Webinars have become the most popular means of engaging audiences since the covid-19 pandemic hit. Besides, it is the most preferred means to convert leads for business owners. Moreover, they are a great way to deliver valuable information and solutions to a large audience simultaneously.
According to Statista, 99% of business owners believe that webinars are the critical elements of the marketing plan. On the other hand, the global market of the webinar is expected to reach $800 million at the end of the year 2024.
You are in the right place if you want to know more facts and figures about webinars. After researching all the trusted sources and collecting data, we have compiled the latest webinar statistics in the following article.
Webinar statistics: Top Picks (2024)
- 77% of the market revenue of webinars is generated from North America.
- In the year 2015, the webinar market was valued at $253 million. While it is predicted to reach an $800 million valuation by the end of the year 2024.
- 11 AM and 2 PM are found to be the best time to host a webinar as they have an attendance rate of 16.1% and 14.6%, respectively.
- Thursday and Wednesday are the best days to host a webinar as they help to attract the attention of approximately 25% of the registered audience.
- 92% of the professionals believe that webinar is the best way to engage the remote audience on a large scale.
- The average webinar attendance is recorded to be around 40%. However, this number has increased to 87% since the Covid-19 pandemic.
- Webinars that have an audience of fewer than 200 people usually have the highest conversion rates of 50%.
- 59% of the registrations for webinars are recorded less than a week before the events take place.
- 83% of marketers in the United States said that webinars were an effective marketing technique for their brands.
- The minimum webinar costs are less than $100, while it may exceed $3000 when integrations and other features are added to the webinars.
Webinar revenue
- North America generates the highest market revenue for webinars. It generates 77% of the market revenue. At the same time, Europe and Middle-East/Africa are the second most prominent contributors to the webinar market.
Source: Research nester.
Webinar Market
- The global webinar market is projected to reach $800 million by the end of the year 2024. Comparatively, in the year 2015, the webinar market was valued at $253 million.
Source: Hubspot.
Webinar audience behavior
- The average webinar viewing time for the webinar attendees is recorded to be 57 minutes during a webinar of 60 minutes.
- 11 AM is recorded to be the best time to host a webinar as it has 16.1% of webinar attendance. In contrast, 14.6% of the attendance is recorded at a webinar hosted at 2 PM.
The following table displays the attendance percentages at different hours of the day.
| Time | Percentage of attendance |
| 6 AM | 0% |
| 7 AM | 0.1% |
| 8 AM | 2.8% |
| 9 AM | 5.6% |
| 10 AM | 11.6% |
| 11 AM | 16.1% |
| 12 PM | 9% |
| 1 PM | 12.9% |
| 2 PM | 14.6% |
| 3 PM | 5.4% |
| 4 PM | 2.2% |
| 5 PM | 3.7% |
| 6 PM | 3.1% |
| 7 PM | 2.8% |
| 8 PM | 7.6% |
| 9 PM | 2.5% |
- Thursdays are recorded to be the best day to host a webinar having approximately 25% of the total attendees.
The following table includes the percentage of people that attend webinars on different days.
| Day | percentage of people attending the seminar. |
| Sunday | 3% |
| Monday | 14% |
| Tuesday | 22% |
| Wednesday | 24% |
| Thursday | 25% |
| Friday | 10% |
| Saturday | 2% |
- Marketers prefer live and on-demand webinars.
- 27% of the people would like to attend a webinar that introduces them to something about their hobby or passion. At the same time, 24% of them would like to attend a webinar that purely entertains them.
The following table displays the type of webinar that people would like to attend.
| Webinar type | Percentage of people. |
| A webinar that teaches them something about their hobby or passion | 27% |
| A webinar that purely entertains them. | 24% |
| A webinar that teaches them something about their career or industry they are working in | 18% |
| All of the above | 22% |
| Other | 10% |
- Professionals report that video-based learning helps them to retain the content faster, and 85% prefer learning from webinars.
- The webinar content is viewed monthly by 95% of learners who prefer video-based learning.
- Webinar viewers watched three times more webinar content in the year 2020 as compared to that watched in the year 2019.
- 62% of webinar attendees request demos from the sales team. In contrast, 89% of them check out the brand’s website during the webinar.
The following table displays the action taken by attendees during the webinar.
| Action taken by the webinar attendees. | Percentage of webinar attendees. |
| Visits brand’s website | 89% |
| Download additional resources provided during the webinar | 86% |
| Share content | 83% |
| Request pricing and ask for a demo | 62% |
- The highest webinar participation rates are recorded in the pharmaceutical industry. It has a 63% participation rate. On the other hand, the advertising industry has the lowest participation rate of 33%.
Source: Hubspot, On24.
