56+ Twitter Statistics For 2023 (Users, Facts & Latest Trends)

According to Data Reportal, Twitter has around 556 million users worldwide. 

Twitter is one of the most popular social media networks in the world. It ranks 14th in all social media networks by monthly active users. 

In this article, I have compiled everything you want to know about Twitter users and many more. 

Without wasting time, let’s get into it.

Twitter Statistics (Top Picks)

Twitter is a popular social media platform with over 330 million active users worldwide, generating billions of tweets daily.

1. Twitter ranks 14th among the most popular social media networks worldwide by monthly active users. 
2. Globally, there are 556 million Twitter users as of January 2023. 

3. The experts predict that Twitter will have over 652.23 million users by the end of 2028. 

4.  Twitter had 196.3 million monetizable daily active international users in Q2 of 2022.

5. There are 95.4 million Twitter users in the United States as of 2023.

6. 43.60% of the total users of Twitter are women, while 56.40% are men. 

7.  38.50% of the total users of Twitter are age between 25 to 34 years old.

8. Japan has the second-highest number of Twitter users worldwide, with 67.50 million as of 2023. 

9. Northern America has the most Twitter users, with 105.8 million as of 2023.

10. The average time spent on Twitter is 11 minutes and 05 seconds. 

11. Barack Obama has the highest number of followers on Twitter, with 133.54 million as of 2023. 

12. 48% of Twitter users use Twitter to get news updates. 

13. 6.6 billion people visited twitter.com in March 2023. 

14. Twitter generated 4.4 billion in revenue in 2022. 

15.  Twitter has 2300 employees as of 2023. 

Twitter Statistics (General)

16. Twitter ranks 14th among the most popular social media networks worldwide by monthly active users. 

A table shows the most popular social media network by monthly active users. 

Top Social Media Network	Monthly Active Users
Facebook	2950 million
YouTube	2510 million
WhatsApp	2000 million
Instagram	2000 million
WeChat	1300 million
TikTok	1050 million
Facebook Messanger	930 million
Douyin*	710 million
Telegram	700 million
Snapchat	630 million
Kuaishou	620 million
Sina Weibo	580 million
QQ	570 million
Twitter	550 million
Pinterest	440 million

Source: Statista

Twitter Users In The World Statistics

From 2022 to 2023, Twitter gained 2.1% more users worldwide. That means Twitter gained almost 11.5 million more users in 2023. 

The experts predict that this number will grow and continue in the future. 

In this section, we will see all the essential statistics about Twitter users worldwide. 

17. Globally, there are 556 million Twitter users as of January 2023. 

Here a table shows the number of Twitter users worldwide from January 2021 to January 2023. 

Month	Number Of Twitter Users
January 2021	353.2 million
April 2021	395.9 million
July 2021	396.5 million
October 2021	436.4 million
January 2022	436.4 million
April 2022	465.1 million
July 2022	486 million
Oct 2022	544 million
January 2023	556 million

18. The experts predict that Twitter will have over 652.23 million users by the end of 2028. 

19. Twitter had 237.8 million monetizable daily active users worldwide in Q2 of 2022. 

Here a table shows monetizable daily active users of Twitter worldwide from Q1 of 20217 to Q2 of 2022. 

Quarter	Monetizable Daily Active Users
Q1 of 2017	109 million
Q2 of 2017	110 million
Q3 of 2017	114 million
Q4 of 2017	115 million
Q1 of 2018	120 million
Q2 of 2018	122 million
Q3 of 2018	124 million
Q4 of 2018	126 million
Q1 of 2019	134 million
Q2 of 2019	139 million
Q3 of 2019	145 million
Q4 of 2019	152 million
Q1 of 2020	166 million
Q2 of 2020	186 million
Q3 of 2020	187 million
Q4 of 2020	192 million
Q1 of 2021	199 million
Q2 of 2021	1206 million
Q3 of 2021	211 million
Q4 of 2021	217 million
Q1 of 2022	229 million
Q2 of 2022	237.8 million

20. Twitter had 196.3 million monetizable daily active international users in Q2 of 2022. 

Here a table shows monetizable daily active international users of Twitter from Q1 of 20217 to Q2 of 2022. 

