In 2008, a group of SEO and IT specialists launched Semrush. They aimed to foster fair and transparent online competition, ensuring everyone had equal opportunities.
Today, it is a widely used tool by hundreds of thousands of people worldwide, including some of the biggest businesses in the world.
This article will provide the latest Semrush statistics to demonstrate why Semrush is so popular.
Read on for everything you need to know about Semrush!
Semrush Statistics: Top Picks (2025)
Delve into Semrush statistics for valuable insights into SEO, digital marketing trends, and online competition for data-driven decisions.
- Over 10 million users have used Semrush as of 2025.
- Semrush has 100,000 paid users as of 2023.
- Semrush’s paying users increased by 15% from the last quarter of 2022 to the first quarter of 2023.
- In the first quarter of 2023, Semrush generated $70.9 million in revenue.
- Semrush’s database has more than 25 billion keywords.
- Semrush has more than 50 tools.
- Semrush has 774 million desktop domains as of 2023.
- 43 trillion backlinks are available on the database on Semrush.
- 18.4 million users visited Semrush in June 2023.
- Semrush has more than 1300 employees as of 2023.
Also Read: Essential SEO statistics for optimizing websites and boosting rankings here.
How Many Users Semrush Has In 2025?
- Over 10 million users have used Semrush as of 2025.
It had just 3 million users in 2019 and 5 million in 2020. The user base of Semrush has steadily increased since then.
A table shows the number of active Semrush users from 2019 to 2023.
| Year | The Number Of Semrush Users |
| 2019 | 3 million |
| 2020 | 5 million |
| 2021 | 7 million |
| 2022 | 8 million |
| 2023 | 10 million |
Source: Semrush
The Number Of Free And Paid Users Of Semrush
Semrush reports that only 10% of their active users are paid. To learn about the Free and Paid users of Semrush, please continue reading this section.
- As of 2023, Semrush has 100,000 paid users.
The number of paid Semrush users has been consistently growing over the years. Between 2022 and 2023, there was a 5,000 increase in paid users.
As of the last quarter of 2022, Semrush had 95,000 paid users.
Refer to the table below for a breakdown of paid users from the first quarter of 2021 to the first quarter of 2023.
| Quarter | The Number Of Paying Semrush Users |
| Q1 of 2021 | 72, 000 |
| Q2 of 2021 | 76,000 |
| Q3 of 2021 | 79,000 |
| Q4 of 2021 | 82,000 |
| Q1 of 2022 | 87,000 |
| Q2 of 2022 | 91,000 |
| Q3 of 2022 | 94,000 |
| Q4 of 2022 | 95,000 |
| Q1 of 2023 | 100,000 |
Source: Semrush.
The Growth Of Semrush Users
- Semrush’s paying users increased by 15% from the last quarter of 2022 to the first quarter of 2023.
It’s interesting to see how the number of paying users for Semrush has grown consistently each quarter.
However, the rate of growth for Semrush’s user base has gradually decreased, with a yearly decrease of almost 1%.
Now let’s look closely at Semrush’s growth from Q1 of 2021 to Q1 of 2023, quarter by quarter.
| Quarter | Growth Of Semrush Users |
| Q1 of 2021 | 29% |
| Q2 of 2021 | 29% |
| Q3 of 2021 | 23% |
| Q4 of 2021 | 22% |
| Q1 of 2022 | 19% |
| Q2 of 2022 | 18% |
| Q3 of 2022 | 17% |
| Q4 of 2022 | 16% |
| Q1 of 2023 | 15% |
Source: Semrush.
What Is The Revenue Of Semrush?
Semrush’s revenue has been steadily increasing every quarter. This year, the company is projected to surpass $300 million in revenue.
Let’s look closely at some statistics related to Semrush’s revenue.
- In the first quarter of 2023, Semrush generated $70.9 million in revenue.
Semrush’s revenue growth continued to climb in the last quarter of 2022, reaching $68.8 million, which was $3 million more than the third quarter of 2022, and accounted for a year-over-year growth of 34%.
Semrush projects revenue between $73.6 million to $75 million for the second quarter of 2023, representing a 19% year-over-year increase.
For 2023, Semrush expects revenue of $306 million to $309 million, reflecting a 19% growth.