Webinar content statistics – Webinar Statistics
- Around 81% of marketers use the question-and-answer method as an engagement tactic while conducting webinars. Besides, 69% of marketers said that they provide resources for downloading after or during webinars to increase engagement.
- A webinar that includes a presentation teaching the audience how to do something specific is considered to be the most engaging webinar format by 30% of the attendees.
On the other hand, 16% of the attendees feel that a webinar that includes Q&A with a celebrity or influencer is the most engaging one.
The following table displays the percentage of webinar attendees that find different webinar formats to be most engaging.
| Webinar format | Webinar attendees find the format most engaging. |
| A presentation that teaches them how to do something specific. | 30% |
| Q&A with an influencer or a celebrity. | 20% |
| A presentation that includes any type of Q&A. | 16% |
| presentation about a broad topic. | 15% |
| Q&A with the expert leader in their industry. | 12% |
| All of the above. | 8% |
- 22% of the consumers said that they would like to see a host in the webinars that takes questions from the audience. In comparison, 19% said that they would like to see polls and quizzes included in the webinars.
The following table displays the elements that the webinar audience would like to see in their webinars.
| Webinar elements | Percentage of webinar audience |
| A host or presenter that asks questions from the audience | 22% |
| No preference as long as the webinars are interactive. | 19% |
| Polls or Quizzes | 19% |
| No preference for webinar elements. | 14% |
| Two or more of the above elements | 13% |
| Videos | 8% |
- Consumers rate webinar video integrations as a crucial way to engage the audience by 7.8 on a scale of 10.
- 60-minute webinars tend to attract more audience as compared to 30-minute webinars.
- Professionals create 60% of the webinars to present and explain the entire customer cycle. In contrast, 24% of the webinars are created for marketing and demand generation.
Source: Hubspot, On24, Go to the webinar.
Webinar conversion rate – Webinar Statistics
- Webinars that have less than 200 people attending the event usually witness the highest audience conversion rates. On the contrary, webinars with more than 1000 attendees have 6% conversion rates.
The following table displays the conversion rates of the webinar audience with different numbers of webinar attendees.
| The number of webinar attendees | Percentage of conversation rate |
| 100-199 attendees | 50% |
| 200-299 attendees | 19% |
| 300-499 attendees | 15% |
| 500-599 attendees | 10% |
| 1,000+ attendees | 6% |
- Webinars helped marketers to generate more leads by 76%. At the same time, 75% of the marketers had a view that it helped them to increase their reach.
The following table displays the contribution of webinars to marketing efforts.
| Contribution of webinars | Percentage of marketers that witnessed it. |
| Reach more leads | 76% |
| extend brand reach | 75% |
| scale marketing efforts | 69% |
| reach targeted accounts | 49% |
- The registration to attendee conversion rates of the webinars was recorded to be 61%.
- The highest conversion rates are recorded in the communication webinars. They have a conversion rate of 67.05%.
- The conversion rates of webinars are 27% higher for the webinar registrations that come from emails. Besides, 57% of the registrations usually occur from emails.
- 52% of brands said that they share webinar leads with their sales team.
Further, 55% of brands reported that their sales team prioritizes the leads gathered from webinars as they are above-average leads.
The following table displays the ways brands use webinars.
| Ways webinars are used | Percentage of marketers |
| prioritizing leads | 55% |
| host training programs | 86% |
Source: Hubspot, On24
Use of Webinars in Marketing
- 67% of marketers in the year 2020 increased their investments in conducting webinars to advertise their products and increase brand awareness.
- 95% of brands reported that webinars play a major role in their marketing campaign.
- Marketing is considered a critical aspect of effective marketing for digital communication by 38% of marketers.
- 53% of the marketers reported that webinars help to generate the most high-quality leads and hence are included in the top-of-the-funnel format.
- 91% of the webinar marketers reported that they had observed growth in their consumer number and audience.
- 99% of the businesses said that webinars are a critical element for marketing their products and brand. In contrast, 89% of marketers believe that webinars tend to outperform other channels in creating qualified leads.
The following table displays the role of webinars in marketing around the world.
| Role of the webinar in marketing | Percentage of business owners. |
| Webinars represent a critical element of a marketing plan. | 99%. |
| Webinars outperform other channels in creating qualified leads. | 89%. |
| Webinars help in lowering cost per lead | 78%. |
| Webinars have a direct impact on pipeline and revenue. | 72%. |
| Webinar leads are prioritized. | 66%. |
Source: Hubspot, On24, Statista.
Webinar registration rate – Webinar Statistics
- 59% of the registrations for webinars occur less than a week before the event takes place. However, of these registrations, only 36% of the people will be able to attend the webinar event.
- 13% of the webinar registrations are recorded at 10 AM, while 12% are recorded at 9 AM.
