Affiliate marketing has become one of the most effective ways for Internet businesses to generate profit, and it has been experiencing substantial growth in recent years.
If you own or plan to build a website, you must be aware of affiliate marketing programs and know how to take advantage of them.
You may have questions about the best industries for affiliate programs, what type of affiliate content is most effective, and how much money can be made as an affiliate marketer.
To address these inquiries, let’s take a look at some statistics from this field. This article compiles essential data on affiliate marketing from industry research.
Let me take you right to it:
Affiliate Marketing Statistics: Top Picks (2024)
Dive into the world of affiliate marketing with compelling statistics that showcase its growth, impact, and potential for success.
- Globally, 16% of e-commerce sales come from Affiliate marketing.
- Fashion is the most profitable niche for affiliate marketing, while sports and outdoors come second.
- As of 2024, the value of affiliate marketing is estimated to be around $17 billion, with $4.5 billion of that total coming from the United States.
- 65% of merchants say their yearly affiliate marketing revenue is between 5% to 20%.
- 73% of merchants reported that their earnings from affiliate marketing either met or exceeded their expectations.
- 31% of publishers say Affiliate marketing is one of the top sources of revenue, while 9% say it is their leading revenue source.
- Over 71% of advertisers add a “Join Our Affiliate Network” button on their sites to recruit new affiliates.
- 80% of Affiliate marketers earn up to $80,000 annually, 15% earn between $80,000 to $1 million, and only 1% earn over $1 million as of 2024.
- 33.67% of Affiliate marketers are unmarried, 11.01% are widowed or divorced, and 55.32% are married.
- 48.69% of Affiliate marketers’ first payment choice is direct deposit, 19.2% use Paypal, and 2.7% use Bitcoin in 2024.
- 49% of customers make purchasing decisions after recommendations from social media influencers.
- Affiliate marketing spending is $13 billion in the United States as of 2024.
- 74% of consumers check many affiliate websites before purchasing in the United States.
- CJ Affiliate is the most extensive affiliate network of global desktop publisher websites (Excluding Amazon), with 15.7% of the market share.
- Artificial Intelligence (AI) will increase affiliate marketing sales by 30% in the future.
Affiliate Marketing Industry Statistics
Many well-known brands utilize affiliate marketing, including Amazon, Awin, and ClickBank.
To find intriguing statistics on the affiliate marketing industry, please continue reading this section.
- 28% of brands use bloggers for affiliate campaigns.
Here is a list of campaign types that are used for affiliate marketing.
- Influencers- 60%
- Bloggers- 28%
- Review Sites- 19%
- Coupon Sites- 15%
- Newsletters- 7%
- Editorial Sites- 6.5%
- Others- 23%
- Globally, 16% of e-commerce sales come from Affiliate marketing.
- Affiliate marketing links get more than 5 billion clicks annually.
- 56% of Affiliate marketing programs have seen an increment in their revenue during the COVID-19 Pandemic.
- 19% of Affiliate programs are in the Fashion industry.
- Fashion- 19%
- Sports and Outdoor- 15%
- Health and Wellness- 11%
- The toy industry has seen 109% of Affiliate revenue growth in the United States.
Here is a list of industries with the most affiliate revenue growth in the United States.
- Toy Industry- 109%
- Software Industry- 103%
- Home Improvement Industry- 86%
- Houseware/Small Appliances Industry- 84%
- Food and Drink Industry- 67%
- Education Industry- 59%
- Health & Wellness Industry- 41%
- Beauty & Wellness Industry- 27%
- Sporting Goods Industry- 21%
- Footwear Industry- 13%
- Amazon Associates has more than 900,000 affiliate networks.
- Amazon- 900,000
- ShareASale- 700,000
- Awin- 241,000
- ClickBank- 100,000
- Amazon Associate has 39.77% of the Affiliate network market share.
Here is a list of the top 10 Affiliate networks’ market share.
- Amazon Associates- 39.77%
- CJ Affiliate- 8.99%
- Rakuten Affiliate Network- 8.75%
- VigLink- 8.65%
- SkimLinks- 7.02%
- ShareASale- 6.65%
- AWIN- 3.84%
- Impact Radius- 1.63%
- Refersion- 1.47%
- Post Affiliate Pro- 1.05%
- Affiliate Marketing is responsible for 16% of the total internet orders.
