Have you ever been frustrated by your lack of creativity and experience when it comes to writing?
Or are you just looking for a way to get a little more out of your writing so that you can focus on what’s really important, like making sure your content is optimized for search engines?
If so, then this might be the post for you.
In this article, we’ll share the 8 most popular and best AI copywriting software available today, including their features and pricing strategies.
And then, we’ll also cover the pros and cons of using these tools.
Let’s begin.
10 Best AI Copywriting Software (2023)
Are you in a hurry? Here is a quick overview of the Best AI Copywriting Software:
Sr No | Best AI Copywriting Software For Writers | Rating |
1. | Jasper | 4.8/5 |
2 | Writesonic | 4.6/5 |
3 | Frase | 4.5/5 |
4 | Copysmith | 4.3/5 |
5 | CopyAI | 4.7/5 |
6 | Outranking | 4.4/5 |
7 | Rytr | 4.2/5 |
8 | Writecream | 4.3/5 |
9 | Content Bot | 4.6/5 |
10 | Anyword | 4.5/5 |
11 Best AI Copywriting Software In 2023
Here is the list of the best AI copywriting software for you to try.
1. Jasper
Jasper is a copywriting software that uses AI to help you write engaging, high-quality content for your blog or website.
You can also write social media posts and product descriptions for your business. And the best thing is, you can do all this within minutes.

Initially, it was named Conversion. Ai, then Jarvis, and now Jasper. While it has undergone several name changes and rebranding stages, one aspect that has remained unchanged and enhanced is its “high-quality content creation efficiency.” As a result, it ranks among the best ai copywriting software. Jasper AI also comes with the come with AI Story Generator, which generates awesome stores. What’s more, you can use Jasper for AI Marketing to improve your marketing game.
Highlighted Features of Jasper
- Jasper can generate content in 25+ different languages, including English, French, Italian, Spanish, German, Portuguese, etc.
- The tool offers integration with Surfer SEO, which will help you optimize your content for various search engines like Google.
- Jasper includes Grammarly Premium for free, which will help you create content with a logical flow and grammatical consistency.
- It provides users with a variety of content generation recipes, meaning it gives writers commands to produce any content.
Pricing of Jasper
Jasper comes at three pricing points:
Starter: This is the basic plan of Jasper which will cost you $29 per month for 20,000.
Boss Mode: Boss Mode is the most popular plan of Jasper that starts from $59 per month for 50,000 credits.
Business: In this plan, you can customize the pricing and features according to your writing needs. For this, you need to contact their sales team.

2. Writesonic
Writesonic is a powerful yet user-friendly AI copywriting software that makes content creation a breeze. It helps you to write faster, better, and more efficiently.

Users can write content without prior knowledge of writing, making it great for beginners and experts. Moreover, it creates copy to inspire and wow your target audience. It also gives you the necessary suggestions and assistance to help your writing career.
Highlighted Features of Writesonic:
- Writesonic provides several content optimization tools, such as a rewriter, grammar checker, summarizer, content expander, and readability checker.
- The platform creates content for landing pages, PPC advertisements, blog articles, email campaigns, and other purposes.
- Writesonic lets you write meta descriptions for your blog posts and landing pages so that search engines like Google understand what you’re writing or selling.
Pricing of Writesonic
Writesonic offers three types of plans:
Free Trial: In this plan, you can try its features for free. Writesonic credited 6000+ words in this plan.
Short form: This plan starts at $10/month for 30,000 words.
Long Form: It starts from $13/month for 47500 words.

3. Frase
Frase is another excellent AI writing tool that assists you in creating SEO-friendly content by identifying the best keywords and topics for your blog posts.
Furthermore, it can perform several tasks, from content research to producing content briefs. In addition, the software can help streamline your content creation processes.

This tool is ideal for SEO content writers who want to rank first on different search engines like Bing and Google.
Highlighted Features of Frase
- With the help of its Outline Builder, you can create outlines for your articles or blog posts within a second.
- Its concept map feature displays concepts and topics related to your search query using Wikipedia’s knowledge graph.
- Frase lets you optimize or improve your existing content using its “Import Content To Optimize” feature.
- You can make your content more relevant for search engines like Google while generating a better-structured piece that people will like reading using its AI-Generated Content Briefs.
Pricing of Frase
Frase offers multiple plan options:
Trial: Frase has a 5-day trial period. For this, you need to pay $1.
Solo: This plan is ideal for new projects and will cost you $14.99 monthly.
Basic: The Basic plan costs $44.99 per month and is intended for single users.
Team: The Team plan is meant for content teams and costs $114.99 per month.

