Are you head over heels in search of the best Moz Alternatives?
If yes, you have landed at the right blog.
Moz provides various important features and tools to ease your SEO efforts. You can do the following with it:
- Conduct a competitive analysis.
- Find the best keywords to rank for.
- Create a high-quality link profile.
- And many more.
Then, what’s the issue?
Indeed, Moz is an excellent tool, but it’s not a perfect tool. There are many reasons to switch from Moz to other alternatives.
Here, we are highlighting a few reasons why you might look for its alternative:
- Poor User Interface
- Expensive Pricing
- Require Technical Knowledge
Below, we’ve compiled a list of the best Moz alternatives to help you get the most out of your search engine optimization.
Top Moz Alternatives: In a Nutshell (2023)
Here, we are summarising all the listed Moz alternatives to give you a quick overview of all these SEO software.
| Sr.no. | Moz Alternatives | Key Takeaway |
| 1. | Semrush | Best Overall Moz Alternative |
| 2. | Ahrefs | Best For Competition Analysis |
| 3. | Serpstat | Best Moz Alternative For SEO Analysis |
| 4. | SpyFu | Best Alternative For Paid Advertising |
| 5. | SE Ranking | Best For Beginners |
| 6. | SEO Powersuite | Best For Agencies |
| 7. | Ubersuggest | Free Moz Alternative For Keyword Research |
| 8. | Majestic | Best Moz Alternative For Backlinking |
| 9. | Surfer SEO | Best Moz Alternative For Page Optimization |
| 10. | Mangools | Best Budget Alternative To Moz |
We have prepared this list of the 10 best alternatives to Moz, so you can choose which SEO tool works best for your needs.
1. Semrush
The very first Moz alternative in our list is Semrush, which doesn’t need any introduction.
Semrush is an excellent alternative to Moz if you want an all-in-one SEO toolset with over 50 SEO tools. Semrush is a one-stop solution for finding profitable keywords and crushing your competition by spying on their traffic, keywords, backlinks, and ad strategies.
They keep updating their databases which is the main reason you get accurate information about your search.
We highly recommend Semrush as the biggest Moz competitor if you want to outrank your competition, as it is the sole leader of competitive research.
Key Features of Semrush
- Custom SEO Reporting
- Keyword Research tool
- Keyword Magic tool
- Traffic Analytics tool
- Competitor Analysis
- Topic Research Tool
- Site Audit
- Link Building Tool
- Rank Tracking
- Advertising Research
- Market Explorer
- Backlink Analytics
Pricing of Semrush
Semrush offers three pricing tiers: Pro, Guru & Business, starting from $119.95 per month.
2. Ahrefs
Ahrefs is another top competitor of Moz with a comprehensive toolkit.
The domain analysis tools of Ahrefs are more user-friendly and extensive, providing organic traffic & traffic value estimations that Moz does not provide. In addition, Ahrefs provides data for 10 different search engines, including Google, Yahoo, Bing, Yandex, Amazon, and YouTube, While Moz only gives data for Google.
Another reason Ahrefs is a more effective tool than Moz is that it lets you discover both inbound and outbound broken links on your website. In addition, compared to Moz, Ahrefs summarises SEO data far more deeply and offers more filters for data manipulation.
Furthermore, Ahrefs provides many advanced features, data, and better support at a similar pricing range as Moz.
Key Features of Ahrefs
- Site Explorer
- Content Explorer
- Rank Tracker
- Keyword Explorer
- Site Audit
- Link Intersect
- Website Authority Checker
- Broken Link Checker
- Backlink Analysis Tool
Pricing of Ahrefs
Ahrefs has 4 pricing options:
Lite – It will cost you $99 per month.
Standard – Get this plan at $199 per month.
Advanced – At just $399 per month, you can purchase its Advanced plan with advanced features and tools.
Enterprise – This plan starts at $999 per month and is ideal for big enterprises and agencies.
3. Serpstat
Serpstat is our third pick for Moz alternative. It is one of the newest all-in-one SEO platforms on the market that offers 30+ fantastic features and tools at very reasonable pricing.
Serpstat offers more than 7 billion keywords and domains to help you research your competitor sites, gather semantic data, and generate more traffic. At the same time, Moz gives 500 million keywords to research.
Furthermore, Serpstat API allows you to research keywords, and rankings, audit web pages, and analyze backlinks even faster, which comes with its Lite plan that will cost $69. In comparison, Moz provides API as an add-on for a monthly fee of a minimum of $250.
