As a marketing consultant researching SEO platforms, I often debate – how leading tools Semrush and Moz compare for competitive research, site audits, rank tracking, and core SEO work. Both platforms promise robust feature sets, but which provides more valuable insights and usability?
Having used Semrush and Moz myself for consulting projects, I’m in a great position to compare them across criteria like data accuracy, analysis capabilities, and workflow usability from an unbiased user perspective.
In this comprehensive Semrush vs. Moz comparison, I’ll evaluate which platform should be the tool of choice based on hands-on experience with both.
Semrush vs. Moz – Quick Comparison
Here’s a quick comparison of both these SEO tools:
| Factors | Semrush | Moz |
| Price | Starts at $119.95 per month | Starts at $99 per month |
| Data | Access to over 400 million keywords, 100 million websites, and 300 billion backlinks | Access to over 350 million keywords, 40 million websites, and 450 billion backlinks |
| Tools | Keyword research, competitor analysis, backlink analysis, site audit, and more | Keyword research, competitor analysis, backlink analysis, and more |
| Reporting | Unlimited reports, customizable dashboards, and shareable reports | 150 reports per month, customizable dashboards, and shareable reports |
| Support | 24/7 live chat and email support | 24/7 live chat and email support |
| Ease of use | Easy-to-use interface with a wide range of features | User-friendly interface with a more limited range of features |
| Accuracy | Considered to be one of the most accurate SEO tools on the market | Considered to be one of the most accurate SEO tools on the market |
| Support | Email, Phone, and live chat support are available | No phone or live chat support |
| Free Trials | 7-day free trial | 30-days free trial |
An Introduction To Semrush
If you’re serious about boosting your organic reach, Semrush is a must-have tool in your SEO toolbox. It is a comprehensive and feature-rich digital marketing tool that provides in-depth analysis for content marketing, social media, paid advertising, search engine optimization, and market research.
Semrush allows its users to track their website’s organic traffic and keyword rankings, spy on their competitors’ strategies, and identify areas for improvement.
Furthermore, this SEO tool offers a variety of features, like backlink analysis, site audit, keyword research, and rank tracking, to help you make your website search engine-friendly and boost your organic reach.
An Introduction To Moz
Moz is a full-featured SEO package widely used as an alternative to Semrush. It provides various tools for competition analysis, site audits, link building, and keyword research. Additionally, it has several tools for keyword research, such as keyword difficulty analysis, keyword recommendations, and search term tracking.
Further, Moz is famous for its user-friendly interface and for providing recommendations and useful insights for improving your search visibility.
Moz Pro is the best choice for small to medium-sized businesses who want to manage their organic search through a single interface.
Feature Comparison: Semrush vs Moz
Here’s a quick rundown of the features of both tools:
Domain Analysis
Basic domain analysis is one of the most beneficial tasks Moz and Semrush can help you with.
Domain analysis is typically used to assess your website’s search engine visibility and outrank your competitors’ websites.
Semrush and Moz provide a domain analysis tool where you may enter the URL of any website and obtain the following results: DA score, backlinks count, Keywords the website ranks for, Anchor text, etc.
Keyword Research
Semrush
With more than 20 billion search terms, Semrush has the biggest keyword database available. Semrush offers a “keyword magic tool” for keyword research. You may find multiple versions for the keywords you want to target here and essential stats like CPC, search volume, intent, and keyword difficulty score for each.
Along with discovering related keywords, you may also uncover less competitive keywords. You can also apply appropriate filters and get a list of targeted and highly profitable keywords for your content.
Moz
Moz offers a “Keyword Explorer” tool that is excellent for keyword research. It analyses individual keywords, your entire website, a single page, or even a particular root domain, estimating keyword difficulty, how your website ranks against your competitors, and many other things.
In addition, Moz allows you to analyze keywords based on search traffic, generate and save keyword lists, export data, and estimate the ability to rank using certain key phrases. It also gives you a priority score that indicates whether or not you should pick a keyword.
Site Audit
Broken links and missing tags on a website will have a massive impact on SEO. Hence, to avoid these situations, site auditing comes in handy.
Semrush
Semrush assists you in detecting and fixing any technical SEO issues (such as 404 errors, broken links, missing tags, etc.) that your website may have. It lets you improve your understanding of your website and helps keep it updated.