4. Copysmith
When you have an idea for a content marketing campaign but aren’t sure what to do next, Copysmith can help. This AI copywriting software is designed to write compelling text for your business, allowing you to focus on other aspects of the campaign.

Copysmith is a powerful, easy-to-use copywriting tool for creating engaging, unique content that captivates your audience and persuades them to buy from you, whether you are a seasoned writer or just starting out with writing online.
Moreover, it can generate blog outlines, rewrite paragraphs, enhance your content, help you write a press release, and many other things.
Highlighted Features of Copysmith
- CopySmith can generate hundreds of short-form copies in a few hours.
- To verify that your content is original, CopySmith compares the copy it creates to other online content.
- The ai copywriting tool allows you to export your generated content in multiple formats, such as PDF, CSV, TXT, and DOCX.
- Copysmith can generate content in more than 6o global languages.
Pricing of Copysmith
Copysmith is available in 3 pricing levels:
Starter: This plan will charge you $19/month.

Professional: You can buy this plan at $59 per month.
Enterprise: This plan is designed for businesses that want to generate unlimited content. For this, a buyer needs to contact their sales team.
5. CopyAI
CopyAI is an ai copywriting software solution that can help you create content in any niche for any purpose.

With CopyAI, you have everything you need to create engaging and high-quality content quickly and easily, whether you are looking to generate more leads or drive more conversions for your business.
CopyAI’s powerful artificial intelligence engine is able to analyze your target audience and create customized content that speaks directly to them, resulting in more conversions and higher ROI than ever.
Highlighted Features of CopyAI
- CopyAI uses advanced NLP algorithms to analyze text and identify patterns that help you produce better copy more efficiently.
- Its rewriting feature helps you rewrite and rephrase your content to make it appear concise.
- With the help of its product description tool, you can generate an engaging product description within a second.
Pricing of CopyAI
CopyAI has two simple pricing models:
Free: In its free plan, users can generate up to 2k words every month for free.
Pro: Pro plan starts from $49 per month for 40k words.

6. Outranking
Outranking is an AI-powered SEO content writing tool that assists you in planning and creating the ideal piece of content, be it an article, a press release, or a social media post.

The software suggests topics and titles based on your keywords to help your content rank higher in search engines.
Highlighted Features of Outranking
- Its SEO content editor assists you in producing content that is search engine optimized, whether you are generating new content or trying to update your existing one.
- AI Wizard of Outranking walks you through the content writing procedure. It will provide title suggestions based on the entered keywords.
- The platform offers various templates for writing Ecommerce content, press releases, social media posts, and more.
- With its outline builder, you can quickly design your content structure.
Pricing of Outranking
Outranking comes with three subscription plans:
Solo: This plan will cost you $79 per month. In this, you can generate up to 10 articles.
Pro: You can produce 20 articles for $149 per month.
Company: Get this plan at $219 per month and write and optimize 30 articles.

7. Rytr
The Next AI copywriting tool on our list is Rytr which is budget-friendly and can generate different types of content, including landing pages, business pitches, blog posts, emails, and more.

Rytr is jam-packed with features that will make your writing process easier, regardless of the style of writing you’re aiming for. Furthermore, the content generated from Rytr is completely unique and passes plagiarism detection checks.
Highlighted Features of Rytr
- Using its special “batch writing” feature, you can write multiple articles at once.
- Rytr supports more than 30 languages, including English, Arabic, French, Chinese, German, Italian, Portuguese, Hindi, Spanish, etc.
- Rytr features 18+ tone options to help you achieve different contexts and emotions.
Pricing of Rytr
Rytr has 3 pricing plans:
Free: In its free plan, you can generate 10k characters per month.
Saver: For its saver plan, you need to pay $9 per month and can generate 1000k+ characters per month.
Unlimited: As the name suggests, you can generate unlimited characters at just $29 per month.

8. Writecream
Writecream is a freemium ai copywriting tool that can help you boost your productivity and save time. The platform primarily supports blog writing but may also be used to produce emails, copywriting, social media posts, and other types of writing content.

This freemium tool comes with a tonne of helpful features that inspires creativity in every content creator.
Highlighted Features of Writecream
- Writecream lets you write a personalized introduction for your potential prospect based on their education, work, and experience.
- The ai tool lets you convert any blog post into a podcast or YouTube voice-over. It supports 40+ voices.
- You can write compelling ad copies for Google and Facebook with just a single click.
Pricing of Writecream
Writecream offers four plans:
Free forever: In this free plan, you can get 20 credits.
Unlimited: You can get unlimited credits at just $29 per month. But this offer is valid for a limited time.
Standard: Get 200 credits at $49 per month.
Extended: It will cost you $69 per month with 750 credits.

