10 Best Ahrefs Alternatives for 2023 (Free & Paid)

Best Ahrefs Alternatives - AnswerIQ

Looking for Best Ahrefs Alternatives? You are at the right place. Ahrefs is the industry leader and a one-stop solution for optimizing marketing campaigns and increasing online presence. 

It covers everything, from keyword research to competition analyses to rank tracking. Despite offering numerous advanced features, Ahrefs does have a few drawbacks, which are the reason many digital marketers search for Ahrefs alternatives. For example, Ahrefs is a bit costly, and although the offerings are worth their costs, they appear to be expensive compared to its alternatives.

So, if you are also one of them searching for an Ahrefs alternative, this blog is for you. 

In this article, we have hand-picked the 10 best Ahrefs alternatives to help you find out the ideal SEO tool that can perfectly suit your business needs.

So, let’s begin.

Top 10 Ahrefs Alternatives: In A Nutshell (2023)

This section is recommended for those who want a quick overview of the mentioned Ahrefs alternatives.

Sr. No.Best Ahrefs AlternativesKey Takeaways
1.SemrushTop Ahrefs alternative – Complete digital marketing package
2.MozBest Ahrefs alternative – All-in-one suite of SEO tools
3.UbersuggestFree Ahrefs alternative
4.MangoolsBeginner-friendly alternative to Ahrefs
5.BuzzSumoPopular content marketing tool
6.SerpstatOne-stop growth hacking tool
7.MajesticBest backlink checker
8.Screaming FrogBest site audit tool
9.AnswerThePublicFreemium alternative to Ahrefs 
10.SEO PowerSuiteAll-in-one bundle of SEO software

1. Semrush

If you’re searching for the best alternative to Ahrefs, Semrush is an ideal option for you as it is the biggest competitor of Ahrefs. Semrush is more than just an SEO tool; it’s a complete digital marketing package that comes with various advanced features and tools.

Semrush provides a lot of functionality for the price, which is one of the few reasons it’s a favorite SEO tool of many marketing professionals. Furthermore, they are constantly expanding the list of features and making their product better so that it functions more like a suite than a single tool.

Note: We have already done a detailed comparison of Semrush Vs Ahrefs; check out more in-depth companions

Key Features of Semrush 

  • Keyword research
  • Keyword position tracking
  • Competitor analysis
  • On-page audits
  • Rank tracking
  • Local SEO
  • Link building
  • PPC keyword research
  • Social media management
  • Paid advertising tools 
  •  Brand monitoring and many more

Pricing of Semrush

Semrush is available in both monthly and yearly plans. There is a 30-day free trial is also available on Semrush. It offers three pricing options:

Pro: This will cost you $119.95 per month.

Guru: Get this plan at $229.95 per month.

Business: The business plan will cost you $449.95 per month.

Plans and Pricing Semrush

Note: Check out the complete Semrush pricing plans brackeown here.

2. Moz Pro

Next on our list of the best Ahrefs alternatives is Moz Pro. Moz Pro is another great option if you want a single platform to manage all areas of your SEO campaigns. The software helps you better understand your audience as it is Google Analytics compatible.

Moz Pro Overview

Furthermore, it is an SEO tool bundle that includes crawling abilities, keyword management, website optimization, and competition research. You can boost your search engine rankings by using its targeted keyword suggestions, which emphasize the areas with the highest potential.

Key Features of Moz

  • Keyword research
  • Link research
  • SERP analysis
  • Campaign tracking
  • Rankings Tracker
  • Site audit
  • Page optimization reports and many more

Pricing of Moz Pro

Moz Pro offers a 30-day free trial and 4 subscription levels:

Standard: It will cost you $99 per month.

Medium: Get this plan for $179 per month.

Large: This plan is priced at $299 per month.

Premium: This plan is ideal for big enterprises, costing $599 per month.

Plan and Pricing of Moz

3. UberSuggest

UberSuggest features an easy-to-use UI that is specifically designed for keyword research and basic competitive analysis. Ubersuggest enables you to test the platform for a few searches without any cost. Although Ahrefs’ accuracy is superior, Ubersuggest’s backlink tool is still extremely reliable.

UbberSuggest Website Overview

Further, UberSuggest provides exceptional, affordable services to small businesses, startups, and those new to the marketing field. In addition, it provides a free Google Chrome extension and low-cost pricing options. So, if you are on a tight budget, you can try UberSuggest.

This Ahrefs alternative also generates a comprehensive list of SEO-optimized keywords for its customers and provides SEO page reports that estimate the user’s website’s performance. Further, it allows businesses to establish action plans, create engaging content that people want to read, and monitor page rankings and backlinks.

