13 Best AI Email Marketing Tools & Software in 2024

Are you searching for an AI tool to automate your email marketing efforts? If that’s the case, then this list of the best AI email marketing tools is just for you!

There are hundreds of email marketing tools available in the market and choosing one from them can be a bit difficult. That’s why I decided to try most of them and shortlisted 13 tools and prepare this list of the best AI email marketing tools.

I have compared all the listed tools based on their ease of use, key features, and pricing. I have also shared my own 3 recommendations at the end so you don’t want to miss out on the end.

Top 13 AI Email Marketing Tools: In A Nutshell (2024)

If you don’t have the time to read about these tools, then take a look at this quick overview table of all the AI email marketing tools.

Sr. No.Best AI Email Marketing ToolsKey TakeawayPricing
1.Smartwriter.AIBest AI-driven personalization platform$59/month
2.Instantly.ai Best powerful AI-powered cold email marketing software$37/month
3.Seventh SensePopular AI email marketing tool$2500/month
4.Drift EmailPowerful AI email management software$19/month
5.Zeta EmailAI-powered personalized email marketing toolCustom
6.Rasa.ioTop AI personalized email newsletter$219/month
7.PhraseeAI-powered marketing copy toolCustom
8.SendinblueUser-friendly email marketing platform$25/month
9.Twilio SendGridBest AI marketing software $19.95/month
10. OptimoveUnlimited strategic insights in a single customer viewCustom
11.CampaignerAdvanced email marketing tools$59/month
12.Unspam.emailBest for email spam checker$9/month
13.ClickUpBest for creating & managing email campaigns$10/month

Here is a detailed overview of all the tools.

1. SmartWriter.AI

SmartWriter is an AI-driven personalization platform based on GPT-3 technology that generates engaging and tailored cold emails and an AI-powered email marketing tool.

It not only allows you to create personalized emails, but it also enables you to produce Facebook and Google ad copy for your business and brand.

Smartwriter Ai Overview

This AI marketing tool can automate your whole research and email composing process in seconds, allowing you to send emails with a single click.

Furthermore, the personalized emails created by Smartwriter are trained on extremely converting sales emails to encourage your leads to take necessary action.

Highlighted Features of Smartwriter.AI

  • Deep Enrichment
  • Email Verification
  • Personalized Cold Email Outreach
  • Personalized LinkedIn Outreach
  • Personalized Backlink Outreach
  • LinkedIn Chrome Extension
  • Access Emails From LinkedIn Profile

Pricing of Smartwriter.AI

Pricing PlansMonthly PricingYearly Pricing
Basic Plan$59/month$49/month
Popular Plan$149/month$124/month
Pro Plan$359/month$299/month

User Testimonial:

“Great addition to any serious outbound outreach workflow. Personalized ice breakers mass generated! Fills a gap that currently takes time or money (virtual assistant). The output has been pretty decent!”

Kejda Gjermani

2. Instantly.ai 

Smartwriter offers three types of pricing options ranging from $59 per month to $359 per month.

Instantly.ai is another powerful AI-powered cold email marketing software that allows you to send more effective cold emails with very little effort.

Instantly might be your next emailing software because it offers advanced features like automation, AI optimizations, warmup features, and deliverability and campaign insights. 

instantly ai overview

With its AI-driven cold email campaign management, you can boost email deliverability and response rates.

Furthermore, it automates sending sequences with powerful AI features to increase open and response rates. Once your email campaigns are live, Instantly will give detailed metrics, including send, open, and response rates.

Highlighted Features of Instantly.ai 

  • AI Optimizations
  • Email Templates
  • Filter and Download Leads
  • Custom Tracking Domain
  • Sender Reputation Protection
  • Email Warmup
  • Email Bounce Detection
  • Advanced Scheduling
  • Automatic Follow-ups
  • API, Webhooks, & Integrations
  • Test and Preview Single Emails
  • Email Deliverability Score

Pricing of Instantly.ai 

Pricing PlansMonthly PricingYearly Pricing
Light Speed$358/month$286.3/month

User Testimonial:

“The two best things about Instantly is that it allows you to send at scale, and the team teaches you how to do it. If you are on a normal email outreach program then you have no clue what you are missing out on.”

David Taggart

3. Drift Email

Drift Email is our third pick for an AI email marketing tool. Drift’s Email Bots lets you simultaneously initiate and manage email communications with hundreds of contacts, improving conversion rates and moving the prospects to the sales funnel at the appropriate time.

Drift’s Email Bots use machine learning and artificial intelligence to analyze emails and determine the best way to proceed.

drift overview

Based on your user interactions with your brand’s marketing and sales operations, its AI Engagement Score identifies which customers are the most interested and willing to buy.