A table displaying the revenue from the first quarter of 2021 to the first quarter of 2023 is provided.
| Quarter | Revenue Of Semrush |
| Q1 of 2021 | $40 million |
| Q2 of 2021 | $45 million |
| Q3 of 2021 | $49.3 million |
| Q4 of 2021 | $53.7 million |
| Q1 of 2022 | $57.1 million |
| Q2 of 2022 | $62.6 million |
| Q3 of 2022 | $65.8 million |
| Q4 of 2022 | $68.8 million |
| Q1 of 2023 | $70.9 million |
- The year-over-year growth of Semrush revenue was 24% in the first quarter of 2023.
Semrush’s revenue growth is increasing rapidly, with each quarter generating more revenue than the previous one.
In 2022, the year-over-year growth of Semrush revenue was 43%, 39%, 34%, and 28% in the first, second, third, and fourth quarters, respectively.
Please refer to the table below for a detailed breakdown of Semrush’s year-over-year revenue growth from the first quarter of 2021 to the first quarter of 2023.
| Quarter | Revenue Growth Of Semrush |
| Q1 of 2021 | 44% |
| Q2 of 2021 | 58% |
| Q3 of 2021 | 53% |
| Q4 of 2021 | 47% |
| Q1 of 2022 | 43% |
| Q2 of 2022 | 39% |
| Q3 of 2022 | 34% |
| Q4 of 2022 | 28% |
| Q1 of 2023 | 24% |
- The annual recurring revenue of Semrush was $293 million as of the first quarter of 2023.
For 2022, Semrush’s annual recurring revenue was $275 million.
The table below displays Semrush’s annual recurring revenue from Q1 2021 to Q1 2023.
| Quarter | The Annual Recurring Revenue Of Semrush |
| Q1 of 2021 | $168 million |
| Q2 of 2021 | $188 million |
| Q3 of 2021 | $199 million |
| Q4 of 2021 | $213 million |
| Q1 of 2022 | $236 million |
| Q2 of 2022 | $255 million |
| Q3 of 2022 | $267 million |
| Q4 of 2022 | $275 million |
| Q1 of 2023 | $293 million |
- In the first quarter of 2023, the year-over-year growth of the annual recurring revenue of Semrush was 23%.
In 2022, Semrush had an annual recurring revenue of $275 million.
Refer to the table below for Semrush’s annual recurring revenue from Q1 2021 to Q1 2023.
| Quarter | The Year-Over-Year Growth Of The annual recurring revenue of Semrush |
| Q1 of 2021 | 53% |
| Q2 of 2021 | 57% |
| Q3 of 2021 | 47% |
| Q4 of 2021 | 48% |
| Q1 of 2022 | 41% |
| Q2 of 2022 | 35% |
| Q3 of 2022 | 33% |
| Q4 of 2022 | 28% |
| Q1 of 2023 | 23% |
- The net loss of Semrush was $9.9 million in the first quarter of 2023.
Semrush generated $70.9 billion in revenue but experienced a net loss of almost $10 billion in the first quarter of 2023.
From 2021 to 2023, the fourth quarter of 2022 saw the most net loss for Semrush, which was $13.9 million.
However, in the first quarter of 2021, Semrush had a net income of $1.5 million.
Semrush expects to incur a net loss of $1.5 million to $3 million during the second quarter of 2023 and a total of $3 million for the entire year.
Refer to the table below for Semrush’s annual net income/loss from the first quarter of 2021 to the first quarter of 2023.
| Quarter | Net Income/Loss Of Semrush |
| Q1 of 2021 | $1.5 million (Net Income) |
| Q2 of 2021 | $279 thousand |
| Q3 of 2021 | $615 thousand |
| Q4 of 2021 | $3.9 million |
| Q1 of 2022 | $2.6 million |
| Q2 of 2022 | $8.3 million |
| Q3 of 2022 | $9.1 million |
| Q4 of 2022 | $13.9 million |
| Q1 of 2023 | $9.9 million |
Source: Semrush.
How Semrush Evolved Over The Years?
Semrush has constantly evolved with its user base, revenue, and database growth. This section presents the essential statistics about the Semrush database.
Keywords
- Semrush’s database has more than 25 billion keywords.
Semrush is a well-known expert in keyword research, with its primary tool being Keyword Magic.
Over the years, Semrush has expanded its database significantly, growing from 819 million keywords in February 2017 to 3.8 billion in November 2017.
Below is a table that illustrates the evolution of Semrush’s keyword database from 2017 to 2023.
| Year | Keywords In The Database Of Semrush |
| 2017 | 3.8 billion |
| 2018 | 8.3 billion |
| 2019 | 17 billion |
| 2020 | 20 billion |
| 2021 | 20 billion |
| 2022 | 22.3 billion |
| 2023 (As of July 2023) | 25 billion |
- As of July 2023, the keyword magic tool database contains 3.3 billion keywords in the United States.
