92 Gen Z Statistics Of 2023 (Research, Data & Facts)

Generation Z, also known as the “iGeneration.” They make up a significant portion of the population and are considered the most diverse, technologically advanced, and financially aware generation to date. They are also known to be more socially and politically aware, with many participating in activism and civic engagement.

This article has compiled all our top research about Gen Z Statistics. To know more about Gen Z, just scroll down. 

Generation Z Statistics (Top Picks)

1.   Over 68.6 million Gen Z are in the U.S. 
2. 20% of the U.S. population is Gen Z.
3. 52% of Gen Z were Non-Hispanic white in the U.S.
4. Gen Z is expected to contribute 27% of the total workforce by 2025 and expected 30% by 2030. 
5. 40% of Gen Z would like to leave their jobs within two years.
6. Gen Z spends 1 to 5 hours on social media daily. 
7. 97% of Gen Z found shopping ideas from social media.
8. 44% of Gen Z started disliking brands due to overly repetitive ads. 
9.  65% of Gen Z utilized ad-blocking technology. 
10. 62% of Gen Z said good online ratings and reviews feel them confident to make a purchase.  
11. Gen Z holds $44 billion of buying power in the U.S.
12. 75% of Gen Z selected mobile as their favorite gadget of choice for everyday use.
13. 9 out of 10 Gen Z surf the internet daily.
14. 46% of Gen Z say they are stressed all or most of the time. 
15. 50% of Gen Z have been laid off from their jobs due to the pandemic in the U.S. 

General Generation Z Statistics

16. 26% of Gen Z think that the cost of living is the main concern of their life. 

Here is a table showing the top concerns according to Gen Z. 

Gen Z’s Concerns	Share of Respondents
Cost of living	29%
Climate change	24%
Unemployment	20%
Mental Health of my generation	19%
Sexual Harassment	17%

17. 30% of Gen Z don’t feel financially secure.

18. 46% of Gen Z are worried they won’t be able to cover their expenses. 

19. Only 11% of Gen Z agreed that their government is highly committed to tackling climate change.

Generation Z Demography Statistics

Gen Zs are 9 to 24 years old, born between 1997 and 2012.  While reading about Gen Zs, it is important to know the demography of Gen Zs. 

In this section, we have gathered all the important information about the demography of Gen Z. 

20.  Over 68.6 million Gen Z are in the U.S. 

21. 20% of the U.S. population is Gen Z.

22. 22% of the U.S. Gen Z have at least one immigrant parent.

23. 52% of Gen Z were Non-Hispanic white in the U.S.

Here is a table showing the percentage of Gen Z in the U.S. by race.

Race	Percentage
White	52%
Hispanic	25%
Black	14%
Asian	6%
Other	5%

24. 57% of the U.S. Gen Z are enrolled in college.

25. 44% of the U.S. Gen Z lived with their parents. 

26.  38% of the U.S. Gen Z  entered the workforce.

27.  51% of the U.S. Gen Z still are students.

28. 11% of the U.S. Gen Z are married. 

29. 6% of the U.S. Gen Z were born outside the U.S.

30. 32% of the population is Gen Z globally. 

31. 2.47 billion Gen Z are in the world. 

Source: U.S. Census, Explodingtopics, Truelist, 

Generation Z Workforce Statistics

Gen Z significantly contributes to the workforce of the U.S. Their number is increasing in the total workforce of the U.S. year by year. 

In this section, we will see the important statistics about the Gen Z workforce statistics. 

32. Gen Z is expected to contribute 27% of the total workforce by 2025 and is expected to reach 30% by 2030. 

33. 32% of Gen Z chose their current organization because of Good work/life balance.

Here is a table showing reasons why Gen Z chose their current organization.

Reasons	Share of respondents
Good work/life balance	32%
Learning and development opportunities	29%
High salary or other financial benefits	24%
Positive workplace culture	23%
Opportunities to progress/grow in my career/take on leadership role	23%
I derive a sense of meaning from my work	21%
Flexible working model	20%

34. 26% of Gen Z are not confident that they can retire comfortably.

35. 40% of Gen Z would like to leave their jobs within two years.

36. 22% of Gen Z left their job because the pay was insufficient.

Here is a table showing the top reasons Gen Z left their jobs.

Reasons to leave jobs	Share of respondents
Pay was not high enough	22%
Felt the job was detrimental to their mental health	12%
They were feeling burned out	12%

37. 35% of Gen Z would leave their job without having another job option.

38. 23% of Gen Z said they want to stay beyond five years in their current organization.

39. 40% of Gen Z said they want to leave within two years their current organization. 

