Nowadays businesses not only use LinkedIn to establish professional connections and post job vacancies but also to keep up with industry trends and promote their brand.
Promoting your brand on LinkedIn is quite different from other social media as the demographics and the userbase is more towards the professional side.
To make things easier for marketers and brands, i have gathered all the insights on LinkedIn’s usage, trends and revenue in this post. This will serve as a
Please take a look at it.
LinkedIn Statistics: Top Picks (2025)
Explore compelling LinkedIn statistics, including user demographics, engagement metrics, and trends, to gain valuable insights for professional networking.
- LinkedIn has 930 million users globally In 2024.
- There are 202 million LinkedIn users in the United States.
- half of LinkedIn users in the United States, earn over $75K.
- 56.8% of LinkedIn users are Males, while 43.2% are females.
- LinkedIn generated $ 6.69 billion in revenue in Q1 of 2023..
- 52 million people use LinkedIn to search for jobs every week.
- Amazon is the most followed organization on LinkedIn, with 29 million followers.
- Every minute, eight people are hired through LinkedIn.
- LinkedIn ads can reach 14.6% of the World’s population.
- LinkedIn ads can reach 922 million users as of 2023.
- The most Desktop traffic on LinkedIn comes from the United States, with 32.28% share.
- Pages with all the necessary information receive an additional 30% of weekly views.
- Videos get 5X times more engagement on LinkedIn.
How Many Users Does LinkedIn Have?
HubSpot reports that LinkedIn ranks as the third fastest-growing social media platform in terms of user base for 2023. This section presents detailed statistics on LinkedIn users.
Let’s get it.
- Globally, LinkedIn has 930 million users as of 2023.
As of Q1 of 2023, LinkedIn boasts 930 million users, with 22 million new users added in just three months between January and April 2023.
LinkedIn accounts for 11.2% of the world’s population and 17.8% of Internet users.
LinkedIn gained 100 million users in just one year (2022-2023).
This report provides complete insights into the growth of LinkedIn users from 2009 to 2023.
| Year | The Number Of LinkedIn Users. |
| 2009 | 42 million |
| 2010 | 78 million |
| 2011 | 116 million |
| 2012 | 174 million |
| 2013 | 238 million |
| 2014 | 313 million |
| 2015 | 380 million |
| 2016 | 450 million |
| 2017 | 491 million |
| 2018 | 556 million |
| 2019 | 604 million |
| 2020 | 690 million |
| 2021 | 756 million |
| 2022 | 830 million |
| 2023 | 930 million (As of Q1 of 2023) |
- In the United States, there are 202 million LinkedIn registered members.
According to LinkedIn’s self-service tool, the United States has the most significant number of LinkedIn users, with 202 million users. India comes in second, with 105 million users.
Below is a list of the top 10 countries with the highest LinkedIn users as of Q1 of 2023.
- The United States- 202 million
- India- 105 million
- Brazil- 65 million
- China- 60 million
- The United Kingdom- 35 million
- France- 26 million
- Indonesia- 23 million
- Canada- 21 million
- Mexico- 20 million
- Italy- 18 million
- More than 78% of LinkedIn users are outside the United States.
According to a recent study, over 78.32% of LinkedIn users are outside the United States. That accounts for 722.34 million LinkedIn users.
Here is an image showing complete insights into the number of LinkedIn users as of Q1 of 2023.
- North American region has 224 million LinkedIn users.
North America leads the world in LinkedIn users, with 224 million users as of Q1 of 2023.
Following closely behind are the Southern Asian and Southern American regions, with 120 million and 112.1 million users, respectively.
Here are some additional insights into the demographics of LinkedIn users by region.
- Northern America- 224 million
- Central America- 26.1 million
- Caribbean- 5 million
- Southern America- 112.1 million
- Western Europe- 64.3 million
- Northern Europe- 52.7 million
- Southern Europe- 45.9 million
- Eastern Europe- 20.8 million
- Northern Africa- 18.4 million
- Western Africa- 14.5 million
- Middle Africa- 2.8 million
- Eastern Africa- 10.8 million
- Southern Africa- 11.9 million
- Western Asia- 41.8 million
- Central Asia- 2.1 million
- Southern Asia- 120 million
- Southeastern Asia- 59.9 million
- Eastern Asia- 73.5 million
- Oceania- 17.5 million
- LinkedIn is available in 200 countries and regions.
