53+ Canva Statistics For 2024 (Facts, Users & Trends)

With the launch of Canva in 2012, it has become one of the most used graphic designing platforms. Its built-in templates and elements make it easy for marketers and students to create lucrative designs. 

Today, it owns the title of the 10th most creative company and has become the first choice of graphic designers despite the fact they are beginners or professionals. 

Let’s look at some facts and figures related to Canva that make it stand out from the crowd. 

Canva Statistics: Top Picks (2024)

Dive into Canva Statistics Unveiling Data and Trends on the Usage and Influence of the Widely-used Design Tool.

1.  There are 125 million Canva users worldwide as of 2023. 

2. 85% of Fortune 500 companies use Canva. 

3.  55% of Canva users are Females, while the remaining 45% are males. 

4. 30.90% of Canva users are aged between 25 to 34 years old.

5. The revenue of Canva was over $1 billion in 2021. 

6.  On Canva, an average of 80 designs are created per second as of 2023. 

7. There are 3,500 employees in Canva as of 2023. 

8. In May 2023, Canva was visited by 509.6 million visitors. 

9. The United States sends the most traffic to Canva, with 19.23% as of June 2023. 

10. The Canva plan for 1 to 5 members costs $14.99 per month or $149.90 per year.

11. The Canva mobile app had over 100 million downloads on Andriod in 2022. 

12. Canva for Education has over 27 million monthly active users. 

13. 640,000 students in the Los Angeles Unified School District have accounts on Canva for Education. 

14. A large percentage of pageviews of Canva in the United States are blocked by Adblock, totaling 2,390,370.

15. The United States lost $11,545.49 in Canva revenue due to Adblock.

How Many People Use Canva As of 2024?

Canva’s user base has been growing steadily year after year. For those interested in the specifics, this section provides a breakdown of the latest statistics on the number of Canva users.

16. There are 125 million Canva users worldwide as of 2023. 

According to Demandsage, 125 million people are using Canva as of 2023. From 2021 to 2023, Canva users increased by 2X times. From 2022 to 2023, 25% of Canva users increased. 

Here are the table showing some more insights into the number of Canva users from 2019 to 2023. 

Year	The Number Of Canva Users
2019	30 million
2020	40 million
2021	60 million
2022	100 million
2023	125 million

But another study by Style Factory shows that 135 million people use Canva every month. Canva achieved a significant milestone in October 2021, with 100 million monthly active users. By the end of 2022, it had gained an additional 10 million users.

17. The United States has the most percentage of Canva users, with 16%. 

Based on Demandsage’s data from 2023, 16% of Canva’s users are in the United States. Brazil has the second largest user base, accounting for 8.4%, or 10.50 million users.

Here is a table showing some more insights into it. 

Country	The Percentage Of Canva Users	The Number Of Canva Users
The United States	16%	20 million
Brazil	8.40%	10.50 million
Mexico	7.50%	9.375 million
Philippines	6.90%	8.685 million
India	3.90%	4.875 million
Others	57.30%	71.625 million

Source: Demandsage

Who Uses Canva The Most?

18. 85% of Fortune 500 companies use Canva. 

As reported by Fast Company, 85% of Fortune 500 companies utilize Canva in the United States, which is accounted for 425 Fortune companies. 

Some notable examples of these companies are:

• Meta
• FedEx
• Salesforce
• L’Oreal
• McDonald’s
• Coca-Cola
• Zoom
• Nike
• Sony
• Danone

Also, over 400K non-profit organizations use it as of 2023. 

19. 28.4% of Higher education companies use Canva. 

Canva is most commonly used by higher education companies, accounting for 28.4% of users. The second most frequent users are non-profit organizations, which comprise 13% of Canva’s user base.

Here are tables showing the complete insight into companies that use Canva. 

Companies	Companies That Use Canva
Higher Education	28.40%
Non-Profit Organization	13%
Marketing And Advertising	12.20%
Information and Technology	9.80%
Education Management	9%
Computer Software	6.40%
Retail	5.40%
Internet	5.40%
Real Estate	5.40%
Religious Institution	5%

Source: Demandsage, Fast Company.

Canva User Demography Statistics 

20. 55% of Canva users are Female. 

