With the launch of Canva in 2012, it has become one of the most used graphic designing platforms. Its built-in templates and elements make it easy for marketers and students to create lucrative designs.
Today, it owns the title of the 10th most creative company and has become the first choice of graphic designers despite the fact they are beginners or professionals.
Let’s look at some facts and figures related to Canva that make it stand out from the crowd.
Canva Statistics: Top Picks (2024)
Dive into Canva Statistics Unveiling Data and Trends on the Usage and Influence of the Widely-used Design Tool.
- There are 125 million Canva users worldwide as of 2023.
- 85% of Fortune 500 companies use Canva.
- 55% of Canva users are Females, while the remaining 45% are males.
- 30.90% of Canva users are aged between 25 to 34 years old.
- The revenue of Canva was over $1 billion in 2021.
- On Canva, an average of 80 designs are created per second as of 2023.
- There are 3,500 employees in Canva as of 2023.
- In May 2023, Canva was visited by 509.6 million visitors.
- The United States sends the most traffic to Canva, with 19.23% as of June 2023.
- The Canva plan for 1 to 5 members costs $14.99 per month or $149.90 per year.
- The Canva mobile app had over 100 million downloads on Andriod in 2022.
- Canva for Education has over 27 million monthly active users.
- 640,000 students in the Los Angeles Unified School District have accounts on Canva for Education.
- A large percentage of pageviews of Canva in the United States are blocked by Adblock, totaling 2,390,370.
- The United States lost $11,545.49 in Canva revenue due to Adblock.
How Many People Use Canva As of 2024?
Canva’s user base has been growing steadily year after year. For those interested in the specifics, this section provides a breakdown of the latest statistics on the number of Canva users.
- There are 125 million Canva users worldwide as of 2023.
According to Demandsage, 125 million people are using Canva as of 2023. From 2021 to 2023, Canva users increased by 2X times. From 2022 to 2023, 25% of Canva users increased.
Here are the table showing some more insights into the number of Canva users from 2019 to 2023.
Year | The Number Of Canva Users |
2019 | 30 million |
2020 | 40 million |
2021 | 60 million |
2022 | 100 million |
2023 | 125 million |
But another study by Style Factory shows that 135 million people use Canva every month. Canva achieved a significant milestone in October 2021, with 100 million monthly active users. By the end of 2022, it had gained an additional 10 million users.
- The United States has the most percentage of Canva users, with 16%.
Based on Demandsage’s data from 2023, 16% of Canva’s users are in the United States. Brazil has the second largest user base, accounting for 8.4%, or 10.50 million users.
Here is a table showing some more insights into it.
Country | The Percentage Of Canva Users | The Number Of Canva Users |
The United States | 16% | 20 million |
Brazil | 8.40% | 10.50 million |
Mexico | 7.50% | 9.375 million |
Philippines | 6.90% | 8.685 million |
India | 3.90% | 4.875 million |
Others | 57.30% | 71.625 million |
Source: Demandsage
Who Uses Canva The Most?
- 85% of Fortune 500 companies use Canva.
As reported by Fast Company, 85% of Fortune 500 companies utilize Canva in the United States, which is accounted for 425 Fortune companies.
Some notable examples of these companies are:
- Meta
- FedEx
- Salesforce
- L’Oreal
- McDonald’s
- Coca-Cola
- Zoom
- Nike
- Sony
- Danone
Also, over 400K non-profit organizations use it as of 2023.
- 28.4% of Higher education companies use Canva.
Canva is most commonly used by higher education companies, accounting for 28.4% of users. The second most frequent users are non-profit organizations, which comprise 13% of Canva’s user base.
Here are tables showing the complete insight into companies that use Canva.
Companies | Companies That Use Canva |
Higher Education | 28.40% |
Non-Profit Organization | 13% |
Marketing And Advertising | 12.20% |
Information and Technology | 9.80% |
Education Management | 9% |
Computer Software | 6.40% |
Retail | 5.40% |
Internet | 5.40% |
Real Estate | 5.40% |
Religious Institution | 5% |
Source: Demandsage, Fast Company.
Canva User Demography Statistics
- 55% of Canva users are Female.
Demandage reports that 55% of Canva’s users are women, which amounts to 68.75 million individuals.
Males make up 45% of Canva’s user base, which translates to approximately 56.25 million users.
