  • Backlink Checker
  • Social Media

Pricing Structure of Raven Tools

Raven Tools has five varied pricing options, as listed below:

Small Biz: $49 per month.

Start: $109 per month.

Grow: $199 per month.

Thrive: $299 per month.

Lead: $479 per month.

Note: If you choose its yearly plans, you can save up to 30%.

8. Databox

Databox, a reporting tool designed specifically for SEO, is another outstanding option on our list. It makes it possible for you to quickly and simply create customized analytics dashboards using data from various sources.

Its user interface is clear and concise. Furthermore, you can create KPI dashboards using its drag-and-drop builder.


Moreover, the tool provides real-time updates on reports, allowing you to outrank your competitors. Databox has over 70 one-click integrations available, eliminating the need for coding to integrate any third-party software.

Key Features Of Databox

  • Goal Tracking
  • Client Reporting
  • White Label Dashboards
  • Automated Reporting
  • Alerts & Notifications
  • 70+ integrations

Pricing Structure Of Databox

Databox has three pricing options:

Starter: $47 per month

Professional: $135 per month

Growth: $319 per month

Premium: $799 per month

9. SurferSEO

SurferSEO is another advanced SEO reporting tool that assists you in reaching the top of search engine results. With the help of its insightful recommendations based on a thorough analysis of the top-ranking websites in the search results, SurferSEO makes it simple to optimize your content to rank higher on search engines for your targeted keywords.


This SEO reporting tool makes recommendations for page optimization based on 500+ ranking parameters using AI and NLP technologies. Furthermore, you can export all the data for further use in custom SEO reports.

Key Features of SurferSEO 

  • SERP Analyzer
  • Website Audit
  • Keyword Research
  • Content Planner
  • Content Editor

Pricing Structure of SurferSEO 

SurferSEO offers four pricing plans:

Essential: $69 per month

Advanced: $149 per month

Max: $249 per month

Enterprise: Custom plan

10. Google Data Studio 

Google Data Studio is a free SEO reporting tool that offers an in-depth analysis of SEO metrics. This free tool integrates with a range of data sources, including Semrush, YouTube, Google Analytics, and your social network accounts. Once connected to your website and SEO data, you may use graphs, charts, geo-maps, pivot tables, and other visual elements to tell your data story.  

Google Data Studio 

The wide range of templates available in this tool sets it apart from others. Having numerous templates provides you with more options for receiving analytics. If you prefer to start from scratch and personalize your report, you can use the blank document in Google Data Studio to build a dashboard using SEO-specific metrics. 

Moreover, you can generate branded reports that illustrate how your site performs over time and assist you in identifying areas that require improvement.

Key Features of Google Data Studio

  • Multiple Data Sources
  • Real-Time Collaboration
  • Interactive Data Visualization
  • Report Scheduling 
  • Customizable Templates
  • Customizable Reports

Pricing Structure of Google Data Studio

Google Data Studio is a free SEO reporting tool offered by Google.

Related Read:

Final Thoughts: Best SEO Reporting Software (2023)

An SEO report may help you stay on top of search results. It enables you to identify what is performing well and what needs to be improved. You can boost your online visibility and earnings by using SEO reports. 

With the help of the right SEO reporting tool, you can achieve the desired results for you and your clients. We hope that our list of the best SEO reporting tools helped you find the ideal tool that meets your needs and budget.


What is a good SEO report?

The Best SEO report is a complete insights showcase of your website’s performance, They include traffic, backlink metrics, CTR, Keyword ranking and etc.

What is an SEO Reporting Tool?

An SEO reporting tool is software that helps you track and examine how well your SEO efforts work for your website.

What SEO platforms do you use for reporting and tracking?

Here is the best SEO platform that We recommended for reporting and tracking the data.
1. Semrush provides real-time data, content development suggestions, link-building chances, etc.
2. SE Ranking
3. Ahrefs
4. Nightwatch
5. Sitechecker
These are the best SEO report generators for your site as of 2023.

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