Gen Z is eager to leave some public-facing industries within two years. Here is a table showing those industries.

Industries	Gen Zs eager to leave
Consumer	49%
Retail	48%
Energy/Mining	46%
Education	42%
Health care/Life science	41%

40. 49% of Gen Z are currently working hybrid or remotely. (30% work hybrid entirely, and 19% work completely remotely)

41. 46% of Gen Z are currently working from the office.

42. 75% of Gen Z would prefer a hybrid+remote working pattern. (63% prefer hybrid, and 12% prefer complete remote work)

43. Only 19% of Gen Z prefer always work from an office. 

44. 33% of Gen Z say they save money due to remote work. 

45. 15% of Gen Z say they relocated further away from their work location. 

46. 43%  of Gen Z have taken part-time or full-time paying jobs in addition to their primary job. 

47. 37% of Gen Z rejected a job because of their personal ethics. 

48. 46% of Gen Z in senior positions have rejected a job because of their personal ethics.

Source: Deloitte, Truelist

Generation Z Social Media Statistics

Nowadays, social media plays a very important role in everyone’s life. Today, half of the world’s population has smartphones. Daily they use social media.

In this section, we have gathered all the essential statistics about Gen Z social media. 

49. Gen Z spends 1 to 5 hours on social media daily. 

Here is a table showing how much time Gen Z spends on social media daily.

Hours	Share of Respondents
Less than 1 hour	10.65%
1 to 3 hours	42.08%
3 to 5 hours	30.8%
More than 5 hours	16.47%

50. The survey conducted on Gen Z females shows that 39% of Gen Z females purchase a product from TikTok videos. 

Here is a table showing social media platforms where Gen Z females purchase products.

Social Media Platform	Share of Respondents
TikTok videos	39%
Instagram Ads	23%
Instagram influencer posts	22%
Facebook Ads	19%
Twitter Ads	11%
Facebook influencer posts	9%

51. 97% of Gen Z found shopping ideas from social media.

52. 36% of Gen Z have a positive attitude toward social media. 53% of Gen Z have positive and negative attitudes toward social media, and 11% have a negative attitude. 

53. 74% of Gen Z said they use social media apps more often to communicate with friends. 

54. 42% of Gen Z took at least 24 hours of break from social media. 

55. 56% of Gen Z follow online celebrities and creators on social media. 

Here is a table showing People and accounts Gen Z follows on social media.

People and Accounts	Share of Respondents
Online Celebrities and creators	56%
Meme Accounts	50%
People who share their interests and hobbies	49%
Musicians	41%
Hollywood celebrities	31%
Athletes, Sports accounts	30%
Photographers	28%
Random strangers	27%
Small Businesses	25%
Celebrity gossip, tea accounts	23%
Big Brands	22%
Politicians, Activists	19%

56. 68.48% of Gen Z like to watch videos on YouTube.

57. 75% of Gen Z say they watch YouTube at least once daily.

Here is a table showing the use of selected social media platforms by Gen Z in the U.S.

Social Media Platform	At least once a day	At least once a week	At least once a month	Never
YouTube	75%	19%	4%	2%
TikTok	59%	11%	12%	17%
Instagram	59%	17%	11%	13%
Snapchat	48%	18%	8%	25%
Facebook	43%	14%	15%	27%
Twitter	34%	14%	18%	34%
Twitch	20%	11%	16%	53%
Reddit	19%	16%	14%	51%
Pinterest	17%	14%	23%	46%
LinkedIn	8%	5%	15%	72%
Clubhouse	5%	6%	3%	86%

58. YouTube is the leading social media app based on the share of active Gen Z users in the U.S.

Here is a table showing the leading social media app based on the share of active Gen Z users in the U.S.

Social media platform	Share of respondents
YouTube	88%
Instagram	83%
Snapchat	77%
TikTok	73%
Facebook	58%
Twitter	48%

59. According to Statista, Snapchat has the more number of Gen Z users in the U.S.

Here is a table showing the number of Gen Z users of selected social media platforms in the U.S.

Social Media Platform	Year 2022	the Year 2023	the Year 2024*	the Year 2025*
Snapchat	44.5 million	47 million	49.6 million	49.5 million
Instagram	37.3 million	41.4 million	45.7 million	48.3 million
TikTok	41.4 million	45 million	48.2 million	48.8 million
Facebook	31.8 million	35 million	38.3 million	40.7 million
Pinterest	20.9 million	23 million	25.1 million	26.1 million
Twitter	16.7 million	17.8 million	18.8 million	19.2 million
Reddit	11.9 million	13.6 million	15.4 million	17.1 million

60. 63% of Gen Z purchased a product after seeing it on social media in the U.S. as of 2023. 

