13 Best Workflow Automation Software (Handpicked list 2024)

Best Workflow Automation Software - AnswerIQ

Automation is a huge part of modern business. It can help you cut costs, increase efficiency, and improve the quality of your work. But what if you’re looking for an automation software package that will work with your current workflow?

We’ve done the hard work for you by testing 10 of the most popular workflow automation software options on the market. 

Here’s what we found:

Top Workflow Automation Software (Quick Overview)

Sr. No Best Workflow Automation SoftwareKey Takeaway
1.Zapier Leading workflow automation software 
2.LeadsBridgeReliable integration platform
3.IntegromatPowerful workflow automation software
4.Pabbly ConnectBest web-based workflow automation platform
5.ActiveBatchEnterprise workload automation tool
6.IntegrifyUser-friendly workflow management and automation software
7.Outfunnelsales and marketing workflow tool
8.WorkatoLeading enterprise automation software
9.Zoho FlowBest integration platform
10.IFTTTNo-code workflow automation software

13 Best Workflow Automation Software To Use In 2024

We have listed the 13 Best Workflow Automation Software for you. Listed below.

1. Zapier 

Zapier grabs the top position in our list as it is one of the most well-known and leading workflow automation software. With Zapier, you can easily integrate different devices and applications with different triggers to fit your business strategy or desired campaign approach.

Besides, Zapier now holds the record for the most available integrations. Several applications, like Google Drive, Google Sheets, Asana, and Trello, can be integrated into a custom workflow automation solution.


Features of Zapier

  • Zapier has a drag-and-drop tool that will help you create visual workflows for your company’s operations without writing a single code.
  • Using its Search Action tool, you can search for particular data in a Zapier-integrated system.
  • Zapier lets you use its step-by-step builder to create automated workflows or Zaps. In addition, these Zaps can be scheduled to run whenever convenient for you.

Pricing of Zapier

The pricing of Zapier starts from $29.99 per month. It also has a free plan that includes 100 tasks/per month.

Pricing of Zapier

LeadsBridge is another powerful workflow automation solution that helps businesses improve their omnichannel strategy by automating business data.

2. LeadsBridge

LeadsBridge meets your integration requirements by focusing on building bridges between sales funnels and advertising platforms and offering custom integrations based on your business requirements.

Further, it provides very targeted integrations to increase revenue, improve lead generation performance, and put campaigns on autopilot.


Features of LeadsBridge

  • LeadsBridge lets you seamlessly sync leads from Google Lead Form Ads,  Facebook Lead Ads, and LinkedIn Lead Gen form with your preferred Email Marketing and CRM tools.
  • You can use this automation tool to keep track of your offline purchases and analyze the performance of your online marketing efforts.
  • LeadsBridge provides custom integrations as per your unique needs. 

Pricing of LeadsBridge

LeadsBridge offers a free plan and two premium plans starting from $22 per month.

3. Integromat

This is one of the most powerful workflow automation software, supporting both simple and complicated automation workflows. Integromat has now changed its name to Make.

Though it has many helpful features, its visual editor and the combination of code elements like JSON and HTTP/SOAP stand out the most because they provide tech-savvy users with even more automation options.

It’s used by many big firms worldwide, including Meta, Spotify, and Adidas. 


Features of Integromat

  • You can observe how your automation functions in real-time and your data moves across different applications and services.
  • You can quickly build up workflows by selecting from its different templates. You can use them as-is or customize them to meet your specific needs.
  • Integromat also offers in-built routers, aggregators and iterators, error handlers, execution history, live execution, and scheduling.

Pricing of Integromat

It provides a free plan for individuals just getting started on the platform. Its paid plan starts from $9 per month.

Pricing of Integromat

4. Pabbly Connect

Pabbly Connect is another excellent workflow automation software with over 9,000 clients across the world. It’s an excellent tool for team productivity, and its user interface is simple to use.

Pabbly Connect offers integration for over 1000 third-party apps, including the most popular ones like JotForm, Salesforce, Facebook Lead Ads, WhatsApp and many more.

Furthermore, the tool lets you set up workflow automation in only 3 simple steps.

Pabbly Connect

Features of Pabbly Connect

  • This workflow automation offers all the advanced features like delays, scheduling, and routers, even in its free plans.
  • Pabbly Connect allows you to build multi-step workflows. You can also customize them according to your business needs.
  • It provides 10,000 external tasks and unlimited internal tasks per month at affordable rates.

Pricing of Pabbly Connect

Pabbly Connect offers a free plan that includes 100 tasks every month. And its paid plan starts from $47 per month.

Pabbly Connect Pricing

5. Integrify

It’s another great option on the list that offers dynamic and user-friendly tools for ease of use, quick deployment, and scalability. 

Integrify features a process design tool, a form builder, a branded portal, custom reporting, and process auditing. Furthermore, it connects with a wide range of apps and services using its REST API and is accessible as a cloud or on-premise solution.