- 30.90% of Canva users are aged between 25 to 34 years old.
Most Canva users are between the ages of 25 and 34, making up 30.90% of the total number of Canva users as of 2023, equivalent to 38.625 million users.
The 18 to 24 age group represents the second largest demographic of Canva users, making up 27.30% of our user base, or 34.125 million users.
Here is a table showing some more insights into the demography of Canva users as of 2023.
Age Group | The Percentage of Canva Users | The Number of Canva Users |
18 to 24 years | 30.90% | 38.625 million |
25 to 34 years | 27.30% | 34.125 million |
35 to 44 years | 15.50% | 19.375 million |
45 to 54 years | 9.10% | 11.375 million |
55 to 64 years | 14.50% | 18.125 million |
More than 65 years | 2.70% | 3.375 million |
Source: Demandsage.
Canva Revenue Statistics
We have witnessed nearly 100% growth in Canvas revenue over the past few years. In this section, you will find all the essential statistics regarding Canvas revenue.
- The revenue of Canva was over $1 billion in 2021.
According to Social Shepherd, Canva reported revenue of $1 billion in 2021; it’s evident that its subscription model is yielding positive results. This figure is double what they earned in 2020, demonstrating a significant increase.
The company’s revenue has consistently grown yearly, but its success took off in 2019. Below is an overview of Canva’s revenue in recent years:
Year | Revenue Of Canva |
2017 | $23.50 million |
2018 | $86.30 million |
2019 | $291 million |
2020 | $500 million |
2021 | $1,000 million |
- The daily revenue of Canva is $260,347.21 as of June 2023.
According to Hypestat’s study, Canva’s estimated daily revenue is $260,374.21, with monthly revenue of $7,810,416.30.
- The United States contributes the most to Canva’s daily revenue, with $64,141.60.
The second top contributor is Brazil. It generates a daily revenue of $9,208.25 and $3.39 million yearly.
Here is a table showing the top countries with their Canva revenue.
Country | Daily Revenue | Yearly Revenue |
The United States | $64,141.60 | $23.42 million |
Brazil | $9,208.25 | $3.39 million |
Mexico | $1,636.21 | $0.60 million |
India | $1,218.10 | $0.444 million |
Philippines | $924.00 | $0.337 million |
Source: Social Shepherd, Hypestat.
Canva Growth Statistics
Canva’s valuation growth has been inconsistent in recent years. It increased steadily from 2018 to 2021 but experienced a sudden drop in 2022.
For more information on Canva’s growth, continue reading this section.
- Canva’s valuation was $26 billion in 2022.
Canva’s valuation has been steadily increasing from 2018 to 2021. However, in 2022, the company’s valuation decreased by 14 billion dollars, accounting for a 36% decline.
Specifically, Canva’s valuation was 26 billion dollars in 2022, down from 40 billion dollars in 2021.
Here is a table showing complete insight into the valuation of Canva from 2018 to 2022.
Year | Valuation Of Canva |
2018 | $1 billion |
2019 | $2.5 billion |
2020 | $6 billion |
2021 | $40 billion |
2022 | $26 billion |
- The total funding of Canva was $562.6 million in 2022.
Canva raised funding of almost $6.6 million in 2013. From 2013 to 2022, its funding increased by $556 million.
In 2022, the total funding of Canva was $562.6 million. Here is a complete insight into the funding of Canva from 2013 to 2022.
Year | Canva Funding |
2013 | $6.60 million |
2015 | $15 million |
2016 | $15 million |
2018 | $40 million |
2019 | $155 million |
2020 | $60 million |
2021 | $271 million |
2022 | $562.60 million |
Source: Demandsage.
Canva Design Statistics
In this section, I’ve compiled all the essential statistics on Canva Designs.
Please take a moment to review it.
- In 2021, Canva users created an impressive 3.5 billion designs.
According to SignHouse, in 2016, 138 million designs were created by using Canva. This number increased by 3,362 million in 2021.
Here is a table showing the number of designs created on Canva from 2019 to 2021.
Year | Design Created On Canva |
2016 | 138 million |
2019 | 2,000 million |
2020 | 2,000 million |
2021 | 3,500 million |
- In 2021, 292 million designs were created per month on Canva.
In 2019, Canva users created 130 million designs per month on Canva. This number increased to 292 million in 2021. That means 162 million designs per month increased just in 2 years.
