14 Best Moz Alternatives & Competitors In 2024

Moz is a complete SEO suite that helps you find the best keywords to rank for, analyze your competition, find backlink opportunities, etc. But it might not be the right choice for everyone.

That’s why you are here searching for Moz alternatives, but choosing an SEO tool can be a daunting task if you don’t know what you’re exactly looking for.

To help you out, I have tested hundreds of SEO tools and shortlisted 14 tools that are a perfect replacement for Moz. I have compared all these tools based on their various use cases, features, and pricing.

So, without further ado, let’s get started.

Top 14 Moz Alternatives: In A Nutshell (2024)

Here, we are summarising all the listed Moz alternatives to give you a quick overview of all these SEO software.

Sr. No.	Moz Alternatives	Pricing	Best For
1.	Semrush	$129.95/month	Overall Moz Alternative
2.	Ahrefs	$99/month	Analyzing Competition
3.	Serpstat	$59/month	SEO Analysis of Any Site
4.	SpyFu	$39/month	Paid Advertising
5.	SE Ranking	$55/month	Best for beginners
6.	SEO Powersuite	$299/year	Best for Agencies and Enterprises
7.	Ubersuggest	$20/month	Free Keyword Research Tool
8.	Majestic	$49.99/month	Best for analyzing the backlink profiles of sites
9.	Surfer SEO	$89/month	Best for on-page SEO optimization
10.	Mangools	$29/month	Budget alternative to Moz
11.	Labrika	$19/month	Best for doing SEO audits using AI
12.	Raven Tools	$49/month	Best for generating white-label SEO reports
13.	RankWatch	$29/month	Best for rank tracking
14.	WebCEO	$99/month	Best for reports & lead generation

We have prepared this list of the 14 best alternatives to Moz, so you can choose which SEO tool works best for your needs.

1. Semrush

The very first Moz alternative in our list is Semrush, which doesn’t need any introduction.

Semrush is an excellent alternative to Moz if you want an all-in-one SEO toolset with over 50 SEO tools. Semrush is a one-stop solution for finding profitable keywords and crushing your competition by spying on their traffic, keywords, backlinks, and ad strategies.

They keep updating their databases which is the main reason you get accurate information about your search.

We highly recommend Semrush as the biggest Moz competitor if you want to outrank your competition, as it is the sole leader of competitive research.

Key Features of Semrush

• Custom SEO Reporting
• Keyword Research tool
• Keyword Magic tool
• Traffic Analytics tool
• Competitor Analysis
• Topic Research Tool
• Site Audit
• Link Building Tool
• Rank Tracking
• Advertising Research
• Market Explorer
• Backlink Analytics

Drawbacks of Semrush

• You can have only one user, even in the top-tier plans
• The topic clustering feature is not as good as it used to be after the recent update

Pricing of Semrush

Semrush offers three pricing tiers: Pro, Guru & Business, starting from $129.95 per month. You can also check out these exclusive Semrush Coupons to save a few bucks on your purchase.

2. Ahrefs

Ahrefs is another top competitor of Moz with a comprehensive toolkit.

The domain analysis tools of Ahrefs are more user-friendly and extensive, providing organic traffic & traffic value estimations that Moz does not provide. In addition, Ahrefs provides data for 10 different search engines, including Google, Yahoo, Bing, Yandex, Amazon, and YouTube, While Moz only gives data for Google.

Another reason Ahrefs is a more effective tool than Moz is that it lets you discover both inbound and outbound broken links on your website. In addition, compared to Moz, Ahrefs summarises SEO data far more deeply and offers more filters for data manipulation.

Furthermore, Ahrefs provides many advanced features, data, and better support at a similar pricing range as Moz.

Key Features of Ahrefs

• Site Explorer
• Content Explorer 
• Rank Tracker
• Keyword Explorer
• Site Audit
• Link Intersect
• Website Authority Checker
• Broken Link Checker
• Backlink Analysis Tool

Drawbacks of Ahrefs

• There is no free trial or proper money-back guarantee available
• Pricing is now credit-based, which limits the usage of many tools

Pricing of Ahrefs

Ahrefs has 4 pricing options:

Lite – It will cost you $99 per month.

Standard – Get this plan at $199 per month.

Advanced – At just $399 per month, you can purchase its Advanced plan with advanced features and tools. 

Enterprise – This plan starts at $999 per month and is ideal for big enterprises and agencies.

