With an average of 142.4 million monthly active users, Google Bard has emerged as one of the key players in the Chatbot industry. Google launched it on 6th Feb 2023.
Due to the newest AI model, Gemini, Google Bard has become a more powerful AI bot today.
With constant updates and extensions being integrated with Bard, it is considered one of the strongest competitors of ChatGPT and is used by millions of people worldwide.
With that, let us take a detailed look at the facts and figures of Google compiled from various trusted sources.
Google Bard Statistics: Top Picks (2024)
- Google Bard received 142.4 million monthly users on average in 2023.
- 62.6% of users were in the United States when Google Bard was launched.
- 40% of Google Bard users are female, while 60% are males.
- 40% of users search topics of their interest in Google Bard.
- Each Google Bard search can cost users between $0.006 to $0.031.
- 1.56 trillion words are in the Infiniset dataset of Google Bard.
- 50% of the training dataset of Google Bard comes from the dialogue data included in the public forums.
- The United States contributes the most traffic to Google Bard worldwide, with 21.66%.
- Google Bard is available in 180+ countries and territories.
- 380,567 devices sent all the traffic to Google Bard in May 2023.
Timeline and Overview of Google Bard
Official Release Date: February 6, 2023, by Google.
Public Access Granted: Users can access Google Bard from March 21, 2023.
If you want a short overview of Google Bard, I have compiled it below;
| Fact | Data |
| Developers | Google AI |
| Type | Chatbot |
| Language Model | LaMDA |
| Global Reach | More than 180 nations |
| Monthly Visitors | 142.4 million |
| Training Model | Infiniset |
| Official Website | bard.google.com |
You now have a complete overview of Google Bard. Let’s now delve into the details of every aspect of Google Bard.
Source: Wikipedia, Google.
Google Bard User Statistics
When Google Bard was launched in March 2023, it had only 30.6 million users. However, in just two months, users increased by over 112 million.
Let’s look at the details regarding the number of Google Bard users.
- Google Bard visitors go through 5.54 pages per visit.
- 88.4% of Google Bard traffic comes from mobile devices.
- News is the most searched topic on Google Bard.
- 81.4% of Google Bard traffic comes from direct sources.
- 56.31% of the social traffic of Google Bard comes from YouTube
- Google Bard received 142.4 million monthly users on average in 2023.
Google Bard has seen a significant increase in visitors since its launch in February 2023, with May recording the highest number of visitors at 146.6 million. This was an increase of 187.2% from April’s count.
In April 2023, the number of users visiting Google Bard was 49.7 million.
Here’s a table that shows monthly visitors to Google Bard from March to May 2023.
| Month | Monthly Google Bard visitors |
| March 2023 | 30.6 million |
| April 2023 | 49.7 million |
| May 2023 | 142.6 million |
Source: ML Yearning.
Google Bard User Demography Statistics
In Google Bard, there are more male users than females, with 6 out of every 10 Google Bard users being male.
Now, let’s take a look at some of the key statistics regarding the demographics of Google Bard users.
- Google Bard is set to reach 1 billion consumers soon.
The innovative search engine Google Bard has expanded its reach globally and now operates in over 180 countries.
The platform has rapidly gained popularity and is expected to connect with over 1 billion consumers worldwide by the end of 2023.
- 62.6% of users were in the United States when Google Bard was launched.
In March 2023, the United States had the most significant Google Bard users worldwide. It had almost 62.6% of Bard users accounting for 19.15 million users.
The United Kingdom had the second-highest users, at 8.29%, or 2.53 million.
Below is a table providing a complete overview of Google Bard users during this time.
| Top Country | Share of Google Bard Users | The Number of Google Bard Users |
| The United States | 62.60% | 19.15 million |
| The United Kingdom | 8.29% | 2.53 million |
| China | 3.22% | 0.98 million |
| Others | 25.89% | 7.92 million |
- 40% of Google Bard users are female, while 60% are males.
According to ML Yearning data, as of May 2023, male users make up 60% of Google Bard users, which amounts to 85.56 million users.