Here is a complete insight into it.
- 2019- 130 million
- 2020- 166 million
- 2021- 292 million
- An average of 80 designs are created per second on Canva as of 2023.
Canva is widely recognized for its impressive designs. Over 15 billion designs have been created using Canva, with 3.5 billion in 2021 alone.
According to a study conducted by Demandsage, approximately 80 designs are created every second on Canva. Here are some additional findings from the same research.
Time Interval | Design Created |
Per Second | 80 |
Per Minute | 4,800 |
Per Hour | 288,000 |
Per Day | 6,912,000 |
Per Month | 207,360,000 |
Per Year | 2,488,320,00 |
- Canva has more than 6,056 fonts.
Canva is a popular tool for creating eye-catching designs for both work and academic purposes. With over 6,056 fonts available, Canva is an excellent resource for creating visually appealing content.
Canva users can access 985 of these fonts for the English language, while 5,071 are available for other languages.
- Canva users can access more than 250,000 design templates.
According to MarketSplash, Canva offers various design templates to meet diverse needs. Their free version includes access to more than 250,000 templates across multiple categories, such as presentations, posters, social media posts, and more.
The premium version of Canva offers over 610,000 templates, providing users with a wider range of options to discover and use in their design projects.
Further, its free version includes over 1 million photos and graphics that can be incorporated into projects.
The premium version provides over 100 million stickers, photos, audio, graphics, and videos to customize your content.
- 1,000 million presentations were created by using Canva in 2022.
According to MarketSplash, in 2021, a remarkable 227 million presentations were created using Canva. Canva reached an impressive milestone by the end of 2022, with over 1 billion presentations crafted on the platform.
Currently, Canva offers an extensive collection of 13,981 slide templates catering to diverse preferences, encompassing various styles and colors.
Source: Demandsage, MarketSplash, SignHouse.
Canva Education Statistics
Canva for Education is available at no cost to K-12 students, teachers, schools, districts, ministries, and school systems.
I have compiled all the relevant statistics about Canva Education in this section.
- Canva for Education has over 27 million monthly active users.
Canva for Education was launched in 2020. And in 2023, it has more than 27 million monthly active users.
Over 25 million students and teachers rely on Canva for Education monthly to meet their visual communication needs.
Canva For Education is used in more than 3,500 districts and 190 nations. It has 50,000 education templates.
- 640,000 students in Los Angeles Unified School District have accounts on Canva for Eductions.
Millions of American students, their parents, and countless teachers and administrators are embracing technology to transform learning environments.
The Los Angeles Unified School District (LAUSD), the second-largest school district in the United States, with more than 640,000 students and around 80,000 teachers and staff members, has recently adopted Canva for Education accounts.
Source: Canva.
Canva Employee Statistics
Glassdoor reports that 88% of Canva employees are more likely to recommend the company to their friends. Additionally, Canva received the Best Workplace Award in the United States.
Let’s get some statistics about Canva Employees in this section.
- There are 3,500 employees in Canva as of 2023.
Based on data from Demandsage, the number of Canva employees has been consistently on the rise.
Between 2022 and 2023, the number of Canva employees increased by 40%, going from 2,500 in 2022 to 3,500 in 2023.
Below is the table showing the number of Canva employees from 2017 to 2023.
Year | The Number Of Canva Employees |
2017 | 280 employees |
2019 | 700 employees |
2021 | 2,000 employees |
2022 | 2,500 employees |
2023 | 3,500 employees |
Source: Demandsage.
Canva Traffic Statistics
As the United States is the largest market for Canva, it generates the most traffic for the platform. In this section, you will find all the key statistics regarding Canva’s traffic.
- In May 2023, Canva was visited by 509.6 million visitors.
Semrush reported that Canva received 509.6 million visitors in May 2023, an increase of 11.6% from the previous month.
During April 2023, Canva received 456.5 million visitors. Here are the full details.
Month | Canva Visitors |
March 2023 | 530.30 million |
April 2023 | 456.50 million |
May 2023 | 509.60 million |
- The United States sends the most traffic to Canva, with 19.23% as of June 2023.
Canva has the most user base in the United States, so the most Canva traffic comes from this region.
The United States is followed by Brazil and India, with 8.29% and 6.91% as of June 2023, respectively. Here are the complete insights into the traffic of Canva.
