9 Top SEO Experts You Should Be Following Right Now (2024)

Want to bring organic traffic to your website through SEO? Implementing the strategies of top SEO experts is the best way to create your SEO strategy for your website.

However, many SEO experts are available worldwide, so finding the right expert for you to follow can take time and effort. To help you make an informed decision, I have done detailed research to bring you this refined list of 9 top SEO experts you can follow.

In this list, I have included names like Brian Dean, Rand Fishkin, Neil Patel, and more. I have also mentioned what they have achieved till now and which projects they are working on right now.

So, without further ado, let’s get into all the details.

Top SEO Experts – Brief Overview (2024)

Here’s a quick introduction of all the SEO experts:

Sr. No.SEO Experts Founder Of 
1.Brain DeanBacklinko
2.Rand FishkinMoz, SparkToro
3.Amanda MilliganDirector At Fractl
4.Marie HaynesMarie Haynes Consulting
5.Tim SuoloCMO at AHREFS
6.Neil PatelCrazy Eggs, Hello Bar, Quick Sprout, and KISSmetrics
7.Larry KimWordStream, MobileMonkey
8.Aleyda SolisSEO agency Orainti
9.Danny SullivanSearch Engine Land

Here I will cover the details of top SEO experts alongside their achievements, contributions, and current projects.

1. Brian Dean

Brain Dean needs no introduction – he is undoubtedly a leader in the SEO arena as well as the content marketing space. He founded Backlinko – a dedicated learning platform for online marketing, particularly SEO. Furthermore, Brian Dean is also recognized for his unique and intuitive content marketing and link-building strategies.

Top SEO Experts - Brian Dean


Brain Dean has been bestowed the title of ‘SEO genius’ by Entrepreneur.com. Likewise, he has also been described as a ‘brilliant entrepreneur’ owing to his successful management of Backlinko. He is the main brain behind Backlinko – a leading platform detailing strategies for SEO, content marketing, link building, etc.


Brain Dean is renowned for his Skyscraper technique – a content marketing strategy that involves crafting high-quality content. Besides, Brain Dean also provides a free SEO course on Semrush called Content-Led SEO with Brian Dean.

Current Projects

Brain Dean is a leading contributor to Backlinko. Besides, he also provides free and paid courses that offer in-depth training about Search Engine Optimization.

2. Rand Fishkin

Rand Fishkin, also known as the Wizard of Moz, is a renowned name in the SEO industry. His expertise in SEO and passion for passing on knowledge to others have helped thousands of SEO enthusiasts amplify their skills and make a name in the digital marketing world.

Rand Fishkin


Rand Fishkin co-founded MOZ and gave the SEO world the famous Domain Authority and Page Authority matrices. As the CEO of MOZ, Fishkin expanded its seven-member team to a full-fledged company employing over a hundred professionals bringing annual revenue of around USD 29 million.


Under Fishkin’s leadership, MOZ became a reference in the SEO industry. Likewise, its MOZ blog has carved its name for being a go-to resource for SEO and the top trends in the industry.

Fishkin was also the brain behind the highly famous Whiteboard Friday. The program included a series of videos catering to different aspects of SEO and released every Friday.

Likewise, he has written several books providing inside information about the SEO industry and the working tactics to gain supremacy in the online world.

He has also authored the famous book, ‘Lost and Founder” detailing his experience as the founder and CEO of MOZ. 

Current Projects

Rand Fishkin is currently focused on SparkToro, a company specializing in audience analysis.

3. Amanda Milligan

Amanda Milligan is a top voice in the online marketing space. She is currently the Marketing Director at the Fractl agency, employing her knowledge about Growth Marketing to supercharge clients’ SEO strategies.

Amanda Milligan


Amanda Milligan has appeared in Forbes, TechCrunch, Entrepreneur, Content Marketing Institute, MarketingProfs, and many other well-known media houses.

Besides, she is also a regular on the Semrush blog, sharing her advanced SEO knowledge with the readers.