- Fashion is the top most profitable niche for Affiliate Marketing, with 18.70%, while Sports and Outdoors come second, with 14.60%.
| Most Profitable Niches For Affiliate Marketing | Share Of Respondents |
| Fashion | 18.70% |
| Sports and Outdoor | 14.60% |
| Health/Wellness and Beauty | 11.10% |
| Travel | 8.60% |
| Home and Garden | 7.40% |
| Computer and Electronics | 5.40% |
| Education and Training | 4.30% |
| Business | 4.10% |
| Financial and Insurence | 3.50% |
| High-End And Luxury Stores | 3.10% |
| Entertainment | 2.70% |
| Malls and Department Stores | 2.70% |
| SaaS | 2.20% |
| Auto And Moto | 2.20% |
| Gifts and Flowers | 1.80% |
| Books and Magazines | 1.80% |
| Baby and Toddler | 1.60% |
| Vision Care | 1.60% |
| Jewelry | 1.40% |
| Art and Photography | 1.20% |
- The United States holds 33% of the gaming affiliate market share.
- The United Kingdom- 43%
- The United States- 33%
- Asia- 23%
- The top coupon affiliate websites generate over $1 billion in revenue.
Source: Demandsage, Abdalslam, Affiliatestats.marketing.
Affiliate Marketing Revenue Statistics
Affiliate marketing is a thriving multi-billion dollar industry worldwide, with the United States leading the way in terms of market share. Affiliate marketers are generating good revenue with authority websites. Eram Shaikh shared a LinkedIn post on how her team build successful affiliate websites and generate good revenue.
In this section, let’s find some of the latest statistics about Affiliate Marketing Revenue.
- As of 2024, the value of affiliate marketing is estimated to be around $17 billion, with $4.5 billion of that total coming from the United States.
- The United States, The United Kingdom, and Germany hold 65% of the Affiliate market.
- The United States- 39%
- The United Kingdom- 15%
- Germany- 11%
- $6.8 billion in Affiliate market revenue was generated in the United States.
Here is a list of the top 9 countries that generated the most affiliate market revenue.
- The United States- $6.8 billion
- Japan- $3.3 billion
- Germany- $1.34 billion
- Australia- $930 million
- The United Kingdom- $634 million
- France- $522 million
- Canada- $118 million
- India- $96 million
- Brazil- $33 million
- Affiliate marketing accounted for 25% of online sales for big brands in 2021. Interestingly, some large businesses only saw 5% of their sales come from affiliate marketing during the same period.
- 73% of merchants say Affiliate marketing meets their revenue expectations.
- 65% of merchants say their yearly affiliate marketing revenue is between 5% to 20%.
- The retail sector generates 43% of Affiliate marketing revenue.
- Retail- 43%
- Telecom and Media- 24%
- Travel- 16%
- Globally, 16% of e-commerce revenue generates from Affiliate marketing.
- Affiliate Marketing revenue grows by 10% every year.
- 16% of all digital marketing earnings comes from Affiliate marketing.
Source: Affiliatelab.Review, AbdaIslam, Demandsage.
Affiliate Marketing Merchants, Publishers, And Advertizers Statistics
The three leading key players that run Affiliate marketing are merchants, Publishers, and advertisers.
In this section, we will examine some of the most significant statistics involving merchants, publishers, and advertisers.
- 73% of merchants reported that their earnings from affiliate marketing either met or exceeded their expectations.
- More than 84% of publishers and 80% of advertisers run an affiliate program.
- 31% of publishers say Affiliate marketing is one of the top sources of revenue, while 9% say it is their leading revenue source.
- Affiliate publishers earn an average of $51,000 annually.
- 18.8% of Affiliate publishers earn less than $20,000 annually.
| Earnings | Share Of Affiliate Publishers |
| Less than $20,000 | 18.8% |
| $21,000 to $40,000 | 10.26% |
| $41,000 to $80,000 | 10.26% |
| $81,000 to $120,000 | 13.68% |
| $121,000 to $200,000 | 12.82% |
| $201,000 to $400,000 | 6.84% |
| $401,000 to $800,000 | 7.69% |
| $801,000 to $1,000,000 | 2.56% |
| $1,001,000 to $2,000,000 | 11.11% |
| More than $2,000,000 | 5.98% |
- 32% of Affiliate publishers are age between 35 to 44 years old.