Quarter	Monetizable Daily Active Users
Q1 of 2017	83 million
Q2 of 2017	85 million
Q3 of 2017	88 million
Q4 of 2017	89 million
Q1 of 2018	94 million
Q2 of 2018	96 million
Q3 of 2018	98 million
Q4 of 2018	99 million
Q1 of 2019	105 million
Q2 of 2019	110 million
Q3 of 2019	115 million
Q4 of 2019	121 million
Q1 of 2020	133 million
Q2 of 2020	150 million
Q3 of 2020	152 million
Q4 of 2020	155 million
Q1 of 2021	162 million
Q2 of 2021	169 million
Q3 of 2021	174 million
Q4 of 2021	179 million
Q1 of 2022	189.4 million
Q2 of 2022	196.3 million

Source: Statista.

Twitter Users In The United States Statistics

The United States has the most number of Twitter users in the world. The United States accounts for over 95 million Twitter users. 

In this section, we will discuss all the essential statistics about Twitter users in the United States. 

21. There are 95.4 million Twitter users in the United States as of 2023.

22. In the United States, there were 41.5 million Twitter users in Q2 of 2022.

Here a table shows monetizable daily active users of Twitter in the United States from Q1 of 2017 to Q2 of 2022. 

Quarter	Monetizable Daily Active Users
Q1 of 2017	26 million
Q2 of 2017	25 million
Q3 of 2017	26 million
Q4 of 2017	25 million
Q1 of 2018	26 million
Q2 of 2018	26 million
Q3 of 2018	26 million
Q4 of 2018	27 million
Q1 of 2019	28 million
Q2 of 2019	29 million
Q3 of 2019	30 million
Q4 of 2019	31 million
Q1 of 2020	33 million
Q2 of 2020	36 million
Q3 of 2020	36 million
Q4 of 2020	37 million
Q1 of 2021	38 million
Q2 of 2021	37 million
Q3 of 2021	37 million
Q4 of 2021	38 million
Q1 of 2022	39.6 million
Q2 of 2022	41.5 million

Source: Statista.

Twitter Users Demography Statistics

13 to 17 years old users make up the least share of Twitter users, with just 6.60%. People between the ages of 25 to 34 years are more likely to use Twitter. 

In this section, we will see all the essential statistics of Twitter’s demography. 

23. 43.60% of the total users of Twitter are women, while 56.40% are men. 

24. 38.50% of the total users of Twitter are age between 25 to 34 years old.

Here a table shows the Twitter users by age group. 

Age Group	Share Of Total Users
13 to 17 years	6.60%
19 to 24 years	17.10%
25 to 34 years	38.50%
35 to 49 years	20.70%
Above 50 years	17.10%

25. 25% of adult men use Twitter, while 22% of adult women use Twitter. 

26. 42% of adult users of Twitter are aged between 18 to 29 years. 

Here a table shows the adult Twitter users by age group.

Age Group	Share Of Users
18 to 29 years	42%
30-49 years	27%
50 to 64 years	18%
Above 65	7%

27. 33% of Twitter users have College degrees in the United States. 

Here a table shows the educational background of Twitter users in the United States. 

Educational Background	Share Of Twitter Users
High School Grade or Less	14%
Some College	26%
College +	33%

Source: Statista.

Twitter Users By Region Statistics

According to Data Reportal, the Northern America region accounts for the most Twitter users globally, with 105.8 million users. 

In this section, we will see statistics about Twitter users by region and country. 

28. Japan has the second-highest number of Twitter users worldwide, with 67.50 million as of 2023. 

A table shows the top countries with the most Twitter users worldwide. 

Top Countries	Number Of Twitter Users
The United States	95.4 million
Japan	67.50 million
India	27.3 million
Brazil	24.3 million
Indonesia	24 million
The United Kingdom	23.2 million
Turkey	18.6 million
Mexico	17.2 million
Saudi Arabia	15.5 million
Thailand	14.6 million
Philippines	10.5 million
France	10 million
Spain	8.75 million
Canada	7.9 million
Germany	7.75 million
South Korea	7.2 million
Argentina	5.9 million
Egypt	5.15 million
Malaysia	4.4 million
Colombia	4.3 million

29. Northern America has the most Twitter users, with 105.8 million as of 2023. 

Here a table shows the number of Twitter users by region. 

