68+ Podcast Statistics 2024 (Number Of Listeners & Trends)

The podcast industry is gaining popularity year by year. 

As a result, there were over 424 million podcast listeners globally in 2023. 

The number of podcast listeners is growing day by day, with this number reaching more than 465 million as of 2024. 

If you want to know more about podcast statistics, you are in the right place. 

In this article, here is all you need to know about Podcast Statistics. 

Podcast Statistics: Top Picks (2024)

1. The revenue of the global Podcasting industry is $3 billion as of 2023.

2. Spotify has 5 million podcast titles on its platform as of 2023.  

3. Over 80% of consumers are aware of podcasts in the United States.

4. 90% of people in the United States listen to podcasts at home.

5. 38% of adults in the United States listen to podcasts while driving cars. This percentage has grown by 6% from 2022.

6. The experts predicted the number of podcast listeners would reach 504.9 million by the end of 2024. 

7. There are 131.20 million podcast listeners in the United States as of 2023.

8. 29.6 million people aged between 25 to 34 years listened to podcasts in the United States in 2022.

9.  57% of podcast listeners are white by ethnicity in the United States. 

10. Chile’s growth rate of podcasting scenes is 84%, the most in all countries.

11. The ad revenue of the podcast industry was $2.17 billion as of 2023.

12. More than 50% of listeners purchased something after hearing about that product in the podcast.

13. 37.4% of people listen to podcasts on Apple Podcasts. 

14. The “Joe Rogen Experience” is the top podcast in the United States on Spotify.

15. Comedy is the top genre in the United States, with 22% of the share. 

Podcast Statistics (General Statistics)

16. There are currently over 5 million podcasts globally as of 2023. 
17. 70 million episodes are there in 5 million podcasts as of 2023. 
18. Spotify has 5 million podcast titles on its platform. 
19. Over 80% of consumers were aware of the podcasts in the United States as of 2023. 

Here is a table showing the percentage of consumers that are aware of Podcasting in the U.S. from 2006 to 2022. 

Year	Percentage of Consumers that aware of Podcasting
2006	22%
2007	37%
2008	37%
2009	43%
2010	45%
2011	45%
2012	46%
2013	46%
2014	48%
2015	49%
2016	55%
2017	60%
2018	64%
2019	70%
2020	75%
2021	78%
2022	79%
2023	81%

20. The top 1% of Podcasts get 3994+ downloads in 7 days of their release. 

Here is a table showing how many downloads get top podcasts in 7 days of their release. 

Top Podcasts	Number Of Downloads
Top 1%	3994
Top 5%	795
Top 10%	335
Top 25%	93
Top 50%	30

21. 90% of people listen to podcasts at home in the United States.

Here is a table showing Podcast listening habits in the United States. 

Podcast Listening Habits	Share Of Respondents
Listen to podcasts at home	90%
While in the Car	64%
While Walking	49%
While Commuting	37%
While doing Housework	59%
While Driving	52%
Don’t like to do anything while listening to the podcast	70%

22. Podcasts are available in more than 100 languages.
23. 60.38% of podcasts are in the English language. 

Here is a table showing the top 20 languages on the Podcasts. 

Rank	Languages	Share Of Languages
1.	English	60.38%
2.	Spanish	11.73%
3.	Portuguese	6.94%
4.	Indonesian	4.79%
5.	German	2.67%
6.	French	2.03%
7.	Chinese	1.7%
8.	Italian	1.01%
9.	Japanese	0.99%
10.	Hindi	0.9%
11.	Russian	0.84%
12.	Dutch	0.67%
13.	Swedish	0.5%
14.	Arabic	0.43%
15.	Turkish	0.38%
16.	Polish	0.35%
17.	Danish	0.33%
18.	Norwegian	0.29%
19.	Farsi	0.26%
20.	Tamil	0.23%
21.	Other	2.6%

24. 30% of all podcasts’ duration is 20 to 40 minutes. 

Here is a table showing the average duration of podcasts. 

Podcast Duration	Share Of Podcasts
Less than 10 mins	15%
10 to 20 mins	15%
20 to 40 mins	30%
40 to 60 mins	21%
More than 60 mins	18%

25. iHeartPodcasts is the top publisher of podcasts in the United States. 

Here is a table showing the top publishers of Podcasts in the United States. 

