12 Best AI Email Marketing Tools Of 2023 (Top Picks)

Best AI Email Marketing Tools - AnswerIQ

As a digital marketer leveraging AI across lead generation and customer journeys, I often wonder – what are the most powerful AI email marketing platforms emerging today? With retail email traffic growing over 270% annually, how can AI boost campaign performance and automation?

Having tested various solutions to optimize email campaigns through artificial intelligence, I’ve identified the ones delivering measurable gains in open rates, engagement, and revenue growth. 

In this guide, I’ll share the top AI email tools that drive results based on proven value observed in my own marketing programs. Let’s explore the leaders when it comes to AI email marketing technology!

Top 12 AI Email Marketing Tools: In A Nutshell (2023)

Let’s get a quick summary of all the listed AI email marketing software.

Sr. No.Best AI Email Marketing ToolsKey Takeaway
1.Smartwriter.AIBest AI-driven personalization platform
2.Instantly.ai Best powerful AI-powered cold email marketing software
3.Seventh SensePopular AI email marketing tool
4.Drift EmailPowerful AI email management software
5.Zeta EmailAI-powered personalized email marketing tool
6.Rasa.ioTop AI personalized email newsletter
7.PhraseeAI-powered marketing copy tool
8.SendinblueUser-friendly email marketing platform
9.Twilio SendGridBest AI marketing software 
10. OptimoveUnlimited strategic insights in a single customer view
11.CampaignerAdvanced email marketing tools
12.Unspam.emailBest for email spam checker

1. SmartWriter.AI

SmartWriter is an AI-driven personalization platform based on GPT-3 technology that generates engaging and tailored cold emails and an AI-powered email marketing tool.

It not only allows you to create personalized emails, but it also enables you to produce Facebook and Google ad copy for your business and brand.

Smartwriter Ai Overview

This AI marketing tool can automate your whole research and email composing process in seconds, allowing you to send emails with a single click.

Furthermore, the personalized emails created by Smartwriter are trained on extremely converting sales emails to encourage your leads to take necessary action.

Highlighted Features of Smartwriter.AI

  • Deep Enrichment
  • Email Verification
  • Personalized Cold Email Outreach
  • Personalized LinkedIn Outreach
  • Personalized Backlink Outreach
  • LinkedIn Chrome Extension
  • Access Emails From Linkedin Profile

Pricing of Smartwriter.AI

It has 3 plans, Paid plan starts from $49.

2. Instantly.ai 

Smartwriter offers three types of pricing options ranging from $59 per month to $359 per month.

Instantly.ai is another powerful AI-powered cold email marketing software that allows you to send more effective cold emails with very little effort.

Instantly might be your next emailing software because it offers advanced features like automation, AI optimizations, warmup features, and deliverability and campaign insights. 

instantly ai overview

With its AI-driven cold email campaign management, you can boost email deliverability and response rates.

Furthermore, it automates sending sequences with powerful AI features to increase open and response rates. Once your email campaigns are live, Instantly will give detailed metrics, including send, open, and response rates.

Highlighted Features of Instantly.ai 

  • AI Optimizations
  • Email Templates
  • Filter and Download Leads
  • Custom Tracking Domain
  • Sender Reputation Protection
  • Email Warmup
  • Email Bounce Detection
  • Advanced Scheduling
  • Automatic Follow-ups
  • API, Webhooks, & Integrations
  • Test and Preview Single Emails
  • Email Deliverability Score

Pricing of Instantly.ai 

Instantly.ai has three pricing levels that start from $37 per month.

3. Drift Email

Drift Email is our third pick for an AI email marketing tool. Drift’s Email Bots lets you simultaneously initiate and manage email communications with hundreds of contacts, improving conversion rates and moving the prospects to the sales funnel at the appropriate time.

Drift’s Email Bots use machine learning and artificial intelligence to analyze emails and determine the best way to proceed.

drift overview

Based on your user interactions with your brand’s marketing and sales operations, its AI Engagement Score identifies which customers are the most interested and willing to buy.

In addition, Drift Email notifies salespeople about highly engaged prospects by indicating behaviors that show a strong desire to buy based on your organization’s model. This allows salespeople to effectively optimize personalized outreach to the contacts with the most intent.

Highlighted Features of  Drift Email

  • Sales Real-Time Dashboard
  • AI Engagement Score
  • List Management
  • Auto-Responders
  • AB Testing
  • Drip Campaigns
  • Reporting/Analytics
  • Event-Triggered Actions
  • Template Management
  • Subscriber Management
  • Automate Follow-up
  • Abandoned Chat Email Bot

Pricing of Drift Email

To get the pricing information, you need to contact the Drift Email sales team

4. SeventhSense

SeventhSense is a popular AI email marketing tool that uses behavior profiling to draw clients’ attention. 