In addition, Drift Email notifies salespeople about highly engaged prospects by indicating behaviors that show a strong desire to buy based on your organization’s model. This allows salespeople to effectively optimize personalized outreach to the contacts with the most intent.

Highlighted Features of  Drift Email

  • Sales Real-Time Dashboard
  • AI Engagement Score
  • List Management
  • Auto-Responders
  • AB Testing
  • Drip Campaigns
  • Reporting/Analytics
  • Event-Triggered Actions
  • Template Management
  • Subscriber Management
  • Automate Follow-up
  • Abandoned Chat Email Bot

Pricing of Drift Email

Pricing PlansYearly Pricing
Premium Plan$2500/month
Advanced PlanCustom

User Testimonial:

“Our Business Development team uses Drift to chat live with site visitors, create and send videos in outreach to prospective customers, and analyze site visitor data with the prospecting dashboard. It also makes it easy for our visitors to easily book meetings and connect without having to fill out forms and wait for a reply.”

Jamie Boyette

4. SeventhSense

SeventhSense is a popular AI email marketing tool that uses behavior profiling to draw clients’ attention. 

This AI marketing platform enables businesses to send emails at ideal times for higher open rates and engagement. This AI email marketing tool collects data based on prior user interactions and their individual requirements. SeventhSense accomplishes this by building a prediction model for each contact based on their behavior.

Seventh Sense ai Overview

This feature of SeventhSense will help you send emails to customers and potential clients at times when they are most likely to open your email and reply.

Furthermore, Seventh Sense also works well with platforms like HubSpot and Marketo.

Highlighted Features of SeventhSense

  • Personalized service
  • Campaign Analytics
  • Campaign Scheduling
  • Event-Triggered Actions
  • Drip Campaigns
  • Email Address Verification
  • Email Previewing
  • Email Tracking
  • Third-Party Integrations
  • Engagement Tracking
  • Email Content Testing

Pricing of SeventhSense

Pricing PlansMonthly Pricing
Starter Plan$19/month
Basic Plan$99/month
Standard Plan$249/month
Enterprise Plan$449/month

User Testimonial:

“I love seventhsense. It has many positives. My favorite is the staggered send. When SS sends for you, it staggers and drips the emails throughout the day so that you have higher deliverability – especially when you are sending to a lot of contacts in the same company. SeventhSense also works to interpret user AI on when they are most active in their inbox – they use that data to get the email into the inbox at the precise right time. You have a dashboard on seventh sense that also reports out on how well these email campaigns are performing.”

Chandler R.

5. Zeta Email

Zeta Email is one of the leading marketing technology solutions that uses next-generation artificial intelligence to uncover customer identity, purpose, and context for targeted omnichannel emails that boost email marketing performance and engagement.

In addition, Zeta Email monitors consumer behavior, such as how they deal with your app, website, and past emails. Based on this information, the algorithms generate personalized email content that will most likely enhance client interaction.

zeta overview

Furthermore, adding several content blocks to email designs is a breeze with this AI tool. 

Additionally, Zeta lets you perform A/B testing on different subject lines to identify which is more effective.

Highlighted Features of Zeta Email

  • Predictive Insights
  • Personalization
  • A/B testing
  • Drip Campaigns
  • Auto-Responders
  • Campaign Analytics
  • Activity Tracking
  • CAN-SPAM Compliance
  • Event Triggered Actions
  • Real-Time Analytics
  • Mailing List Management

Pricing of Zeta Email

Zeta has not provided any pricing details on its website. You need to contact them to learn about their pricing.

User Testimonial:

“Zeta’s proprietary data and new modular platform with embedded AI pay off its vision for ‘making sophisticated marketing easy.”


6. Rasa.io

Rasa.io is an email marketing platform that employs artificial intelligence to send your subscribers automated and personalized email newsletters. 

It is your one-stop solution for automation and customization that will assist you in creating appealing and effective email newsletters that are personalized for each subscriber.

Rasa.io Overview

Moreover, Rasa.io searches through the articles your sources have released, picks the appropriate ones, and then automatically creates content for each client based on their interests and actions.

Further, you can also add a custom note to your email using its easy-to-use editor.

Highlighted Features of Rasa.io

  • Metrics and Reporting
  • Automation 
  • Personalization 
  • CRM Integration
  • Manage Email Deliverability
  • Manage Email Lists
  • Email and Mobile Preview
  • Automated Email Responses
  • Basic Reporting
  • A/B Testing
  • Export Tools
  • Sending Outbound Emails

Pricing of Rasa.io

Pricing PlansMonthly PricingYearly Pricing
Plus Plan$219/month$190/month
Pro Plan$564/month$490/month

User Testimonial:

“Depending on how you did your newsletter, rasa reduces the time by 90%. I feel like we added another staff person.”