Region	Number Of Twitter Users
Northern America	105.8 million
Central America	21 million
Caribbean	3 million
Southern America	49.7 million
Western Europe	40.3 million
Northern Europe	31.6 million
Southern Europe	21 million
Eastern Europe	10 million
Northern Africa	8.9 million
Western Africa	7.3 million
Middle Africa	670 thousand
Eastern Africa	4.6 million
Southern Africa	3.9 million
Western Asia	48.2 million
Central Asia	672 thousand
Southern Asia	34.3 million
Southeastern Asia	66.3 million
Eastern Asia	92.7 million
Oceania	6.2 million

Source: Statista, datareportal.com.

How Much Time Users Spend On Twitter Statistics

Adults in the United States spend almost 6 minutes daily on Twitter. Spending time on Twitter is different when we think about the world. 

In this section, we will see some of the most important statistics about spending time on Twitter. 

30. The average time spent on Twitter is 11 minutes and 05 seconds. 

Here a table shows the time spend on social media.

Social Media Platforms	Time Spent On It
YouTube	21 minutes and 53 seconds
Twitter	11 minutes and 05 seconds
Facebook	10 minutes and 19 seconds
Reddit	9 minutes and 48 seconds
Instagram	7 minutes and 3 seconds
Pinterest	4 minutes and 5 seconds
TikTok	3 minutes and 23 seconds
Snapchat	2 minutes and 21 seconds

31. 96% of Twitter users use Twitter at least once a month. 

Here a table shows the frequency of use of Twitter. 

Frequency	Share Of Respondents
Daily	52%
Weekly	84%
Monthly	96%

32. Adults in the United States spend 6 minutes on Twitter daily. 

Source: thesocialshepherd.com, Finance Online. 

How Many Tweets Are Send Per Day Statistics

Many people post tweets on Twitter every day. Almost 6,000 tweets are posted every second on Twitter. 

In this section, we will see all the essential statistics about tweets sent per day. 

33. Twitter users send 500 million tweets per day. 

Here a table shows the number of tweets by time. 

Time	Number Of Tweets
Per Second	6000
Per Minute	350000
Per Day	500 million
Per Month	16.67 billion
Per Year	200 billion

34. Chadwick Bosemen’s Tweet is the most popular tweet, with 7 million likes as of 2023.

Here a table shows the most popular tweets by their likes.

Most Popular Tweet	Number Of Likes
Chadwick Boseme’s Tweet	7 million
Elon Musk’s Tweet	4.7 million
Barack Obama’s Tweet	4 million
Greta Thunderburgs Tweet	3.9 million
Joe Biden’s Tweet	3.8 million
Barack Obama’s Tweet	3.6 million
Greta Thunderburgs Tweet	3.5 million
Andy Milonakis’s Tweet	3.4 million
Elon Musk’s Tweet	3.2 million
Twitter’s Tweet	3.1 million

Source: Statista, Finance Online. 

Who Has The Most Number Of Twitter Followers 

There are many famous people on Twitter. Twitter users are following them in massive numbers. 

In this section, we will see all the top Twitter accounts with the most followers. 

35. Barack Obama has the highest number of followers on Twitter, with 133.54 million as of 2023. 

A table shows the highest number of Twitter accounts by the number of followers. 

Rank	Most Followed Twitter Accounts	Number Of Followers
1.	@barackobama	133.54 million
2.	@Elonmusk	127.13 million
3.	@justinbieber	113.81 million
4.	@katyperry	108.92 million
5.	@rihanna	108 million
6.	@Cristiano	107.52 million
7.	@taylorswift13	92.47 million
8.	@narendramodi	86.07 million
9.	@ladygaga	85.14 million
10.	@youtube	78.66 million
11.	@ellendegeneres	76.90 million
12.	@kimkardashian	74.70 million
13.	@nasa	69.30 million
14.	@twitter	65.20 million
15.	@cnnbrk	64.10 million
16.	@jtimberlake	62.70 million
17.	@billgates	61.60 million
18.	@neymarjr	61 million
19.	@cnn	60.90 million
20.	@britneyspears	56.10 million

Source: Statista.

Why Do People Use Twitter Today?

Twitter users are using Twitter for many purposes. According to Finance Online, 56% of users use Twitter for news updates. 

In this section, we will see all the Twitter activities that users are performing. 

36. 48% of Twitter users use Twitter to get news updates. 

Here is a table showing the reasons why people use Twitter. 

Reasons	Share Of Respondents
To get News	48%
To get Entertainment	48%
To connect with friends and family	34%
To follow companies/Brands	33%
To increase professional network	14%
Other	12%

37. According to Finance Online, 42% of Twitter users use Twitter for viewing photos. 

Here a table shows the most common activity users do on Twitter. 