- 18 to 24 years- 5%
- 25 to 34 years- 28%
- 34 to 44 years- 32%
- 45 to 54 years- 22%
- 55 to 64 years- 9%
- More than 65 years- 3%
- 39% of Affiliate publishers work with three Affiliate networks.
- One Affiliate Network- 6%
- Two Affiliate Networks- 23%
- Three Affiliate Networks- 39%
- Four Affiliate Networks- 12%
- More than five Affiliate Networks- 20%
- 84% of publishers create content for Affiliate marketing.
- 81% of Advertisers already use Affiliate marketing as a marketing strategy.
- 20% of brand marketers say Affiliate marketing is the most successful channel.
- 80% of advertisers use Affiliate marketing.
- Over 71% of advertisers add a “Join Our Affiliate Network” button on their sites to recruit new affiliates.
- 76% of publishers say affiliate marketing makes monetizing their sites hassle-free.
- 90% of advertisers say affiliate programs are essential.
Source: AbdaIslam, Demandsage.
Affiliate Marketers Statistics
This section is crucial for marketers seeking affiliate marketing statistics. I have gathered all the essential data regarding affiliate marketers in this resource.
Take a look!
- More than 69.22% of affiliate marketers say SEO is their top traffic source.
Here is a list showing the top traffic sources according to affiliate marketing.
- SEO- 69.22%
- Social Media- 67.32%
- Blogging- 64.48%
- Email Marketing- 41.47%
- PPC (Pay-Per-Click)- 34.28%
- 81.4% of Affiliate marketers promote B2C Services and products.
- B2B Products- 12.4%
- B2B Services- 6.2%
- B2C Products- 59.3%
- B2C Services- 22.1%
- 80% of Affiliate marketers earn up to $80,000, 15% earn between $80,000 to $1 million, and only 1% earn over $1 million as of 2024.
- Another study shows that 25.5% of Affiliate marketers earn between $81K to $200K.
- Less than $20K- 19%
- $21K to $80K- 20%
- $81K to $200K- 25.5%
- $201K to $400K- 6%
- $401K to $1,000K- 10%
- More than $1,000K- 19.5%
- 54.23% of Affiliate marketers are male, while the remaining 42.97% are females.
- 57.44% of Affiliate marketers are in the United States.
Here is a list of the top countries with the most Affiliate marketers.
- The United States- 57.44%
- Canada- 9.71%
- India- 1.85%
- Other- 31%
- 33.67% of Affiliate marketers are unmarried, 11.01% are widowed or divorced, and 55.32% are married.
- 40% of marketers say Affiliate marketing is an important skill to have.
- 67.32% of Affiliate marketers use social media for marketing.
- 83% of marketers use Affiliate marketing to grow brand awareness among people.
- 63% of Affiliate marketers say they strongly agree that Affiliate marketing brings in new customers, and only 2% strongly disagree.
- Strongly Agree- 63%
- Somewhat Agree- 27%
- Neutral- 5%
- Somewhat Disagree- 4%
- Strongly Disagree- 2%
- 54% of Affiliate marketers say they strongly agree that affiliate marketing is very credible.
- Strongly Agree- 54%
- Somewhat Agree- 41%
- Neutral- 4%
- Strongly Disagree- 2%
- Affiliate marketing is used by 81% of marketers in the United States, while 84% of publishers.
- 44% of affiliate marketers have expressed a preference for promoting retail products. Meanwhile, 16% have indicated a preference for promoting travel and leisure, and 25% have stated a preference for promoting telecom and media.
- 48.69% of Affiliate marketers’ first payment choice is direct deposit, 19.2% use Paypal, and 2.7% use Bitcoin in 2024.
- 95% of Affiliate marketers failed and quit.
- 18.5% of marketers said relevancy is the top factor for choosing affiliate marketing.
- 37% of customers who made their first online purchase since 2020 were from affiliate channels.
- 40% of marketers say affiliate marketing is a valuable customer acquisition method.
- 45% of marketers say affiliate marketing never affects the user experience.
- 63.7% of affiliate marketers spend over $500 on affiliate marketing before earning anything from it.
- 65% of CFOs have plans to invest more in Affiliate marketing since the COVID-19 Pandemic.