This AI marketing platform enables businesses to send emails at ideal times for higher open rates and engagement. This AI email marketing tool collects data based on prior user interactions and their individual requirements. SeventhSense accomplishes this by building a prediction model for each contact based on their behavior.

Seventh Sense ai Overview

This feature of SeventhSense will help you send emails to customers and potential clients at times when they are most likely to open your email and reply.

Furthermore, Seventh Sense also works well with platforms like HubSpot and Marketo.

Highlighted Features of SeventhSense

  • Personalized service
  • Campaign Analytics
  • Campaign Scheduling
  • Event-Triggered Actions
  • Drip Campaigns
  • Email Address Verification
  • Email Previewing
  • Email Tracking
  • Third-Party Integrations
  • Engagement Tracking
  • Email Content Testing

Pricing of SeventhSense

SeventhSense offers flexible monthly and yearly contact-based pricing options for HubSpot and Marketo customers. The pricing starts at $64 per month for HubSpot users.

5. Zeta Email

Zeta Email is one of the leading marketing technology solutions that uses next-generation artificial intelligence to uncover customer identity, purpose, and context for targeted omnichannel emails that boost email marketing performance and engagement.

In addition, Zeta Email monitors consumer behavior, such as how they deal with your app, website, and past emails. Based on this information, the algorithms generate personalized email content that will most likely enhance client interaction.

zeta overview

Furthermore, adding several content blocks to email designs is a breeze with this AI tool. 

Additionally, Zeta lets you perform A/B testing on different subject lines to identify which is more effective.

Highlighted Features of Zeta Email

  • Predictive Insights
  • Personalization
  • A/B testing
  • Drip Campaigns
  • Auto-Responders
  • Campaign Analytics
  • Activity Tracking
  • CAN-SPAM Compliance
  • Event Triggered Actions
  • Real-Time Analytics
  • Mailing List Management

Pricing of Zeta Email

Zeta has not provided any pricing details on its website. You need to contact them to learn about their pricing.

6. Rasa.io

Rasa.io is an email marketing platform that employs artificial intelligence to send your subscribers automated and personalized email newsletters. 

It is your one-stop solution for automation and customization that will assist you in creating appealing and effective email newsletters that are personalized for each subscriber.

Rasa.io Overview

Moreover, Rasa.io searches through the articles your sources have released, picks the appropriate ones, and then automatically creates content for each client based on their interests and actions.

Further, you can also add a custom note to your email using its easy-to-use editor.

Highlighted Features of Rasa.io

  • Metrics and Reporting
  • Automation 
  • Personalization 
  • CRM Integration
  • Manage Email Deliverability
  • Manage Email Lists
  • Email and Mobile Preview
  • Automated Email Responses
  • Basic Reporting
  • A/B Testing
  • Export Tools
  • Sending Outbound Emails

Pricing of Rasa.io

Rasa.io has three pricing options starting from $140 per month.

7. Phrasee

Phrasee is another excellent AI-driven email marketing tool that assists you in creating more successful subject lines. Its AI-powered system and deep learning algorithms generate human-sounding marketing copy versions for emails that fit your brand.

Further, this AI tool creates content using data-driven insights to improve marketing performance by increasing opens, engagements, and conversions. In addition, Phrasee optimizes subject lines, in-body copy, and calls to action for your email. 

phrasee overview

Besides, it uses algorithms to determine the type of content that receives the highest audience response and then uses that data for future campaigns.

Highlighted Features of Phrasee

  • AB Testing
  • Multi-Language
  • Predictive Analytics
  • Engagement Metrics
  • Dynamic Optimization
  • Automation
  • Third-Party Integration

Pricing of  Phrasee

You need to contact the vendor for pricing details.

8. SendinBlue 

The next robust AI email marketing tool on our list is SendinBlue which allows you to manage your interactions with clients and prospects effectively. The platform assists you in creating meaningful client experiences by offering comprehensive SMS messaging services,  email marketing solutions, and so on.

SendInBlue’s user-friendly interface allows you to easily design email campaigns and send them to your email list.

send in blue overview

You may also use its drag-and-drop editor to add text, photos, buttons, and other elements to your emails. In addition, it provides a set of pre-built templates that you can use as inspiration for your email campaigns.

Moreover, you can automate the sending time of your email campaigns for the best result with the help of its AI assistant. 

Highlighted Features of  Sendinblue

  • List Management
  • Email Marketing Automation
  • Transactional Emails
  • Bounce Management
  • Email Templates
  • Reports and Analytics
  • Email Segmentation
  • Drag & Drop Email Editor
  • A/B testing
  • CRM integrations

Pricing of Sendinblue

Sendinblue offers both free and paid plans. Its premium plan starts from $25 per month. 