Key Features of Ubersuggest 

  • User-friendly dashboard
  • Competitive analysis
  • Backlink monitoring
  • Keyword rank tracking
  • Keyword research tools
  • Keyword tracker
  • Chrome extension
  • SEO management
  • Link management

Pricing of Ubersuggest 

Ubersuggest is quite affordable compared to Ahrefs. It has three plans:

Individual: You can buy this plan for just $12 per month.

Business: It will charge you only $20 per month.

Enterprise: Get this plan for $40 per month.

Plan of Pricing of Ubbersuggest

4. Mangools

Mangools is a beginner-friendly alternative to Ahrefs that offers tools like keyword research, SERP analysis, rank tracking, and basic reporting. It has a visually pleasing UI and the well-known keyword tool “KWFinder” for discovering low-competition keywords.

Mangools is a popular Ahrefs alternative for smaller campaigns or projects. However, it lacks many of the advanced features that Ahrefs provides. This includes on-page SEO tools, content analysis features, and site audits.

Mangools Website Overview

Besides, Mangools offers a SERP simulator, SEO volatility check, and SEO browser extension for free.

Key Features of Mangools

  • SERP checker
  • Keyword research
  • SERP tracker
  • Site profiler
  • Link miner

Pricing of Mangools

Mangools has three plans:

Basic: Get this plan for $29.9 per month.

Premium: You can buy this premium plan for $44.90 per month.

Agency: Purchase this Mangools agency plan at $89.99/month.

Plans of Pricing Mangools

5. BuzzSumo

Another alternative to Ahrefs is BuzzSumo, which boosts your content marketing efforts with powerful research and analysis tools. It is a web-based platform that finds the most effective outreach and content strategies, new keywords, trending stories, customer questions, and more.

BuzzSumo Website Overview

Ultimately, it’s a versatile tool that any content marketer should consider. You won’t have to waste hours looking up ideas on Google. Further, you can monitor how people are referring to your brand with its brand tracking tool. As a result, there is a chance to interact with these users and develop great relationships.

Apart from this, BuzzSumo also features a platform for you to network with and engage industry influencers, since influencer marketing is becoming more popular these days. This indicates you can do everything from a single platform without using any third-party tools.

Key Features of BuzzSumo 

  • Content Ideas Generator
  • Chrome Extension
  • Question Analyzer
  • Slack Integration
  • YouTube Analyzer
  • Keyword Tool
  • Topic Explorer
  • YouTube Influencers
  • Twitter Influencers
  • Content Analyzer
  • Backlink Analyzer

Pricing of BuzzSumo 

BuzzSumo offers five different subscription options:

Basic: It will cost you $119 per month.

Content Creation: Get this for $249 per month.

PR & Comms: It is priced at $249 per month.

Suite: Buy this at $399 per month.

Enterprise: You can get this plan for $999 per month.

BuzzSumo Pricing

6. Serpstat

Serpstat is considered a one-stop growth hacking tool with the ability to conduct competitor research, market intelligence, keyword research, and more. Furthermore, this Ahrefs alternative provides all the tools you require to optimize your SEO, which will boost the volume of organic visitors to your website, whether you are a marketing agency, a business owner, or an SEO expert.

Serpstat Website Overview

Other than this, Serpstat enables you to automate every step of your SEO campaign, which will save you hours of effort every month. In addition, it also allows you to spy on your competitors, so you can determine what strategies they are using and where you have a chance to outperform them.

Key Features of Serpstat

  • Rank tracking
  • Local SEO
  • Competitor analysis
  • Keyword research
  • Backlink analysis
  • Page audit
  • Website audit
  • API features
  • Text analysis
  • Keyword clustering

Pricing of Serpstat

Serpstat comes with varied pricing plans, as mentioned below:

Lite: Get this plan for $55 per month.

Standard: It will cost you $119 per month.

Advanced: Buy this plan for $239 per month.

Enterprise: It will charge you $399 per month.

Custom: You can contact their sales team to get a custom pricing quote.

Serpstat Pricing

7. Majestic

Majestic does not have all SEO features, unlike other tools in this list. It doesn’t conduct keyword research, site audits, or brand monitoring. Instead, it is a backlink checker and a link-building toolset that has the largest link index in the world. 

Majestic Website Overview

Additionally, Majestic offers SEO experts and agencies access to some amazing information about referring sites, an anchor text cloud, historical link data, and more. Moreover, Majestic searches the web for links to create a picture of a website’s backlink profile, enabling the owner to increase their website’s authority and eventually rank higher in search engine results.

