10 Best AI Email Marketing Tools In 2023 (Free And Paid)

Best AI Email Marketing Tools - AnswerIQ

Artificial intelligence is a fast-evolving technology with the potential to transform many parts of our life. It has already become part of our daily lives in various ways, making many monotonous tasks simpler and more efficient.

Many industries, including banking, healthcare, and retail, have already started to integrate AI into their marketing initiatives. Email marketing is one such sector in which AI has had a particularly revolutionary impact. Regardless of sector, AI can assist email marketers in better understanding their customers. As a result, they’ll send more targeted emails that are more inclined to be opened and clicked on.

Check out these interesting email marketing stats:

  • It is predicted that around 35% of email marketers send 3 to 5 emails every week to their clients. Some people send even more emails.
  • 79% of B2B email marketers believe email is the most effective medium for information sharing.
  • Personalized promotional emails resulted in greater opening rates for 82% of email marketers. 

Artificial intelligence is an essential, helpful, and profitable tool in the competitive email marketing sector. Email marketing has improved significantly with the use of artificial intelligence. Automation, personalization, and data analysis have been applied to generate benefits such as higher conversions. 

AI has effectively bridged the gap between conventional and online buying by personalizing 1:1 interactions. 

In this blog, we will discuss the 10 best AI marketing tools to help you personalize emails, optimize your marketing campaigns, boost performance, and drive positive results.

Top 10 best aI tools for email marketing: In A Nutshell (2023)

Let’s get a quick summary of all the listed AI email marketing software.

Sr. No.Best AI Email Marketing ToolsKey Takeaway
1.Smartwriter.AIBest AI-driven personalization platform
2.Instantly.ai Best powerful AI-powered cold email marketing software
3.Seventh SensePopular AI email marketing tool
4.Drift EmailPowerful AI email management software
5.Zeta EmailAI-powered personalized email marketing tool
6.Rasa.ioTop AI personalized email newsletter
7.PhraseeAI-powered marketing copy tool
8.SendinblueUser-friendly email marketing platform
9.Twilio SendGridBest AI marketing software 
10. OptimoveUnlimited strategic insights in a single customer view

1. SmartWriter.AI

SmartWriter is an AI-driven personalization platform based on GPT-3 technology that generates engaging and tailored cold emails and ai powered email marketing tool.

It not only allows you to create personalized emails, but it also enables you to produce Facebook and Google ad copy for your business and brand.

This AI marketing tool can automate your whole research and email composing process in seconds, allowing you to send emails with a single click.

Furthermore, the personalized emails created by Smartwriter are trained on extremely converting sales emails to encourage your leads to take necessary action.

Smartwriter Ai Overview

Highlighted Features of Smartwriter.AI

  • Deep Enrichment
  • Email Verification
  • Personalized Cold Email Outreach
  • Personalized LinkedIn Outreach
  • Personalized Backlink Outreach
  • LinkedIn Chrome Extension
  • Access Emails From Linkedin Profile

Pricing of Smartwriter.AI

It has 3 plans, Paid plan starts from $49.

2. Instantly.ai 

Smartwriter offers three types of pricing options ranging from $59 per month to $359 per month.

Instantly.ai is another powerful AI-powered cold email marketing software that allows you to send more effective cold emails with very little effort.

Instantly might be your next emailing software because it offers advanced features like automation, AI optimizations, warmup features, and deliverability and campaign insights. 

With its AI-driven cold email campaign management, you can boost email deliverability and response rates.

Furthermore, it automates sending sequences with powerful AI features to increase open and response rates. Once your email campaigns are live, Instantly will give detailed metrics, including send, open, and response rates.

instantly ai overview

Highlighted Features of Instantly.ai 

  • AI Optimizations
  • Email Templates
  • Filter and Download Leads
  • Custom Tracking Domain
  • Sender Reputation Protection
  • Email Warmup
  • Email Bounce Detection
  • Advanced Scheduling
  • Automatic Follow-ups
  • API, Webhooks, & Integrations
  • Test and Preview Single Emails
  • Email Deliverability Score

Pricing of Instantly.ai 

Instantly.ai has three pricing levels that start from $37 per month.

