“Hey Siri, could you please search for the best Italian restaurant near me?”
“Alexa, could you search for the best t-shirts under $45?”
We often hear these phrases in our homes daily. The use of voice search has become increasingly popular in recent years and has become a common feature of our daily routines.
You’ve come to the right place if you’re a marketer seeking a voice search SEO strategy to add to your marketing efforts and want complete insight into voice search.
This article compiles vital statistics about voice search usage, ranging from the number of users to the impact of voice search on consumer behavior.
Without wasting time, let’s get into it.
Voice Search Statistics: Top Picks (2024)
Voice search is reshaping online queries. Explore key statistics revealing its adoption, impact on SEO, and changing user behavior.
- There will be 8 billion voice assistance users worldwide by the end of 2024.
- There are 146 million voice Assistance users in the United States as of 2024.
- 50% of people in US use voice search daily.
- Google Assistant and Siri are used by 72% of Voice Assistance users globally.
- The penetration rate of voice assistance in the age group of 25 to 34 is the highest of all, which is 65.8%.
- 17% of people search for weather updates on voice searches.
- Approximately 27% of people worldwide who use the internet on their mobile devices use voice search.
- 30% of online buyers in the United States use voice assistance to track their packages.
- 11.5% of customers purchase by voice searches on smart speakers in the United States every month.
- 50% of voice search results come from feature snippets.
How Many Voice Assistance Users Are There In 2024?
- By the end of 2024, 8 billion people will use voice assistants worldwide.
If we look black, only 4.2 billion people were using digital voice assistants in 2020.
- In the United States, there are 146 million voice Assistance as of 2023.
43% of the population in the United States uses voice assistance as of 2023.
This number was 142 million in 2022.
The number of users is projected to increase to 157.1 million by the end of 2026.
This table provides a comprehensive overview of the number of voice assistance users in the United States between 2022 and 2026:
Year | The Number of Voice Assistance Users |
2026* | 157.1 million |
2025* | 153.5 million |
2024* | 149.8 million |
2023 | 146 million |
2022 | 142 million |
*Projected
Source: Statista, eMarketers.
How Often Do People Use Voice Searches?
Here are some key statistics regarding the frequency of voice searches. Let’s take a look.
- 50% of people use voice searches daily in the United States.
34% of people use voice search weekly, while 16% use it monthly.
Additionally, 58% of people between 25 and 34 use voice search daily. Meanwhile, 43% of people aged 55 and above use voice search weekly.
- In the United States, 39% of people use mobile voice searches for 1 to 2 years.
Due to the increasing importance of mobile devices for local search and eCommerce, mobile voice search has also experienced significant growth in recent years.
12% of people started using voice searches in less than one year.
A table shows when people started using voice searches in the United States.
Period | Share Of Respondents |
Less than one year | 12% |
1 to 2 years | 39% |
3 to 5 years | 33% |
More than five years | 16% |
- 52.8% of people use voice searches while driving.
Voice searches are commonly used during various activities, such as driving or cooking.
Interestingly, only a small percentage of people, 7.5%, use voice searches while watching TV.
Additionally, a mere 0.2% of people use voice searches in bed.
See the table below for a breakdown of activities during which people use voice searches.
Activities | Share Of Respondents |
Driving | 52.8% |
Watching TV | 7.5% |
Working | 7.4% |
Cooking | 5.5% |
Exercise or Walking | 2.6% |
Showering or using the Bathroom | 2.3% |
With friends or Family | 0.4% |
In bed | 0.2% |
Other | 21.3% |
Source: UpCity, Finance Online.
Voice Assistance Statistics
Siri, Alexa, and Microsoft Cortana are significant competitors in the voice assistance industry. This section provides essential statistics on voice assistance.
Which Voice Assistance Is Popular Among Users?
- Google Assistant and Apple’s Siri are used by 72% of Voice Assistant users worldwide as of 2023.
As of 2023, 36% of voice assistance users utilize Google Assistant, with Apple’s Siri coming in at the same percentage.
Microsoft Cortana comes in third place with a usage rate of 19% worldwide.