Key Features of Majestic

  • Site explorer
  • Keyword generator
  • Link context
  • Related sites
  • Trust flow
  • Referring IPs
  • Referring domains
  • Bulk backlink checker
  • Keyword checker
  • Historic index
  • Share campaigns
  • Email alerts and many more.

Pricing of Majestic

Majestic has three pricing plans, as listed below:

Lite: It will cost you $49.99 per month.

Pro: Buy this plan at $99.99 per month.

API: This plan will charge you $399.99 per month.

Pricing Majestic

8. Screaming Frog

Screaming Frog is basically an SEO site audit tool that is used by many big companies like Google, Apple, Amazon, Disney, and many others. It helps you detect and fix broken links, find duplicate content, and extract data.

Screaming Frog Website Overview - Ahrefs Alternatives

This Ahrefs alternative features an analysis tool to assist you in modifying too-short or too-long or missing page titles and meta descriptions.

Key Features of Screaming Frog

  • Google Analytics integration
  • Find broken links
  • Analyze page titles and metadata
  • Backlink monitoring
  • Campaign management
  • Click tracking
  • Customizable reports
  • Custom extraction
  • Review robots & directives
  • Visualize site architecture  
  • Discover duplicate content
  • Generate XML sitemaps 

Pricing of Screaming Frog

Screaming Frog is a freemium tool that charges based on licenses. The starting cost is €239 per year.

Pricing Screaming Frog - Ahrefs Alternatives

9. AnswerThePublic

AnswerThePublic is a freemium alternative to Ahrefs for keyword research and content ideas. It shows a data visualization that leverages Google and Bing searches. It provides a keyword tool that reveals search queries and gives you a ton of keyword suggestions.

answerthepublic website overview - Ahrefs Alternatives

Moreover, it provides both free and paid versions to help you come up with better content ideas for your website, YouTube channel, or other platforms.

AnswerThePublic has many amazing features that make it very easy to produce a variety of ideas for any topic. This Ahrefs alternative can assist you to generate hundreds of content ideas quickly, irrespective of the niche you are in.

Key Features of AnswerThePublic

  • Unlimited daily searches
  • Add unlimited users
  • Compare keyword data overtime
  • Export data in .csv
  • Priority customer support
  • Hide irrelevant branches and suggestions

Pricing of AnswerThePublic

AnswerThePublic is an affordable option that comes with three pricing levels:

Individual: This plan costs you $9 per month.

Pro: The Pro plan charges you $99 per month.

Expert: You can get this expert plan at $199 per month.

AnswerthePublic Pricing - Ahrefs Alternatives

10. SEO PowerSuite

Last but not least, SEO PowerSuite is another excellent Ahrefs alternative, which is a collection of four robust tools, including WebSite Auditor, Rank Tracker, Link Assistant, and SEO SpyGlass, that assist with all phases of SEO, from keyword research to link building. 

Seo PowerSuite Website - Ahrefs Alternatives

These SEO tools work together to provide a powerful Ahrefs alternative with a free trial that you really need in your SEO toolset. Besides, SEO PowerSuite is the only Ahrefs alternative that is computer-based software and not a web-based SEO tool.

Key Features of SEO PowerSuite

  • Keyword research
  • Backlinks analysis
  • Rank tracking
  • Volume analysis
  • SEO audit
  • Link assistant
  • Content analysis
  • SEO reports
  • Scheduled SEO tasks
  • Export in .sql, .csv, .html
  • In-app content optimization and many more.

Pricing of SEO PowerSuite

SEO PowerSuite comes with 3 pricing levels, as mentioned below:

Free: This free plan will cost you nothing, but it comes with limited feature options.

Professional: Get this plan for $299 (1-year plan).

Enterprise: Get this plan for $499 (1-year plan).

Seo PowerSuite Pricing - Ahrefs Alternatives

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Final Thoughts: Ahrefs Alternatives

In this modern world of websites, using the right SEO tools is crucial for the growth of your brand. It can be tough to pick the best possible tool from so many options that are lined up in front of you. 

So, to help you choose the ideal Ahrefs alternative, we have compiled this list of the top SEO tools available in the market. We hope you found this article helpful. Almost every tool on our list comes with a free trial, so you can test the tool before actually investing in it.


Is there a cheaper version of Ahrefs?

Semrush is a close competitor to Ahrefs, and it offers a similar range of features. However, Semrush is generally cheaper than Ahrefs, with plans starting at $119.95 per month, other than that, Mangools and Moz are also good options.

Which tool is better to use in SEO, Ahrefs or Semrush?

Ahrefs is Strong backlink analysis and keyword research but has expensive pricing plans. On the same level, Semrush is an All-round SEO tool that is affordable and user-friendly; Semrush allows you to choose pricing plans based on your needs.

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