We have already identified the countries and regions with the most LinkedIn users. It is worth noting that LinkedIn is accessible in over 200 countries and regions.
Here are some additional insights:
- North America- 224 million
- Europe- 242 million
- Asia-pacific- 202 million
- Latin America- 146 million
- Middle East & Africa- 54 million
LinkedIn Demographic Statistics
We have just seen the complete details of the number of LinkedIn users. Here we will see the demography of LinkedIn users.
Let’s get into it.
- 56.8% of LinkedIn users are Males, while 43.2% are females.
Based on the findings of Data Reportal, LinkedIn’s user base is predominantly male, with 56.8% of users identifying as male, representing a total of 528.24 million users.
On the other hand, female users account for 43.2% of LinkedIn’s user base, totaling 401.76 million users.
- 55.8% of LinkedIn users are aged between 25 to 34 years.
The largest group of LinkedIn users, 518.94 million in total, falls within the 25-34 age group.
The second largest group is those aged 18-24 years, accounting for 196.23 million users, or 21.1%.
Below are additional insights on this topic.
| Age Group | Share of LinkedIn Users | The Number Of LinkedIn Users |
| 18 to 24 years | 21.1% | 196.23 million |
| 25 to 34 years | 55.8% | 518.94 million |
| 35 to 54 years | 20.1% | 186.93 million |
| More than 55 years | 2.9% | 26.97 million |
- 24.5% of LinkedIn female users are aged between 25 to 34 years.
Of the 930 million LinkedIn users, 24.5% of users aged between 25 and 34 years are females.
Additionally, 9.4% are aged between 18 to 24 years, accounting for 227.85 million and 87.42 million users, respectively.
The following are comprehensive insights into female users on LinkedIn.
| Age Group | Share Of LinkedIn Female Users | The Number Of LinkedIn Female Users |
| 18 to 24 years | 9.4% | 87.42 million |
| 25 to 34 years | 24.5% | 227.85 million |
| 35 to 54 years | 8.4% | 78.12 million |
| More than 55 years | 1% | 9.3 million |
- 11.7% of LinkedIn male users are aged between 18 to 24 years.
Out of the 930 million LinkedIn users, 11.7% of those between the ages of 18 to 24 are male, while 31.3% are between the ages of 25 to 34, which translates to 108.81 million and 292.09 million users, respectively.
These are comprehensive insights into the male users of LinkedIn.
| Age Group | Share Of LinkedIn Male Users | The Number Of LinkedIn Male Users |
| 18 to 24 years | 11.7% | 108.81 million |
| 25 to 34 years | 31.3% | 292.09 million |
| 35 to 54 years | 11.7% | 108.81 million |
| More than 55 years | 1.9% | 17.67 million |
- Around 10% of LinkedIn users have completed High School or have less education than that.
Over half of LinkedIn users have completed college or attained higher education, amounting to 51%.
Moreover, 28% of users have earned college credits, while only 10% have finished high school or less.
- In the United States, half of LinkedIn users earn over $75K.
Over half of LinkedIn users in the United States earn more than $75K. Only 12% of users earn less than $30K.
The table below provides a complete earnings breakdown for LinkedIn users in the United States.
- Less than $30K- 12%
- $30K to $49.9K- 21%
- $50K to $74.9K- 21%
- More than $75K- 50%
- 30% of LinkedIn users lived in urban areas.
30% of LinkedIn users were found to reside in urban areas, while the majority of users, 33%, were located in suburban areas.
Rural areas had the smallest percentage of users, with only 15%.
LinkedIn Revenue Statistics
Revenue is the primary metric used to measure a company’s success. In this section, we will review all the key statistics related to LinkedIn’s revenue.
Without wasting time, let’s get into it.
- Globally, LinkedIn generated $ 6.69 billion in revenue in Q1 of 2023.
In Q1 of 2023, Microsoft reported $50.1 billion in revenue, with $6.69 billion coming from LinkedIn. This indicates that 13.35% of Microsoft’s total income came from LinkedIn.