Activity	Share Of Respondents
News	56%
Viewing Photos	42%
Watching Videos	32%
Sharing Content With Everyone	32%
Networking	26%
Sharing Content one with one	20%
Shopping	7%
Promoting Business	7%

38. 82% of adults in the United States use Twitter for Entertainment. 

Here a table shows why adults in the United States use Twitter by tweet volume.  

Reason	High Volume Tweets	Low Volume Tweets
Entertainment	82%	76%
A Way to Stay Informed	78%	65%
A way to express their opinion	77%	29%

Source: Statista, thesocialshepherd.com.

Twitter Traffic Statistics

Over 80% of the traffic of twitter.com comes from a direct source. And The United States sends the most traffic to Twitter, with 24.90% of all traffic. 

In this section, we will see all the vital statistics about the traffic on Twitter. 

39. 6.6 billion people visited twitter.com in March 2023. 

Here a table shows the monthly visits to twitter.com from January to March 2023. 

Months	Monthly Visits
January	6.9 billion
February	6.1 billion
March	6.6 billion

40. 24.90% of total Twitter traffic has come from the United States. 

Here a table shows the traffic of Twitter by country. 

Country	Share Of Twitter Traffic
The United States	24.90%
Japan	16%
The United Kingdom	5.26%
Brazil	3.94%
Canada	3%
Other	46.90%

41. 67.05% of Twitter traffic comes from males, while 32.95% comes from females. 

42. 30.90% of all Twitter traffic comes from 25 to 34 years old. 

Here a table shows the Twitter traffic by age group. 

Age Group	Share Of Twitter traffic
18 to 24 years	25.50%
25 to 34 years	30.90%
35 to 44 years	18.19%
45 to 54 years	12.12%
55 to 64 years	8.08%
Above 65 years	5.21%

43. 80.80% of all Twitter traffic comes from a direct source. 

Here a table shows the Twitter traffic by source. 

Source	Share Of Twitter Traffic
Direct	80.80%
Referrals	3.84%
Organic Search	11.02%
Paid Search	0.01%
Social	3.64%
Mail	0.67%
Display	0.03%

44. 45.25% of all social traffic on Twitter.com comes from YouTube. 

Here a table shows the Social traffic of Twitter.com by social platforms. 

Social Networks	Share Of Twitter Traffic
YouTube	45.25%
Reddit	15.29%
Twitter	12.88%
Facebook	12.18%
Instagram	3.35%
Other	11.06%

45. The bounce rate of twitter.com is 32.76%.

46. People visit an average of 9.90 pages on Twitter.com.

47. The average visit duration on Twitter.com is 10 minutes and 35 seconds.

48. 25.47% of the Desktop traffic of twitter.com comes from the United States.

Here a table shows the desktop traffic of twitter.com by country. 

Country	Share Of The Desktop Traffic
The United States	25.47%
Japan	14.96%
The United Kingdom	5.53%
Brazil	4.01%
Canada	3.27%

Source: Similar Web. 

Twitter Revenue Statistics

Twitter generated a total of 4.4 billion in revenue in 2022. This number has been growing to continue since its launch. 

In this section, we will see all the necessary statistics about Twitter’s revenue. 

49. Twitter generated 4.4 billion in revenue in 2022. 

50. The revenue of Twitter was 1.17 billion in Q2 of 2022. 

Here a table shows the revenue of Twitter from Q1 of 2011 to Q2 of 2022. 