The platform is scalable and ideal for different industries, including higher education, pharmaceuticals, manufacturing, healthcare, transportation, finance, retail, and more.


Features of Integrify

  • Integrify offers web-based customizable interfaces with real-time reporting features that keep you up to date on the progress of each process without the need for coding.
  • By reducing manual input and request processing using static flow charts, Integrify centralizes internal procedures.
  • You can create custom task workflows with the help of its drag-and-drop visual process designer.

Pricing of Integrify

It offers a flexible subscription-based pricing model. However, you need to contact them to get the quote.

6. ActiveBatch

The next best workflow automation software is ActiveBatch which integrates and simplifies operations of all business processes, including IT, data analytics, infrastructure, business process management, document storage, and more.

Furthermore, the tool enables background IT processing and real-time monitoring and management of business operations across various platforms, industries, and networks.


Features of ActiveBatch

  • You can get a bird’s eye perspective of how ActiveBatch tasks and processes use the system’s resources using its integrated Machine Load View.
  • ActiveBatch lets you manage and monitor SLAs, track data in real-time, get alerts, and create reports.
  • For nearly universal integration and connection, it provides a Service Library that supports WSDLS, REST, .NET Assemblies, and other protocols.

Pricing of ActiveBatch

You need to contact ActiveBatch’s sales team to get the pricing details.

7. Outfunnel

It’s another user-friendly automation platform that assists small and medium-sized enterprises create their own marketing campaigns via its excellent integrations.

It offers integrations with major CRM platforms such as Pipedrive, Airtable, HubSpot CRM, and several marketing automation tools such as Mailchimp and ActiveCampaign.

Additionally, the software is actively adding new integrations every month. Facebook Lead Ads is one of the most recent additions to their list of integrations.


Features of Outfunnel

  • The Outfunnel dashboard allows you to send manual or automatic email campaigns and connect all engagement data to your CRM.
  • To score your leads and transfer the information to your CRM, you can create custom rules.
  • You can use Outfunnel to manage multiple CRMs at once.

Pricing of Outfunnel

Outfunnel offers a free trial for 14 days to test its functionalities. After that, you need to upgrade to its paid plans that start from $59 per month.

Outfunnel Pricing

8. Workato

Workato is another great option in this list. This is an outstanding platform with several features for individuals, teams, and enterprises. It lets you design and automate workflows, handle integrations, and extract data from numerous sources. 

Furthermore, it offers a drag-and-drop interface that makes it simple to build workflows without requiring coding knowledge. In addition, Workato also has an API that gives access to many of its features without the need for any coding. It is intended to scale and eliminate unnecessary operating expenses and costs.


Features of Workato

  • Workato has an intuitive user interface with customizable integrations, Recipe IQ, and smart versioning.
  • This tool is a secure platform since it provides data control, roles and access control,  centralized access with SSO, and more.
  • It also offers features like long-running workflows, advanced queue management, and customizable job reporting.

Pricing of Workato

You can contact their sales team for pricing details. 

9. Zoho Flow

Zoho Flow is a part of the Zoho suite and an integration platform. With the help of this automation platform, you can automate complicated business operations by integrating RingCentral with more than 500 cloud services. 

Overall, Zoho Flow is a great pick to consider, especially for startups or small businesses looking for an integrated set of tools, thanks to its user-friendly editor and an abundance of advanced tools such as webhooks and variables.

Zoho Flow

Features of Zoho Flow

  • Zoho Flow offers various pre-built flows to help you start with your workflows. Then, you can customize them as per your business needs.
  • The platform lets you set up a trigger and drag actions onto its builder to integrate your apps effortlessly.
  • You can use its scripting language, Deluge, to resolve any integration issues.

Pricing of Zoho Flow

Zoho Flow has a free trial of 15 days. And its pricing starts at $10 per month when billed yearly.

Zoho Flow pricing


IFTTT  assists thousands of individuals and companies in turning their products into seamless, integrated services. It simplifies your life by offering a low-code approach for connecting different apps and services worldwide.

Automations are carried out via applets, which function like macros and connect several applications to carry out automated operations. 

For example, this workflow automation software enables you to create a smart home that responds to real-time triggers, manages your social media postings, and more.


Features of IFTTT

  • IFTTT lets you connect more than 700 apps and services, including business tools, email providers, cloud platforms, and physical appliances.
  • The tool works well with social networking applications, enabling you to tweet and post from anywhere.
  • IFTTT also offers applets for connecting your music applications, such as Spotify, SoundCloud, Saavn, Songkick, etc.

Pricing of IFTTT

IFTTT offers a forever-free plan, and its pricing starts from $2.5 per month.

11. Miro

Miro is a powerful digital whiteboard platform that is used by teams to collaborate, brainstorm, and plan their work visually. 

It allows users to automate routine tasks and workflows within the platform, making it easier to manage and streamline complex processes.