Year-over-year revenue growth for LinkedIn between 2022 and Q1 of 2023 was 17%. Below are additional details regarding LinkedIn’s quarterly revenue.
| Quarter | LinkedIn Revenue |
| Q1 of 2015 | $1.02 billion |
| Q2 of 2015 | $1.12 billion |
| Q3 of 2015 | $1.44 billion |
| Q4 of 2015 | $1.96 billion |
| Q1 of 2016 | $1.37 billion |
| Q2 of 2016 | $1.48 billion |
| Q3 of 2016 | $1.70 billion |
| Q4 of 2016 | $2.14 billion |
| Q1 of 2017 | $1.52 billion |
| Q2 of 2017 | $1.86 billion |
| Q3 of 2017 | $1.98 billion |
| Q4 of 2017 | $2.75 billion |
| Q1 of 2018 | $2.23 billion |
| Q2 of 2018 | $2.65 billion |
| Q3 of 2018 | $2.98 billion |
| Q4 of 2018 | $3.60 billion |
| Q1 of 2019 | $3.02 billion |
| Q2 of 2019 | $3.60 billion |
| Q3 of 2019 | $3.80 billion |
| Q4 of 2019 | $4.71 billion |
| Q1 of 2020 | $4.03 billion |
| Q2 of 2020 | $3.81 billion |
| Q3 of 2020 | $5.03 billion |
| Q4 of 2020 | $6.88 billion |
| Q1 of 2021 | $6 billion |
| Q2 of 2021 | $7 billion |
| Q3 of 2021 | $7.20 billion |
| Q4 of 2021 | $8.63 billion |
| Q1 of 2022 | $6.86 billion |
| Q2 of 2022 | $7.34 billion |
| Q3 of 2022 | $7.07 billion |
| Q4 of 2022 | $7.96 billion |
| Q1 of 2023 | $6.69 billion |
- In 2022, LinkedIn generated $13.81 billion in revenue worldwide.
LinkedIn generated $13.81 billion in revenue globally in 2022, $3.03 billion more than the previous year.
LinkedIn has consistently achieved new revenue milestones every year. Below is a complete breakdown of LinkedIn’s revenue from 2017 to 2023.
- 2017- $2.27 billion
- 2018- $5.25 billion
- 2019- $6.75 billion
- 2020- $8.05 billion
- 2021- $10.28 billion
- 2022- $13.816 billion
- 2023- $6.69 (As of Q1 of 2023)
LinkedIn Usage Statistics
Today, LinkedIn is a popular platform for big brands to establish a strong social presence. This section will cover the essential statistics regarding the usage of LinkedIn.
- 92% of Fortune 500 companies use LinkedIn.
When creating a business, having a strong LinkedIn presence is essential. This can aid in team communication and hiring new talent.
Blogging Wizard reports that 92% of companies in the Fortune 500 utilize LinkedIn, with an additional 90% using Facebook.
In addition, 79% use Twitter, 55% use Blogs, 49% use Instagram, and 38% use YouTube.
- More than half of LinkedIn users have less than 500 connections.
All LinkedIn users have a certain number of LinkedIn connections, with the majority of users having less than 500 connections, accounting for 54%.
Additionally, 27% of users have between 501 and 999 connections. Below is a complete breakdown of LinkedIn users by the number of their connections.
- Less than 500 connections- 54%
- 501 to 999 connections- 27%
- 1,000 to 1,999 connections- 12%
- 2,000 to 2,999 connections- 3%
- 52 million people use LinkedIn to search for jobs every week.
If your company hires, your LinkedIn business page can be a valuable source for potential new employees.
Especially when hiring managers are unable to screen potential new hires in person, platforms like LinkedIn become even more critical.
According to 81% of talent professionals, virtual recruiting will continue to be an essential practice long after the pandemic has subsided.
- 16.2% of LinkedIn users login to LinkedIn daily in the United States.
According to Hootsuite, there are over 202 million LinkedIn users in the United States. Of these, 16.2% are active users daily, meaning 32.72 million LinkedIn users are active daily.
According to the same study, LinkedIn is used by 48.5% of United States users at least once a month, which accounts for 97.97 million users.
- 40% of LinkedIn visitors engage with a page every week through organic means.
It can be challenging to achieve organic engagement nowadays. However, on LinkedIn, 40% of visitors engage with a page organically every week. That accounts for 372 million users.