3. Drift Email

Drift Email is our third pick for an AI email marketing tool. Drift’s Email Bots lets you simultaneously initiate and manage email communications with hundreds of contacts, improving conversion rates and moving the prospects to the sales funnel at the appropriate time.

Drift’s Email Bots use machine learning and artificial intelligence to analyze emails and determine the best way to proceed.

Based on your user interactions with your brand’s marketing and sales operations, its AI Engagement Score identifies which customers are the most interested and willing to buy.

In addition, Drift Email notifies salespeople about highly engaged prospects by indicating behaviors that show a strong desire to buy based on your organization’s model. This allows salespeople to effectively optimize personalized outreach to the contacts with the most intent.

drift overview

Highlighted Features of  Drift Email

  • Sales Real-Time Dashboard
  • AI Engagement Score
  • List Management
  • Auto-Responders
  • AB Testing
  • Drip Campaigns
  • Reporting/Analytics
  • Event-Triggered Actions
  • Template Management
  • Subscriber Management
  • Automate Follow-up
  • Abandoned Chat Email Bot

Pricing of Drift Email

To get the pricing information, you need to contact the Drift Email sales team

4. SeventhSense

SeventhSense is a popular AI email marketing tool that uses behavior profiling to draw clients’ attention. 

This AI marketing platform enables businesses to send emails at ideal times for higher open rates and engagement. This AI email marketing tool collects data based on prior user interactions and their individual requirements. SeventhSense accomplishes this by building a prediction model for each contact based on their behavior.

This feature of SeventhSense will help you send emails to customers and potential clients at times when they are most likely to open your email and reply.

Furthermore, Seventh Sense also works well with platforms like HubSpot and Marketo.

Seventh Sense ai Overview

Highlighted Features of SeventhSense

  • Personalized service
  • Campaign Analytics
  • Campaign Scheduling
  • Event-Triggered Actions
  • Drip Campaigns
  • Email Address Verification
  • Email Previewing
  • Email Tracking
  • Third-Party Integrations
  • Engagement Tracking
  • Email Content Testing

Pricing of SeventhSense

SeventhSense offers flexible monthly and yearly contact-based pricing options for HubSpot and Marketo customers. The pricing starts at $64 per month for HubSpot users.

5. Zeta Email

Zeta Email is one of the leading marketing technology solutions that uses next-generation artificial intelligence to uncover customer identity, purpose, and context for targeted omnichannel emails that boost email marketing performance and engagement.

In addition, Zeta Email monitors consumer behavior, such as how they deal with your app, website, and past emails. Based on this information, the algorithms generate personalized email content that will most likely enhance client interaction.

Furthermore, adding several content blocks to email designs is a breeze with this AI tool. 

Additionally, Zeta lets you perform A/B testing on different subject lines to identify which is more effective.

zeta overview

Highlighted Features of Zeta Email

  • Predictive Insights
  • Personalization
  • A/B testing
  • Drip Campaigns
  • Auto-Responders
  • Campaign Analytics
  • Activity Tracking
  • CAN-SPAM Compliance
  • Event Triggered Actions
  • Real-Time Analytics
  • Mailing List Management

Pricing of Zeta Email

Zeta has not provided any pricing details on its website. You need to contact them to learn about their pricing.

6. Rasa.io

Rasa.io is an email marketing platform that employs artificial intelligence to send your subscribers automated and personalized email newsletters. 

It is your one-stop solution for automation and customization that will assist you in creating appealing and effective email newsletters that are personalized for each subscriber.

Moreover, Rasa.io searches through the articles your sources have released, picks the appropriate ones, and then automatically creates content for each client based on their interests and actions.

Further, you can also add a custom note to your email using its easy-to-use editor.

Rasa.io Overview

Highlighted Features of Rasa.io

  • Metrics and Reporting
  • Automation 
  • Personalization 
  • CRM Integration
  • Manage Email Deliverability
  • Manage Email Lists
  • Email and Mobile Preview
  • Automated Email Responses
  • Basic Reporting
  • A/B Testing
  • Export Tools
  • Sending Outbound Emails

Pricing of Rasa.io

Rasa.io has three pricing options starting from $140 per month.

7. Phrasee

Phrasee is another excellent AI-driven email marketing tool that assists you in creating more successful subject lines. Its AI-powered system and deep learning algorithms generate human-sounding marketing copy versions for emails that fit your brand.

