10 Best White Label SEO Tools for Agencies In 2024

If you work in the SEO industry, you know that SEO tools are essential for website optimization, competition analysis, keyword research, detecting technical SEO errors, tracking search engine rankings, and generating reports to improve the website’s performance. Without such tools, managing SEO campaigns smoothly and effectively to get the desired outcomes would be challenging. 

A white-label SEO tool allows you to handle your clients’ SEO in a more effective and structured manner. It is an excellent option for freelancers and marketing agencies that want to provide better SEO services under their brands but lack the time and money to create their own tools.

So, which white-label SEO tools are the best?

Continue reading to learn more about some of the most popular white-label SEO tools available on the market.

Top 10 White Label SEO Tools: In A Nutshell (2024)

But, in case you are in a hurry and need a quick overview of all the tools mentioned below, then check out the below table:

Sr. No.	Best White Label SEO Tool	Key Takeaway
1.	SE Ranking	Best Seo Whitelabel Tool
2.	Semrush	Most Recommended Whitelabel Seo Tool
3.	AuthorityLabs	Robust Cloud-Based Seo Monitoring Tool
4.	Serpstat	Popular Growth Hacking Tool
5.	Mangools	Budget-Friendly White-Label Seo Tool
6.	Agency Analytics	Powerful Cloud-Based Seo Tool
7.	Dash This	Best Automated Marketing Reporting Tool
8.	Ahrefs	All-In-One White-Label Seo Tools
9.	WebCEO	Scalable White-Label Tool
10.	BrightLocal	Comprehensive Seo Software

Let’s discuss all the tools in detail:

1. SE Ranking

SE Ranking gives marketing professionals strong features, including keyword research, competition analysis, rank tracking, website auditing, backlink analysis, and more, to help them make the most of their SEO campaigns.

Moreover, SE Ranking provides a number of advanced features made especially for agencies, such as client SEO analytics and agency branding, to monitor and optimize their SEO campaigns.

Furthermore, with its white-label SEO reporting feature, you can quickly and easily provide detailed reports to your clients. Another benefit is that it provides integrations with Google Analytics and offers its API.

Key Features Of SE Ranking

• Keyword Research
• Keyword Rank Tracker
• Backlink Monitor
• Backlink Checker
• Competitive Research
• On-page SEO Checker
• Website Audit
• Report Builder
• White Label Reports

Pricing Structure Of SE Ranking

SE Ranking offers four pricing options, including a custom plan: 

Essential: $39 per month.

Pro: $89 per month.

Business: $189 per month.

2. Semrush

Semrush is the industry leader in the SEO market. It is perfect for advanced SEO research and reporting since it includes several relevant data sources and offers white-label features to add your brand elements. 

In addition, its white-labeling features provide more customization options that allow you to tailor your reports to the needs of your clients and agency.

Furthermore, the dashboard of Semrush is very intuitive and user-friendly. This SEO tool allows you to monitor everything from your client’s key SEO metrics to your rivals’ analytics and marketing efforts.

Key Features Of Semrush

• Upload Custom Branding
• Set Custom Themes
• Add Custom Visual Styles
• Custom Reports
• Remove Semrush Branding
• Keyword Research
• On-Page Seo Suggestions
• Competitor Analysis
• Local Seo Features
• Rank Tracking

Pricing Structure Of Semrush

Pro: $119.95/month

Guru: $229.95/month

Business: $449.95/month

3. AuthorityLabs

AuthorityLabs is another robust cloud-based SEO monitoring tool with an easy-to-use UI. The software is meant to be fast and accurate in monitoring competitors, including local and worldwide monitoring for multiple search engines, reporting white-label keywords, exporting data, and integrating Google AdWords.

Furthermore, AuthorityLabs is one of the best-performing white-label rank tracking tools that allow businesses to track their positions on major search engines like Yahoo, Google, and Bing for over 100 million keywords.

Overall, AuthorityLabs is perfect for webmasters, bloggers, or marketers who want to monitor their websites or their client’s websites.

Key Features Of AuthorityLabs

• Rank Tracking
• Local And Global Tracking
• White Label Keyword Reports
• Google Update Alerts
• Competitor Tracking
• Interface API Access
• Mobile Rankings

Pricing Structure Of AuthorityLabs

AuthorityLabs has four pricing plans:

Plus: $49 per month

Pros:  $99 per month

ProPlus:  $225 per month

Enterprise:  $450 per month

4. Serpstat

Serpstat is a popular growth hacking tool that provides a variety of advanced tools for search analytics, content marketing, SEO, PPC, and more.

Serpstat allows you to build custom reports for your clients in just a few clicks. It also offers a white-label reporting feature that lets you remove the Serpstat logo from all of its reports and graphs.

Moreover, Serpstat offers a top-notch set of SEO tools at an affordable cost. This makes it an excellent choice for individuals on a tight budget.

Key Features of Serpstat

• White-Label Report
• Rank Tracking
• Local Seo
• Keyword Research
• Backlink Analysis
• API Features
• Site Audit
• Text Analysis
• Competitor Analysis

Pricing Structure of Serpstat

Serpstat offers five pricing options, including a custom plan ranging from $69 to $499 per month.

5. Mangools

Mangools includes five powerful tools: a keyword finder, a link miner, a SERP watcher, a SERP checker, and a site profiler. 

With the help of these tools, you can conduct keyword research, track your keyword rankings, explore SERPs, and spy on your competitors’ backlinks. It has a rich library of features and an easy-to-use user interface.