This remarkable statistic illustrates the platform’s ability to maintain its relevance and staying power in the market.
- Pages that post weekly have 5.6 times more followers than monthly posts.
Understanding how often to post on social media can be challenging. According to LinkedIn statistics, pages that post weekly have 5.6-time active users daily than monthly posts.
Therefore, aim for at least one weekly post to expand your company’s social media following.
- Amazon is the most followed organization on LinkedIn, with 29 million followers.
According to eDigital Agency, Amazon has the most significant number of followers on LinkedIn, with over 29 million. Amazon’s company page on LinkedIn emphasizes the significance of supporting its employees.
In 2022, Google was the most followed organization, but Amazon surpassed it in 2023. As of June 2023, Google now holds second place in terms of the most followed organization, with more than 28 million followers.
Following are the top 10 organizations with the most followers on LinkedIn:
- Amazon- 29 million followers
- Google- 28 million followers
- LinkedIn- 25 million followers
- TED Conference- 23 million followers
- Microsoft- 19 million followers
- Forbes- 18 million followers
- Unilever- 18 million followers
- Apple- 18 million followers
- IBM- 15 million followers
- Harvard Business Review- 14 million followers
- Bill Gates is the most followed person on LinkedIn.
According to Business Connect, Bill Gates has the highest number of followers on LinkedIn, with over 35.8 million followers. He shares his thoughts on topics such as books, health issues, climate change, and innovations through LinkedIn.
Richard Branson, Founder of Virgin Group, is the second-most followed person on LinkedIn, with 19.8 million followers.
Here is a list of the top 10 individuals with the most followers on LinkedIn.
- Bill Gates- 35.8 million followers
- Richard Branson- 19.8 million followers
- Jeff Weiner- 10.7 million followers
- Arrian Huffington- 10.2 million followers
- Satya Nadella- 9.9 million followers
- Mark Cuban- 7.5 million followers
- Tony Robbins- 7.2 million followers
- Melinda French Gates- 7.1 million followers
- Simon Sneak- 6.2 million followers
- Daniela Goleman- 5.6 million followers
- #India is the most used hashtag on LinkedIn.
According to Hootsuite, #india is the most commonly used hashtag on LinkedIn, having been used 67.6 million times.
This indicates to marketers that India should not be overlooked when considering a global campaign strategy, given the prevalence of the #India hashtag.
The second most commonly used hashtag on LinkedIn is #innovations, which has been used 38.80 million times.
Here are the top hashtags that are most frequently used on LinkedIn.
- #India- 67.6 million
- #Innovation- 38.80 million
- #management- 36 million
- #Humanresources- 33.20 million
- #Digitalmarketing- 27.40 million
- #Technology- 26.40 million
- #Creativity- 25.20 million
- #Future- 24.60 million
- #Futurism- 23.50 million
- #Enterpreneurship- 22.70 million
- #Careers- 22.50 million
- #Markets- 22.20 million
- #Startups- 21.20 million
- #Marketing- 20.30 million
- #Social Media- 19.70 million
- #Venturecapital- 19.30 million
- #Socialnetworking- 19 million
- #Learnstartups- 19 million
- #Economy- 19.70 million
- #Economics- 18 million
LinkedIn Hiring And Recruiting Statistics
LinkedIn is a platform that is widely used for hiring and recruiting purposes by many companies. In addition to companies hiring employees, LinkedIn users have also successfully found new job opportunities through the platform.
Here are some vital statistics related to LinkedIn’s hiring and recruiting activities.
- Every Minute, eight people are hired through LinkedIn.
If the previous LinkedIn statistic didn’t persuade you that having a strong presence on this network is worthwhile, this one surely will.
For any company looking to hire new employees in 2023, having a professional and well-crafted LinkedIn Page that can attract high-quality talent and serve as a powerful recruitment channel for potential candidates is essential.
- 101 job applications are submitted every second on LinkedIn.
To give you an idea of the sheer volume, that’s 6,060 applications sent every minute, 363,600 sent every hour, and a staggering 8.72 million job applications sent daily.
Here are detailed insights into it.