Get to know if Ahrefs still offers a free trial or not through this page here.

3. Serpstat

Serpstat is our third pick for Moz alternative. It is one of the newest all-in-one SEO platforms on the market that offers 30+ fantastic features and tools at very reasonable pricing.

Serpstat offers more than 7 billion keywords and domains to help you research your competitor sites, gather semantic data, and generate more traffic. At the same time, Moz gives 500 million keywords to research.

Furthermore, Serpstat API allows you to research keywords, and rankings, audit web pages, and analyze backlinks even faster, which comes with its Lite plan that will cost $69. In comparison, Moz provides API as an add-on for a monthly fee of a minimum of $250.

Key Features of Serpstat

• Keyword Analysis
• Competitor Analysis
• Backlink Analysis
• Keyword Research
• Rank Tracking
• Site and Page Audit
• Keyword Clustering
• Keywords Quality Control
• PPC research
• Website Analysis
• Team management
• Reports and infographics
• API and Integrations
• Chrome, Mozilla, and Opera extension

Drawbacks of Serpstat

• The backlink analysis tools don’t provide insightful data
• Many users have reported that its customer support is slow

Pricing of Serpstat

Serpstat has five pricing options, including a custom plan.

Lite- $59 per month

Standard – $119 per month

Agency – $479 per month

4. SpyFu

SpyFu is another excellent Moz alternative that offers you more competitive keyword data at less cost. It allows you to analyze backlinks, create custom reports, and have unlimited access to over 12 years of historic keyword data.

Moreover, its domain overview tool provides crucial insight into your competitors’ marketing tactics. The data given will reveal your rival’s strengths & weaknesses, allowing you to identify opportunities to outperform them in the search engines.

SpyFu’s much lower prices, limitless export, and complete historical data access, compared to Moz’s limited, pricey subscriptions, will save you time and money that can be better spent optimizing your digital marketing strategies.

Key Features of SpyFu

• SEO Keyword Research
• SEO Competitor Analysis
• Competitor Backlinks
• Rank Tracker
• Domain Comparison
• AdWords Competitors
• PPC Keyword Suggestions
• PPC Keyword Research
• Ad History
• Keyword Research Tool

Drawbacks of SpyFu

• It doesn’t provide keyword trend metrics to help you find seasonal or trendy keywords
• SpyFu generates one-page reports of a site summarizing all the information on a single page, which might not be insightful for every user

Pricing of SpyFu

SpyFu offers three varied pricing levels:

Basic – $16/month (billed yearly) or $39 monthly

Professional – $36/month (billed yearly) or $39/1st month.

Business – $149/month (billed yearly) or $299 monthly.

5. SE Ranking

The next Moz alternative is SE Ranking, an all-in-one cloud-based SEO software specially designed for agencies, businesses, and digital marketers.

The interface of SE Ranking is more user-friendly than Moz, which makes it easier to discover the data you’re searching for. SE Ranking seems to be more user-friendly for beginners, too.

Besides, SE Ranking claims to boost your website’s ranks into the top ten search engine results using its Website Audit tool, which detects on and off-page errors and provides a solution.

Furthermore, when comparing its tools and pricing to Moz, SE Ranking is not only a more robust and efficient SEO software but also a great value for your budget.

Key Features of SE Ranking

• Keyword Research
• Keyword Rank Tracker
• Backlink Checker
• Competitive Analysis
• Lead Generator
• Report Builder
• Social Media Analytics
• On-page SEO Checker
• Website Audit
• Page Changes Monitor

Drawbacks of SE Ranking

• There is a steep learning curve to SE Ranking, which is not good for beginners
• Additional add-ons don’t provide as much value as they cost

Pricing of SE Ranking

SE Ranking offers three price options ranging from $39 per month to $189 per month. If you need a custom plan for your business, you can contact them.

6. SEO PowerSuite

Another powerful Moz alternative in our list is SEO PowerSuite which is an excellent bundle of advanced SEO tools.

There are many advantages of using SEO PowerSuite, one of which is that its Rank Tracking tool provides 20+ ways to suggest keywords. You may generate hundreds of keyword ideas with only one seed keyword and these 20+ methods. After further research, you can start optimizing your website to target the most profitable keywords.

Another benefit is that it provides the fantastic SEO SpyGlass tool, which scans more than 7.1 billion web pages daily.