The remaining 40% of users are female, totaling 57.04 million.
Furthermore, of the male user base, 35% fall in the age range of 25 to 34 years old, which amounts to 49.91 million users.
- Google Bard has the most, with 32.79% of users aged between 25 to 34.
Most of Google Bard’s users come from the age bracket 25 to 34.
People aged between 18 and 24 are second with 25.24%.
Here is a table showing Google Bard users according to age:
| Age Group | Percent share |
| 18-24 | 25.24% |
| 25-34 | 32.79% |
| 35-44 | 19.24% |
| 45-55 | 12.29% |
| 55-64 | 6.58% |
| 65+ | 3.85% |
Source: Similar Web, ML Yearning.
Google Bard Usage Statistics
- 40% of users search topics of their interest in Google Bard.
Almost 57.04 million people use Google Bard primarily for research.
Around 30% of Bard users leverage the tool for content creation, such as writing scripts, poems, and stories.
Please refer to the table below for a detailed breakdown of Google Bard usage.
| Category | Usage | The percentage of users | The number of users |
| Research | To research the topic of their interest | 40% | 57.04 million |
| Creativity | To create content (poem, Script) | 30% | 42.78 million |
| Productivity | For studies or work | 20% | 28.52 million |
| Entertainment | For watching videos, listening to music and gaming | 10% | 14.26 million |
- Google Bard is available in 43 languages.
Although Google Bard operates in more than 180 countries, it is currently only available in 43 languages.
Source: ML Yearning.
Google Bard Cost Statistics
Google Bard is currently available to users for free. However, experts have estimated its potential cost. In this section, I have gathered significant statistics from their study.
- Each Google Bard search can cost users $0.006 to $0.031.
Using Google Bard has increased the search cost by an additional $0.003 to $0.028, in addition to the typical cost of around $0.003 per search. This brings the total cost of each Google Bard search from $0.006 to $0.031.
The cost of each Google Bard search depends on various factors, such as the complexity of the query, the size of the Bard model, and the computing power required to respond.
Yet, the predicted expense per search query implies that implementing Google Bard as a search tool may considerably increase costs for Google.
Source: ML Yearning.
Google Bard Training Dataset Statistics
Google Bard’s training dataset is Infiniset, which consists of trillions of words and billions of parameters that Google used during the training process.
This section will provide all the necessary details about the dataset.
- 1.56 trillion words are in the Infiniset dataset of Google Bard.
Infiniset is LaMDA’s training dataset, which is vast and diverse.
It enables Google Bard to be more knowledgeable and versatile, encompassing various topics from technical subjects to everyday conversations.
The dataset contains 1.56 trillion words and has 137 million parameters.
Additionally, the pretraining text data size of Google Bard was 750 GB.
- 50% of the training dataset of Google Bard comes from the dialogue data from the forum.
The Infiniset dataset is an extensive collection of text and code used to train Google Bard.
It includes data from various sources, such as dialogues from forums and C4-based data (12.5%).
Below is a list that provides detailed insights into the training dataset of Google Bard.
| Training Dataset | Share of Dataset |
| Dialogue Data from Forum | 50% |
| C4-based Data | 12.5% |
| English Wikipedia | 12.5% |
| Code Documents | 12.5% |
| English Web Docs | 6.3% |
| Non-English Web Docs | 6.3% |
Source: Meetanshi Blog.
Google Bard Traffic Statistics
- The United States contributes the most traffic to Google Bard worldwide, with 21.6%.
The United States represents the largest market for Google Bard, with 21.6% of the traffic coming from there.
India is the second-largest contributor of Google Bard traffic, accounting for 8.34%, followed by Brazil at 3.98% and Mexico at 3.47%.
Below is a table depicting the top countries by Google Bard traffic as of 2023.
| Top Countries | Share of Google Bard Traffic |
| The United States | 21.6% |
| India | 8.34% |
| Brazil | 3.98% |
| Mexico | 3.47% |
| Colombia | 3.31% |
| Others | 59.24% |
- 90.74% of Google Bard traffic in the United States comes from mobile devices.