Mark C. From ISRI

7. Phrasee

Phrasee is another excellent AI-driven email marketing tool that assists you in creating more successful subject lines. Its AI-powered system and deep learning algorithms generate human-sounding marketing copy versions for emails that fit your brand.

Further, this AI tool creates content using data-driven insights to improve marketing performance by increasing opens, engagements, and conversions. In addition, Phrasee optimizes subject lines, in-body copy, and calls to action for your email. 

phrasee overview

Besides, it uses algorithms to determine the type of content that receives the highest audience response and then uses that data for future campaigns.

Highlighted Features of Phrasee

  • A/B Testing
  • Multi-Language
  • Predictive Analytics
  • Engagement Metrics
  • Dynamic Optimization
  • Automation
  • Third-Party Integration

Pricing of  Phrasee

You need to contact the vendor for pricing details.

User Testimonial:

“We’ve expanded our team’s mindset about what’s possible when it comes to optimizing our brand language for both maximum reach and commercial impact.”

Brian Tyrrell

8. SendinBlue (Now Brevo)

The next robust AI email marketing tool on our list is SendinBlue which allows you to manage your interactions with clients and prospects effectively. The platform assists you in creating meaningful client experiences by offering comprehensive SMS messaging services,  email marketing solutions, and so on.

SendInBlue’s user-friendly interface allows you to easily design email campaigns and send them to your email list.

send in blue overview

You may also use its drag-and-drop editor to add text, photos, buttons, and other elements to your emails. In addition, it provides a set of pre-built templates that you can use as inspiration for your email campaigns.

Moreover, you can automate the sending time of your email campaigns for the best result with the help of its AI assistant. 

Highlighted Features of Sendinblue

  • List Management
  • Email Marketing Automation
  • Transactional Emails
  • Bounce Management
  • Email Templates
  • Reports and Analytics
  • Email Segmentation
  • Drag & Drop Email Editor
  • A/B testing
  • CRM integrations

Pricing of Sendinblue

Pricing PlansMonthly Pricing
Starter Plan$25/month
Business Plan$65/month
Brevo PlusCustom

User Testimonial:

“Brevo is fantastic for keeping clients informed of upcoming shoots and the status of portrait collections. Plus, it offers great deliverability!”

Danie Wigzell

9. Twilio SendGrid

Another popular AI email marketing software is Twilio SendGrid which focuses on email deliverability, ensuring that emails are sent to recipients’ inboxes rather than spam folders.

This software has various AI-powered email marketing features that will assist in optimizing the email experience for recipients and senders.

twillio overview

With this AI email marketing tool, you can even track message openings by email provider, location, and device. It also allows you to categorize emails, such as promotional emails or newsletters, and measure performance by category.

Apart from this, its AI engine analyses your real-time data and email performance to deliver insights and predictive analysis. This approach improves email deliverability and increases the overall performance of your email campaign.

Highlighted Features of Twilio SendGrid

  • Email Editor
  • Automation
  • Deliverability Insights
  • Neural Protection
  • Email Validation
  • Powerful Integrations & API
  • Contact Management & Segmentation

Pricing of Twilio SendGrid

Pricing PlansMonthly Pricing
Essentials Plan$19.95/month
Pro Plan$89.95/month
Premier PlanCustom

User Testimonial:

“I have been using Sendgrid with my company for over than 3 years now. We use this tool for both Marketing Campaign and Transactional emails and until now it has provided all the values we needed and it has also been a good investment to pay.”

Nezir Sekiraga

10. Optimove

Optimove is an AI-powered email marketing platform that helps businesses increase customer engagement, loyalty, and revenue through personalized, data-driven marketing campaigns. 


The platform uses advanced machine learning algorithms to analyze customer data, predict behavior, and deliver highly targeted and relevant email campaigns. 

Highlighted features of Optimove

  • AI-powered campaign optimization
  • Segmentation and personalization
  • Automation and scheduling
  • A/B testing
  • Multi-channel integration
  • Advanced reporting and analysis

Pricing Of Optimove

You have to contact the sales team for pricing details. 

User Testimonial:

“Optimove helped us discover customer traits and preferences, create and test insight-based campaigns across marketing channels, and optimize our strategies based on the results.”

Elizabeth Owens

11. Campaigner

Campaigner is another email marketing automation platform that helps businesses of all sizes grow their email lists, create engaging emails, and measure the results of their campaigns. It offers a variety of features.