Key Features of Serpstat
- Keyword Analysis
- Competitor Analysis
- Backlink Analysis
- Keyword Research
- Rank Tracking
- Site and Page Audit
- Keyword Clustering
- Keywords Quality Control
- PPC research
- Website Analysis
- Team management
- Reports and infographics
- API and Integrations
- Chrome, Mozilla, and Opera extension
Pricing of Serpstat
Serpstat has five pricing options, including a custom plan.
Lite- $69 per month
Standard – $149 per month
Advanced – $299 per month
Enterprise – $499 per month
4. SpyFu
SpyFu is another excellent Moz alternative that offers you more competitive keyword data at less cost. It allows you to analyze backlinks, create custom reports, and have unlimited access to over 12 years of historic keyword data.
Moreover, its domain overview tool provides crucial insight into your competitors’ marketing tactics. The data given will reveal your rival’s strengths & weaknesses, allowing you to identify opportunities to outperform them in the search engines.
SpyFu’s much lower prices, limitless export, and complete historical data access, compared to Moz’s limited, pricey subscriptions, will save you time and money that can be better spent optimizing your digital marketing strategies.
Key Features of SpyFu
- SEO Keyword Research
- SEO Competitor Analysis
- Competitor Backlinks
- Rank Tracker
- Domain Comparison
- AdWords Competitors
- PPC Keyword Suggestions
- PPC Keyword Research
- Ad History
- Keyword Research Tool
Pricing of SpyFu
SpyFu offers three varied pricing levels:
Basic – $16/month (billed yearly) or $39 monthly
Professional – $36/month (billed yearly) or $39/1st month.
Business – $149/month (billed yearly) or $299 monthly.
5. SE Ranking
The next Moz alternative is SE Ranking, an all-in-one cloud-based SEO software specially designed for agencies, businesses, and digital marketers.
The interface of SE Ranking is more user-friendly than Moz, which makes it easier to discover the data you’re searching for. SE Ranking seems to be more user-friendly for beginners, too.
Besides, SE Ranking claims to boost your website’s ranks into the top ten search engine results using its Website Audit tool, which detects on and off-page errors and provides a solution.
Furthermore, when comparing its tools and pricing to Moz, SE Ranking is not only a more robust and efficient SEO software but also a great value for your budget.
Key Features of SE Ranking
- Keyword Research
- Keyword Rank Tracker
- Backlink Checker
- Competitive Analysis
- Lead Generator
- Report Builder
- Social Media Analytics
- On-page SEO Checker
- Website Audit
- Page Changes Monitor
Pricing of SE Ranking
SE Ranking offers three price options ranging from $39 per month to $189 per month. If you need a custom plan for your business, you can contact them.
6. SEO PowerSuite
Another powerful Moz alternative in our list is SEO PowerSuite which is an excellent bundle of advanced SEO tools.
There are many advantages of using SEO PowerSuite, one of which is that its Rank Tracking tool provides 20+ ways to suggest keywords. You may generate hundreds of keyword ideas with only one seed keyword and these 20+ methods. After further research, you can start optimizing your website to target the most profitable keywords.
Another benefit is that it provides the fantastic SEO SpyGlass tool, which scans more than 7.1 billion web pages daily.
Besides, in Moz, you have to look at each keyword’s SERP analysis individually. It is, therefore, difficult to compare key phrases to one another. However, in SEO PowerSuite, you can compare your terms in one easy view and see all the important details at a glance. The most profitable search terms are also highlighted so you can choose more quickly.
Key Features of SEO PowerSuite
- Branded SEO Reports
- SEO SpyGlass
- WebSite Auditor
- Rank Tracker
- Link Building Tool
- SEO Content Optimizer
- Competiton Research
- Page Speed Checker
Pricing of SEO PowerSuite
SEO PowerSuite offers three plans, including a free plan.
Professional – $299 per year
Enterprise – $499 per year
7. Ubersuggest
Ubersuggest is a free Moz alternative that may help you discover fresh content ideas, spy on your competition, and obtain keyword ideas for your website.
Although it performs many of the same functions as other paid tools like Ahrefs, MOZ, and SEMRush, it does not provide more in-depth keyword research than you could get with other services.
Ubersuggest is ideal for freelancers or beginners who want to perform basic SEO research and don’t have the budget to invest in a pricey SEO tool.
Key Features of Ubersuggest
- Competitive Analysis
- Backlink Monitoring
- Rank Tracker
- Keyword Tracking Tool
- Keyword Research Tools
- SEO Management
- Website Analytics
- Link Management
Pricing of Ubersuggest
Ubersuggest has three pricing models:
Individual – It will cost you $12 per month.
Business – You can get this at $20 per month.
Enterprise – This plan allows you to manage 8+ websites at $40 per month.