Demandage reports that 55% of Canva’s users are women, which amounts to 68.75 million individuals.

Males make up 45% of Canva’s user base, which translates to approximately 56.25 million users.

21. 30.90% of Canva users are aged between 25 to 34 years old.

Most Canva users are between the ages of 25 and 34, making up 30.90% of the total number of Canva users as of 2023, equivalent to 38.625 million users.

The 18 to 24 age group represents the second largest demographic of Canva users, making up 27.30% of our user base, or 34.125 million users.

Here is a table showing some more insights into the demography of Canva users as of 2023. 

Age Group	The Percentage of Canva Users	The Number of Canva Users
18 to 24 years	30.90%	38.625 million
25 to 34 years	27.30%	34.125 million
35 to 44 years	15.50%	19.375 million
45 to 54 years	9.10%	11.375 million
55 to 64 years	14.50%	18.125 million
More than 65 years	2.70%	3.375 million

Source: Demandsage. 

Canva Revenue Statistics

We have witnessed nearly 100% growth in Canvas revenue over the past few years. In this section, you will find all the essential statistics regarding Canvas revenue.

22. The revenue of Canva was over $1 billion in 2021. 

According to Social Shepherd, Canva reported revenue of $1 billion in 2021; it’s evident that its subscription model is yielding positive results. This figure is double what they earned in 2020, demonstrating a significant increase. 

The company’s revenue has consistently grown yearly, but its success took off in 2019. Below is an overview of Canva’s revenue in recent years:

Year	Revenue Of Canva
2017	$23.50 million
2018	$86.30 million
2019	$291 million
2020	$500 million
2021	$1,000 million

23. The daily revenue of Canva is $260,347.21 as of June 2023. 

According to Hypestat’s study, Canva’s estimated daily revenue is $260,374.21, with monthly revenue of $7,810,416.30.

24. The United States contributes the most to Canva’s daily revenue, with $64,141.60. 

The second top contributor is Brazil. It generates a daily revenue of $9,208.25 and $3.39 million yearly.

Here is a table showing the top countries with their Canva revenue. 

Country	Daily Revenue	Yearly Revenue
The United States	$64,141.60	$23.42 million
Brazil	$9,208.25	$3.39 million
Mexico	$1,636.21	$0.60 million
India	$1,218.10	$0.444 million
Philippines	$924.00	$0.337 million

Source: Social Shepherd, Hypestat.

Canva Growth Statistics 

Canva’s valuation growth has been inconsistent in recent years. It increased steadily from 2018 to 2021 but experienced a sudden drop in 2022.

For more information on Canva’s growth, continue reading this section.

25. Canva’s valuation was $26 billion in 2022. 

Canva’s valuation has been steadily increasing from 2018 to 2021. However, in 2022, the company’s valuation decreased by 14 billion dollars, accounting for a 36% decline. 

Specifically, Canva’s valuation was 26 billion dollars in 2022, down from 40 billion dollars in 2021.

Here is a table showing complete insight into the valuation of Canva from 2018 to 2022. 

Year	Valuation Of Canva
2018	$1 billion
2019	$2.5 billion
2020	$6 billion
2021	$40 billion
2022	$26 billion

26. The total funding of Canva was $562.6 million in 2022.

Canva raised funding of almost $6.6 million in 2013. From 2013 to 2022, its funding increased by $556 million. 

In 2022, the total funding of Canva was $562.6 million. Here is a complete insight into the funding of Canva from 2013 to 2022. 

Year	Canva Funding
2013	$6.60 million
2015	$15 million
2016	$15 million
2018	$40 million
2019	$155 million
2020	$60 million
2021	$271 million
2022	$562.60 million

Source: Demandsage.

Canva Design Statistics 

In this section, I’ve compiled all the essential statistics on Canva Designs.

Please take a moment to review it.

27. In 2021, Canva users created an impressive 3.5 billion designs.

According to SignHouse, in 2016, 138 million designs were created by using Canva. This number increased by 3,362 million in 2021. 

Here is a table showing the number of designs created on Canva from 2019 to 2021. 