Besides, in Moz, you have to look at each keyword’s SERP analysis individually. It is, therefore, difficult to compare key phrases to one another. However, in SEO PowerSuite, you can compare your terms in one easy view and see all the important details at a glance. The most profitable search terms are also highlighted so you can choose more quickly.

Key Features of SEO PowerSuite

• Branded SEO Reports
• SEO SpyGlass
• WebSite Auditor
• Rank Tracker
• Link Building Tool
• SEO Content Optimizer
• Competiton Research
• Page Speed Checker

Drawbacks of SEO Powersuite

• You need coding knowledge to utilize the LinkAssitant tool completely
• It needs to be installed on your computer to use because there is no web version of SEO Powersuite available

Pricing of SEO PowerSuite

SEO PowerSuite offers three plans, including a free plan.

Professional – $299 per year

Enterprise – $499 per year

7. Ubersuggest

Ubersuggest is a free Moz alternative that may help you discover fresh content ideas, spy on your competition, and obtain keyword ideas for your website. 

Although it performs many of the same functions as other paid tools like Ahrefs, MOZ, and SEMRush, it does not provide more in-depth keyword research than you could get with other services. 

Ubersuggest is ideal for freelancers or beginners who want to perform basic SEO research and don’t have the budget to invest in a pricey SEO tool.

Key Features of Ubersuggest

• Competitive Analysis
• Backlink Monitoring
• Rank Tracker
• Keyword Tracking Tool
• Keyword Research Tools
• SEO Management
• Website Analytics
• Link Management

Drawbacks of Ubersuggest

• It slows down when running more than one reports
• You get limited access to the features even in the basic plan

Pricing of Ubersuggest

Ubersuggest has three pricing models:

Individual – It will cost you $12 per month.

Business – You can get this at $20 per month.

Enterprise – This plan allows you to manage 8+ websites at $40 per month.

8. Majestic

Moz is more of a comprehensive solution, while Majestic is more backlink-focused. So if you’re searching for a tool that is only used for backlinking, Majestic is the best option. It has the world’s largest backlink index.

Moreover, it is a strong and trusted tool that specializes in backlinks. Majestic is not a tool for determining keyword difficulty, tracking rank, and keyword search volume.

Instead, you can use Majestic to analyze site links such as broken links, linked profiles, anchor text, and top pages. Furthermore, you can compare the findings with up to five competitors’ websites. As a result, you may be able to compare the statistics for a website.

Key Features of Majestic

• Bulk Backlink Checker
• Link Building
• Competitor Analysis
• Site Explorer
• Compare Domains
• Search Explorer
• Custom Reports

Drawbacks of Majestic

• The user interface of Majestic is not easy to navigate
• Majestic focuses on analyzing the backlinks rather than giving in-depth SEO advice to improve the traffic of the site

Pricing of Majestic

Majestic provides three plans:

Lite – Get this plan at $49 per month.

Pro – It will charge you $99 per month.

API – This plan is ideal for agencies costing $399 per month.

9. Surfer SEO

There is no better option than Surfer SEO if all you want is an alternative to Moz’s page optimization analysis tool that recommends what your content should contain. However, it is only keywords; no changes can be seen in real time. 

Surfer SEO, on the other hand, provides real-time suggestions as you write. It also compares it to your competitor’s content structure while you write.

Moreover, Surfer SEO is a robust tool for content optimization. It helps you to uncover alternative keyword ideas for your content. These can also contain keywords extracted from queries people are looking to have answered, which is an excellent way to produce content that ranks and meets user intent.

Key Features of Surfer SEO

• Keyword Research
• SERP Analyzer
• SEO Audit
• Content Editor
• Content Planner
• AI-driven assistant
• Outline Generator
• Chrome Extension

Drawbacks of Surfer SEO

• Surfer SEO provides many irrelevant suggestions for internal linking, optimizing heading structure, etc.
• The AI writing tool of Surfer SEO is expensive

Pricing of Surfer SEO

Surfer SEO has 4 pricing levels:

Basic –  $49 per month.

Pro – $99 per month.

Business – $199 per month.

Enterprise – It’s a custom plan; you need to contact them to get the custom quote.

10. Mangools

Unlike Moz, Mangools is an affordable SEO software for bloggers, freelancers, and small businesses. Even its most basic package has all premium features.

Mangools is a bundle of tools, unlike Moz. You will get access to five SEO tools for the price of one.

Furthermore, it provides a rank tracker that will automatically keep track of all the target keywords for your website. And the best thing is you don’t have to add each of your target keywords individually.