This software allows users to create custom workflows using pre-built templates or by building their own from scratch. 

Moreover, Miro Workflow Automation Software can also be used to improve collaboration and communication between team members.

Features of Miro

  • Users can create custom workflows using pre-built templates or by building their own from scratch. 
  • Users can set up rules and conditions to determine which actions are taken based on the data entered into the system. 
  • Miro Workflow Automation Software can automate routine tasks, such as moving cards from one board to another, creating cards based on certain criteria, or sending notifications to team members.

Pricing of Miro

Miro Pricing

The starter plan for Miro comes for $8, while the Business plan costs you around $16. For the enterprise plan, you can directly contact the sale steam of the Miro.

12. Kissflow

This is a cloud-based business process management (BPM) platform that offers a wide range of tools and features to help businesses manage their processes, workflows, and approvals all in one place.

It’s provides a user-friendly interface that allows even non-technical users to create and manage their workflows without any coding knowledge. 


It allows users to set up multi-step workflows, assign tasks to specific users or groups, and define custom business rules to ensure that processes are followed correctly. 

The platform also supports parallel workflows, allowing multiple tasks to be completed simultaneously.

In addition to its BPM capabilities, it also offers a range of other features, such as project management, team collaboration, and HR management. 

It can be used by organizations of all sizes and in a variety of industries, including healthcare, finance, and manufacturing.

Features of Kissflow

  • Kissflow provides a drag-and-drop interface for designing and managing workflows. It allows users to automate workflows and track progress in real-time.
  • The platform offers customizable forms and fields, which enables users to create tailored forms and gather specific information.
  • Kissflow allows users advanced reporting and analytics features that enable users to monitor and optimize their business processes.
  • The platform integrates with various third-party tools and services such as Google Drive, Salesforce, and Slack. 

Pricing of Kissflow

Kissflow Pricing

The Kissflow comes with three pricing plans. The small business plan comes for $15/per month/user, while the corporate plan costs around $20/month/user.

Also, the enterprise plan you can get by contacting the sales team of the Kissflow.

13. Smartsheet

This provides users with a simple and intuitive interface for creating custom workflows that can be tailored to meet the specific needs of their teams. 

It allows users to easily create automated processes that can be triggered by a variety of events, like when a new task is added or when a task is completed.


Users can easily save time and reduce the risk of errors by automating routine tasks with this software.

It also allows teams to improve their collaboration by providing real-time updates and notifications when tasks are completed or when new tasks are added to a project. 

This helps ensure that team members are always up-to-date and can quickly respond to changes in the project.

Features of Smartsheet

  • Easily create custom workflows that fit their unique business processes. 
  • The drag-and-drop interface makes it easy to add or remove steps, assign tasks, and set up conditional logic.
  • The automation engine allows users to set up triggers that automatically execute tasks based on specific conditions.

Pricing of Smartsheet

Smartsheet Pricing

Smarsheet comes with three different plans. The free plan allows you limited features, while the pro plan comes for $7/user/month.

Moreover, you get a business plan for $25/user/month. 

What Are The Top Features To Look For In Workflow Automation Software?

Workflow automation software is a must-have for any business.

It helps you keep track of your company’s processes and procedures, which can help you make better decisions. It also allows you to automate time-consuming or tedious tasks for employees, freeing up their time so they can focus on more important things.

But what are the top features to look for in workflow automation software? Here are some of the essential features to consider:

Simple Interface 

The interface should be easy-to-use and intuitive so that no one has any trouble understanding what they’re supposed to do with it.


How easy is it for you to see where everything is going? Does the software make it easy for you to visualize your work tasks? This makes it easier to complete them on time and stay organized.

Functions and Options

You should always consider the features and functions of the software you’re looking at. Some are more advanced than others, so it’s important to know what you’re getting before you invest in something more expensive.

Customizable Reports 

Workflow management software needs to offer customizable reports so that you can see exactly how your business is doing in real-time and adjust your strategy accordingly. If there aren’t any reports available, then the tool won’t be helpful at all.

Integration with Other Tools

Suppose your organization uses different types of software for different processes. In that case, you need a way for those processes to talk to each other effectively, which means having a solid integration with other tools such as email, Slack, and more. Workflow management software should have built-in integrations with these tools to work together seamlessly.


It should provide the ability to customize workflows based on specific business processes or departments within your organization.

Related Reads


Workflow automation software is a great way to streamline the process of your business. It allows you to create and manage complex business processes with ease. We have shared our top picks above to help you choose the ideal option for your business.

We hope you find this guide helpful.


What is a workflow automation tool?

Software that automates and streamlines routine operations and business processes within an organization, lowering human labor requirements and boosting productivity, is known as a workflow automation tool.

What is workflow automation in CRM?

Workflow automation is the process of automating and improving sales, marketing, and customer care operations within a CRM system. It facilitates the administration of leads, the tracking of the sales pipeline, customer interaction, and other CRM-related duties.

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