Top Countries | Canva Traffic |
The United States | 19.23% |
Brazil | 8.29% |
India | 6.91% |
Philippines | 4.69% |
Mexico | 4.31% |
- 88.61% of Canva traffic is sent from desktop devices, while the remaining 11.39% is from mobile devices in the United States.
Similarly, 79.26% of the total traffic for Brazil is sent by desktops, while mobile devices account for the remaining 20.74%.
Here is a table showing the total breakdown of Canva traffic by device.
Top Country | Desktop Traffic | Mobile Traffic |
The United States | 88.61% | 11.39% |
Brazil | 79.26% | 20.74% |
India | 66.39% | 33.61% |
Philippines | 70.39% | 29.61% |
Mexico | 53.54% | 46.46% |
- The United States was accountable for 19.23% of traffic on Canva from 98 million devices.
Brazil’s Canva users sent the second most significant portion of traffic, using 42.30 million devices. Here is some additional insight into these numbers.
Top Countries | Devices Used |
The United States | 98 million devices |
Brazil | 42.30 million devices |
India | 35.20 million devices |
Philippines | 23.90 million devices |
Mexico | 22 million devices |
- 52.11% of the total traffic of Canva comes from Female Canva users.
As previously discussed, Canva has a higher number of female users compared to male users. This is reflected in the fact that female users make up most of Canva’s traffic, accounting for 52.11%.
Male users, on the other hand, make up the remaining 47.89% of Canva’s traffic.
- 33.28% of Canva traffic comes from the age group of 25 to 34 years old users.
Users of all ages, ranging from 18 to over 65, utilize Canva’s services. However, most traffic comes from 24 to 34 years old, with 33.28%.
The second largest age group contributing to traffic is 18 to 24, with 30.23%.
Here is a table displaying the percentage of traffic directed on Canva by different age group users.
Age Group | Share Of Canva Traffic |
18 to 24 years old | 30.23% |
25 to 34 years old | 33.28% |
35 to 44 years old | 17.15% |
45 to 54 years old | 9.99% |
55 to 64 years old | 5.91% |
More than 65 years old | 3.44% |
- 75.48% of Canva traffic comes from direct sources.
Based on Similar Web’s analysis, the majority of Canva’s traffic, approximately 75.48%, is generated through direct sources. Another 18.19% of traffic comes from organic searches.
Paid searches only account for a small fraction of Canva’s traffic, precisely 0.21%. Below is a comprehensive breakdown of Canva’s traffic by source.
Sources | Canva Traffic |
Direct Source | 75.48% |
Referrals | 0.88% |
Organic Search | 18.19% |
Paid Search | 0.21% |
Social Source | 3.34% |
1.76% | |
Display | 0.06% |
- 29.68% of social traffic comes from YouTube.
As previously discussed, Canva receives 3.34% of its traffic from social sources. Within this, 29.68% is from YouTube and 26.50% from Facebook.
Below is a comprehensive breakdown of Canva’s social traffic.
Social Platform | Social Traffic of Canva |
YouTube | 29.68% |
26.50% | |
Facebook Messanger | 13.87% |
12.10% | |
6.33% | |
Others | 11.52% |
- 43.86% of Canva traffic comes from the keyword “canva.”
The keyword “canva” is the most frequently used, accounting for nearly half of Canva’s traffic at 43.86%.
The second most popular keyword is “canvas,” at 1.64%. Here are some additional insights into the usage of these keywords.
Keyword | Canva Traffic |
Canva | 43.86% |
Canvas | 1.64% |
Canva Login | 1.44% |
Color Wheel | 0.53% |
AI image Generator | 0.44% |
- The bounce rate of Canva is 28.31%.
As previously mentioned, in May 2023, Canva.com received 509.6 million visitors, with a bounce rate of 28.31%.
On average, these individuals spent 10 minutes and 10 seconds utilizing the website and visited an average of 5.18 pages.
Source: Semrush, Similar Web.
Canva Cost Statistics
Canva offers a range of pricing plans that vary based on the number of members. In this section, you’ll find all the important details about Canva’s pricing plans.
- Canva has three pricing plans.
Canva provides a variety of pricing plans to its users. Here are the pricing plans of Canva.
- Canva Free- $0
- Canva Pro- $12.99
- Canva For Temas- $14.99
- The Canva plan for 1 to 5 members costs $14.99 per month or $149.90 per year.