8. Majestic
Moz is more of a comprehensive solution, while Majestic is more backlink-focused. So if you’re searching for a tool that is only used for backlinking, Majestic is the best option. It has the world’s largest backlink index.
Moreover, it is a strong and trusted tool that specializes in backlinks. Majestic is not a tool for determining keyword difficulty, tracking rank, and keyword search volume.
Instead, you can use Majestic to analyze site links such as broken links, linked profiles, anchor text, and top pages. Furthermore, you can compare the findings with up to five competitors’ websites. As a result, you may be able to compare the statistics for a website.
Key Features of Majestic
- Bulk Backlink Checker
- Link Building
- Competitor Analysis
- Site Explorer
- Compare Domains
- Search Explorer
- Custom Reports
Pricing of Majestic
Majestic provides three plans:
Lite – Get this plan at $49 per month.
Pro – It will charge you $99 per month.
API – This plan is ideal for agencies costing $399 per month.
9. Surfer SEO
There is no better option than Surfer SEO if all you want is an alternative to Moz’s page optimization analysis tool that recommends what your content should contain. However, it is only keywords; no changes can be seen in real-time.
Surfer SEO, on the other hand, provides real-time suggestions as you write. It also compares it to your competitor’s content structure while you write.
Moreover, Surfer SEO is a robust tool for content optimization. It helps you to uncover alternative keyword ideas for your content. These can also contain keywords extracted from queries people are looking to have answered, which is an excellent way to produce content that ranks and meets user intent.
Key Features of Surfer SEO
- Keyword Research
- SERP Analyzer
- SEO Audit
- Content Editor
- Content Planner
- AI-driven assistant
- Outline Generator
- Chrome Extension
Pricing of Surfer SEO
Surfer SEO has 4 pricing levels:
Basic – $49 per month.
Pro – $99 per month.
Business – $199 per month.
Enterprise – It’s a custom plan; you need to contact them to get the custom quote.
10. Mangools
Unlike Moz, Mangools is an affordable SEO software for bloggers, freelancers, and small businesses. Even its most basic package has all premium features.
Mangools is a bundle of tools, unlike Moz. You will get access to five SEO tools for the price of one.
Furthermore, it provides a rank tracker that will automatically keep track of all the target keywords for your website. And the best thing is you don’t have to add each of your target keywords individually.
Features of Mangools
- SERPChecker
- KWFinder
- SERPWatcher
- SiteProfiler
- LinkMiner
- Custom data exports
- Mangools API
- Browser extension
- SERP volatility checker
- SERP simulator
Pricing of Mangools
Mangools has three pricing options:
Basic – The cost is $29.90 per month.
Premium – Get this at $44.90 per month.
Agency – You can buy this Agency plan at just $89.90 per month.
11. Labrika
Labrika is an all-in-one SEO tool that offers multiple features like On-page optimization, rank tracking, site audits, and more. It also provides detailed recommendations for improving your site’s search engine optimization.
Features of Labrika
- On-page optimization
- Site audit
- Competitor analysis
- Backlink analysis
- Rank tracking
Pricing of Labrika
Labrika has a 4 plan
Lite – $19 per month
Business – $29 per month
E-Commerce – $73 Per month
Agency – $140 per month
12. Raven Tools
Raven Tools is one of the best SEO tool with features like keyword research, link building, and site audits. It also offers integrations with popular platforms like Google Analytics and Google Search Console.
Features of Raven Tools
- Link building
- Social media management
- Keyword research
- On-page optimization
- Competitor Domain Research
Pricing of Raven Tools
Raven Tool has a 5-plan
Small Biz – $49 per month
Start – It will cost you $109 per month
Grow – Get this at $199 per month
Thrive – This starts from $299/mo
Lead – You can get the lead plan at $479 per month
13. RankWatch
RankWatch is a top tool that offers features like keyword research, rank tracking, and site audits. It also includes a backlink tracker to help you monitor your site’s link profile.
Features of RankWatch
- Keyword Research & Hidden Opportunity
- Advanced Reporting
- Streamline Your Workflow
- Competitors Analysis
- Site Audit
Pricing of RankWatch
RankWatch has a 4 plans
M – $26 per month
L- $84 per month
XL- $382 per month
Custom Tailored – This plan is ideal for agencies. It starts from $52 per month.
Related Links
Final Verdict: Which Moz Alternative Is The Best 2023?
Several SEO tools claim to be Moz alternatives. But it is just not the case. Most of these tools lack the functionality offered by Moz.
Hence, to assist you in avoiding these traps, we’ve prepared this list of the best Moz alternatives.
In our opinion, Semrush is the top competitor of Moz, the only SEO tool that can compete with Moz.