Year	Design Created On Canva
2016	138 million
2019	2,000 million
2020	2,000 million
2021	3,500 million

28. In 2021, 292 million designs were created per month on Canva. 

In 2019, Canva users created 130 million designs per month on Canva. This number increased to 292 million in 2021. That means 162 million designs per month increased just in 2 years. 

Here is a complete insight into it. 

• 2019- 130 million 
• 2020- 166 million 
• 2021- 292 million 

29. An average of 80 designs are created per second on Canva as of 2023. 

Canva is widely recognized for its impressive designs. Over 15 billion designs have been created using Canva, with 3.5 billion in 2021 alone.

According to a study conducted by Demandsage, approximately 80 designs are created every second on Canva. Here are some additional findings from the same research.

Time Interval	Design Created
Per Second	80
Per Minute	4,800
Per Hour	288,000
Per Day	6,912,000
Per Month	207,360,000
Per Year	2,488,320,00

30. Canva has more than 6,056 fonts. 

Canva is a popular tool for creating eye-catching designs for both work and academic purposes. With over 6,056 fonts available, Canva is an excellent resource for creating visually appealing content. 

Canva users can access 985 of these fonts for the English language, while 5,071 are available for other languages.

31. Canva users can access more than 250,000 design templates. 

According to MarketSplash, Canva offers various design templates to meet diverse needs. Their free version includes access to more than 250,000 templates across multiple categories, such as presentations, posters, social media posts, and more.

The premium version of Canva offers over 610,000 templates, providing users with a wider range of options to discover and use in their design projects.

Further, its free version includes over 1 million photos and graphics that can be incorporated into projects.

The premium version provides over 100 million stickers, photos, audio, graphics, and videos to customize your content.

32. 1,000 million presentations were created by using Canva in 2022. 

According to MarketSplash, in 2021, a remarkable 227 million presentations were created using Canva. Canva reached an impressive milestone by the end of 2022, with over 1 billion presentations crafted on the platform.

Currently, Canva offers an extensive collection of 13,981 slide templates catering to diverse preferences, encompassing various styles and colors.

Source: Demandsage, MarketSplash, SignHouse. 

Canva Education Statistics 

Canva for Education is available at no cost to K-12 students, teachers, schools, districts, ministries, and school systems. 

I have compiled all the relevant statistics about Canva Education in this section.

33. Canva for Education has over 27 million monthly active users. 

Canva for Education was launched in 2020. And in 2023, it has more than 27 million monthly active users. 

Over 25 million students and teachers rely on Canva for Education monthly to meet their visual communication needs.

Canva For Education is used in more than 3,500 districts and 190 nations. It has 50,000 education templates. 

34. 640,000 students in Los Angeles Unified School District have accounts on Canva for Eductions. 

Millions of American students, their parents, and countless teachers and administrators are embracing technology to transform learning environments. 

The Los Angeles Unified School District (LAUSD), the second-largest school district in the United States, with more than 640,000 students and around 80,000 teachers and staff members, has recently adopted Canva for Education accounts. 

Source: Canva. 

 Canva Employee Statistics 

Glassdoor reports that 88% of Canva employees are more likely to recommend the company to their friends. Additionally, Canva received the Best Workplace Award in the United States. 

Let’s get some statistics about Canva Employees in this section. 

35. There are 3,500 employees in Canva as of 2023. 

Based on data from Demandsage, the number of Canva employees has been consistently on the rise. 

Between 2022 and 2023, the number of Canva employees increased by 40%, going from 2,500 in 2022 to 3,500 in 2023.

Below is the table showing the number of Canva employees from 2017 to 2023. 

Year	The Number Of Canva Employees
2017	280 employees
2019	700 employees
2021	2,000 employees
2022	2,500 employees
2023	3,500 employees

Source: Demandsage. 

Canva Traffic Statistics 

As the United States is the largest market for Canva, it generates the most traffic for the platform. In this section, you will find all the key statistics regarding Canva’s traffic.

36. In May 2023, Canva was visited by 509.6 million visitors. 

Semrush reported that Canva received 509.6 million visitors in May 2023, an increase of 11.6% from the previous month.

During April 2023, Canva received 456.5 million visitors. Here are the full details.