- Every Second- 101 job applications
- Every Minute- 6060 job applications
- Every hour- 363,600 job applications
- Every day- 8.72 million job applications
- Every year- 3182.8 million job applications
- 44% of hiring managers have used LinkedIn skills data to fill positions.
Having a good understanding of skills data is crucial for recruiters to find the perfect candidate. In fact, LinkedIn reports that 44% of hiring managers use skills data from LinkedIn profiles to fill various roles.
If you are looking to fill a position within your company, it would be wise to take a look at the skills section of LinkedIn profiles.
What Are The LinkedIn Advertising And Marketing Statistics?
LinkedIn is a key social media marketing platform for marketers due to its significant ad reach. Let’s get all the important statistics about LinkedIn advertising and marketing in this section.
- Globally, LinkedIn ads can reach an average of 14.6% of the World’s population.
Based on the information provided by Data Reportal, it has been found that LinkedIn ads have the potential to reach 1.168 billion LinkedIn users, which is equivalent to 14.6% of the global population.
- LinkedIn ads can reach 69.1% of the population in the United States.
According to Data Reportal data, the United States ranks second in LinkedIn ad reach rate, with a percentage of 69.1%, equivalent to approximately 232.63 million LinkedIn users.
The Netherlands holds the top spot with a reach rate of 69.5%. Check the table below for the countries with the highest LinkedIn ad reach rate.
| Top Country | LinkedIn Ads Reach Rate (Above 18 Years Old) |
| The Netherlands | 69.5% |
| The United States | 69.1% |
| The United Arab Emirates | 69% |
| Ireland | 66% |
| Australia | 65.1% |
| Singapore | 63.5% |
| The United Kingdom | 62.9% |
| Denmark | 62% |
| Canada | 61.3% |
| New Zealand | 61.2% |
| Sweden | 53.4% |
| Switzerland | 48.8% |
| Portugal | 46.7% |
| Belgium | 46.3% |
| France | 44.4% |
| Hong Kong | 37.4% |
| Spain | 36.1% |
| Israel | 35.1% |
| Brazil | 32.1% |
| Italy | 31.4% |
| Argentina | 28.8% |
| Malaysia | 26.4% |
| Colombia | 26.4% |
| Saudi Arabia | 24% |
| South Africa | 23.7% |
| Austria | 22.7% |
| Greece | 21.9% |
| Romania | 20.6% |
| Turkey | 19.5% |
| Germany | 18.6% |
| Mexico | 18.6% |
| Philippines | 15.1% |
| Poland | 14.9% |
| Global | 14.6% |
| Morocco | 13.5% |
| Taiwan | 12.9% |
| Indonesia | 10.3% |
| Egypt | 10% |
| Ghana | 9.8% |
| Kenya | 9.4% |
| India | 8.6% |
| South Korea | 7.3% |
| Russia | 6.3% |
| Thailand | 5.9% |
| Nigeria | 5.9% |
| Vietnam | 5.9% |
| China | 5.2% |
| Japan | 2.8% |
- LinkedIn ads can reach 922 million users as of 2023.
Between January and April 2023, LinkedIn’s advertising reach increased by 2.5%, bringing the total to 22 million users.
The advertising reach rate increased by 5% between October 2022 and January 2023, resulting in a total of 43 million users.
Here is a completed breakdown of the LinkedIn advertising reach rate from April 2021 to April 2023.
| Month | Number Of Advertising Reach | Growth |
| April 2021 | 746 million | – |
| July 2021 | 768 million | 3% |
| October 2021 | 790 million | 2.9% |
| January 2022 | 808 million | 2.3% |
| April 2022 | 828 million | 2.4% |
| July 2022 | 850 million | 2.6% |
| October 2022 | 857 million | 0.9% |
| January 2023 | 900 million | 5% |
| April 2023 | 922 million | 2.5% |
- 50% of brands are perceived as higher quality after advertising on LinkedIn.
Based on a survey conducted by LinkedIn, it was found that brands that advertise on LinkedIn are perceived as “higher quality” by 50% of the respondents.
In addition, 92% of the brands are perceived as “more professional,” 74% as “more intelligent,” and 59% as “more respectable.” This has resulted in a short-term sales uplift of 10-15%.
- Brands advertising on LinkedIn have seen a 33% increase in purchase intent.