Based on the data from Semrush, 9.26% of total Google Bard traffic in the United States comes from the desktop, while 90.74% comes from mobile devices.
Also, the same data shows 100% of Google Bard traffic in the United Kingdom comes from desktop devices.
A table shows some countries’ Google Bard Traffic by devices.
| Country | Mobile Traffic | Desktop Traffic |
| The United States | 90.74% | 9.26% |
| The United Kingdom | 0% | 100% |
| Ireland | 100% | 0% |
| Canada | 0% | 100% |
| Australia | 0% | 100% |
- In the United States, total Google Bard traffic was sent by 365.9K devices.
As previously mentioned, the United States is the largest market for Google Bard and therefore uses the most devices to send traffic to the site.
Following the United States, the United Kingdom utilized 3.8K devices to send traffic to Google Bard, with Ireland closely behind at 3.1K.
The table below shows the number of devices that sent traffic to Google Bard in different countries.
| Top countries | Devices used to send traffic to Google Bard |
| The United States | 365.9K |
| The United Kingdom | 3.8K |
| Ireland | 3.1K |
| Canada | 1.9K |
| Australia | 1.5K |
- In May 2023, total Google Bard traffic was sent by 380,567 devices.
Based on data from Semrush, 380,567 devices send traffic to Google Bard, with 336,322 being mobile and 44,245 being desktop devices.
The table below displays the monthly breakdown of the number of devices that sent traffic to Google Bard.
| Month | Total Devices | Mobile Devices | Desktop Devices |
| March 2023 | 95,564 | 37,156 | 58,408 |
| April 2023 | 154,077 | 95,049 | 59,028 |
| May 2023 | 380,567 | 336,322 | 44,245 |
- Google Bard visitors visit 5.54 pages per visit.
According to Similar Web, visitors to Google Bard typically view 2.65 pages per visit and spend over 4 minutes and 32 seconds on the site.
The study also reveals that Google Bard’s bounce rate is 29.97%.
- 88.4% of Google Bard traffic comes from mobile devices.
According to Semrush data, the majority of traffic for Google Bard (88.4%) comes from mobile devices, with desktop devices accounting for the remaining 11.6%.
- Programming and Developer software is the most searched category on Google Bard.
There are so many search categories on Google Bard. But some of the categories are the most searched.
Programming and Developer Software is the #1 category on the Google Bard.
Here are the top 5 most searched categories on Google Bard.
| Rank | Most Searched Category |
| 1. | Programming and Developer Software |
| 2. | Computers, Electronics and Technology |
| 3. | Graphics, Multimedia, and Web Design |
| 4. | News and Media |
| 5. | Video |
- News is the most searched topic on Google Bard.
Software is the second-most searched topic on Google Bard. I have compiled the top 5 most searched topics on Google Bard.
| Rank | Most Searched Topic |
| 1. | News |
| 2. | Software |
| 3. | Business |
| 4. | Online |
| 5. | Shopping |
- 81.42% of Google Bard traffic comes from direct sources.
Direct Traffic is the primary traffic source to bard.google.com, representing 81.42% of desktop visits in May 2023.
Organic search is the second largest traffic source, accounting for 11.48%.
The display is the least used channel, with only 0.01% traffic.
To better understand the primary traffic sources to Google Bard, refer to the data provided above.
| Traffic Sources of Google Bard | Share of Traffic |
| Direct | 81.42% |
| Organic Search | 11.48% |
| Referral | 1.58% |
| Social | 1.45% |
| Paid Search | 3.57% |
| 0.11% | |
| Display | 0.03% |
- 56.31% of the social traffic of Google Bard comes from YouTube.
Please refer to the table below for the complete breakdown of Google Bard’s social traffic.
| Social Platforms | Share of Social traffic of Google Bard |
| YouTube | 56.31% |
| 12.02% | |
| 10.25% | |
| 5.87% | |
| 3.68% | |
| Others | 11.86% |
Source: Semrush, Similar Web.
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