Rank	Top Publisher	Monthly Visitors
1.	iHeartPodcast	30.43 million
2.	Wondery	25.51 million
3.	NPR	18.25 million
4.	NBC News	10.21 million
5.	New York Times	9.43 million
6.	The Walt Disney Company	8.05 million
7.	Daily Wire	7.81 million
8.	Barstool Sports	6.38 million
9.	PRX	5.29 million
10.	Fox Audio Network	5.26 million

26. 26% of podcast listeners listen to podcasts from 10:00 AM to 2:00 PM. 

Here is a table showing the listening timing of podcasts. 

Podcast Listening Times	Share Of Listeners
Before 10:00 AM	25%
10:00 AM to 2:00 PM	26%
2:00 PM to 6:00 PM	21%
6:00 PM to 10:00 PM	15%
10:00 PM to 2:00 AM	11%

27. 74% of listeners listen to podcasts to learn new things.

Here is a table showing why people listen to podcasts. 

Reasons	Share Of Respondents
To learn new things	74%
To be entertained	71%
To stay up-to-date with the latest topics	60%
To relax	51%
To feel inspired	47%
To escape	37%
For companionship	24%

28. 75% of people think podcasts are not for them, so they do not listen. 

Here is a table showing why people do not listen to podcasts. 

Reasons To Not Listen To Podcasts	Share Of Respondents
Podcasts are not for them	75%
They Do not have enough time to listen to podcasts	51%
Podcasts do not provide anything to them	49%
Listening to podcasts can consume their mobile data	41%
They do not have any podcast app on their mobile	41%
Podcasts are too long	40%
They have to pay for a subscription to listen to podcasts	38%
There are no topics on covers on podcasts that users want	36%

29. In South Korea, Podcasts are the most popular. 53% of people in South Korea listen to podcasts. 

Country	Share Of Podcast Listeners
South Korea	53%
Spain	39%
Ireland	37%
Sweden	35%
The United States	35%
Italy	30%
Canada	29%
Australia	27%
France	25%
Japan	23%
Germany	21%
The United Kingdom	21%

30. The podcast adoption rate is 5% in the United States as of 2023. 

Here is a table showing the podcast adoption rate in the United States from 2019 to 2025*.

Year	The Podcast Adoption Rate In The United States
2019	23%
2020	17%
2021	10%
2022	6%
2023	5%
2024*	5%
2025*	4%

*Projected

Source: Demandsage, 99firms, Exploding Topics, buzzsprout.com, True List.

Podcast Revenue Statistics

From $0.78 billion in 2019 to $3 billion in 2023, podcast revenue, has rapidly increased worldwide. 

As listeners of podcasts increase, this revenue is expected to grow in the future. 

In this section, we will see some essential statistics about Podcast Revenue. 

31. The revenue of the global Podcasting industry is $3 billion as of 2023. 
32. The Experts predicted the revenue of the global podcasting industry would be $4.2 billion by the end of 2024. 

Here is a table showing Podcasts’ revenue growth from 2019 to 2024. 

Year	Revenue Of The Podcast Industry
2019	$0.78 billion
2020	$0.84 billion
2021	$1.4 billion
2022	$2.1 billion
2023	$3 billion
2024*	$4.2 billion

*Projected

Source: Demandsage.

Podcast Audience Statistics

There are currently over 464 million podcast listeners in the world. This number is increasing day by day. 

The Podcast industry is increasing rapidly like never before. 

In this section, we will see all of the important statistics about podcast audiences. 

33. The experts predicted the number of podcast listeners would reach 504.9 million by the end of 2024. 

Here is a table showing the number of podcast listeners worldwide from 2019 to 2024. 

Sr. No.	Year	Number Of Podcast Listeners
1.	2019	274.80 million
2.	2020	332.20 million
3.	2021	383.70 million
4.	2022	424.20 million
5.	2023	464.70 million
6.	2024*	504.90 million

*Predicted

34. There are 131.20 million podcast listeners in the United States as of 2023. 

Here is a table showing the Podcast listeners in the United States from 2018 to 2025. 

Year	Podcast Listeners In The United States
2018	75.10 million
2019	92 million
2020	107 million
2021	117.80 million
2022	125 million
2023	131.20 million
2024*	136.80 million
2025*	142.70 million

*Projected

35. 206.70 million people in the United States listened to podcasts at least once in their life in 2022.

Here is a table showing the people who listened to podcasts in the United States from 2012 to 2022. 