Based on the keyword magic tool database data, the United States has the most significant number of keywords, with a total of 3.3 billion.
Brazil, France, and the United Kingdom are close behind with 2.4 billion, 1.5 billion, and 1.5 billion keywords, respectively.
Below is a table that displays the top 10 countries with the most keywords in the keyword magic tool database.
| Top Country | Keywords |
| The United States | 3.3 billion |
| Brazil | 2.4 billion |
| France | 1.5 billion |
| The United Kingdom | 1.5 billion |
| Germany | 1.2 billion |
| Canada | 1.1 billion |
| Spain | 1.1 billion |
| Italy | 959 million |
| Australia | 933 million |
| Netherlands | 583 million |
Source: Semrush.
Tools
- As of 2023, Semrush has more than 50 tools.
Today, after fifteen years, Semrush has evolved into a powerful platform that helps marketers worldwide improve their online presence.
Semrush now boasts over 50 tools, a significant increase from the two tools available in 2008.
The table below displays the evolution of Semrush’s tools from 2008 to 2020.
| Year | Tool |
| 2008 | 2 tools |
| 2012 | 4 tools |
| 2013 | 5 tools |
| 2014 | 8 tools |
| 2015 | 11 tools |
| 2016 | 21 tools |
| 2017 | 27 tools |
| 2018 | 39 tools |
| 2019 | 43 tools |
| 2020 | 50 tools |
Source: Semrush.
Domain
- Semrush has 774 million desktop domains as of 2023.
As of 2023, Semrush reports that 42.5 million desktop domains are available in the United States.
Germany comes in second with 18.9 million desktop domains, followed by Canada, the United Kingdom, and Australia with 18.8 million, 18 million, and 16.9 million, respectively.
Please refer to the table below for the top 10 countries with the most desktop domains.
| Country | Desktop Domain |
| The United States | 42.5 million |
| Germany | 18.9 million |
| Canada | 18.8 million |
| The United Kingdom | 18 million |
| Australia | 16.9 million |
| France | 15 million |
| Spain | 14.3 million |
| India | 13.3 million |
| Japan | 12.3 million |
| Brazil | 10.6 million |
- There are 32.1 million mobile domain profiles on Semrush.
Of these, 10.7 million are in the United States, the leading Semrush market.
Following the United States are Germany, the United Kingdom, and Canada, with 2.5 million, 2.2 million, and 2.2 million, respectively.
A table displays the top 10 countries with the most mobile desktop domains.
| Top Country | Mobile Domain |
| The United States | 10.7 million |
| Germany | 2.5 million |
| The United Kingdom | 2.2 million |
| Canada | 2.2 million |
| Australia | 1.8 million |
| France | 1.6 million |
| Netherlands | 1.6 million |
| Spain | 1.4 million |
| Italy | 1.4 million |
| Brazil | 1.2 million |
- 543 million desktop keywords are available on Semrush.
The United States has the most significant desktop keywords, at 160 million.
The United Kingdom, Germany, and France are closely behind, with 24.1 million, 24.1 million, and 23.8 million desktop keywords, respectively.
Please see the table below for a detailed breakdown of Semrush’s desktop keywords by top countries.
| Top Country | Desktop Keywords |
| The United States | 160 million |
| The United Kingdom | 24.1 million |
| Germany | 24.1 million |
| France | 23.8 million |
| Canada | 20 million |
| Spain | 19.9 million |
| Japan | 19.9 million |
| Brazil | 19.8 million |
| Australia | 18.1 million |
| India | 17.9 million |
- Around 80.1 million mobile keywords are on Semrush.
The United States has the most mobile keywords, with 45 million, followed by Germany, with 3.6 million.
The United Kingdom and France are tied for third place with 3.6 million each.
Refer to the table below for a complete breakdown of Semrush’s mobile keywords by country.
| Top Country | Mobile Keywords |
| The United States | 45 million |
| Germany | 3.6 million |
| The United Kingdom | 3.6 million |
| France | 3.6 million |
| Spain | 3 million |
| Italy | 3 million |
| Brazil | 3 million |
| Canada | 3 million |
| Australia | 2.7 million |
| Netherlands | 2.1 million |
Source: Semrush.
Backlinks
- 43 trillion backlinks are available on the database on Semrush.
Semrush offers its users an up-to-date and clear view of their backlink profiles using the fastest backlink crawler available.
Semrush’s database is home to over 43 trillion links, and they continuously crawl more than 25 billion new links daily.