9. Content Bot
This software uses natural language processing, and machine learning algorithms to analayze tand understand the context of the given topic. Then it will generate written content that is both informative and engaging.
The software can analyse keywords and phrases related to a particular topic and then incorporate them into the written content in a natural and organic way.

Content bot AI copywriting software also offers a high degree of customisation and control. Users can specify the tone, style, and length of the content they want to generate, as well as any specific keywords or phrases they want to target.
Highlighted Features of Content Bot
- A content bot is capable of generating high-quality content in various formats, such as articles, blog posts, social media posts, and product descriptions.
- It can create personalized content that targets specific demographics, interests, and preferences.
- Content bots can create and publish large volumes of content in a short period of time, making it an efficient solution for businesses and marketers.
Pricing of Content Bot
The Content Bot has three plans:
Free: The free plan comes with limited features.
Premium: The Premium plan costs around $29/month.
Premium Plus: This plan comes for $79/month
10. Anyword
The Anyword platform offers a variety of features that can help users create compelling copy for different purposes, including ads, product descriptions, email marketing, and social media posts.
The software uses data from past successful campaigns and industry-specific language models to provide users with personalized suggestions and insights for their copy.

It allows users to test different messaging and language options to see which resonates best with their target audience.
This A/B testing feature helps businesses save time and money by avoiding costly mistakes and improving the effectiveness of their marketing campaigns.
Highlighted Features of Anyword
- Anyword AI offers real-time writing suggestions and feedback to help users improve the clarity, tone, and impact of their writing.
- Anyword AI offers A/B testing functionality, allowing users to test different versions of their content to see which one performs best.
- It allows multiple users to collaborate on the same project, making it easy for teams to work together on content creation.
Pricing of Anyword
Anyone offers two plans:

Starter: The starter plan will cost you $24/month, which you can cancel anytime.
Data-Driven: this plan comes for $83/month.
11. Hypotenuse AI
Last but not least, Hypotenuse AI is advanced copywriting software. Its best content categories are Products Ads descriptions, Blog posts and social media posts. Anybody can create engaging content quickly with its user-friendly interface and powerful features,

Highlighted Features of Hypotenuse AI
- Hypotenuse AI can suggest relevant keywords to optimize the content for search engines.
- It can analyze your existing content and gives you tips on how to improve it.
- Hypotenuse AI allows you to input maximum information than other AI writing software does.
- Its blog writer produces relevant, insightful, clear and concise content.
Pricing of Hypotenuse AI
Hypotenuse AI provides7-Days a free trial. Its paid plan starts from $24/month.

Pros and Cons of Using AI Copywriting Tool
Here are the pros & cons of using AI copywriting tools.
Pros of Using AI Copywriting Tool
- Copywriting tools powered by AI have the ability to automate time-consuming processes, such as content research and planning. This means that users no longer need to spend hours trying to write their copy manually.
- AI copywriting tools are accessible 24/7, making it possible for marketers to create and publish content at any time of day.
- AI copywriting tools streamline workflows by powering the creation of unique content. This increases efficiency and saves time, allowing users to focus on other aspects of their business.
- AI copywriting tools offer a high level of customization, making it possible for marketers to create highly tailored content for each customer.
Cons of Using AI Copywriting Tool
- First, they can’t always be relied on. For example, they might not be able to produce perfect sentences or paragraphs on their own they need human input, which means you have to proofread everything before it goes live.
- AI tools can be great at generating content based on keywords or topics, but they can’t read between the lines as humans can. This means that even if you know what kind of content you want your customers to see, they might not get it because their software didn’t understand how relevant the topic is compared with other topics they were trained on.
- Using AI tools means you won’t have access to human editors or writers who can help ensure the text is grammatically correct and has appropriate punctuation and capitalization, which would be difficult or impossible without human help.
- They’re not as good at expressing emotion as humans are, so they can’t really write compelling content that will evoke emotion in the reader.
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Conclusion: Best AI Copywriting Software
We’ve reached the end of our journey to find the best AI copywriting software. We hope this article has helped you choose which tool is best for your needs so that you can start your content creation journey right away.
Now that we’ve shared our best picks, it’s time for you to decide which suits best for your needs.
Let me know your choice in the comment section below!
FAQs
Yes, most AI copywriting software is designed to be user-friendly, making it accessible to people without technical expertise.
AI copywriting software is a tool that leverages artificial intelligence to create written content, such as social media posts, ads, and product descriptions.
Yes, many AI copywriting software providers offer free trials to businesses so that they can test the platform and determine whether it meets their needs before making a commitment.