Key Features of Mangools

• SERPChecker
• KWFinder
• SERPWatcher
• SiteProfiler
• LinkMiner
• Custom data exports
• Mangools API
• Browser extension
• SERP volatility checker
• SERP simulator

Drawbacks of Mangools

• The backlink database of Mangools is not as big as tools like Moz, Semrush, or Ahrefs
• Mangools’ KWFinder sometimes shows inaccurate keyword difficulty for keywords

Pricing of Mangools

Mangools has three pricing options:

Basic – The cost is $29.90 per month.

Premium – Get this at $44.90 per month.

Agency – You can buy this Agency plan at just $89.90 per month.

11. Labrika

Labrika is an all-in-one SEO tool that offers multiple features like On-page optimization, rank tracking, site audits, and more. It also provides detailed recommendations for improving your site’s search engine optimization.

Key Features of Labrika

• On-page optimization
• Site audit
• Competitor analysis
• Backlink analysis
• Rank tracking

Drawbacks of Labrika

• Shows inaccurate search ranking results for many keywords
• It doesn’t offer any tool for backlink analysis

Pricing of Labrika

Labrika has a 4 plan

Lite – $19 per month

Business – $29 per month

E-Commerce –  $73 Per month

Agency – $140 per month

12. Raven Tools

Raven Tools is one of the best SEO tool with features like keyword research, link building, and site audits. It also offers integrations with popular platforms like Google Analytics and Google Search Console.

Key Features of Raven Tools

• Link building
• Social media management
• Keyword research 
• On-page optimization
• Competitor Domain Research

Drawbacks of Raven Tools

• Limited control over the customization of reports
• The training videos of Raven Tools need to be updated to show the latest updates and features

Pricing of Raven Tools

Raven Tool has a 5-plan

Small Biz – $49 per month

Start –  It will cost you $109 per month

Grow – Get this at $199 per month

Thrive – This starts from $299/mo

Lead – You can get the lead plan at $479 per month

13. RankWatch

RankWatch is a top tool that offers features like keyword research, rank tracking, and site audits. It also includes a backlink tracker to help you monitor your site’s link profile. 

Key Features of RankWatch

• Keyword Research & Hidden Opportunity
• Advanced Reporting
• Streamline Your Workflow
• Competitors Analysis
• Site Audit

Drawbacks of RankWatch

• RanWatch offers limited features compared to Moz
• There is no keyword research tool available on RankWatch

Pricing of RankWatch

RankWatch has a 4 plans

M – $26 per month

L- $84 per month

XL- $382 per month

Custom Tailored – This plan is ideal for agencies. It starts from $52 per month.

14. WebCEO

If you are looking for a feature-rich, affordable Moz alternative, then WebCEO is the perfect choice for you. WebCEO gives you access to over 23 tools that help you optimize for SEO, SMM, and PPC.

Like Moz, WebCEO lets you analyze your site’s backlink profile, showing you broken, spammy, bad, and dead links that are harming your website’s rankings. The features of WebCEO are perfect for agencies and enterprises that handle more than ten projects at once.

Key Features of WebCEO

• Rank Tracking
• Technical Audit
• SEO Analysis
• Internal Links Analysis
• Sitemap Generation
• Backlink Checker
• Competitor Backlink Spy
• Traffic Analysis
• Social Media Analytics

Drawbacks of WebCEO

• There is no free trial of WebCEO available for you to test out its features
• The pricing of WebCEO can be confusing because of the additional scanning fees

Pricing of WebCEO

There are three pricing options available on WebCEO.

Startup – This plan starts from $99/month.

Agency Unlimited – This plan costs $99/month + scanning fees for every project.

Corporate – This plan costs $299/month.

More Alternatives Read:

• Ahrefs Alternatives
• SpyFu Alternatives
• AnswerthePublic Alternatives

Final Verdict: Semrush, Ahrefs & SE Ranking are Our Top Recommendations

There are hundreds of SEO tools available in the market, that’s why choosing a Moz alternative is not an easy task. To summarize everything we have mentioned, here are the top 3 recommendations and why you should choose them:

1. Semrush – Over 40 SEO & Marketing Tools

2. Ahrefs – Biggest Keyword & Backlink Databases

3. SE Ranking – All-in-one SEO Tool For Beginners

Let us know what you think about our list, and if you have any suggestions or recommendations, write to us in the comment section.

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