Source: Semrush.
Semrush Traffic Statistics
Semrush has experienced a steady increase in visitors, with over 18 million in June alone.
Let’s gather all the vital statistics regarding Semrush’s traffic.
- 18.4 million users visited Semrush in June 2023.
Between April and June 2023, there was an 18.70% increase in users, rising from 15.8 million to 18.4 million. In April 2023, Semrush received 15.8 million visits.
Please refer to the table below for the complete breakdown of visitors to Semrush from April to June 2023.
| Month | Visitors |
| April 2023 | 18.4 million |
| May 2023 | 18.4 million |
| June 2023 | 15.8 million |
- 22.48% of the total traffic of Semrush came from the United States as of 2023.
The United States is currently the most significant contributor to the traffic on Semrush.
The top 5 countries make up 54.05% of the traffic on Semrush. India is the second largest contributor to Semrush’s traffic, accounting for 19.48%.
As of 2023, a table displays the top countries contributing to Semrush’s traffic.
| Top Countries | Share Of Semrush Traffic |
| The United States | 22.48% |
| India | 19.48% |
| The United Kingdom | 5.46% |
| France | 3.52% |
| China | 3.11% |
| Others | 45.95% |
- 67.7% of Semrush traffic comes from desktops.
Most Semrush traffic comes from Desktop devices, while the remaining traffic comes from Mobile devices. Mobile devices account for 32.3% of traffic.
- Of the Semrush traffic in the United States, 71.64% comes from Desktop, and 28.36% comes from mobile.
Semrush’s most traffic comes from desktops in the United States. Of the top 5 Semrush traffic contributor countries, India sends the most mobile traffic, with 52.5%.
China is the most desktop traffic contributor, with 100% of its traffic.
A table shows the Desktop and Mobile traffic of Semrush by top countries.
| Top Countries | Desktop Traffic | Mobile Traffic |
| The United States | 71.64% | 28.36% |
| India | 47.5% | 52.5% |
| The United Kingdom | 74.94% | 25.06% |
| France | 79.7% | 20.3% |
| China | 100% | 0% |
- The United States sent all its Semrush traffic by 4.1 million devices.
As of 2023, India sent Semrush traffic through 3.6 million devices, while the United Kingdom used 1 million.
The table below displays the number of devices the top countries utilize to send their traffic to Semrush.
| Top Countries | Devices |
| The United States | 4.1 million |
| India | 3.6 million |
| The United Kingdom | 1 million |
| France | 648.4K |
| China | 573.1K |
- 60.29% of Semrush traffic comes from males.
According to our data, a higher percentage of Semrush visitors are male, with over 60% identifying as male.
However, as of 2023, nearly 40% of Semrush traffic comes from female users.
- Most traffic in Semrush comes from 25 to 34 years old, with 39.16%.
The second most prominent age group that directs traffic to Semrush is the 18 to 24-year-old demographic, accounting for 22.42% of the total.
Conversely, users who are 65 or older generate the least amount of traffic, contributing only 2.80% to the overall traffic.
Refer to the table below for a breakdown of Semrush’s traffic by age group.
| Age Group | Share Of Semrush Traffic |
| 18 to 24 years | 22.42% |
| 25 to 34 years | 39.16% |
| 35 to 44 years | 20.58% |
| 45 to 54 years | 9.93% |
| 55 to 64 years | 5.10% |
| More than 65 years | 2.80% |
- 63.24% of Semrush traffic comes from direct sources.
Most of Semrush’s traffic comes directly to our website, while 20.73% is generated organically.
In addition, 7.10% of our traffic comes from paid searches.
Please refer to the table below for a breakdown of Semrush’s traffic by source.
| Source | Share Of Semrush Traffic |
| Direct | 63.24% |
| Organic Search | 20.73% |
| Paid Search | 7.10% |
| 3.33% | |
| Display | 2.26% |
| Social | 1.84% |
| Referrals | 1.52% |
- 28.97% of the social traffic of Semrush comes from YouTube.
We’ve just reviewed the social traffic data for Semrush and found that the majority comes from YouTube.
Following YouTube, LinkedIn is the second largest traffic source, accounting for 20.24%.
Please refer to the table below for a detailed Semrush traffic breakdown.
| Social Platform | Share Of Social Traffic Of Semrush |
| YouTube | 28.97% |
| 20.24% | |
| 15% | |
| 14.40% | |
| 7.57% | |
| Others | 13.82% |
- Semrush users spend an average of 7 minutes and 8 seconds on Semrush.