She has also been at the center of 200+ successful content campaigns and spearheaded the SEO operation for 20+ clients. Also, she was the key speaker at the 2019 SMX Advanced and 2019 Pubcon Pro Las Vegas.


Amanda actively shares her content marketing and SEO advice on leading media house publications. Besides, she also hosts Cashing In On Content Marketing – a podcast by Fractl where she shares advanced content marketing tactics. 

Current Projects

Amanda Milligan is currently overseeing the Growth Marketing project at Fractl, holding the marketing director position.

4. Marie Haynes

You won’t find a more knowledgeable person about how Google’s Algorithms work than Marie Haynes. She is a renowned SEO expert with a penchant for Google quality algorithms and penalty recovery.

Marie Haynes

Besides, she is also the founder of a trusted SEO agency called Marie Haynes Consulting. Also, Haynes is a sought-after speaker and frequently shares her extensive knowledge about SEO-related topics, particularly Google algorithm updates.


Marie Haynes is considered a grandmaster of SEO with a career spread across a decade. Giving wings to her entrepreneurial instincts, she founded Marie Haynes Consulting in 2011. It’s an SEO agency that specializes in website traffic management. Owing to her extensive experience in the SEO domain, she is also a frequent speaker at popular conventions and SEO events like SMX and Pubcon.


Marine Haynes regularly contributes to several industry-leading SEO blogs like Search Engine Land, etc. Besides, she also hosts a popular weekly podcast called “Search News You Can Use,” covering the latest SEO topics.

Furthermore, she has also authored a profoundly informative book – Unnatural Links: The Complete Guide to Recovery. It provides extensive details about link evaluation and unnatural penalty links.

Current Projects

Marie Haynes is totally immersed in handling clients for his SEO agency. Also, she devotes her time to her podcast – Search News You Can Use.

5. Tim Soulo

Have you heard about AHREFS? Yes! Then you must have heard about Tim Soulo too. He is currently the Chief Marketing Officer at AHREFS and the leading contributor to Ahrefs blog. He holds extensive knowledge of SEO and backlinks.

Tim Soulo


Tim Soulo took charge of Ahrefs around 1o years ago, and under his leadership, Ahrefs solidified its presence as the leading SEO tools suite. Besides, Tim Soulo has also helped Ahrefs build a strong community of loyal followers. He is the top author at Ahrefs blog, which has evolved as a go-to resource for marketers and SEO professionals. His posts offer in-depth SEO knowledge, helpful case studies, tutorials, and marketing tips.


Tim Soulo is a regular contributor at Ahrefs blog, sharing golden nuggets about SEO, its best practices, possible loopholes, and the latest developments in the SEO industry.

Besides, his unique data research approach to SEO has earned recognition from the SEO community. Moreover, hundreds of popular publications in the digital marketing space have quoted his data research findings, like VentureBeat and Techcrunch.

Due to his vast experience in SEO and link building, he is a regular speaker at some of the most prominent digital marketing events. He has spoken at PubCon, Digital Marketers Australia Conference, BrightonSEO, etc.

Current Projects

Tim Soulo leads Ahrefs as a product adviser and CMO.

6. Neil Patel

When you venture into the SEO arena, it’s almost impossible to miss the mention of Neil Patel at one point or another. He is a highly regarded digital marketing expert and entrepreneur. Besides, he is also the founder of well-known SEO and online marketing tools such as Crazy Eggs, Hello Bar, Quick Sprout, and KISSmetrics. Above all, he is known for his expert advice and tips on various SEO aspects.

Neil Patel


The Wall Street Journal has named Neil Patel as one of the top influencers on the web. Likewise, he has also acquired a spot on Forbes’ list of Top 30 Entrepreneurs Under 30. Besides, he has also spoken at more than 300 conferences, including Facebook and Thomson Reuters. In 2017 he acquired a keyword research tool called Ubersuggest and has expanded it into an all-in-one SEO platform.