Quarter	Revenue
Q1 of 2011	17.91 million
Q2 of 2011	20.77 million
Q3 of 2011	26.42 million
Q4 of 2011	41.21 million
Q1 of 2012	54.31 million
Q2 of 2012	68.05 million
Q3 of 2012	82.33 million
Q4 of 2012	112.25 million
Q1 of 2013	114.34 million
Q2 of 2013	139.29 million
Q3 of 2013	168.58 million
Q4 of 2013	242.68 million
Q1 of 2014	250.49 million
Q2 of 2014	312.17 million
Q3 of 2014	361.27 million
Q4 of 2014	479.08 million
Q1 of 2015	435.94 million
Q2 of 2015	502.38 million
Q3 of 2015	569.24 million
Q4 of 2015	710.47 million
Q1 of 2016	594.42 million
Q2 of 2016	601.96 million
Q3 of 2016	615.93 million
Q4 of 2016	717.21 million
Q1 of 2017	548.25 million
Q2 of 2017	573.86 million
Q3 of 2017	589.63 million
Q4 of 2017	731.56 million
Q1 of 2018	664.87 million
Q2 of 2018	710.54 million
Q3 of 2018	758.11 million
Q4 of 2018	908.84 million
Q1 of 2019	786.89 million
Q2 of 2019	841.38 million
Q3 of 2019	823.72 million
Q4 of 2019	1 billion
Q1 of 2020	807.64 million
Q2 of 2020	683.44 million
Q3 of 2020	936.23 million
Q4 of 2020	1.28 billion
Q1 of 2021	1.03 billion
Q2 of 2021	1.19 billion
Q3 of 2021	1.28 billion
Q4 of 2021	1.56 billion
Q1 of 2022	1.2 billion
Q2 of 2022	1.17 billion

Source: Statista.

Twitter Advertisement Statistics

The advertisement reach rate of Twitter in the United States is 33.2%. The most advertising reach rate is coming from Singapore. 

In this section, we will see all the critical statistics about Twitter advertisement reach. 

51. Singapore has the most Twitter advertising reach rate worldwide, with 103% as of 2023. 

Here a table shows the reach rate of Twitter advertisements by country. 

Country	Twitter Advertising Reach Rate
Singapore	103%
Hong Kong	62.6%
Japan	60.5%
Saudi Arabia	54.5%
Netherlands	49.4%
Ireland	40.4%
The United Kingdom	40.2%
United Arab Emirates	37.1%
The United States	33.2%
Canada	31.1%
Turkey	27.1%
Spain	25.8%
France	24.8%
Australia	23.7%
Thailand	23.4%
Sweden	23.4%
Norway	22.4%
Chile	22.1%
South Korea	20.9%
Portugal	20.8%

Source: Datareportal.com.

Twitter Employee Statistics

In 2021, Twitter had the most employees, with 7200 employees. This number decreased in 2023, with 2300 employees. 

In this section, we will see all the vital statistics about the employees of Twitter. 

52. Twitter has 2300 employees as of 2023. 

Here a table shows the total number of Twitter employees from 2008 to 2023. 

Year	Number Of Employees
2008	8
2009	29
2010	130
2011	350
2013	400
2014	2712
2015	3638
2016	3900
2017	3583
2018	3372
2019	3920
2020	4900
2021	5500
2022	7500
2023	2300

53. In 2021, Twitter’s 53.9% of employees were male, and 44.7% were female. 

Here tables show the percentage of male and female employees from 2014 to 2021. 

Year	Male Employees
2014	70%
2016	63%
2017	61.6%
2018	59.8%
2019	58%
2020	56.7%
2021	53.9%

Year	Female Employees
2014	30%
2016	37%
2017	38.4%
2018	40.2%
2019	42%
2020	42.6%
2021	44.7%

54. 38.8% of Twitter employees were white in 2022. 

Here a table shows the percentage of Twitter employees by ethnicity. 

Ethnicity	Share Of Employees
White	38.8%
Asian	30.8%
Black	9.7%
Latinx	8.4%
Multiracial	4.5%
Indigenous	1%

55. 53.4% of Twitter’s employees were white in a leadership position in the United States. 

Here is a table showing the distribution of Twitter’s employees by ethnicity and department. 

Ethnicity	Leadership Positions	Tech Positions
White	53.4%	34.1%
Asian	20.8%	38.3%
Black	8.2%	6.8%
Latinx	4.6%	7.5%
Multiracial	3.8%	3.8%
Indigenous	1%	1%

56. 67.1% of men were in tech positions on Twitter. 

Here is a table showing the distribution of Twitter employees by gender and department. 

Gender	Leadership Positions	Tech Positions
Men	59.9%	67.1%
Women	39%	30.9%

Source: Statista. 

Related Read:

• Pinterest Statistics
• Digital Marketing Statistics
• TikTok Users

Conclusion: Twitter Statistics (2023)

Here we are at the end of the article. I want to sum up this by saying that Twitter users are steadily increasing year by year. 

Twitter is one of the most popular social media networks in the world. Most people use it to get news updates and entertainment. 

Twitter user statistics are changing every day. To get more updates on it, keep revisiting this article. We will be updating this from time to time. 

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