On average, Semrush users visit 6.39 pages during their sessions on the platform. Additionally, the bounce rate of Semrush is 35.90%.
Source: Semrush, Similar Web.
Semrush Employee Statistics
- Semrush has more than 1300 employees as of 2023.
Semrush currently employs over 1300 staff and 200 contractors across 13 cities globally. In 2021 and 2022, Semrush hired about 300 new employees.
- Most Semrush employees are in Russia, with 640 employees.
Semrush has 65.37% of its employees in Russia, with another 18.07% in the United States. Notably, over 98.16% of Semrush employees work in only five countries.
Below is a more detailed breakdown of Semrush’s employee distribution by country.
| Country | The Number Of Employees | The Percentage Of Employees |
| Russia | 850 employees | 65.37% |
| The United States | 243 employees | 18.07% |
| Czech Republic | 115 employees | 8.88% |
| Poland | 39 employees | 3.06% |
| Cyprus | 35 employees | 2.75% |
| Other | 18 employees | 1.83% |
- Semrush employees get an average of $120,534 as of 2023.
At Semrush, the average yearly salary, which includes base pay and bonuses, is $57 per hour.
The median estimated salary is $117,094 or $56 per hour. These figures reflect the typical compensation packages for Semrush employees.
The position with the highest pay is Director of Sales, earning $212,003 per year, while the lowest paying position is CS Rep, earning $46,374 per year.
- Employees in the legal department are paid the highest in Semrush, with $156K.
The Semrush salaries are divided by department: Sales at $140,131, IT at $95,248, Finance at $86,466, and Admin at $56,209.
It’s worth noting that half of Semrush’s employees earn more than $117,094.
To make it easier to compare, we’ve included a table below that shows the average salaries by the department at Semrush.
| Department | Average Salary |
| Admin | $56K |
| BD | $114K |
| Customer Support | $64K |
| Design | $115K |
| Engineering | $133K |
| Finance | $86K |
| HR | $110K |
| IT | $95K |
| Legal | $156K |
| Marketing | $124K |
| Operations | $136K |
| Product | $152K |
| Sales | $140K |
Source: Comparably.
General Semrush Statistics
- The Semrush advertising database contains data on over 310 million ads.
The Semrush advertising database contains data on over 310 million ads. In addition, Semrush monitors the activities of 3.5 million publishers and 5.2 million advertisers.
- Semrush raised a total of $200 million in funding.
Semrush has secured funding on two separate occasions. In 2018, the company raised $40 million, followed by a more recent funding round in 2021, which brought in $180 million.
In April 2018, Semrush had three investors, Greycroft, Singular Guff, and e.ventures.
- 3,203 websites are using Semrush.
According to BuiltWith data, 391 websites in the United States use Semrush, making it the country with the highest usage.
The second highest usage is in the United Kingdom, with 49 websites.
Below is a table of the top 10 countries with the highest Semrush usage as of 2023.
| Top Countries | The Number Of Websites |
| The United States | 391 |
| The United Kingdom | 49 |
| Australia | 42 |
| Canada | 22 |
| India | 19 |
| Germany | 18 |
| Spain | 16 |
| France | 13 |
| Italy | 7 |
| Netherlands | 6 |
- 94.09% of companies that uses Semrush have less than 500 employees.
Most companies that use Semrush employ fewer than 500 people, with the remaining 5.1% of companies employing more than 500 people.
Source: BuiltWith, Oberlo, Owler.
Related Read:
Conclusion: Semrush Statistics (2025)
That’s all about Semrush!
Semrush is constantly growing as a company, with more users, increased revenue, and an expanding database.
It has not been profitable in recent years but is poised to become profitable.
Note: If you want to boost your business with valuable market research data, SEO optimization, and advertising tools, don’t miss out on the Semrush free trial.
FAQs
As of July 14, 2023, the net worth of Semrush Holdings is $1.44 billion, representing a 19.42% decrease in its market cap over the past year.
The Toxicity Score is determined on a scale of 0 to 100, with 0 indicating a positive result and 100 showing a highly toxic result. Semrush currently utilizes 45+ Toxic Markers to calculate the Toxicity Score for a link.
Semrush is a high-quality tool that suggests keywords and ranks search engines, but it’s best for analyzing competitors. You can enter keywords and compare several competitor websites with your own.
Semrush provides highly accurate information for backlinks and keyword research. However, its social media and paid search data are less reliable.
Only one user can use a Semrush login. The original user will lose access if you share your login and someone else logs in with the same account.