Advertising on LinkedIn has been shown to increase brand purchase intent by 33%. Additionally, when brands advertise on LinkedIn, they can see a 2-3x increase in their brand attributes.
Marketers have experienced conversion rates up to 2 times higher when using LinkedIn.
Furthermore, audiences exposed to brand and acquisition messages on LinkedIn are six times more likely to convert.
- LinkedIn marketing can increase the engagement rate by 2X times.
Our analysis of LinkedIn advertising statistics shows that ads created using LinkedIn Marketing Solutions have twice the engagement rate compared to organic ads.
Also, according to recent studies, marketers experience up to 2 times higher conversion rates when utilizing LinkedIn.
- LinkedIn is the #1 platform for B2B marketers.
According to a study conducted by LinkedIn, it has been found to be the preferred platform for generating leads. Additionally, 4 out of 5 of its 930 million members are responsible for driving business decisions, equating to over 744 million members.
Even when membership was only 850 million, LinkedIn was able to reach 180 million senior-level influencers. Furthermore, a LinkedIn audience possesses twice the buying power of the average online audience.
- 40% of B2B marketers said that LinkedIn is considered the most effective platform for generating high-quality leads.
LinkedIn is the top-rated channel for driving high-quality leads, as reported by 40% of B2B marketers. In fact, 89% of B2B marketers use LinkedIn for lead generation, and 62% have seen it produce leads for them. It’s worth noting that LinkedIn’s cost per lead is 28% lower than Google AdWords.
Furthermore, 35% of B2B marketers have ranked LinkedIn as the most important social media network overall for 2021. With all the benefits LinkedIn provides to marketers, it’s no surprise that 97% of B2B marketers use it for content marketing.
According to the latest LinkedIn statistics, the platform has an audience reach of 202 million users in the US alone.
LinkedIn Employee Statistics
The number of LinkedIn employees has been increasing every year. In 2023, they crossed the milestone of 20,000 employees.
Let’s see all the important statistics about LinkedIn employees.
- LinkedIn has over 20,000 employees as of 2023.
Based on LinkedIn data, the company boasts over 20,000 employees worldwide.
Additionally, Statista reports that LinkedIn had 19,000 employees in 2022. Here are further details on the number of LinkedIn employees between 2019 and 2023.
- 2019- 9,772 employees
- 2020- 12,682 employees
- 2021- 16,000 employees
- 2022- 19,000 employees
- 2023- 20,000 employees
- 54.3% of LinkedIn employees are male.
Based on information from Statista, a majority of LinkedIn employees, 54.3%, are male, while 45% are female. A small percentage, 0.6%, did not disclose their gender.
- 41.8% of LinkedIn employees in leadership roles are female.
At LinkedIn, male employees comprise most of those in leadership roles, representing 57.9%. Meanwhile, female employees make up 41.8% of the leadership roles.
A small percentage of employees, 0.4%, chose not to disclose their gender when reporting their leadership roles at LinkedIn.
- 73.8% of male holds technical roles on LinkedIn.
According to LinkedIn’s workforce data, 73.8% of employees in technical roles were male, with 25.1% being female and 1.1% choosing not to disclose their gender.
- 40% of LinkedIn employees in the United States are White.
Statista reports that most LinkedIn employees in the United States are of White ethnicity, with 40%.
Additionally, Asian employees comprise a significant portion of LinkedIn’s workforce, accounting for 39.20%. Below are further insights into the ethnicity of LinkedIn employees.
- White- 40%
- Asian- 39.20
- Black- 4.70%
- Latino- 3.60%
- Two or More Ethnicity- 2.60%
- Another race or Ethnicity- 0.20%
- Not Disclosed- 6.90%
- In the United States, 51.20% of LinkedIn employees in leadership roles are white.
According to Statista, 51.20% of LinkedIn employees in leadership positions in the United States are White by ethnicity.
Asian employees make up 31.90% of the leadership, while Black employees represent only 3.90%. For further insights, please refer to the following list.
- White- 51.20%
- Asian- 31.90%
- Latino- 4.30%
- Black- 3.90%
- Two or more ethnicities- 1.90%
- Not Disclosed- 6.80%
LinkedIn Traffic Statistics
The United States is the country that sends the most traffic to LinkedIn. Interestingly, most social traffic on LinkedIn comes from YouTube.