Campaigner Best AI Email Marketing Tools

Campaigner is a powerful tool that can help you improve your email marketing results. If you’re looking for a way to automate your email marketing, personalize your emails, and track the results of your campaigns, then Campaigner is a great option.

Highlighted Features of Campaigner

  • Integrate with third-party services and apps
  • Advanced email marketing features
  • Deliver emails that convert prospects into frequent buyers
  • Create complex segments based on user activity
  • Measure the true impact of your email campaigns
  • Build engaging email automation workflows
  • Integrate in minutes with our RESTful API
  • Campaigner for eCommerce​

Pricing Plans Of Campaigner

Pricing PlansMonthly Pricing
Starter Plan$59/month
Essential Plan$179/month
Advanced Plan$649/month

User Testimonial:

“It is great how it integrates with our business Facebook also. The tracking features are wonderful, you can see the click rate for each link in the email.”

Eric Z.

12. Unspam.email

Unspam.email is an AI-powered email management and automation platform designed to keep inboxes clean and productive. It provides personalized email sorting, scheduling, and smart responses to streamline communication.

Unspam manages all your email accounts in one app with an AI assistant that optimizes your inbox experience. It automatically sorts emails into categories like Orders, Travel, Finance, and Social to save you time sorting manually.


The AI also suggests responses to common email types like confirmations, newsletters, and invites to respond instantly or schedule a timely response. You can customize canned smart reply templates as well.

Unspam lets you segment senders as Close Friends, Friends, and Acquaintances, so emails are prioritized by relationship automatically. Focus modes provide distraction-free reading and working time.

Highlighted Features of Unspam.email

  • Consolidates all email accounts into one app
  • AI spam detection and sorting
  • Smart canned responses with custom templates
  • Relationship-based sender segmentation
  • Scheduled sending for timed replies
  • Focus modes for interruption-free work
  • Email open and click notifications
  • Summary emails recapping communications
  • Calendar synchronization and reminders
  • Mobile apps for iOS and Android

Pricing of Unspam.email

Pricing PlansMonthly PricingYearly Pricing
Basic Plan$9/month$90/year
Business Plan$19/month$190/year

User Testimonial:

“Unspam provides actionable insights for improvement, allowing me to make changes to my emails with confidence. This helps to me ensure that our emails reach the inbox.”

Luca C.

13. ClickUp

ClickUp is known as a versatile productivity platform that offers a wide range of tools to streamline various processes of a business, including time tracking, task management, and project management. It also offers AI tools to help you manage your email marketing campaigns and track their performance.


With its email marketing tools, you can store, manage, and create email drafts, track click-through and open rates, and set up an automated workflow for follow-up emails. It integrates with various platforms that you can use to collaborate and communicate with your team.

You can also integrate it with other email marketing tools like ActiveCampaign, MailChimp, and more to enhance its email marketing capabilities.

Highlighted Features of ClickUp

  • Create unlimited tasks
  • Unlimited storage & integrations
  • Add guests with permissions
  • Unlimited Gantt Charts & Custom Fields
  • Advanced Dashboard Features
  • Team sharing for spaces
  • Workload Management
  • White Labeling Features

Pricing of ClickUp

Pricing PlansMonthly PricingYearly Pricing
Unlimited Plan$10/month/user$7/month/user
Business Plan$19/month/user$12/month/user

User Testimonial:

ClickUp has helped our agency immensely by keeping our work organized, prioritized, and prepared for deadlines. Its features and integrations allow us to collaborate seamlessly on the platform, which leads to fewer back-and-forths with clients to clarify details and faster turnaround times for the brands we work with!

Emily Goodwin

More On AI Tools:

Wrapping Up: Smartwriter.aI, Seventh Sense & Sendinblue Are Our Favorite AI Email Marketing Tools

There are several AI tools available to assist you with email marketing, but if you want to be successful, you must use the right ones.

The top AI email marketing platforms will assist you in automating your outreach, tracking your open rates, and providing insights into what is effective for your email campaigns.

We’ve reviewed some of the top AI email marketing tools above to help you choose the ideal tool for your business and optimize your email campaigns.

Hope you find this post helpful.


How effective is using AI in email marketing campaigns?

AI email marketing uses machine learning. An email program’s rules and methods review hundreds or thousands of inboxes to help marketers produce better, more personalized content for subscribers.

How is AI used in email marketing?

AI can help email marketers segment their lists using customer data. Purchases, browsing, and preferences are included. The AI system uses this data to construct email segments and send personalized emails.

What is the best AI tool for cold email?

Zeta Email, Rasa.io, Instantly.ai, Twilio SendGrid, and Sendinblue are the best AI tool for cold email.

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