Neil Patel maintains a popular blog called neilpatel.com, where he shares his extensive knowledge of SEO. Besides, he also hosts a popular podcast, “Marketing School,” with Eric Siu, where they discuss industry trends, SEO strategies, etc.

Current Projects

Neil Patel is currently managing Ubersuggest – the all-in-one SEO platform. Besides, he also provides digital marketing consulting via his blog and boasts big names like CNN, LinkedIn, Adobe, Intuit, etc., as his clients.

7. Larry Kim

Next, we have Larry Kim, a digital marketing guru with a cult following. On top of that, he is a rock-star speaker and author, sharing a treasure trove of valuable insights about SEO. Moreover, his expertise in SEO, PPC, and social media advertising is legendary, making him one of the top SEO experts to date.

Larry Kim


Larry Kim is a respected name in the digital marketing space. His significant contribution to the digital marketing industry has earned him the Search Marketer of the Year award by Search Engine Land, US Search Awards, and PPC Hero.


Larry Kim has founded two hugely successful companies – WordStream and MobileMonkey. Besides, he actively shares his wisdom about digital marketing and emerging trends like chatbots, startups, etc., via multiple columns on Medium, CNBC, and Inc.com.

Current Projects

Larry Kim holds the Chief Executive Officer position at MobileMonkey

8. Aleyda Solis

Aleyda Solis’ reputation spans many countries across the globe. She is an international SEO consultant renowned for her digital marketing skills. She is also the founder of the SEO agency, Orainti. Apart from her indulgence in providing top-notch SEO services, she is also an active speaker and trainer. She is also the co-founder of Remoters.net, a platform facilitating remote work.

Aleyda Solis


In 2015, Aleyda Solis was named one of the Forbes 10 Digital Marketing Professionals to Watch 2015. Also, she was awarded the European Search Personality of the Year in 2018. Likewise, she has also made a place in the Entrepreneur Magazine’s list of 50 Online Marketing Influencers. In 2012, she founded Orainti, an SEO agency specializing in crafting successful business SEO strategies.


Aleyda Solis is well-known in the industry and has extensive SEO knowledge. Consequently, she is a sought-after speaker and has shared SEO insights at around 100 conferences in 20 countries. Moreover, she also shares her expertise on Search Engine Land and at LearningSEO.io.

Current Projects

She has been working closely with well-known brands like Turo, Krisp, Les Roches, etc.

9. Danny Sullivan

Danny Sullivan is a respected name in the search marketing industry. He has decades of experience in the SEO space and is currently working as Public Liaison for search at Google. Moreover, he has also founded Search Engine Land – a hugely popular website that covers everything about search engine optimization.

Danny Sullivan


Danny Sullivan, with his close association with Google, has contributed immensely to the evolution of SEO. It was Sullivan who popularized the term Search Engine Marketing. Due to his expertise in SEO and a particular liking for knowledge sharing, Sullivan has shaped the SEO landscape as we know it. Moreover, in 2015, Entrepreneur listed him as one of the 50 marketing influencers.


Sullivan and Chris Sherman founded Search Engine Land in 2006. The website is a reference in the search marketing space. Moreover, Third Door Media, the parent company of Search Engine Land, also organizes Search Marketing Expo (SMX) conferences. It’s a significant event that brings together leading industry experts to share insights and expertise.

Current Projects

Danny Sullivan is currently working at Google as Public Liaison for search.

More On SEO:

Conclusion: Brian Dean, Rand Fishkin & Neil Patel Are Our Favorite SEO Experts

Gaining knowledge from industry experts can be the essential lever that can push you to the heights of your SEO career.

SEO experts with years of experience and a vast portfolio of big clients can offer practical advice on SEO strategies and methodologies that bring the most favorable results. Therefore, it’s prudent to follow the top SEO experts in the industry actively.

Learning from these experts allows you an opportunity to hone your skills and expand your knowledge base. Consequently, you will become a more successful and influential SEO professional.

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