This table shows the top voice assistance platforms ranked by usage percentage:
Voice Assistance | The Percentage of People who Use Voice Assistance |
Google Assistant | 36% |
Apple’s Siri | 36% |
Microsoft Cortana | 19% |
Amazon Alexa | 25% |
Others | 1% |
- 24.2% of people in the United States use Google Assistance.
27.1% of internet users in the United States and 24.2% of the total population use Google Assistant.
Meanwhile, 25.8% of internet users and 23.0% of the population in the United States use Siri.
The growth in Alexa users is projected to be slower, similar to the growth of Amazon’s Echo smart speakers.
Also, 22.2% of the population is expected to use Alexa by 2024.
Source: Demandsage, eMarketers.
Usage Of Voice Assistance By Age Group
- The penetration rate of voice assistance in the age group of 25 to 34 is the highest of all, which is 65.8%.
Notably, the penetration rate of voice assistants among children aged 0 to 11 is more than 12%, indicating that this age group has easily adopted voice assistants.
As of 2023, 59.6% of individuals aged 18 to 24 use voice assistants.
The table below displays the penetration rates of voice assistants by age group.
Age Group | Penetration Rate of Voice Assistance |
0 to 11 years | 12.1% |
12 to 17 years | 39.3% |
18 to 24 years | 59.6% |
25 to 34 years | 65.8% |
35 to 44 years | 56.7% |
45 to 54 years | 52% |
55 to 64 years | 41.4% |
More than 65 years | 23.7% |
Source: eMarketers.
What People Searches On Voice Assistance?
- 17% of people search about the weather on voice searches.
Consumers primarily use voice search to inquire about the weather. This is followed closely by local “near me” searches, which account for 16% of voice searches.
A table shows what people search on voice searches in the United States.
What People Search About | Share of Respondents |
Weather | 17% |
Local “Near me” searches | 16% |
Search assistance for hand-free driving | 14% |
Term definitions or fact checks | 13% |
Online Product or service | 12% |
Communicating with others | 12% |
News | 11% |
Work-related Information | 6% |
Other | 1% |
- 40% of people in the United States use voice searches to ask the direction.
In the United States, nearly 40% of adults use voice search to dictate texts, while just over 30% use it to make calls.
The table below highlights the most common purposes for using voice search in the United States.
Purpose | Share of Respondents |
Ask for direction | 40% |
Dictate Texts | 39% |
Call Someone | 31% |
Check the time | 11% |
Play a song | 11% |
Find out the movie title | 9% |
Source: Upcity, Finance Online.
Voice Searches By Device
Voice searches are commonly used on mobile devices, but other devices also play a significant role in this market.
Gathering data for all relevant devices is essential to gain a comprehensive understanding of voice search statistics.
- Approximately 27% of people worldwide use the internet on their mobile devices to use voice search.
There are currently 5.18 billion internet users worldwide, which accounts for approximately 64.75% of the global population.
Additionally, 4.32 billion users are accessing the internet through mobile devices. Of these mobile users, 27% utilize voice searches, indicating that approximately 1.16 billion individuals rely on voice assistance for mobile browsing.
- 57% of people use smartphones for voice searches.
Unsurprisingly, 57% of respondents in a PWC survey reported talking to their smartphones, while only 29% did so on tablets, laptops, and desktops.
A table shows the percentage of voice search users by device.
Device | Share of Respondents |
Smartphones | 57% |
Tablet | 29% |
Laptop | 29% |
Desktop | 29% |
Speaker | 27% |
TV Remote | 21% |
Car Navigation | 20% |
Wearables | 14% |
- 77% of people aged between 18 to 34 years use voice searches on their smartphones.
Smartphones are the preferred device for all age groups who use voice searches, while smart speakers are the least popular.
However, 9% of individuals between 18 and 34 are not interested in using voice searches, while 15% would be open to trying it.
A table displays the breakdown of voice search usage by device and age group.
Device | 18 to 34 years | 35 to 54 years | More than 55 years |
Smartphones | 77% | 63% | 30% |
Desktop/Laptops | 38% | 32% | 15% |
Tablet | 37% | 32% | 9% |
Smart Speaker | 34% | 19% | 4% |
Would consider using it | 15% | 24% | 33% |
Don’t want to use | 9% | 12% | 30% |
Source: Demandsage, Blogging Wizard.