Year	Number Of People Who Listened To The Podcast At Least Once
2012	91.64 million
2013	85.86 million
2014	95.70 million
2015	109.20 million
2016	116.35 million
2017	130.11 million
2018	143.88 million
2019	167.56 million
2020	182.17 million
2021	189.34 million
2022	206.70 million

36. There are 37.10 million Spotify podcast listeners in the United States as of 2023. 

Here is a table showing the Spotify podcast listeners in the United States from 2021 to 2025. 

Year	Spotify Podcast Listeners In The United States
2021	28.20 million
2022	33.10 million
2023	37.10 million
2024	40.90 million
2025	43.60 million

37. 38% of adults in the United States listen to podcasts while riding cars. This percentage has grown by 6% from 2022.
38. 42% of podcast listeners aged 12+ listened to podcasts in the last month in the United States as of 2023. This number is up by 4% from 2022. 
39. 53% of podcast listeners aged between 12 to 54 have listened to podcasts in the last month in the United States as of 2023. 
40. 31% of podcast listeners aged 12+ listened to podcasts in the last week in the U.S. as of 2023. This number is increased by 5% from 2022. 
41. 39% of people aged between 12 to 54 listened to podcasts in the last week in the U.S. as of 2023. 
42. Only 21% of people aged 55+ listened to podcasts in the last month in the U.S. as of 2023.  
43. 14% of people aged 55+ listened to podcasts in the last week in the U.S. as of 2023.  
44. 62% of people listened to podcasts in the United States in 2022.
45. 79% of people in the United States listen to podcasts on their smartphones.

Here is a table showing where people in the United States listen to podcasts. 

Device	Share Of Respondents
Smartphone	79%
Tablet	6%
Web Browser	25%

46. Average Podcast listeners watch nine podcast episodes in a week as of 2023.
47. 21% of people listen to 4 to 5 podcasts weekly in the United States. 

Here is a table showing the weekly number of Podcasts listened to in the United States.

The Number Of Podcasts	Share Of Respondents
1 Podcast	16%
2 Podcasts	15%
3 Podcasts	17%
4 to 5 Podcasts	21%
6 to 10 Podcasts	17%
More than 11 Podcasts	14%

48. 66.05% of podcast listeners are in the United States. 

Here is a table showing the top countries by podcast listeners. 

Rank	Country	Share Of Podcast Listeners
1.	The United States	66.05%
2.	Brazil	6.8%
3.	Indonesia	4.94%
4.	Germany	2.64%
5.	France	1.91%
6.	The United Kingdom	1.65%
7.	Spain	1.56%
8.	India	1.12%
9.	Italy	1.03%
10.	Japan	1.02%
11.	Mexico	0.99%
12.	China	0.92%
13.	Russia	0.87%
14.	Taiwan	0.81%
15.	Netherlands	0.64%
16.	Canada	0.58%
17.	Australia	0.57%
18.	Sweden	0.51%
19.	Turkey	0.39%
20.	Poland	0.36%
21.	Other	4.66%

49. Podcast listeners are 45% likelier to have a college degree. 
50. Podcast listeners are 56% likelier to be undergraduates.
51. Podcast listeners are 86% likelier to be post-graduates.
52. Podcast listeners are 45% likelier to have over $250,000 annual income. 
53. Podcast listeners are 32% likelier to have over $75,000 annual income. 
54. Podcast listeners are 37% likelier to have over $100,000 annual income. 

Source: Demandsage, Edison Research, musicoomph.com. 

Podcast Demographics Statistics

74.80 million podcast listeners in the United States are white by Ethnicity. This is the major group of Podcast listeners in the U.S. as of now. 

In this section, we will see all of the important statistics about the Podcast demography. 

55. 29.6 million people aged between 25 to 34 years listened to podcasts in the United States in 2022.

Here is a table showing the percentage of people who listened to podcasts in the United States in 2022 by age. 

Age	Number Of Listeners
0 to 11 years	2.1 million
12 to 17 years	9.1 million
18 to 24 years	19.9 million
25 to 34 years	29.6 million
35 to 44 years	22.6 million
45 to 54 years	17.1 million
55 to 64 years	13.2 million
Above 65	12.5 million

56. The penetration of podcast listeners is 65.4% to the aged 18 to 24 years in the United States. 

Here is a table showing Podcast listener penetration in the United States in 2022 by age. 