9. Twilio SendGrid

Another popular AI email marketing software is Twilio SendGrid which focuses on email deliverability, ensuring that emails are sent to recipients’ inboxes rather than spam folders.

This software has various AI-powered email marketing features that will assist in optimizing the email experience for recipients and senders.

twillio overview

With this AI email marketing tool, you can even track message openings by email provider, location, and device. It also allows you to categorize emails, such as promotional emails or newsletters, and measure performance by category.

Apart from this, its AI engine analyses your real-time data and email performance to deliver insights and predictive analysis. This approach improves email deliverability and increases the overall performance of your email campaign.

Highlighted Features of Twilio SendGrid

  • Email Editor
  • Automation
  • Deliverability Insights
  • Neural Protection
  • Email Validation
  • Powerful Integrations & API
  • Contact Management & Segmentation

Pricing of Twilio SendGrid

Twilio SendGrid is a freemium tool that offers both free and paid plans ranging from $19.95 to $89.95 per month.

10. Optimove

Optimove is an AI-powered email marketing platform that helps businesses increase customer engagement, loyalty, and revenue through personalized, data-driven marketing campaigns. 


The platform uses advanced machine learning algorithms to analyze customer data, predict behavior, and deliver highly targeted and relevant email campaigns. 

Highlighted features of Optimove

  • AI-powered campaign optimization
  • Segmentation and personalization
  • Automation and scheduling
  • A/B testing
  • Multi-channel integration
  • Advanced reporting and analysis

Pricing Of Optimove

You have to contact the sales team for pricing details. 

11. Campaigner

Campaigner is another email marketing automation platform that helps businesses of all sizes grow their email lists, create engaging emails, and measure the results of their campaigns. It offers a variety of features.

Campaigner Best AI Email Marketing Tools

Campaigner is a powerful tool that can help you improve your email marketing results. If you’re looking for a way to automate your email marketing, personalize your emails, and track the results of your campaigns, then Campaigner is a great option.

Highlighted Features of Campaigner

  • Integrate with third-party services and apps
  • Advanced email marketing features
  • Deliver emails that convert prospects into frequent buyers
  • Create complex segments based on user activity
  • Measure the true impact of your email campaigns
  • Build engaging email automation workflows
  • Integrate in minutes with our RESTful API
  • Campaigner for eCommerce​

Pricing Plans Of Campaigner

Campaigner has four pricing options starting from $59 per month.

12. Unspam.email

Unspam.email is an AI-powered email management and automation platform designed to keep inboxes clean and productive. It provides personalized email sorting, scheduling, and smart responses to streamline communication.

Unspam manages all your email accounts in one app with an AI assistant that optimizes your inbox experience. It automatically sorts emails into categories like Orders, Travel, Finance, and Social to save you time sorting manually.


The AI also suggests responses to common email types like confirmations, newsletters, and invites to respond instantly or schedule a timely response. You can customize canned smart reply templates as well.

Unspam lets you segment senders as Close Friends, Friends, and Acquaintances, so emails are prioritized by relationship automatically. Focus modes provide distraction-free reading and working time.

Highlighted Features of Unspam.email

  • Consolidates all email accounts into one app
  • AI spam detection and sorting
  • Smart canned responses with custom templates
  • Relationship-based sender segmentation
  • Scheduled sending for timed replies
  • Focus modes for interruption-free work
  • Email open and click notifications
  • Summary emails recapping communications
  • Calendar synchronization and reminders
  • Mobile apps for iOS and Android

Pricing of Unspam.email

Three premium plans are available on Unspam.email, and the pricing starts from $9/month. It also comes with a free plan, which gives you access to basic features.

Related Links

Wrapping Up: Best AI Tools For Email Marketing (2023)

There are several AI tools available to assist you with email marketing, but if you want to be successful, you must use the right ones.

The top AI email marketing platforms will assist you in automating your outreach, tracking your open rates, and providing insights into what is effective for your email campaigns.

We’ve reviewed some of the top AI email marketing tools above to help you choose the ideal tool for your business and optimize your email campaigns.

Hope you find this post helpful.


How effective is using AI in email marketing campaigns?

AI email marketing uses machine learning. An email program’s rules and methods review hundreds or thousands of inboxes to help marketers produce better, more personalized content for subscribers.

How is AI used in email marketing?

AI can help email marketers segment their lists using customer data. Purchases, browsing, and preferences are included. The AI system uses this data to construct email segments and send personalized emails.

What is the best AI tool for cold email?

1. Zeta Email
2. Rasa.io
3. Instantly.ai 
4. Twilio SendGrid
5. Sendinblue
These are the best ai tool for email marketing

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