Voice Search Statistics For Business
Voice searches are becoming increasingly crucial for businesses as more and more people are using them to search for business-related information.
In this regard, gathering key statistics on voice search for a business is essential.
- 48% of owners want customized information and recommendations via voice searches.
Over half (52%) of smart speaker owners indicated they want to receive updates on deals, promotions, and brand sales.
Additionally, nearly half (48%) of owners wanted to receive personalized information and tips through voice searches.
A table shows the need of people from the brands while using voice searches.
What People Want To Hear From Brands While Using Voice Assistance | Share Of Respondents |
Information about promotions, sales, and deals | 52% |
Personalized information and tips | 48% |
Information about upcoming activities and events | 42% |
Options to find out about store locations and their operating hours | 39% |
Access to customer service or support | 38% |
- 56% of people use voice searches to discover brands or businesses through their smartphones.
Most users rely on smartphone voice searches to gather information about brands and businesses, with 28% using laptops or desktops.
A table illustrates which device users use for voice searches regarding brands and businesses.
Device | Share Of Voice Search Users |
Smartphones | 56% |
Laptops/Desktops | 28% |
Tablet | 26% |
Smart Speakers | 18% |
They will consider trying voice searches for businesses | 25% |
They don’t want to try it | 18% |
- 41% of voice search users search for grocery stores.
51% of users who perform voice searches are searching for restaurant businesses online.
The other most commonly searched industries using voice search are grocery stores, food delivery, and clothing stores.
The table below shows the most searched industries using the voice search feature.
Industry | Share of Respondents |
Cafe/restaurant | 51% |
Grocery Stores | 41% |
Food Delivery | 35% |
Clothing Stores | 32% |
Hotels | 30% |
Doctors | 28% |
Bars/Pubs | 27% |
Beauty/Hair | 26% |
Dentist | 24% |
Automotive service | 23% |
Source: Demandsage.
Voice Search and Consumer Behaviour Statistics
- 30% of online buyers in the United States use voice assistance to track their packages.
Voice assistants are becoming increasingly popular among consumers for post-checkout activities.
Based on recent studies, voice assistants are used by 30% of online shoppers to track their packages, and 20% use them to offer feedback on products.
Additionally, 17% of online shoppers reported using voice search to repurchase items.
- 38% of voice search users say voice ads are less invasive.
According to Demandsage, 38% of users found voice ads less invasive, while 39% found them more tempting than other ads.
Additionally, 40% of users reported purchasing a product after listening to its voice advertisement.
- 72% of voice search users interact with voice searches with digital assistants.
Additionally, 35% of these customers are using smart home speakers for this purpose.
The table below provides a breakdown of the devices used for voice searches.
Device | Share of Respondents |
Digital Assistance | 72% |
Smart Speakers | 35% |
TV or Smart Home Device | 36% |
Voice command to Device | 31% |
Source: Demandsage.
Purchasing By Using Voice Searches Statistics
Voice searches are increasingly used to purchase products and services. Let’s see all the relevant statistics regarding voice search purchase behavior.
- 11.5% of customers purchase by voice searches on smart speakers in the United States every month.
One in nine smart speaker owners in the United States has made voice-enabled purchases every month.
These statistics also reveal that 47.3 million adults in the United States can access smart speakers.
Out of those, 11.5% claim to use their devices for purchases at least once a month, meaning that 5.44 million adults have made a habit of voice-enabled purchases.
- 65% of smart speaker owners are comfortable making purchases through voice searches.
Shopping is currently one of the most popular activities involving smart speakers. However, in many cases, this involves building shopping lists rather than making purchases.
According to recent data, 24% of people use voice-activated virtual assistants on their mobile devices for shopping, while 8% prefer using voice-activated devices.
These figures indicate the strong potential for voice-enabled technology to become more prevalent in e-commerce platforms in the near future.
- 51% of people use voice searches for product research.
Most voice searches related to shopping (51% of users) are conducted for product research.
Other everyday shopping-related voice activities include adding items to shopping lists (36%), tracking a package (30%), making a purchase (22%), providing ratings or reviews (20%), contacting support (18%), and reordering items (17%).
Source: 99Firms.