Age	Podcast Listener Penetration
0 to 11 years	4.2%
12 to 17 years	36.3%
18 to 24 years	65.4%
25 to 34 years	63%
35 to 44 years	51.8%
45 to 54 years	42.4%
55 to 64 years	31.4%
Above 65	21%

57. 65.1% of podcast listeners are male, while 34.9% are female in the United States. 
58. 42.8 million millennials in the United States listened to Podcasts in 2022. 

Here is a table showing the number of Podcast listeners in the United States in 2022 by generation.

Generation	Number Of Podcast Listeners
Gen Z	32.2 million
Millennials	42.8 million
Gen X	27.4 million
Baby Boomer	17.7 million

59. 57% of podcast listeners are white in the United States by ethnicity. 

Here is a table showing the total breakdown of podcast listeners in the United States by ethnicity. 

Ethnicity	Share Of Podcast listeners
White	57%
African American	13%
Hispanic	16%
Asian	4%
Others	10%

Source: eMarketers,  buzzsprout.com.

Podcast Growth Statistics

As we have discussed earlier, Podcast’s revenue, audience, etc., are growing to continue. 

In this section, we will see some of the important statistics about Podcast growth. 

60. The growth rate of podcasting scenes in Chile is 84%, the most in all countries. 

Here is a table showing the top country’s growth rate of the podcasting scene. 

Country	Percentage Of Growth
Chile	84%
Argentina	55.30%
Peru	49.10%
Mexico	47.80%
China	43.60%

Source: Demandsage.

Podcast Advertising Statistics

Podcast advertising revenue has grown rapidly from 1.16 billion in 2015 to 2.17 billion in 2023. 

Experts predict that this advertising revenue will continue to increase in the future. 

In this section, we will see some of the important statistics about Podcast advertising.

61. Podcast ad revenue is expected to reach $3.2 billion by the end of 2026.
62. The ad revenue of the podcast industry was $2.17 billion as of 2023.

Here is a table showing the ad revenue of the podcast industry from 2015 to 2021. 

Year	Ad Revenue Of The Podcast Industry
2015	0.16 billion
2016	0.16 billion
2017	0.31 billion
2018	0.47 billion
2019	0.67 billion
2020	0.86 billion
2021	1.33 billion
2022	1.74 billion
2023	2.17 billion
2024	2.48 billion
2025	2.73 billion

63. More than 50% of listeners purchased something after hearing about that product in the podcast. 
64. 22% of the total ad spending on podcasts was from Health and Wellness businesses. 

Here is a table showing the ad spending on podcasts by businesses. 

Businesses	Ad Spending On Podcasts
Health and Wellness	22%
Home and Appliances	19%
Foot and Beverage	13%

50. Advertisers spent 0.5 billion on Podcast ads In the United States in 2020. 

Here is a table showing the total spending on podcast advertising on the podcast in the United States in 2010, 2019, and 2020. 

Year	Ad Spending
2010	43 million
2019	420 million
2020	500 million

Source: True List.  

Top Podcast Streaming Platforms

There are many Podcast streaming platforms, but Apple Podcast and Spotify are the two dominant players in the market. 

These two platforms hold almost 65% of the market share. 

In this section, we will see all of the important statistics about Podcast streaming platforms. 

65. 37.4% of people listen to podcasts on Apple Podcasts. 

Here is a table showing the top podcast platforms.

Platform	Share Of Podcast Listeners
Apple Podcast	37.40%
Spotify	26.80%
Web Browsers	2.90%
Google Podcast	2.40%
Castbox	2.00%
Podcast Addict	1.50%
Overcast	1.20%
Apple iTunes	1.10%
Pocket Cast	0.70%
Amazon Music	0.70%

Source: Demandsage. 

Top Podcast On Spotify

Spotify is one of the top leading podcast platforms, with 26.80% of the market share.

In this section, we will see some of the top Podcasts on Spotify by some of the important nations. 