Source: Wordstream, Marketing Charts, Capitalcounselor, Ey.com, Statista

Marketing for Generation Z Statistics

Many marketers target the Gen Z population while making their marketing strategy. Gen Zs are very active internet users. Due to this, they are very important target consumers for marketers.

In this section, We will see the important statistics of the Marketing for Gen Z. 

61. 44% of Gen Z started disliking brands due to overly repetitive ads. 

62. 56% of Gen Z don’t click on online website ads.

63. 65% of Gen Z utilized ad-blocking technology. 

64. 12% of Gen Z are ready to pay to eliminate online ads.

Here is a table showing some more exciting things about Gen Z marketing. 

Some more exciting things about Gen Z marketing	Share of respondents
Trust brands that don’t photoshop ads,	79%
Trust companies that use actual customers in ads	84%
Find that real people in ads are more appealing	67%
Expect authenticity from brands	67%
Ads interrupt them	66%
Ads annoy them	54%
Ads are irrelevant	45%

65.  93% of Gen Z watch products review on YouTube.

66. 35% of Gen Z watch product review on companies websites.

67. 46% of Gen Z are taking advice from family and friends before buying products.  

Here is a table showing the popularity of brand cancellation due to its marketing activities among Gen Z in the U.S. 

Answer of Gen Z respondents	Share of Respondents
Yes	28.2%
No	59.8%
Unsure	11.8%

Source: Statista, Financeonline, 

Shopping Behavior of Generation Z Statistics

Gen Z is the generation who have all the information with one touch. They cross-check everything before buying, which is why it is important to know the shopping behavior of Gen Z. 

68. 62% of Gen Z said good online ratings and reviews feel them confident to make a purchase.  

Here is a table showing what makes Gen Z feel confident to make purchases. 

What makes Gen Z feel confident to make purchases?	Share of Respondents
Good online ratings and reviews	62%
Easy returns if they don’t like the item	58%
Recommendation from friends or family	56%
Friendly staff or employees	55%
Recommendation from an expert in the field	53%
Ability to try before they buy	51%
Great website	50%
Been around a long time	46%
Getting positive attention in traditional media	45%
Strong social media presence	42%
Recommendation from an online influencer	40%

69. 36.4% of Gen Z never purchase a product due to an email marketing campaign. 

70. Gen Z holds $44 billion of buying power in the U.S.

71. 67% of Gen Z purchase products from shops. 

72. 32.68% of Gen Z purchase products when there is a sale. 

Here is a table showing when Gen Z purchases products. 

Gen Z purchases products when….	Share of respondents
When there is a sale	32.68%
When I need something	48.79
When I see something I like	18.53

73. 90% of Gen Z said quality is the top factor impacting their buying decision. 

Here is a table showing the top factors impacting buying decisions of Gen Z.

Top factors impacting buying decisions of Gen Z	Share of Respondents
Aesthetic	93%
Functionality	91%
Quality	90%
Alignment with their belief	70%
Fashionability	67%
Timelessness of Design	62%
Uniqueness	47%

74. 47.45% of Gen Z agreed that they prefer a brand that takes a stand on social issues such as the environment, racial discrimination, LGBTQ rights, and feminism. 

Here is a table showing Gen Z prefers brands that take a stand on social issues such as the environment, racial discrimination, LGBTQ rights, and feminism.

Gen Z prefers brands that take a stand on social issues such as the environment, racial discrimination, LGBTQ rights, and feminism	Share of Respondents
Strongly Agree	19.34%
Agree	47.45%
Disagree	20.68%
Strongly Disagree	12.53%

75. YouTube(86.23%) is the most famous brand among Gen Z consumers in the U.S. as of 2023.

Here is a table showing the most famous brand among Gen Z consumers in the U.S. as of 2023.

The most famous brand among Gen Z consumers in the U.S. as of 2023.	Share of Respondents
YouTube	86.23%
Google	83.87%
Netflix	82.18%
Amazon	80.28%
M&M’s	79.81%
Walmart	79.76%
Target	79.66%
Doritos	79.23%
Kit Kat	78.96%
Oreo	78.57%

76. 22% of Gen Z are very interested in buying branded products (Video-Streaming services) as of 2023.

Here is a table showing the level of interest in buying branded products among Gen Z as of 2023. 