Smart Speaker Statistics
Smart speakers are a rapidly growing sector in the voice search market. This section will provide you with all the relevant statistics for smart speakers.
- The global smartphone speaker market is $28.1 billion as of 2023.
The market size of global smartphone speakers is increasing continue year by year. In 2022, the market size of smartphone speakers was $24.7 billion.
By the end of 2025, the market size of smartphone speakers is anticipated to be more than $35.5 billion.
This table shows the market size of global smartphone speakers from 2019 to 2025.
Year | Market Size |
2025* | $11.9 billion |
2024* | $15.6 billion |
2023 | $19.6 billion |
2022 | $24.7 billion |
2021 | $28.1 billion |
2020 | $30.6 billion |
2019 | $35.5 billion |
- 55% of households in the United States bought smartphone speakers.
The smart speaker market is currently dominated by two major players in the tech industry: Amazon Echo, with a 70.6% US market penetration, and Google Home, with 23.8%. Other smart speaker devices hold a 5.6% market share.
According to statistics provided by Amazon Echo, it is projected that by the end of this year, over 50% of households will own a smart speaker device.
- 87.7 million people in the United States are using smart speakers.
The number of smart speaker users is rapidly increasing, with a 34.4% adoption rate.
Almost 90 million adults in the United States are using these devices, a 32% increase from 2019 and a remarkable 85% increase from 2018.
- 90% of people use smart speakers primarily for playing music.
The second and third most common uses for smart speakers are to search for weather information (81%) and factual information (75%), respectively.
Similar to the evolution of the iPod, which was initially used for music but later developed to play media and answer queries, it is expected that smart speakers will continue to evolve in terms of functionality.
Source: Statista, 99Firms.
Voice Search SEO Statistics
Voice searches have become increasingly important for SEO. In this section, we’ll cover the essential voice search SEO statistics.
- Voice searches generated over $2 billion in sales.
Optimizing for voice search is a highly profitable marketing strategy.
Although it has only gained popularity in recent years, the latest statistics on voice search demonstrate that it has generated more than $2 billion in sales, highlighting the significance of voice search optimization for generating leads, sales, and revenue.
- Voice searches will contribute 70% of all searches by 2024.
It’s crucial to optimize for voice search because the experts forecast that by 2024, voice searches will make up 70% of all searches, and the market could expand to $30 billion by then.
Therefore, it’s high time if you haven’t invested in voice search optimization yet.
- 50% of voice search results come from feature snippets.
When users perform a voice search, their device attempts to retrieve information from the featured snippet in the search results, if available.
50% of voice search results rely on a featured snippet to provide users with information.
This underscores the importance of creating and optimizing site pages to make them worthy of being featured snippets and thus improving SEO.
- 65% of voice interactions are conversational.
Knowing how users ask questions on these devices is essential to adapt to voice search successfully.
Research on voice search shows that 65% of queries are phrased conversationally.
SEO needs to add conversational phrases to the content.
- It takes 4.6 seconds to load the voice search result page.
According to a study by Backlinko, it takes only 4.6 seconds for a voice search result page to load, which is significantly faster than the average page, which takes around 8.8 seconds to load.
Source: WebFX.
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Conclusion: Voice Search Statistics (2024)
Voice search is becoming increasingly popular and accessible with more devices. This feature will continue to shape the growth of this technology.
Voice searches are more popular than text searches, with over 50% of people using them daily. Young people, in particular, prefer voice search.
I hope you found this article informative. For further updates, please check back periodically, as we will add new information as it becomes available.
FAQs
Voice search is popular due to its convenience, accuracy, and speed. Juniper Research predicts that voice commerce will exceed $80 billion in revenue annually by 2024.
Voice search is changing the way people search for information, and therefore, it is affecting SEO. The most significant change is how people phrase their queries using voice search.
Google removed the “unlock by voice” option for security reasons. Someone can have situations where someone else’s voice triggered their phone’s Google Assistant, emphasizing the need for better security.
In 2022, there were 142 million voice assistant users in the United States, almost half the population. This is expected to rise to 157.1 million by 2026.
In 2022, the speech and voice recognition market was valued at $10.42 billion. Experts predict it will grow to $59.62 billion by 2030, representing a Compound Annual Growth Rate (CAGR) of 24.8%.