To obtain important statistics on LinkedIn traffic, please continue reading this section.
- The most Desktop traffic on LinkedIn comes from the United States, with 32.28%.
According to Statista, the United States is currently the largest market for LinkedIn, responsible for sending the most desktop traffic to the platform at 31.28%.
India follows as the second largest contributor to desktop traffic, accounting for 7.08%.
Below is a list of the top 5 countries that generate the most desktop traffic to LinkedIn.
- The United States- 31.28%
- India- 7.08%
- The United Kingdom- 5.99%
- Brazil- 4.39%
- Canada- 4.11%
- 30.61% of social traffic on LinkedIn comes from YouTube.
Based on Statista’s findings, YouTube is the leading source of social traffic to LinkedIn, accounting for 30.61%. Meanwhile, Facebook contributes 24.4% to the social traffic on the platform.
Below is a list of the total social traffic on LinkedIn.
- YouTube- 30.61%
- Facebook- 24.4%
- Twitter- 19.05%
- WhatsApp- 10.68%
- Instagram- 3.56%
General LinkedIn Statistics
Here are some general LinkedIn statistics that can help you better understand LinkedIn Statistics.
Let’s get started.
- Pages with all the necessary information receive an additional 30% of weekly views.
It is considered a best practice on LinkedIn to complete all the information on your page, including your logo, overview, and organization details.
This is especially important as members can search for you using keywords, and having a complete and relevant page will improve your visibility.
Companies that have taken these steps and remain active on their pages have seen a significant increase in page views by 5x times, as well as a 7x increase in average impressions per follower and an 11x increase in clicks per follower.
Furthermore, companies that post on LinkedIn at least once a week can expect to see twice the engagement rate compared to those that don’t.
- Image can increase the comment rate by 98% compared to text-only LinkedIn posts.
Including images in your posts can significantly increase engagement, with a comment rate up to 98% higher than text-only posts.
Larger images, specifically those sized to 1200 x 627 pixels, can also improve the performance of ads with a single image, resulting in a click-through rate up to 38% higher.
- A single image is more than 2X times more engaging than a text-only post.
According to Sprout Social, posts containing a single image are more than twice as engaging as posts containing text.
Posts with four images are almost four times as engaging, and those with eight images are nearly ten times as engaging.
Additionally, posts with eight images are almost four times as engaging as single-image posts.
- Videos get 5X times more engagement on LinkedIn.
According to Sprout Social, videos receive five times more engagement on LinkedIn than other types of content. Moreover, users interact with video ads for almost three times longer than they do with other forms of advertising.
LinkedIn users are 20 times more likely to share videos than any other type of post on LinkedIn.
Additionally, 73% of B2B marketers have reported a positive impact on their marketing return on investment from incorporating videos in their marketing strategies.
Also, LinkedIn Live videos receive 24 times more engagement than static posts. Additionally, live streams generate seven times more reactions and 24 times more comments than other types of videos.
Related Read:
Conclusion: LinkedIn Statistics (2025)
LinkedIn is not as large as Facebook but has carved out a unique professional niche. It provides something that no other social media platform can – a scalable way to market to business-minded individuals.
LinkedIn has the potential to reach almost 15% of the global population, making it a valuable tool for marketers. It’s worth considering utilizing LinkedIn in 2025.
I trust that you have found these LinkedIn statistics to be helpful. Please continue to check this article for future updates, as we will periodically revise it.
FAQs
The total number of LinkedIn users is expected to increase by 82.6 million users (growth of 11.07 percent) from 2023 to 2027. The LinkedIn user base is estimated to reach 828.43 million by 2027.
It’s not surprising to learn that LinkedIn boasts over 58 million business listings, with 52 million job seekers using the site each week. In fact, a significant majority of recruiters, around 77%, utilize LinkedIn regularly.
Around 31% of LinkedIn users in the United States fall within the age range of 30-39 years, with another 23% between 40-49 years. Furthermore, a significant proportion of U.S. users, close to one in five, are aged 18-29 years old.
LinkedIn is the most popular in the United States, with 202 million LinkedIn users.
Using LinkedIn has become an essential tool for professionals in any industry, whether you are seeking a new job or looking to maintain your brand.