Branded Products	Very interested	Somewhat interested	Not very interested	Not interested at all
Video-streaming services (Items referencing original series and movies)	22%	42%	18%	18%
Musicians(Such as merchandise)	21%	30%	25%	24%
Actors(Such as fragrances, clothing, and home goods)	12%	34%	27%	27%
Companies owned by celebrities	10%	27%	32%	31%
Athletes(such as jerseys and memorabilia)	13%	23%	28%	36%
Politicians(such as campaign merchandise)	8%	17%	27%	48%

77. 50% of Gen Z shoppers said they were motivated to engage with a new brand on social media when it offered discounts. 

Here is a table showing the top aspects motivating Gen Z shoppers to engage with a new brand on social media in the U.S. as of 2023. 

The top aspects motivating Gen Z shoppers to engage with a new brand on social media	Share of Respondents
Discounts are offered	50%
They have products/services I need	46%
The brand appears trustworthy and transparent	45%
They have a similar style/aesthetic as brands I have engaged with before	40%
The Ad is appealing/eye-catching	36%
Relevant or personalized ads	34%
The novelty of the brand’s products	30%
Customer testimonial	20%
Influencer promotion/ validation	18%
I believe in the brand’s values and mission	16%

Source: 99Firms, Wordstream, Statista

Generation Z Technology Statistics

Gen Z is also called iGeneration. Here “i” stands for technology. The technology where this generation is born and brought up. For instance, iPad, iPhone, etc. 

In this section, we have gathered important information about Gen Z technology statistics. 

78. 75% of Gen Z selected mobile as their favorite gadget of choice for everyday use. 

            Here is a table showing Gen Z’s top fovorite gadgets for daily use.

Favorite Gadgets of Gen Z	Share of respondents
Mobile	75%
Laptop	45%
Desktop Computer	30%
Tablets	10%
Gaming Consoles	8%
Smart TVs	3%
Wearable Devices	1%

79. 9 out of 10 Gen Z surf the internet daily.

80. 73% of Gen Z use their mobile for texting. 

Here is a table showing activities that Gen Z uses while using their Smartphones. 

What do they use it for?	Share of respondents
Texting	73%
Entertainment	59%
Games	58%
School work	36%
Learning new things	28%
Shopping	17%

81. 55% of Gen Z use their mobile daily for five or more hours.

Source: Financeonline, 

Generation Z mental Health Statistics

Almost half of the Gen Z population has agreed that they are under stress in the U.S. While knowing the Gen Z statistics, it is important to learn about the mental health of Gen Z. 

In this section, we have compiled very important statistics on Gen Z’s mental health. 

82. 46% of Gen Z agreed that they are stressed frequently.

Here is a table showing the percentage of those who regularly feel stressed out or anxious by gender.

Year	Gen Z (Women)	Gen Z (men)
2020	50%	37%
2021	54%	39%
2022	53%	39%

83. 47% of Gen Z say their long-term financial future is the main reason for feelings of stress.

Here is a table showing the top factors that contribute to feelings of stress. 

Top Factors contribute to feelings of stress	Share of respondents
My long-term financial future	47%
My day-to-day finance	42%
The healthiness/welfare of my family	42%
Problems about my mental health	39%
Family/personal relationship	39%

84. 46% of Gen Z feel burned out because of the intensity of their workloads.

85. 44% of Gen Z recently left their organization due to burnout. 

86. 20% of Gen Z say that employer is taking the problem of employee burnout lightly or not taking action to stop it. 

Source: Deloitte

The Impact of COVID-19 on Generation Z’s Present and Future

The pandemic has impacted every sect of the world’s population. So as it is impacted Gen Z too. In this section, we will see the statistics of COVID-19’s impact on Gen Z.

87. 50% of Gen Z have been laid off from their jobs due to the pandemic in the U.S.

88. 30% of Gen Z are stressed out because of financial difficulties due to the COVID pandemic. 

89. 46% of Gen Z owned money from family/friends due to the pandemic.

 Here is a table showing where Gen Z went for financial help. 

Where Gen Z went for financial help	Share of Respondents
Parents	27%
Friends	25%
YouTube	25%
Social Media	21%
Bank or Credit union associate	15%

90. 56% of Gen Z agreed that the Pandemic had affected their social life. 

91. 36% of Gen Z said the pandemic had affected their future career plans.

92. 47% of Gen Z agreed that the pandemic had affected their family’s finance.

Source: Pew Research Center, Financeonline. 

Conclusion: Gen Z Statistics (2023)

There is one own world of Gen Z. They are more diverse and educated than the previous generation. They are very serious about their future. They are planning everything for a better future. 

They are very aware of the technology. Before doing anything, they use technology to get better results.

They are ahead of their previous generation in each thing, such as work, education, the use of technology, etc. 

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