Furthermore, Mangools offers a white-label feature to reflect your brand. This fantastic feature can help you increase brand awareness and build customer trust. Additionally, it lets you preview both the email report and the online report before you submit any changes.

Mangools could be ideal for you if you are looking for a budget-friendly white-label SEO tool or an especially user-friendly tool.

Key Features Of Mangools

• Competitor Analysis  
• Keyword Research
• Backlink Analysis
• Rank Tracking 
• SERP Analysis
• White Label Option

Pricing Structure Of Mangools

Mangools has three plans:

Basic: $29.90 per month

Premium: $44.90 per month

Agency: $89.90 per month

6. AgencyAnalytics

AgencyAnalytics is yet another white-label SEO tool on our list. It is a software package that helps freelancers and marketing agencies track, manage, and report results to their clients. 

Its dashboard templates are customizable, allowing you to simply add your own data, edit and adjust key dashboard features, and build your own customized reports. In addition, its white-labeling feature enables you to have complete control over your data. With this, you can easily add your brand’s element to your reports. 

Furthermore, because AgencyAnalytics is integrated with over 75 platforms, you will receive data from a variety of sources.

Key Features Of AgencyAnalytics

• White-Label Reports
• Historical Data
• Automated Reports
• SEO Tools
• Custom Dashboards
• Client and Staff Management
• 75+ Integrations

Pricing Structure Of AgencyAnalytics

AgencyAnalytics has three affordable pricing options:

Freelancer: $12 per month

Agency: $18 per month

Enterprise: Custom plan

7. Dash This

DashThis is another well-known automated marketing reporting tool that specializes in creating custom dashboards for various aspects of digital marketing, including SMM, SEM, paid, and SEO campaigns.

DashThis enables you to gather data from various sources in your desired format and represent the crucial metrics in a single dashboard. 

Moreover, it offers white-label services to its customers. With white-label features, you can personalize your reports and change the fonts and colors. In addition, it allows you to add or remove the data from the dashboard per your preferences.

Overall, DashThis is perfect for anyone who wants to automate and customize their marketing workflows.

Key Features Of Dash This

• Data Blending 
• All-in-one dashboard
• White-Label
• Custom Reports
• Historical Data
• Import/Export
• 34+ native integrations

Pricing Structure Of Dash This

DashThis has four pricing tiers:

Individual: $33 per month

Professional: $109 per month

Business: $209 per month

Standard: $339 per month

8. Ahrefs

Ahrefs is undoubtedly one of the most demanded white-label SEO tools on the market. It is a comprehensive set of SEO tools that includes everything from link building and keyword research to competition analysis, rank tracking, and more to meet your SEO needs. 

Ahrefs also allows you to see the list of keywords that have driven traffic to your website in search results. Apart from this, Ahrefs assists you in tracking your website’s backlinks and improving your ranking positions.

Furthermore, the site audit feature of Ahrefs will crawl your website and produce a health score. It then lists and suggests improvements to improve your SEO efforts.

Key Features Of Ahrefs

• Keyword Research
• Domain Analysis
• Backlink Gap Tool
• Keyword Gap Tool
• Backlink Profiling Tool
• Site Seo Audit 
• Internal Link Audit
• Content Explorer
• Disavow Tool

Pricing Structure Of Ahrefs

Ahrefs has four pricing levels:

Lite:$99 per month

Standard: $199 per month

Advanced: $399 per month

Enterprise: Starts at $999 per month

9. WebCEO

WebCEO is a scalable and customizable white-label tool that can be fully customized to your business needs. Its white label feature offers an easy way to build trust with your clients by delivering independently verified thorough reports on their website SEO progress. Additionally, you can generate reports in DOC, PDF, or HTML formats with just a single click.

Furthermore, it is a robust SEO and marketing platform that provides several tools for link building, competition research, SEO analysis, and much more.

WebCEO has something for everyone, whether you’re a beginner in SEO, a digital agency, or a freelancer.

Key Features Of WebCEO 

• Keyword Research
• Rank Tracking
• SEO Content Assistant
• Site Audit
• Toxic Link Checker
• Backlink Checker
• Content Submission
• Social Analytics
• Traffic Analysis
• Competitor Metrics
• Domain Analysis

Pricing Structure Of WebCEO

WebCEO is quite affordable and offers four varied pricing options as mentioned below:

Solo: $37 per month

Startup: $99 per month

Agency Unlimited: $99 per month

Corporate: $299  per month

10. BrightLocal

Bright Local is another excellent white-label SEO tool that gives you all the required tools and resources to generate professional and customized reports for your clients. It includes graphs, tables, and charts, making it easier for you to produce high-quality reports in no time.

Bright Local is ideal for tracking and monitoring your local business’s SEO performance. It is a must-have tool for a local business. The SEO tool keeps track of everything, including your competitors, so you always know how you’re performing in the market. 

Key Features Of BrightLocal

• White-Label Reports
• Bulk Upload Citations
• Audit Management
• Keyword Research Tools
• Competitive Analysis
• Keyword Tracking
• Performance Metrics
• Mobile Keywords

Pricing Structure Of BrightLocal

BrightLocal offers various plans to fulfill your SEO needs. The pricing ranges from $29 to $79  per month.

Related Read:

• Best Content Writing Tools For SEO
• Best Website Builders For SEO

Wrapping Up: Best White Label SEO Tools (2024)

White-label SEO tools provide several benefits to your marketing agency, ranging from saving time and money to enhancing brand awareness. We hope that our list of the best white-label SEO tools helped you pick the ideal option for your needs and budget.

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