The following table displays different registration times preferred by the webinar audience.
| Registration time | Percentage of registrants |
| 10 am | 13% |
| 9 am | 12% |
| 8 am | 11% |
| 7 pm-6 am | 1% |
- Webinar promotional emails gather most registrations for the webinars on Tuesday, Wednesday, and Thursday.
- The highest registrations are recorded on Wednesday, accounting for 22% of the webinar registrations. On the contrary, the lowest conversions are recorded on Sundays, accounting for just 5% of the webinar registrations.
- The webinar’s content topic impacts the overall registration rate of a webinar.
Webinar frequency – Webinar Statistics
- Atleast 50 marketing webinars in a year are hosted by 57% of marketers in a year. In comparison, 86% of marketers host almost 150 webinars in a year.
The following table displays the number of webinars hosted by marketers in a year.
| Number of webinars per year | Percentage of marketers. |
| 150 webinars | 86% |
| 50 webinars | 57% |
- In a week, 54% of the B2B professionals tend to get engaged in webinars.
B2B marketers that hosted a webinar in the last 12 months equaled 64%.
The following table displays the marketing tactics used by B2B marketers.
| Marketing tactic | Percentage of B2B marketers. |
| Creation of short articles or posts | 90% |
| webinar content or hosted a virtual event | 64% |
| print magazines | 17% |
| in-person events. | 19% |
- 61% of the businesses said that they use webinars as content marketing tactics. It ranks below infographics which are used by 62% of businesses as a content marketing strategy.
The following table displays the content marketing strategies of the companies.
| B2B content marketing tactic | Percentage of businesses |
| Social media content | 92% |
| eNewsletters | 83% |
| Articles on Your Website | 81% |
| Blogs | 80% |
| In-person Events | 77% |
| Case studies | 77% |
| Videos | 76% |
| illustrations/ photos | 69% |
| White papers | 68% |
| Online presentations | 65% |
| Infographics | 62% |
| Webinars/Webcasts | 61% |
| Research papers | 48% |
| Microsites | 47% |
Source: content marketing institute.
Webinar effectiveness – Webinar Statistics
- 83% of marketers in the United States said that they found webinars effective.
- 92% of the professionals believe that webinar is the best way to engage a large number of the remote audience. On the other hand, 95% of professional says that it helps in improving training and learning retention.
- 81% of the professionals are seen to prefer webinars more as compared to other content for professional improvement and engagement.
- 2% to 5% of the attendees usually make a purchase right after the webinar.
- 15% of webinar attendees will purchase the product or service of the brand.
- Around 20% to 40% of the B2C webinar attendees tend to become the qualified leads of the businesses.
- 60% of businesses use webinars to create loyal customers.
Source: Go to the webinar.
Webinar attendance rates – Webinar Statistics
- Less than 25 attendees are recorded in 44% of the webinars. However, Marketing webinars attract an average of 56 attendees.
The following table displays the average number of webinar attendees in different webinar niches.
| Webinar niche | Average number of webinar attendees |
| Marketing webinars | 56 people |
| training sessions | 39 people |
| corporate communications | 40 people |
- 44% is the average attendance of the marketing webinars. On the other hand, webinars in the corporate communication sector have an average attendance of 65%.
The following table displays the average attendance of the attendees in webinars of different sectors.
| Webinar sector | Average attendance of the attendees |
| marketing webinars | 44% |
| Corporate communications | 65% |
| training webinars | 53% |
Webinar costs – Webinar Statistics
- Marketers say that webinars help them to lower the cost-per-lead and are cost-effective.
- The minimum webinar costs a minimum of $100. However, it can reach more than $3000 due to the integrations and various software used. Besides, the addition of content research, guest speakers, etc., can lead to an increase in the cost of the webinars.
- 50% of the webinar hosts simply use webcams to record videos. On the contrary, 7% of the webinar videos are recorded on [phone and 2% are recorded using hand-held cameras.
- For a webinar, the average cost per lead is recorded to be $97.70.
This may sound like a lot as it touches almost $100, but considering the quality of leads that are produced during a webinar, this cost may seem a fair price.
The following table displays the average cost of the leads from different means.
| Lead source. | Average costs of leads |
| webinar | $97.70 |
| trade show | $274 |
| email list | $55.24 |
| direct mail | $51.40 |
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Conclusion: Webinar Statistics (2024)
That’s all about webinar Statistics.
Increasing digitalization has led to an increase in the demand for webinar events. Besides, most of the webinar audience is attracted to the content delivered in the webinars as most of the webinars deliver educational and engaging content.
Above all, if you are considering delivering a webinar event, you must schedule the webinar on the time and day that best fits your audience. Furthermore, your webinar content should be able to attract the audience and must convert long-term and high-quality leads.
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