Google is the leading search engine worldwide, with over 92% of the market share as of January 2025. 77% of people use Google Search across the world. No wonder Google Search conducts 8.5 billion searches daily.
If you are a marketer or business owner and wish to rank your website on Google, you must look at our detailed statistical guide on Google Search.
I have covered everything about Google Search in this post.
Without wasting time, let’s dive into it.
Google Search Statistics: Top Picks (2025)
Explore a comprehensive collection of Google Search statistics that provide insights into user behavior, preferences, and the evolving digital landscape.
- 594,000 Google searches are conducted worldwide per minute
- An average person searches 3 to 4 times on Google.
- CTR of second-page results on Google is only 0.78%.
- In the United States, Google advertising and search tools contributed $426 billion in a single year in economic activities.
- 20% of Google searches are initiated through voice commands.
- Local business searches on mobile grew by 250% in the past few years.
- Google generated 279.8 billion annual revenue in 2022.
- Google receives the most traffic from the United States.
The Number of Google Searches
Google is the dominant player in the search engine market. No other search engine is close to it. In this section, let’s get all the essential statistics related to the number of Google searches.
- On average, 594,000 Google searches are conducted worldwide per minute, while 99,00 searches per second.
| Period | The Number of Google Searches |
| Per Second | 99,000 |
| Per Minute | 594,000 |
| Per Hour | 35.64 million |
| Per Day | 8.55 billion |
| Per Month | 26.28 billion |
| Per Year | 9.5 trillion |
Source: Demandsage.
How Often Does One Person Use Google Search?
- Globally, an average person searches 3 to 4 times on Google.
- 84% of internet users search on Google more than thrice daily.
- Google is the #1 website by monthly visitors.
- 85.3 billion monthly visits were recorded on Google in July 2023.
This table shows the monthly Google visitors from May 2023 to July 2023.
| Month | Google’s Monthly Visitors |
| July 2023 | 85.3 billion |
| June 2023 | 84.6 billion |
| May 2023 | 88.1 billion |
Source: Demandsage, Similar Web.
Google Search Usage Statistics
- 46% of product searches start with Google, while 56% with Amazon.
- 81% of users search on Google for a purchase purpose, for instance, product search or online reviews.
- Organic search accounts for 3% of searches on Google.
- 85% of users got results of their queries without changing their search terms; on the other hand, 15% did not get their desired results without changing their search terms.
- 23% of users choose to autocomplete suggestions on Google.
- Top-ranking articles on Google have an average of 1,447 words.
Source: Demandsage, EnterpriseAppsToday.
Google Search Statistics by CTR
Click-through rate is crucial for SEO or digital advertising. You can measure how many people click on your website through CTR.
Let’s explore some of the most essential statistics about the CTR of Google Search in this section.
- CTR of second-page results on Google is only 0.78%.
- Google search CTR for organic clicks on mobile devices is 43.10%.
This table shows the Mobile Google search CTRs.
| Mobile Google Search CTR | Share of CTRs |
| Organic Clicks | 43.10% |
| Google Keywords | 29.30% |
| Zero Clicks | 17.30% |
| Google Clicks | 10.30% |
| Paid Clicks | 0.02% |
- Google search CTR for paid clicks on desktop devices is only 1.80%.
This table shows the Mobile Google search CTRs.
| Desktop Google Search CTR | Share of CTRs |
| Organic Clicks | 45.10% |
| Google Keywords | 17.90%% |
| Zero Clicks | 25.60% |
| Google Clicks | 9.70% |
| Paid Clicks | 1.80% |
Source: EnterpriseAppsToday.
Google Search For Businesses Statistics
This section will explore some vital statistics related to Google Search for Businesses. Let’s see it.
- In the United States, Google advertising and search tools contributed $426 billion in a single year in economic activities.
- The search volume of Google increases an average of 10% to 15% yearly.
- 91.8% of Google queries are long tail keywords rather than fewer words.
- 42% of Google users use Google Maps to search local queries of nearby results.
- Businesses spend $1 on Google ads and get $8 profit from it.
- Google will edit 62.78% of submitted meta descriptions for search results.
- Every year, 16% to 20% of search queries are new on Google.
Source: Demandsage.
Google Search Engine Statistics
- Globally, Google’s market share in the search engine market is 92.08% as of July 2023.
This table shows Google’s share in the search engine market from 2015 to 2023.
| Year | Google Market Share |
| 2023 (As of July) | 92.08% |
| 2022 | 92.58% |
| 2021 | 91.94% |
| 2020 | 91.38% |
| 2019 | 92.71% |
| 2018 | 92.25% |
| 2017 | 91.79% |
| 2016 | 92.57% |
| 2015 | 91.10% |
- Google holds 83.49% of the desktop search engine market worldwide as of 2023.
This table shows Google’s market share in the search engine market worldwide.
| Platforms | Google Market Share |
| Desktop Search Engine Market | 83.49% |
| Mobile Search Engine Market | 95.41% |
| Tablet Search Engine Market | 91.54% |
| All Platforms | 92.08% |
- Google holds 88.93% of the search engine market share in the United States as of 2023.
- Google holds 77.49% of the desktop search engine market in the United States as of July 2023.
This table shows Google’s market share in the search engine market in the United States.
| Platforms | Google Market Share in the United States |
| Desktop Search Engine Market | 77.49% |
| Mobile Search Engine Market | 95.44% |
| Tablet Search Engine Market | 81.95% |
| All Platforms | 88.93% |
- Google has 90.14% of the search engine market share in North America, while Europe has 92.39% of shares.
This table shows Google’s market share by region in the search engine market.
| Region | Google Market Share |
| North America | 90.14% |
| Europe | 92.39% |
| South America | 93.83% |
| Asia | 91.46% |
| Africa | 97.67% |
| Oceania | 94.90% |
- Google holds 82.94% of the desktop search engine market shares in Europe, while 93.72% of the table market shares.
This table shows Google’s market share by region in the Desktop, Mobile, and Tablet search engines.
| Region | Desktop | Mobile | Tablet |
| North America | 79.61% | 96.14% | 85.21% |
| Europe | 82.94% | 96.52% | 93.72% |
| South America | 90.94% | 99.52% | 93.83% |
| Asia | 83.98% | 93.73% | 92.10% |
| Africa | 91.22% | 99.21% | 98% |
| Oceania | 87.99% | 98.60% | 98.56% |
Source: GS Stat Counter.
Google Voice Search Statistics
Voice searches have gained immense popularity over the years. I have gathered all the crucial statistics about Google Voice search in this section.
- 20% of Google searches are generated through voice commands.
- Over 30,000 smart home devices are supported by Google Assistance.
- Google Assistant is the leading voice assistant, with 36% of the market share.
- The average answer match across all Google Assistant was 22%.
Source: Demandsage, YouGov.
Mobile Google Search Statistics
Today, mobile internet traffic is more than 60%, which shows the significant use of mobile to access the internet.
Mobile Google Search statistics are crucial for your marketing and SEO statistics. Let’s get all the details about it.
- On Google, mobile devices generated 63% of organic traffic in the United States.
- In the United States, 69% of paid ad clicks of Google come from mobile devices.
- Local business searches on mobile grew by 250% in the past few years.
- Google has 95.41% of the mobile search engine market worldwide as of July 2023.
This table shows Google’s mobile market share from 2015 to 2023.
| Year | Google’s Market Share |
| 2023 | 95.41% |
| 2022 | 96.17% |
| 2021 | 94.88% |
| 2020 | 94.55% |
| 2019 | 95.58% |
| 2018 | 94.26% |
| 2017 | 94.96% |
| 2016 | 95.26% |
| 2015 | 94.8% |
- Google holds 95.44% of the mobile search engine market in the United States.
This table shows the share of Google’s mobile market share in the United States from 2015 to 2023.
| Year | Google’s Market Share |
| 2023 | 95.44% |
| 2022 | 94.13% |
| 2021 | 93.86% |
| 2020 | 94.48% |
| 2019 | 94.80% |
| 2018 | 92.34% |
| 2017 | 97.56% |
| 2016 | 96.05% |
| 2015 | 92.81% |
- Google has 96.14% of North America’s mobile search engine market share, while Europe has 96.52%.
This table shows Google’s mobile search engine market share by region.
| Region | Google Market Share |
| North America | 96.14% |
| Europe | 96.52% |
| South America | 99.52% |
| Asia | 93.73% |
| Africa | 99.21% |
| Oceania | 98.60% |
Source: GS Stat Counter.
Google Lens Search Statistics
This section will explore all the essential Google Lens Search statistics. Let’s see it.
- Google Lens is used 3 billion times a month.
- Google Lens supports more than 100 languages.
- “Philodendron” is the top searched houseplant on Google Lens.
- “Domestic short-haired cat” is the top searched pet on Google Lens.
- “Garden Roses” is the top searched plant and fungi on Google Lens.
Source: Google Trends.
What Is The Most Searched Thing On Google Of All Time?
Do you know what is the most searched thing on Google of all time? If your answer is no, then this section is for you.
Let’s see the most searched thing on Google in this section.
- “Cricbuzz” is the top searched keyword on Google worldwide, with a 213,000,000 search volume.
This table shows the top searched keywords on Google by search volume.
| Top Keyword | Search Volume |
| crickbuzz | 213,000,000 |
| weather | 189,000,000 |
| WhatsApp Web | 140,000,000 |
| Amazon | 123,000,000 |
| translate | 121,000,000 |
| Sarkari result | 120,000,000 |
| clima | 100,000,000 |
| Sarkari result | 90,000,000 |
| Walmart | 82,000,000 |
| Wordle | 75,000,000 |
- “Facebook” is the #1 searched keyword, followed by YouTube in the United States.
This table shows the most searched keywords on Google in the United States by search volume.
| Top Keyword | Search Volume |
| 144,000,000 | |
| YouTube | 144,000,000 |
| Amazon | 120,000,000 |
| Weather | 95,000,000 |
| Walmart | 74,000,000 |
| 70,000,000 | |
| Wordle | 62,000,000 |
| Gmail | 60,000,000 |
| Target | 50,000,000 |
| Home Depot | 47,000,000 |
Source: Arefs.
What Is The Most Searched Question On Google?
We often ask questions to Google. But in this section, we will see the most searched questions on Google.
- Globally, “How many ounces in a cup” is the #1 searched question on Google, with 3,900,000.
This table shows the top searched questions on Google by search volume.
| Keyword | Search Volume |
| How many ounces are in a cup | 3,900,000 |
| How many centimeters is an inch | 2,000,000 |
| How late is the closet grocery store open | 2,000,000 |
| Cuando cobro | 2,000,000 |
| なにわ男子 | 1,700,000 |
| What to watch | 1,400,000 |
| What time is it | 1,200,000 |
| Where the crawdads sing | 1,100,000 |
| Where is my train | 1,000,000 |
| O que significa | 950,000 |
- In the United States, “what to watch” is the most searched question on Google, with a 1,300,000 search volume.
| Keyword | Search Volume |
| What to watch | 1,300,000 |
| What time is it | 1,200,000 |
| How many ounces are in a cup | 1,100,000 |
| Where the crawdads sing | 1,100,000 |
| How i met your father cast | 850,000 |
| Where am i | 780,000 |
| where my refund | 740,000 |
| How many ounces in a gallon | 650,000 |
| How many weeks in a year | 650,000 |
| Dove Cameron | 640,000 |
- 8.07% of questions queries on Google started with “How,” and 3.40% with “What.”
This table shows the most searched “wh” questions on Google.
| “WH” Questions Starting with | Share of Questions |
| How | 8.07% |
| What | 3.40% |
| Where | 0.88% |
| Why | 0.82% |
| Who | 0.60% |
| Which | 0.33% |
Source: Arefs, EnterpriseAppsToday.
Google Revenue Statistics
The revenue of Google is increasing every year. This section will explore all the essential statistics about Google’s revenue.
- Google generated 279.8 billion annual revenue in 2022.
This table shows the annual revenue of Google from 2014 to 2022.
| Year | Annual Revenue of Google |
| 2022 | $289.8 billion |
| 2021 | $256.74 billion |
| 2020 | $181.69 billion |
| 2019 | $160.74 billion |
| 2018 | $136.36 billion |
| 2017 | $110.55 billion |
| 2016 | $89.98 billion |
| 2015 | $74.54 billion |
| 2014 | $65.67 billion |
- In 2022, 80.2% of Google’s revenue came from Google advertising, while 9.3% came from Google Cloud, and 10.3% came from some other sources.
- Globally, $224.47 billion in Google’s revenue came from advertising in 2022.
This table shows Google’s worldwide Advertising revenue from 2014 to 2022.
| Year | Advertising Revenue of Google |
| 2022 | $224.47 billion |
| 2021 | $209.49 billion |
| 2020 | $146.92 billion |
| 2019 | $134.81 billion |
| 2018 | $116.46 billion |
| 2017 | $95.58 billion |
| 2016 | $79.38 billion |
| 2015 | $67.39 billion |
| 2014 | $59.62 billion |
Source: Statista.
Google Traffic Statistics
The United States is the top contributor to Google traffic. Let’s get all the vital statistics related to Google traffic.
- The bounce rate of Google’s website is 28.72%.
- Google users visit an average of 8.61 pages.
- Google users spend an average of 10 minutes and 32 seconds on Google.
- Google receives the most traffic from the United States, with 26.66% as of 2023.
This table shows the percentage of Google Traffic by top countries.
| Top Country | Share of Google Traffic |
| The United States | 16.27% |
| India | 10.20% |
| Japan | 5.48% |
| Brazil | 5.23% |
| Germany | 3.4% |
| Others | 59.42% |
- Of all Google traffic in the United States, 68.04% is desktop, and 31.96% is mobile traffic.
This table shows the desktop and mobile traffic of Google by top country.
| Top Country | Desktop Traffic | Mobile Traffic |
| The United States | 31.96% | 68.04% |
| India | 9.17% | 90.83% |
| Japan | 3.79% | 96.21% |
| Brazil | 20.85% | 79.15% |
| Germany | 18.49% | 81.51% |
- The United States used 15.21 billion devices to send Google traffic.
This table shows how many devices have sent Google traffic by top countries.
| Top Countries | Number of Devices |
| The United States | 15.21 billion |
| India | 9.53 billion |
| Japan | 5.12 billion |
| Brazil | 4.88 billion |
| Germany | 3.18 billion |
- 59.56% of Google traffic comes from males, while 40.44% comes from females.
- 30.37% of Google traffic comes from the age group of 25 to 34 years old, which is the most among all age groups.
This table shows the percentage of Google traffic by age group.
| Age Group | Share of Google Traffic |
| 18 to 24 years | 24.34% |
| 25 to 34 years | 30.37% |
| 35 to 44 years | 19.17% |
| 45 to 54 years | 12.59% |
| 55 to 64 years | 8.03% |
| More than 65 years | 5.50% |
- 91.24% of Google’s traffic is organic, while 8.76% is paid.
- 95.41% of Google’s traffic comes from direct sources; at the same time, 1.92% comes from social sources.
- 61.01% of Google’s social traffic comes from YouTube, followed by Facebook and Twitter, with 11.46% and 6.11%, respectively.
This table shows the social media traffic of Google by social media platform.
| Social Media Platforms | Share of Social Media traffic of Google |
| YouTube | 61.01% |
| 11.46% | |
| 6.11% | |
| 4.48% | |
| 3.78% | |
| Others | 13.17% |
Source: Semrush, Similar Web.
General Google Search Statistics
These are some essential general Google Search statistics that will help you to understand Google Search statistics in more detail.
- Google considers over 200 factors while delivering search results.
- When one site moves up in Google’s search results at that time, the CTR of that site improves by 30.8%.
- The search index of Google comprises over 100,000,000 GB.
- Google Index’s size is 30 to 50 billion pages.
- On Google, 23% of site visitors come from organic search results.
Source: Demandsage, EnterpriseAppsToday.
Related Read:
Conclusion: Google Search Statistics (2025)
That’s all about Google Search Statistics!
Google Search presently does not have any threat competitors. Even there is no sign that any of its competitors can take over it.
I hope you have found this article informative and understood the state of Google Search in 2025.
Keep revisiting this article for the latest updates of Google Search; we will update it as new statistics are available. Meanwhile, happy Googling!
FAQs
Google is the #1 website in the world by monthly visitors. In the last month (January 2025), Google was visited by 85.3 billion visitors.
Google may give different results for the same question. But these results are based on your time, location, context, and personalized results.
Johnny Depp is the most searched person as of July 2023, and also he was the most searched person on Google in 2022.
If we look at the total traffic of Google, then the leading traffic contributor is the United States. By traffic, the United States is the leading user of Google.
Google’s algorithms make Google Search’s results more accurate and timely than any other search engine.