Here we will list the top podcasts of Spotify by region:

66. The “Joe Rogen Experience” is the top podcast in the United States on Spotify.

Top 10 Podcasts in the United States:

Rank	Podcasts
1.	The Joe Rogen Experience
2.	Aware & Aggravated
3.	Huberman Lab
4.	I’ve Had It
5.	High Strange
6.	The Deck Investigates
7.	This Past Weekend
8.	Bad Dates With Jameela Jamil
9.	The Journal
10.	Crime Junkie

Top 10 Podcasts in Canada:

Rank	Podcasts
1.	The Joe Rogen Experience
2.	Huberman Lab
3.	Bad Dates With Jameela Jamil
4.	I’ve Had It
5.	Out Of The Pods
6.	The Journal
7.	The No Good, Terribly Kind, Wonderful Lives And Tragic Deaths Of Barry And Honey S…
8.	On Purpose Of Jay Shetty
9.	Lex Fridman Podcast
10.	This Past Weekend

Top 10 Podcasts in Australia:

Rank	Podcasts
1.	The Joe Rogen Experience
2.	Huberman Lab
3.	Just For Girls
4.	THE MORNING SHIFT
5.	Toni And Ryan
6.	The Imperfects
7.	Faith On Trial: Hillsong
8.	Basically Bestie
9.	The Diary Of A CEO With Steven Bartlett
10.	Alpha Blockes Podcast

Top 10 Podcasts in the United Kingdom:

Rank	Podcasts
1.	The Joe Rogen Experience
2.	The Diary Of A CEO With Steven Bartlett
3.	This Weekend On The Internet
4.	Fozcast- The Ben Foster Podcast
5.	The Rest Is Politics
6.	I’ve Had It
7.	Leading
8.	ShxtsNGigs
9.	Huberman Lab
10.	Rob Beckett And Josh Widdicombe’s Parenting Hell

Source: https://podcastcharts.byspotify.com.

Top Podcast By Genre On Spotify

Comedy and News genres hold 43% of all genres share on Spotify. 

In this section, we will see some of the essential statistics about the top podcast genres on Spotify.

67. Comedy is the top genre in the United States, with 22% of the share. 

Here is a table showing the top genre of podcasts in the United States. 

Genre	Share Of Genre
Comedy	22%
News	21%
True Crime	18%
Sport	17%
Health/Faith	17%
Politics	16%
Self-Help/Productivity	16%
Investigative Journalism	15%
Finances	13%
Scripted Comedy	13%
Game Show	10%
Pop Culture	9%
Scripted Drama	8%

68. In the United States, “The Joe Rogan Experience” is the top podcast in the comedy genre.

Here is a table showing the top 10 Comedy Podcasts in the United States.

Rank	Podcasts
1.	The Joe Rogen Experience
2.	This Past Weekend
3.	Bad Dates With Jameela Jamil
4.	Distractible
5.	Call Her Daddy
6.	Armchair Experts With Dax Shepard
7.	2 Bears, 1 Cave With Tom Segura & Bert Kreischer
8.	Morbid
9.	Smartless
10.	The Basement Yard

A table shows the top 10 Social and Culture Podcasts in the United States.

Rank	Podcasts
1.	I’ve Had It
2.	Anything Goes With Emma Chamberlain
3.	Shawn Ryan Show
4.	Date Yourself Instead
5.	The Unplanned Podcast
6.	The Witch Trails Of J.K. Rowling
7.	Michelle Obama: The Light Podcast
8.	We Can Do Hard Things With Glennon Doyle
9.	The Urbanist Agenda
10.	2 Be Better

Here is a table showing the top 10 Health and Fitness Podcasts in the United States.

Rank	Podcasts
1.	Huberman Lab
2.	On Purpose With Jay Shetty
3.	The Psychology Of Your 20’s
4.	The Peter Attia Drive
5.	Relaxing White Noise
6.	The Mindset Mentor
7.	The Doctor’s Farmacy With Mark Hyman, M.D.
8.	Maintenance Phase
9.	The School Of Greatness
10.	Cameron Hanes-Keep Hammering Collective

A table shows the top 10 Art and Entertainment Podcasts in the United States.

Rank	Podcasts
1.	We Said What We Said With Rickey And Denzel
2.	The Magnus Archives
3.	Dan Carlin’s Hardcore History
4.	NSFW asmr audios
5.	Gibi ASMR
6.	Let’s Talk About Myths, Baby! Greek & Roman Mythology Retold
7.	The Moth
8.	Fresh Air
9.	Snap Judgment Presents: Spooked
10.	99% Invisible

Source: https://podcastcharts.byspotify.com/

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Conclusion: Podcast Statistics (2024)

Here we are at the end of our article. I want to sum up this article by saying that the Podcast industry will continue to grow in the future. 

Podcast listeners, revenue, advertising revenue, etc., are increasing rapidly.

These statistics will make you understand completely about the Podcast industry. 

For the latest update, keep revisiting this article. We will be updating this from time to time. 

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