Month	Canva Visitors
March 2023	530.30 million
April 2023	456.50 million
May 2023	509.60 million

37. The United States sends the most traffic to Canva, with 19.23% as of June 2023. 

Canva has the most user base in the United States, so the most Canva traffic comes from this region. 

The United States is followed by Brazil and India, with 8.29% and 6.91% as of June 2023, respectively. Here are the complete insights into the traffic of Canva.

Top Countries	Canva Traffic
The United States	19.23%
Brazil	8.29%
India	6.91%
Philippines	4.69%
Mexico	4.31%

38. 88.61% of Canva traffic is sent from desktop devices, while the remaining 11.39% is from mobile devices in the United States.

Similarly, 79.26% of the total traffic for Brazil is sent by desktops, while mobile devices account for the remaining 20.74%.

Here is a table showing the total breakdown of Canva traffic by device. 

Top Country	Desktop Traffic	Mobile Traffic
The United States	88.61%	11.39%
Brazil	79.26%	20.74%
India	66.39%	33.61%
Philippines	70.39%	29.61%
Mexico	53.54%	46.46%

39. The United States was accountable for 19.23% of traffic on Canva from 98 million devices. 

Brazil’s Canva users sent the second most significant portion of traffic, using 42.30 million devices. Here is some additional insight into these numbers.

Top Countries	Devices Used
The United States	98 million devices
Brazil	42.30 million devices
India	35.20 million devices
Philippines	23.90 million devices
Mexico	22 million devices

40. 52.11% of the total traffic of Canva comes from Female Canva users. 

As previously discussed, Canva has a higher number of female users compared to male users. This is reflected in the fact that female users make up most of Canva’s traffic, accounting for 52.11%. 

Male users, on the other hand, make up the remaining 47.89% of Canva’s traffic.

41. 33.28% of Canva traffic comes from the age group of 25 to 34 years old users. 

Users of all ages, ranging from 18 to over 65, utilize Canva’s services. However, most traffic comes from 24 to 34 years old, with 33.28%.

The second largest age group contributing to traffic is 18 to 24, with 30.23%. 

Here is a table displaying the percentage of traffic directed on Canva by different age group users. 

Age Group	Share Of Canva Traffic
18 to 24 years old	30.23%
25 to 34 years old	33.28%
35 to 44 years old	17.15%
45 to 54 years old	9.99%
55 to 64 years old	5.91%
More than 65 years old	3.44%

42. 75.48% of Canva traffic comes from direct sources. 

Based on Similar Web’s analysis, the majority of Canva’s traffic, approximately 75.48%, is generated through direct sources. Another 18.19% of traffic comes from organic searches. 

Paid searches only account for a small fraction of Canva’s traffic, precisely 0.21%. Below is a comprehensive breakdown of Canva’s traffic by source.

Sources	Canva Traffic
Direct Source	75.48%
Referrals	0.88%
Organic Search	18.19%
Paid Search	0.21%
Social Source	3.34%
Mail	1.76%
Display	0.06%

43. 29.68% of social traffic comes from YouTube. 

As previously discussed, Canva receives 3.34% of its traffic from social sources. Within this, 29.68% is from YouTube and 26.50% from Facebook. 

Below is a comprehensive breakdown of Canva’s social traffic.

Social Platform	Social Traffic of Canva
YouTube	29.68%
Facebook	26.50%
Facebook Messanger	13.87%
WhatsApp	12.10%
Instagram	6.33%
Others	11.52%

44. 43.86% of Canva traffic comes from the keyword “canva.” 

The keyword “canva” is the most frequently used, accounting for nearly half of Canva’s traffic at 43.86%. 

The second most popular keyword is “canvas,” at 1.64%. Here are some additional insights into the usage of these keywords.

Keyword	Canva Traffic
Canva	43.86%
Canvas	1.64%
Canva Login	1.44%
Color Wheel	0.53%
AI image Generator	0.44%

45. The bounce rate of Canva is 28.31%. 

As previously mentioned, in May 2023, Canva.com received 509.6 million visitors, with a bounce rate of 28.31%. 

On average, these individuals spent 10 minutes and 10 seconds utilizing the website and visited an average of 5.18 pages.

Source: Semrush, Similar Web.