Canva’s third plan, Canva for Teams, has varying prices depending on team size. For teams with 1 to 5 members, the monthly cost is $14.99, while for teams with ten members, the monthly cost is $87.49.
Here is a table showing the pricing plan of Canva for the team plan.
Team Size | Yearly Subscription | Monthly Subscription |
1-5 members | $149.90 | $14.99 |
Ten members | $874.90 | $87.49 |
20 members | $2324.90 | $232.49 |
50 members | $6424.90 | $642.49 |
100 members | $12424.90 | $1242.90 |
500 members | $56474.90 | $5647.49 |
1000 members | $110974.90 | $11097.49 |
If you would like to learn more about Canva pricing plans, please refer to this post.
Source: Demandsage, Canva.
General Canva Statistics
Here are some overall statistics about Canva that will provide a broader understanding of Canva Statistics.
Please take a look.
- The Canva mobile app had over 100 million downloads on Andriod in 2022.
SignHouse reported that the Canva app had been downloaded 100 million times on Android devices in 2022, with monthly downloads reaching 8.5 million.
The Canva app saw a monthly download growth of 10.82% that same year and boasts a high rating of 4.8 out of 5 based on 10,219,803 reviews.
- The Canva mobile app had over 100 million downloads on iOS in 2022.
According to SignHouse, the Canva app was downloaded more than 100 million times on iOS devices in 2022, with monthly downloads reaching 3.9 million.
The app saw a monthly growth of 21.9% in that year and has a high rating of 4.8 out of 5 based on 1,243,053 reviews.
- Canva lost daily $12,650.99 in revenue due to Adblock.
Canva experiences a significant loss of revenue as a result of Adblock. They lose approximately $12,650.99 daily and $379,529.69 monthly revenue.
The following statistics provide a detailed breakdown of this issue.
- Daily Revenue Loss- $12,650.99
- Monthly Revenue Loss- $379,529.69
- Yearly Revenue Loss- $4,617,611.23
- Adblock blacked daily 4,552,652 pageviews of Canva.
Based on Hypestat’s analysis, Canva experienced a significant reduction in pageviews due to Adblocks. Please refer to the following details for more information.
- Daily Pageviews Blocked- 4,552,652
- Monthly Pageview Blocked- 136,579,565
- Yearly Pageview Blocked- 1,661,718,039
- A large percentage of pageviews of Canva in the United States are blocked by Adblock, totaling 2,390,370.
According to data from Hypestat, the United States has the highest percentage of pageviews of Canva blocked by Adblocks, followed by Brazil and Mexico, with 6,923,497 and 5,843,624 pageviews, respectively.
Here are some additional insights:
- The United States- 2,390,370
- Brazil- 6,923,497
- Mexico- 5,843,624
- India- 3,205,524
- Philippines- 4,619,989
- The United States lost $11,545.49 in Canva revenue due to Adblock.
The second country that loses the most Canva revenue is Brazil, with a $552.50 loss in revenue.
Here are the top countries that lose the most revenue due to Adblock.
Countries | Lost Revenue |
The United States | $11,545.49 |
Brazil | $552.50 |
India | $341.07 |
Mexico | $147.26 |
Philippines | $64.68 |
Source: Hypestat, SignHouse.
Related Read:
Conclusion: Canva Statistics (2024)
The popularity of Canva has reached greater heights, and it is expected to cross 135 billion users by the end of 2024.
Besides, it gives tough competition to other graphic designing software with its in-built templates, ideas, and a huge variety of options. Hence, observing its growth in the upcoming years will be interesting.
I hope this collection of Canva statistics will assist you in your design work. To stay up-to-date, please revisit this article periodically. We will be updating it as needed. Until then, happy designing!
FAQs
As of 2023, Canva is used by 425 out of 500 Fortune 500 companies in the United States.
Canva is an amazing design app essential for small businesses. It offers a wide range of assets, such as adverts, infographics, videos, and websites, that can be created easily, quickly, and inexpensively.
One disadvantage of Canva is its limitations. Although Canva is expanding, the templates and stock photography options remain limited, which can pose challenges for free users.
Canva features a well-designed user interface that enables users to customize various templates based on their unique needs, which makes Canva unique.
Our top Canva alternatives, as voted by reviewers, include Fotor Photo Editor, Visme, Marq, and Adobe Creative Cloud Express.