10 Best Content Analysis Tools For Marketers To Use In 2024

Creating high-quality content is essential for the success of any website or blog. However, simply writing good content is not enough. It is also important to ensure that your content is optimized for search engines, it’s easy to read, and free of errors. Without these qualities, no matter how much content you have on your website or blog, it won’t be successful. 

That’s where content analysis tools come in. These tools help you analyze and optimize your content to ensure that it meets the standards of both your audience and search engines. 

Therefore, in this article, we’ll review the top 10 content analysis tools that you can use to improve the quality and SERP performance of your content. From tracking your marketing performance to identifying technical issues on your website, these tools offer a wide range of features and benefits. Let’s start!

Top 10 Content Analysis Tools: In A Nutshell (2024)

Here are the content analysis tools at a glance:

Sr. No	Tool	Best for	Pricing starts from
1.	Semrush	Everything	$119 per month
2.	SurferSEO	Analyzing SEO-friendliness of content	$59 per month
3.	MarketMuse	Keyword density analysis	Free
4.	Outranking	Creating quality content on streroids	$79 per month
5.	Screaming Frog SEO Spider	Discovering broken links	Free
6.	Google Analytics	Easier onboarding of the whole content marketing team	Free
7.	Hemingway	Discovering what users love about your content	Free
8.	Clearscope	Creating quality content on steroids	$170 per month
9.	Ahrefs	Everything	Free
10.	DashThis	Aggregating content analysis reports	$39 per month

Here we provide you with the list of the Top 10 Content Analysis tools that will help you to improve your content with its features and price.

#1. Semrush

Semrush is another comprehensive SEO tool that offers a range of features such as domain analysis, competitor analysis, keyword research, backlink analysis, and tools for analyzing paid marketing campaigns and SEM. 

It also has unique tools not found on other SEO platforms, such as the surround sound tool, which is designed to help you measure and optimize the search engine results page (SERP) as a whole. Semrush also offers a free writing assistant that can be used for tasks similar to those of Clearscope and Surfer, although it may be less accurate and powerful. 

Features:

• Competitor analysis
• Content planning and optimization
• Keyword research (for organic SEO)
• PPC keyword research
• Technical (on-page) SEO suggestions
• Content gap analysis
• Keyword gap analysis
• All other SEO and content-related features that you may need.

Pricing:

Starts from $119.

#2. SurferSEO

SurferSEO is a tool that offers a content editor feature that helps you ensure your writing is optimized for SEO. The editor can also be used to audit and analyze existing content by pulling data from the top results in the search engine results page (SERP). In addition to the standard content optimization recommendations, SurferSEO’s audits also provide data about page loading speed, feedback about page structure, and recommendations for internal link opportunities.  

Features:

• Track relevant topics and subtopics for your content 
• Track and analyze keyword density
• Find appropriate word count, image count, heading count, etc.
• Compare your page to competitors
• Identify link-building and SEO writing opportunities.

Pricing:

Starts from $59 per month. 

#3. MarketMuse

MarketMuse is an AI tool that helps with content planning and optimization. It has an outline and optimization editor and offers various analytics features. If you are looking for a tool that can analyze your writing for SEO, MarketMuse is a good option to consider. 

Like the Surfer score of SurferSEO, the main metric used by MarketMuse is the MarketMuse content score, which is a qualitative assessment of how well a piece of writing covers a particular topic. The algorithms behind MarketMuse analyze thousands of other web pages, including those of your top competitors, to determine this score.

Features:

• Outline generator
• Automated content brief generator
• Content gap discovery by analyzing existing content on site
• Suggests sub-topics include in articles
• Keyword analysis
• Outsourcing features, too (if you want to outsource your content marketing).

Pricing:

Free to get started.

#4. Outranking

Outranking is a tool offering SEO scoring, SERP analysis, and ROI analysis for content marketing. Its content analysis features, if used correctly, can not only improve the ranking of a user’s content but also optimize your ROI. Its AI-powered tools can also help you write content faster. Outranking is a good choice for those who want a comprehensive analysis of your content for marketing purposes without any bells and whistles.  

Features:

• AI-based Title and Outline generator
• Writing automation methods
• Competitor analysis
• SEO instructions
• Google Docs and WordPress integration.

Pricing:

Starts from $7 per month.

#5. Screaming Frog

Screaming Frog is a tool that helps you analyze a website’s structure and identify technical issues that may be hindering its search engine rankings. It is a desktop program that can be used to crawl websites and collect data about them. Without the tool, you would have to manually check every page on your website, which can be time-consuming and may result in missed issues such as redirects, duplicate content, and meta refreshes. 