- More than 67% of affiliate marketers utilize social media to reach potential customers.
- Only the top 10% of Affiliate marketers make up 90% of sales.
- 80% of publishers track their desktop and mobile affiliate marketing sales.
Source: AbdaIslam, Demandsage.
Influencer Affiliate Marketing Statistics
Influencer marketing is becoming increasingly popular among marketers. Before making a purchase, many people consult the recommendations of influencers.
This section contains all the essential statistics about influencer affiliate marketing, which will help you gain a detailed understanding of affiliate marketing.
- 59% of brands use influencers for Affiliate marketing.
- 80% of customers follow influencers before making purchasing decisions.
- 49% of customers make purchasing decisions after recommendations from social media influencers.
Source: AbdaIslam, Demandsage.
General Affiliate Marketing Statistics
Here are some general Affiliate marketing statistics that will help you understand affiliate marketing in more depth.
Let’s dive into it.
- Affiliate marketing spending is $13 billion in the United States as of 2024.
| Year | Affiliate Marketing Spending In The United States |
| 2010 | $1.60 billion |
| 2011 | $2.10 billion |
| 2012 | $2.50 billion |
| 2013 | $2.90 billion |
| 2014 | $3.40 billion |
| 2015 | $4.20 billion |
| 2016 | $4.80 billion |
| 2017 | $5.40 billion |
| 2018 | $5.90 billion |
| 2019 | $6.40 billion |
| 2020 | $6.80 billion |
| 2021 | $7.40 billion |
| 2022 | $8.20 billion |
| 2023 | $13 billion |
- More than 50% of affiliate referral traffic comes from mobile devices.
- 74% of consumers check many affiliate websites before purchasing in the United States.
- Affiliate marketers target 18 to 24 years (Gen Z) through social media and search engines.
- Content creation for Affiliate marketing has increased by 175% in the last few years.
- CJ Affiliate is the most extensive affiliate network of global desktop publisher websites (Excluding Amazon), with 15.7% of the market share.
Here is a list of global desktop publisher websites’ market share.
- CJ Affiliate- 15.7%
- Awin- 5.4%
- Rakuten- 5%
- Sharesale- 4.8%
- Tradedoubler- 4.3%
- Impact- 3.8%
- ClickFunnels- 3.8%
- Pepperjam- 2.8%
- Daisycon- 2.5%
- ShopStyle- 2.1%
- Rentracks- 1.2%
- Accesstrade- 1.9%
- Tradetracket- 1.2%
- Others- 35.7%
- 10% of food bloggers make money from Affiliate marketing.
- Half of the affiliate-referred traffic (50%) comes from mobile devices.
- Artificial Intelligence (AI) will increase affiliate marketing sales by 30% in the future.
- 83% of affiliate recruiters search for affiliates through affiliate network dashboards.
Here are ways through that affiliate recruiters search for new affiliates.
- Affiliate network dashboards- 83%
- Events hosted by affiliate networks- 79%
- Using the Join Network button on websites- 71%
- Hosting own events- 56%
Source: AbdaIslam, Demandsage.
Related Read:
Conclusion: Affiliate Marketing Statistics (2024)
Affiliate marketing is one of the best methods to monetize a website. Big brands such as Amazon and eBay heavily rely on affiliate marketing, with 53% of Amazon’s sales coming from this source.
These statistics on affiliate marketing can prove helpful in developing your affiliate marketing strategy. If there is anything else I may have overlooked, please feel free to indicate so in the comment section below.
FAQs
Many affiliate marketers keep affiliate conversion rates to themselves. But the average affiliate conversion rate is anticipated to be 1%.
Beginners can earn $0 to $1,000 monthly in affiliate marketing. As you get experience in it, you will make more and more. Intermediate can earn $1,000 to $10,000 monthly, while Advanced can earn $10,000 to $100,000 monthly.
John Chow is one of the well-known names in affiliate marketing. Pat Flynn, Jeremy Shoemaker, Darren Rowse, Finch Sells, Rafael Zelik, Missy Ward, and Kirsty McCubbin are also some of the famous names in affiliate marketing.
There are many challenges that Affiliate marking faces, but one of the big challenges is the difficulty of finding quality products and services to promote.
There are three types of affiliate marketing, they are involved affiliate marketing, unattached affiliate marketing, and related affiliate marketing.