Further, this AI tool creates content using data-driven insights to improve marketing performance by increasing opens, engagements, and conversions. In addition, Phrasee optimizes subject lines, in-body copy, and calls to action for your email. 

Besides, it uses algorithms to determine the type of content that receives the highest audience response and then uses that data for future campaigns.

phrasee overview

Highlighted Features of Phrasee

  • AB Testing
  • Multi-Language
  • Predictive Analytics
  • Engagement Metrics
  • Dynamic Optimization
  • Automation
  • Third-Party Integration

Pricing of  Phrasee

You need to contact the vendor for pricing details.

8. SendinBlue 

The next robust AI email marketing tool on our list is SendinBlue which allows you to manage your interactions with clients and prospects effectively. The platform assists you in creating meaningful client experiences by offering comprehensive SMS messaging services,  email marketing solutions, and so on.

SendInBlue’s user-friendly interface allows you to easily design email campaigns and send them to your email list.

You may also use its drag-and-drop editor to add text, photos, buttons, and other elements to your emails. In addition, it provides a set of pre-built templates that you can use as inspiration for your email campaigns.

Moreover, you can automate the sending time of your email campaigns for the best result with the help of its AI assistant. 

send in blue overview

Highlighted Features of  Sendinblue

  • List Management
  • Email Marketing Automation
  • Transactional Emails
  • Bounce Management
  • Email Templates
  • Reports and Analytics
  • Email Segmentation
  • Drag & Drop Email Editor
  • A/B testing
  • CRM integrations

Pricing of Sendinblue

Sendinblue offers both free and paid plans. Its premium plan starts from $25 per month. 

9. Twilio SendGrid

Another popular AI email marketing software is Twilio SendGrid which focuses on email deliverability, ensuring that emails are sent to recipients’ inboxes rather than spam folders.

This software has various AI-powered email marketing features that will assist in optimizing the email experience for recipients and senders.

With this AI email marketing tool, you can even track message openings by email provider, location, and device. It also allows you to categorize emails, such as promotional emails or newsletters, and measure performance by category.

Apart from this, its AI engine analyses your real-time data and email performance to deliver insights and predictive analysis. This approach improves email deliverability and increases the overall performance of your email campaign.

twillio overview

Highlighted Features of Twilio SendGrid

  • Email Editor
  • Automation
  • Deliverability Insights
  • Neural Protection
  • Email Validation
  • Powerful Integrations & API
  • Contact Management & Segmentation

Pricing of Twilio SendGrid

Twilio SendGrid is a freemium tool that offers both free and paid plans ranging from $19.95 to $89.95 per month.

10. Optimove

Optimove is an AI-powered email marketing platform that helps businesses increase customer engagement, loyalty, and revenue through personalized, data-driven marketing campaigns. 

The platform uses advanced machine learning algorithms to analyze customer data, predict behavior, and deliver highly targeted and relevant email campaigns. 


Highlighted features of Optimove

  • AI-powered campaign optimization
  • Segmentation and personalization
  • Automation and scheduling
  • A/B testing
  • Multi-channel integration
  • Advanced reporting and analysis

Pricing Of Optimove

You have to contact the sales team for pricing details. 

Related Links

Wrapping Up: Best Artificial Intelligence Email marketing Tools For 2023

There are several AI tools available to assist you with email marketing, but if you want to be successful, you must use the right ones.

The top AI email marketing platforms will assist you in automating your outreach, tracking your open rates, and providing insights into what is effective for your email campaigns.

We’ve reviewed some of the top AI email marketing tools above to help you choose the ideal tool for your business and optimize your email campaigns.

Hope you find this post helpful.


How effective is using AI in email marketing campaigns?

AI email marketing uses machine learning. An email program’s rules and methods review hundreds or thousands of inboxes to help marketers produce better, more personalized content for subscribers.

How is AI used in email marketing?

AI can help email marketers segment their lists using customer data. Purchases, browsing, and preferences are included. The AI system uses this data to construct email segments and send personalized emails.

What is the best AI tool for cold email?

1. Zeta Email
2. Rasa.io
3. Instantly.ai 
4. Twilio SendGrid
5. Sendinblue
These are the best ai tool for email marketing

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