Screaming Frog can crawl both small and large websites. Its SEO Spider feature lets you export important on-page SEO elements to a spreadsheet, which makes it easier to make SEO recommendations.

Features:

• Canonical errors
• Redirects audit
• Crawl path report
• AJAX crawling scheme
• XML Sitemap Auditing
• SERP snippet emulator
• SERP mode 
• List mode to analyze up to 500 URLs at once. 

Pricing:

Free to start.

#6. Google Analytics

Google Analytics is a free tool that provides various analytical tools to any Google user. By logging into your Google account, you can gain insights into the customer journey and marketing return on investment. In the context of content analysis, Google Analytics can help you track metrics such as conversions, number of pages per session, time spent on page, total visits, etc.

Features:

• Real-time reports
• Engagement reports (i.e. conversions, time spent on page, clicks, etc.)
• Content monetization reports (i.e. ad revenue generated, e-commerce transactions, etc.)
• Funnel exploration 
• Dozens of integrations

Pricing:

Free to use.

#7. Hemingway

Hemingway Editor is a writing and proofreading tool that can be very useful for improving the quality of your blog posts and articles. It is available as a word processor and can be accessed online or downloaded as a desktop app. Hemingway Editor helps writers create concise, effective, and clear content by identifying difficult-to-read sentences, passive voice, complex words and phrases, and the use of adverbs. The program uses color coding to highlight any problems in the text, making it easy for you to identify and fix errors. 

Features: 

• Color-Coded issues
• Publish directly to WordPress or Medium
• Import from and export To Word
• Formatting Features
• Spots common grammar errors
• Suggests easier terms and phrases
• Passive voice detection
• Detects weakening phrases

Pricing:

Free to use

#8. Clearscope

Clearscope is a tool that is designed for usability and offers various features for on-page analysis, many of which can be used for content analysis too. Whether you’re an expert marketer with years of experience or a newbie, you can easily become familiar with Clearscope’s basic features, as the UI of this tool is quite user-friendly and clearly displays the quality of your content based on relevant metrics. You can import your content into Clearscope for immediate grading using both Hemingway-style and SurferSEO-style grading and receive numerous suggestions to improve the content. 

Features: 

• Google Docs and WordPress integration
• Free training and onboarding
• Keyword density analysis
• Easy-to-understand content grading
• Easy to understand competitor analysis reports.

Pricing:

Starts from $170 per month.

#9. Ahrefs

Ahrefs is a comprehensive tool that offers various features for SEO, such as keyword research, backlink audits, keyword rank tracking, content gap analysis, and information on competing domains. The tool is highly recommended, but it is also expensive, with Lite plans starting at $99 per month and more expensive options available. And while it does have a free version that includes webmaster tools, those are largely limited in functionality. 

But If you can afford it, Ahrefs is a great tool for conducting a content audit and doing everything related to SEO and content, as you can see below from its features.

Features:

• Competitor research
• Content planning
• Keyword research
• Website performance monitoring
• On-page SEO suggestions
• Identifying content gaps (i.e. new and existing content opportunities).

Pricing:

Start from $99 per month

#10. DashThis  

First of all, a disclaimer: this is not a content analysis tool in itself! 

Instead, it’s a tool that allows you to review and track your content and marketing performance through a customizable dashboard that integrates with various data sources. It pulls the data from 3rd party sources and presents it in the form of an interactive dashboard. The data that can be analyzed using DashThis includes metrics for social media behavior, SEM, SEO, and advertising, among others.

Moreover, you can customize the data points included in your dashboard, which offers a comprehensive view of your market and allows for a complete analysis of your content in a customizable way. 

Features:

• Fully-customizable dashboards — include any metrics you want to track and analyze
• Report templates
• Customizable themes and design
• White-labeling functionality
• Integrates with 30+ services to pull the analysis data (including Google Analytics, social media platforms, and even SEO tools like Moz). 

Pricing:

Starts from $38 per month.

Related Links

• AI-based writing tools
• Best Rank Tracking Tools For Marketers
• Best Website Builders For Small Businesses

Conclusion: Content Analysis Tools (2024)

In this post, we have reviewed the top 10 content analysis tools available in the market. All these tools are some of the best tools to help you analyze and optimize your content for better performance among users and search results. Each of these tools offers unique features and pricing plans, and you can choose the one that best fits your needs. 

So make your choice, and let us know about it in the comments. Also, do share this article on your social media if you learned a thing or two from here!

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