Moz
The Moz SEO crawler scans your website for common issues and describes the severity of each issue. This automatic crawl occurs once a week, so there is no need to be afraid of missing any ongoing issues.
Rank Tracking
Rank tracking is another essential factor in SEO strategies. If your top-ranking keywords don’t result in any sales for your company, your marketing efforts have been ineffective. You can learn a lot about how well your SEO strategy is working to bring organic traffic to your site and maybe increase conversions and sales by tracking keyword rankings regularly and observing trends over time.
Semrush
Semrush offers a rank-tracking tool named “Position-tracking”. SEO professionals believe that the position-tracking tool in Semrush is the most effective one available. This tool allows you to monitor your rankings for the keywords you are targeting and those of your competitors. Keeping a close eye on your competitors is crucial to outperforming them, as the competition for keywords can often be challenging.
Moz
Moz also lets you track your site’s ranking or position and the web pages that rank for each search term. With the help of this tool, you may also track the performance of specific keywords in search rankings, which will help you understand what your website visitors are looking for.
Which Tool Has The Best Customer Support?
Semrush
Semrush appears to have a slight advantage in this area because it provides three different channels for communication: chat, email, and phone. If you need assistance, you can reach out to Semrush, and they will respond to you within 3 to 5 business days.
Semrush provides many helpful resources, such as blog posts and tutorials, along with these options.
Moz
Moz provides excellent resources and a learning center that covers every software feature. The Beginner’s Guide to SEO is a good place to start if you’re new to SEO marketing.
If you want more assistance, contact their support team directly using their website’s help portal or at help@moz.com. They claimed to reply within 24 hours of receiving a request. Sadly, there is no option for direct phone or live chat assistance.
Pricing: Semrush vs Moz
The pricing structure is crucial for businesses that add new software, especially small businesses on tight budgets. Semrush and MOZ are a bit expensive. However, both tools provide a discount if you pay annually.
Semrush
Semrush has three Pricing levels, as mentioned below:
Pro: The cost of the Pro plan is $129.95 per month. It is ideal for individuals, freelancers, and small teams.
Guru: The Guru plan is priced at $249.95 per month. Mid-size businesses and agencies can benefit from this plan.
Business: This plan best suits large projects, agencies, and organizations. It will cost $499.95 per month.
You can also save up to 17% on Semrush’s annual plans.
Bonus: The Black Friday deals on Semrush are now live, and you can get an exclusive 30% discount on Pro and Guru plans.
Moz
Moz offers four pricing options, as listed below:
Standard: This plan is priced at $99 per month. Individuals and startups can use this plan to handle small projects.
Medium: At just $179 monthly, you can fully access keyword research tools.
Large: You can get this plan for $299 per month. It will allow you to track 3,000 keywords.
Premium: This plan is ideal for big SEO agencies and companies. The cost is $599 per month.
Ease Of Use: Semrush vs Moz
A key factor in determining if a piece of software is better than another is its user interface. The reason behind this is quite straightforward: a user-friendly interface saves time while producing fruitful results.
Semrush
The dashboard for Semrush displays many essential data points to offer seamless navigation. They also offer graphs to help users interpret the data, which is fantastic for those new to digital marketing since it gives them instant access to all SEO data. You can use this to create an effective marketing strategy for your website or company. It also employs a CRM-style approach. As a result, you won’t have to switch between apps to keep things running smoothly.
Moz
The UI of Moz is clear and straightforward. Even though this tool offers complex features, it’s still simple to figure out where to go for what you need.
In addition to being accessed through the website, MozBar is a Chrome plugin that offers quick access to the most important metrics, including the website’s page authority, domain authority, and spam score. These details can help save some time. You can analyze SEO data quickly and easily directly from the browser by using MozBar.
Pros & Cons: Semrush vs Moz
Every software has its own advantages and disadvantages. Similarly, Semrush and Moz also have a positive side and a negative side, which we have mentioned below:
Semrush Pros & Cons
Here are the pros and cons of Semrush:
Pros of Semrush
- Rich feature set
- Extensive keyword and backlink metrics
- Roubust link-building features
- Huge databases
Cons of Semrush
- Data only covers one search engine i.e. Google.
- The basic plan of Semrush allows only 1 user.
Moz Pros & Cons
Here are the pros and cons of Moz:
Pros of Moz
- Detailed SEO and site metrics.
- Helpful resources for customer support.
- