28.56% of smartphone users worldwide use iPhones. This number may be smaller than Android users worldwide, but it makes up the second majority of smartphone users.
Comparatively, 6 in 10 smartphone users in the United States own an iPhone.
Besides, the number of iPhone users has rapidly increased by over 1 billion in the past decade.
This article provides further details about the number of iPhone users worldwide, in the United States and other countries, demographics of iPhone users, iPhone market share, and more.
iPhone User Statistics: Top Picks (2024)
Get insights into the iPhone user base. Explore market trends, user demographics, and usage patterns from recent statistics.
- Nearly 1.46 billion people in the world are estimated to use iPhones in 2024.
- The United States is home to 143.38 million iPhone users.
- 31% of iPhone users are female, and 28% are male.
- 44% of iPhone users are between 16 and 24 years old.
- iPhone has over 28.56% of the global smartphone market share.
- iPhone has a 60.55% smartphone market share in the United States.
- iPhone sales generated around $69.70 billion in revenue in Q1 2024.
iPhone Users In The World
Globally, over 18% of the world’s population uses the iPhone, which has become one of the most preferred smartphones worldwide.
According to BankMyCell, 1.46 billion people worldwide are estimated to use iPhones in 2024.
In this section, we will see all the essential statistics about iPhone users worldwide.
- There were over 1.3 billion iPhone users in the world in 2023.
- The experts predict there will be over 1.56 billion iPhone users by the end of 2025.
The table shows the number of iPhone users worldwide over the years.
| Year | Number of iPhone users worldwide |
| 2025* | 1.56 billion |
| 2024* | 1.46 billion |
| 2023 | 1.36 billion |
| 2022 | 1.26 billion |
| 2021 | 1.23 billion |
| 2020 | 1.04 billion |
| 2019 | 0.94 billion |
| 2018 | 0.88 billion |
| 2017 | 0.81 billion |
| 2016 | 0.71 billion |
Source: Bankmycell *Projected
- Globally, 18.02% of all smartphone users are iPhone users as of 2024.
The share of iPhone users worldwide has increased steadily since the pandemic. It is estimated that nearly 19.08% of global smartphone users will use iPhones in 2025.
A table shows the share of iPhone users among all smartphone users worldwide from 2020 to 2025*.
| Year | Percentage of iPhone users |
| 2025* | 19.08% |
| 2024 | 18.08% |
| 2023 | 17.03% |
| 2022 | 15.93% |
| 2021 | 15.63% |
| 2020 | 13.35% |
Source: Bankmycell
iPhone Users In The United States
- 143.38 million iPhone users are in the United States as of 2024.
- Estimates suggest over 150.79 million iPhone users will be in the United States by 2025.
Comparatively, there were around 135.97 million iPhone users in the country in 2023.
The table below shows the number of iPhone users in the United States over the years:
| Year | Number of iPhone users |
| 2025* | 150.79 million |
| 2024* | 143.38 million |
| 2023 | 135.97 million |
| 2022 | 124.7 million |
| 2021 | 116.3 million |
| 2020 | 113.5 million |
| 2019 | 105.2 million |
| 2018 | 101.9 million |
| 2017 | 97.2 million |
| 2016 | 90.7 million |
Source: Bankmycell
6. 51.2% of smartphone users in the United States use the iPhone in 2024.
7. Around 49.9% of all smartphone users in the United States were using iPhones in 2023.
8. Around 52.5% of smartphone users in the U.S. are estimated to use iPhones by 2025.
The table shows the total percentage of iPhone users in the United States over the years:
| Year | Percentage of iPhone users in the U.S. |
| 2025* | 52.5% |
| 2024* | 51.2% |
| 2023 | 49.9% |
| 2022 | 48.7% |
| 2021 | 46.9% |
| 2020 | 45.3% |
| 2019 | 45.2% |
| 2018 | 45.1% |
| 2017 | 44.2% |
| 2016 | 43.5% |
| 2015 | 43.3% |
| 2014 | 42.3% |
Source: Bankmycell * Projected
9. In 2023, iPhone users increased by 1.2% in the United States.
A table shows the year-by-year increased percentage of iPhone users among all smartphone users in the United States from 2014 to 2025.
| Year | Increase The Percentage Of iPhone Users |
| 2025* | 1% |
| 2024* | 1.6% |
| 2023 | 1.2% |
| 2022 | 1.8% |
| 2021 | 1.6% |
| 2020 | 0.1% |
| 2019 | 0.1% |
| 2018 | 0.9% |
| 2017 | 0.7% |
| 2016 | 0.2% |
| 2015 | 1% |
| 2014 | – |
*Predicted
10. Around 83% of teens in the United States own an iPhone.
Source: Demandsage, bankmycell.com.
iPhone Users By Country
According to Headphones Addicts, Japan has the largest share of iPhone users compared to the total smartphone users in the country.
In this section, we will see some important statistics about iPhone users by country.
11. Japan has the most iPhone users, with 70% of total smartphone users preferring iPhones in the country.
The following table shows the top countries with the most iPhone users compared with the total smartphone users in the country.
| Country | Percentage Of iPhone Users |
| Japan | 70% |
| The United States | 56% |
| Canada | 56% |
| Sweden | 54% |
| Kuwait | 31% |
| Morocco | 28% |
12. Bangladesh has the lowest number of iPhone users, with just 1% of total smartphone users in the country.
The following table shows the countries with the least iPhone users compared with the total smartphone users in the country.
| Country | Percentage Of iPhone Users |
| Bangladesh | 1% |
| Madagascar | 1% |
| Poland | 2% |
| Syria | 2% |
| Bolivia | 4% |
Source: headphonesaddict.com.
iPhone Users Demography Statistics
With the normalization of using smartphones, iPhone users are diverse and come from every age.
Gender-wise, women dominate the number of iPhone users. More than half of iPhone users are female in the world.
In this section, we will see all the essential statistics about iPhone users’ Demographics.
13. 31% of the total iPhone users are female globally.
The following table shows the percentage of iPhone users worldwide recorded in 2023 by gender.
| Gender | Percentage Of iPhone Users |
| Female | 31% |
| Male | 28% |
Source: Statista
iOS Users Age Demographics in The United States
14. 67% of people aged 18 to 29 use iOS, while 22% use Android smartphones.
15. Around 48% of iPhone users in the U.S. are from the 30 to 49 years age group.
Here is a table showing the share of iPhone and Android users by age in the United States as of December 2023:
| Age Group | iOS Users | Android Users |
| 18 to 29 years | 67% | 22% |
| 30 to 49 years | 48% | 43% |
| 50 to 64 years | 39% | 55% |
Source: Statista
iPhone Market Share Statistics
Despite their popularity and usage, iPhones lag behind Android in smartphone market share.
16. iPhone has around 28.56% of the global smartphone market share, while Android has 70.7% in 2024.
Here is a table showing the global mobile OS market share over the years:
| Year | iOS | Android |
| 2024 | 28.56% | 70.7% |
| 2023 | 29.02% | 70.26% |
| 2022 | 27.85% | 71.47% |
| 2021 | 27.34% | 71.89% |
| 2020 | 26.28% | 73.06% |
| 2019 | 22.71% | 75.47% |
| 2018 | 20.47% | 75.45% |
| 2017 | 19.65% | 72.63% |
| 2016 | 19.29% | 69.11% |
Source: Stat Counter
17. iPhone has a 60.55% smartphone market share in the U.S., while Android has a 39.04% share in 2024.
18. 58.1% of smartphone users in the United States were using iPhones in 2023.
Here is a table showing the market share of iPhones and Android in the United States over the years:
| Year | iPhone | Android |
| 2024 | 60.33% | 39.26% |
| 2023 | 58.1% | 41.46% |
| 2022 | 56.74% | 42.94% |
| 2021 | 58.58% | 41.11% |
| 2020 | 59.54% | 40.27% |
| 2019 | 55.23% | 44.51% |
| 2018 | 54.82% | 44.73% |
| 2017 | 53.89% | 45.23% |
| 2016 | 53.19% | 45.2% |
| 2015 | 50.85% | 46.42% |
Source: Stat Counter
19. Apple has a 27.84% mobile vendor market share worldwide as of February 2024.
On the other hand, Samsung holds a 23.77% mobile vendor market share, and Xiaomi has an 11.74% market share in February 2024.
Here is a table showing the mobile vendor market share worldwide as of February 2024 and January 2024.
| Vendor | Market share February 2024 | Market share January 2024 |
| Apple | 27.84% | 29.27% |
| Samsung | 23.77% | 23.69% |
| Xiaomi | 11.74% | 11.9% |
| Oppo | 6.3% | 5.64% |
| Vivo | 5.12% | 5.02% |
| Realme | 3.98% | 3.65% |
| Huawei | 3.62% | 3.59% |
| Motorola | 2.07% | 2.15% |
| Oneplus | 1.16% | 1.24% |
Source: Stat Counter
20. As of February 2024, Apple has a 60.3% mobile vendor market share in the United States, while Samsung has a 22.61% market share.
Here is a table showing the mobile vendor market share in the United States as of March 2024:
| Vendor | Market share |
| Apple | 60.3% |
| Samsung | 22.61% |
| 2.41% | |
| Xiaomi | 1.32% |
| OnePlus | 0.64% |
| Huawei | 0.41% |
| T-Mobile | 0.25% |
Source: Stat Counter
21. Apple has a 20.53% mobile vendor market share in Asia as of February 2024.
With a 57.55% share, The North American region has the biggest Apple mobile vendor market share.
The table below shows Apple’s vendor market share in top regions:
| Region | Apple’s mobile vendor market share |
| North America | 57.55% |
| Oceania | 55.11% |
| South America | 37.69% |
| Europe | 32.64% |
| Asia | 20.53% |
| Africa | 9.88% |
Source: Stat Counter
22. iOS has a 27.84% market share in the global mobile OS market as of February 2024.
Android leads with a 71.43% mobile operating system market share worldwide.
iOS had a 28.37% market share of all mobile OS in 2023.
Here is a table showing the percentage of the mobile operating system market worldwide as of February 2024.
| Mobile Operating System | Market share as of February 2024 |
| Android | 71.43% |
| iOS | 27.84% |
| Samsung | 0.37% |
| Unknown | 0.16% |
| KaiOS | 0.14% |
| Windows | 0.02% |
Source: Stat Counter
23. As of February 2024, iOS has around 60.33% of the mobile operating system in the United States.
On the other hand, Android has around 39.29% of mobile operating systems in the U.S.
Here is a table showing the percentage of share of mobile operating systems in the United States as of 2024.
| Mobile Operating System | Market share in the U.S. |
| iOS | 60.33% |
| Android | 39.29% |
| Samsung | 0.25% |
| Windows | 0.07% |
| SymbianOS | 0.02% |
| Linux | 0.02% |
| KaiOS | 0.01% |
Source: Stat Counter
24. In the North American region, iOS has over 57.55% share of mobile operating systems in 2024.
Android has a 42.04% share of the North American mobile operating systems in 2024.
The table shows the share of iOS mobile operating systems as of 2024 by top regions.
| Region | Share of mobile operating systems |
| North America | 57.55% |
| Oceania | 55.11% |
| Europe | 32.64% |
| Asia | 20.53% |
| South America | 15.58% |
| Africa | 9.88% |
Source: Stat Counter
25. iOS holds a 50.65% share of the mobile operating system market share in the United Kingdom in 2024.
In Canada, iOS has a 61.01% share of the mobile operating system market share as of February 2024.
Here is a table showing the mobile operating system market share of iOS in top countries as of February 2024:
| Country | Market share |
| Canada | 61.01% |
| United States | 60.33% |
| Australia | 58.46% |
| United Kingdom | 50.65% |
| Germany | 35.39% |
| Saudi Arabia | 34.06% |
| Singapore | 33.04% |
| China | 24.46% |
| Brazil | 17.87% |
| Philippines | 14.38% |
Source: Stat Counter
iPhone Shipment Statistics
26. Apple shipped over 234.6 million smartphones globally in 2023.
By contrast, Samsung shipped nearly 226.6 million smartphones worldwide in the year 2023.
The table below shows the number of smartphones shipped by Apple over the years:
| Year | Number of Shipments |
| 2023 | 234.6 million |
| 2022 | 226.4 million |
| 2021 | 235.7 million |
| 2020 | 206.1 million |
| 2019 | 191 million |
| 2018 | 208.8 million |
| 2017 | 215.8 million |
| 2016 | 215.4 million |
| 2015 | 231.5 million |
Source: Statista
27. As of Q4 2023, Apple had a 24.7% share of the total global smartphone market by shipments. This was the largest share acquired by Apple.
Comparatively, Samsung had a 16.3% share of total global smartphone market by shipments in Q4 2023.
Here is a table showing Apple’s share in the global smartphone market by shipments over the years:
| Year | Share of global smartphone shipments |
| Q4 2023 | 24.7% |
| Q3 2023 | 17.7% |
| Q2 2023 | 16% |
| Q1 2023 | 20.5% |
| Q4 2022 | 24.1% |
| Q3 2022 | 17.2% |
| Q2 2022 | 15.6% |
| Q1 2022 | 18% |
| Q4 2021 | 23.4% |
| Q3 2021 | 15.2% |
| Q2 2021 | 14.2% |
| Q1 2021 | 16% |
Source: Statista
Most Popular Apps On iPhone
28. Google was the leading iPhone app, with over 6.36 million downloads in 2023.
With 6.16 million downloads, CapCut was the second most downloaded iPhone app in 2023.
Here is a table with leading iPhone apps by a number of downloads in 2023:
| iPhone App | Number of downloads |
| 6.36 million | |
| CapCut | 6.16 million |
| ICOCA | 5.23 million |
| ChatGPT | 4.65 million |
| TikTok | 4.12 million |
| WhatsApp Messenger | 3.91 million |
| YouTube | 3.66 million |
| 3.54 million | |
| Google Chrome | 2.69 million |
| Telegram Messenger | 2.42 million |
| Netflix | 2.36 million |
| Gmail | 2.29 million |
Source: Statista
29. An average app on the Apple App Store costs around $0.79, and an average game costs around $0.47.
The average overall price of apps and games was around $0.73 as of January 2024.
30. With a revenue of $372.08 million, DouYin was the leading app in the Apple Pay Store globally in 2023.
TikTok followed with a revenue of around $324.3 million, and Piccoma was the third app with $228.32 million in revenue.
Here is a table showing the leading iPhone apps in the Apple App Store worldwide as of 2023:
| iPhone App | Revenue |
| DouYin | $372.08 million |
| TikTok | $324.3 million |
| Piccoma | $228.32 million |
| Honor of Kings | $165.75 million |
| Tencent Video | $165.71 million |
| Roblox | $129.95 million |
| Honkai: Star Rail | $104.8 million |
| Max: Stream HBO, TV, & Movies | $103.93 million |
| Iqiyi | $96.54 million |
| LINE | $93.24 million |
| Disney+ | $92.06 million |
| Candy Crush Saga | $90.26 million |
Source: Statista
iPhone Revenue Statistics
31. Apple generated around $69.70 billion in revenue from the iPhone sales in Q1 2024.
32. Apple amassed a revenue of over $200.56 billion from iPhone sales in 2023.
Here is a table with Apple’s revenue through iPhone sales over the years:
| Year | Revenue |
| Q1 2024 | $69.70 billion |
| 2023 | $200.56 billion |
| 2022 | $205.47 billion |
| 2021 | $191.95 billion |
| 2020 | $137.76 billion |
| 2019 | $142.37 billion |
| 2018 | $166.25 billion |
| 2017 | $141.29 billion |
| 2016 | $136.68 billion |
| 2015 | $155.02 billion |
Source: Statista
More Statistics Read:
Conclusion: There are currently over 1.46 billion iPhone Users In 2024 Worldwide
Apart from its useful features and fast processor speeds, iPhones have become a status symbol for many to adopt in 2024.
With nearly every person owning a smartphone currently, the iPhone already has a large share of the smartphone market and it is expected to increase with time.
There are more than 1.46 billion iPhone users in 2024, which is projected to surpass the 1.56 billion mark in 2025.
These were the most essential statistics regarding iPhone users and market and revenue statistics.