Canva Cost Statistics

Canva offers a range of pricing plans that vary based on the number of members. In this section, you’ll find all the important details about Canva’s pricing plans.

46. Canva has three pricing plans. 

Canva provides a variety of pricing plans to its users. Here are the pricing plans of Canva. 

• Canva Free- $0
• Canva Pro- $12.99
• Canva For Temas- $14.99

47. The Canva plan for 1 to 5 members costs $14.99 per month or $149.90 per year.

Canva’s third plan, Canva for Teams, has varying prices depending on team size. For teams with 1 to 5 members, the monthly cost is $14.99, while for teams with ten members, the monthly cost is $87.49.

Here is a table showing the pricing plan of Canva for the team plan. 

Team Size	Yearly Subscription	Monthly Subscription
1-5 members	$149.90	$14.99
Ten members	$874.90	$87.49
20 members	$2324.90	$232.49
50 members	$6424.90	$642.49
100 members	$12424.90	$1242.90
500 members	$56474.90	$5647.49
1000 members	$110974.90	$11097.49

If you would like to learn more about Canva pricing plans, please refer to this post.

Source: Demandsage, Canva. 

General Canva Statistics

Here are some overall statistics about Canva that will provide a broader understanding of Canva Statistics.

Please take a look.

48. The Canva mobile app had over 100 million downloads on Andriod in 2022. 

SignHouse reported that the Canva app had been downloaded 100 million times on Android devices in 2022, with monthly downloads reaching 8.5 million. 

The Canva app saw a monthly download growth of 10.82% that same year and boasts a high rating of 4.8 out of 5 based on 10,219,803 reviews.

49. The Canva mobile app had over 100 million downloads on iOS in 2022.

According to SignHouse, the Canva app was downloaded more than 100 million times on iOS devices in 2022, with monthly downloads reaching 3.9 million. 

The app saw a monthly growth of 21.9% in that year and has a high rating of 4.8 out of 5 based on 1,243,053 reviews.

50. Canva lost daily $12,650.99 in revenue due to Adblock.

Canva experiences a significant loss of revenue as a result of Adblock. They lose approximately $12,650.99 daily and $379,529.69 monthly revenue. 

The following statistics provide a detailed breakdown of this issue.

• Daily Revenue Loss- $12,650.99
• Monthly Revenue Loss- $379,529.69
• Yearly Revenue Loss- $4,617,611.23

51. Adblock blacked daily 4,552,652 pageviews of Canva. 

Based on Hypestat’s analysis, Canva experienced a significant reduction in pageviews due to Adblocks. Please refer to the following details for more information.

• Daily Pageviews Blocked- 4,552,652
• Monthly Pageview Blocked- 136,579,565
• Yearly Pageview Blocked- 1,661,718,039

52. A large percentage of pageviews of Canva in the United States are blocked by Adblock, totaling 2,390,370.

According to data from Hypestat, the United States has the highest percentage of pageviews of Canva blocked by Adblocks, followed by Brazil and Mexico, with 6,923,497 and 5,843,624 pageviews, respectively.

Here are some additional insights:

• The United States- 2,390,370
• Brazil- 6,923,497
• Mexico-  5,843,624
• India- 3,205,524
• Philippines- 4,619,989

53. The United States lost $11,545.49 in Canva revenue due to Adblock.

The second country that loses the most Canva revenue is Brazil, with a $552.50 loss in revenue. 

Here are the top countries that lose the most revenue due to Adblock. 

Countries	Lost Revenue
The United States	$11,545.49
Brazil	$552.50
India	$341.07
Mexico	$147.26
Philippines	$64.68

Source: Hypestat, SignHouse.

Related Read:

• Linkedin Statistics
• Statistics on Google Bard

Conclusion: Canva Statistics (2024)

The popularity of Canva has reached greater heights, and it is expected to cross 135 billion users by the end of 2024. 

Besides, it gives tough competition to other graphic designing software with its in-built templates, ideas, and a huge variety of options. Hence, observing its growth in the upcoming years will be interesting. 

I hope this collection of Canva statistics will assist you in your design work. To stay up-to-date, please revisit this article periodically. We will be updating it as needed. Until then, happy designing!

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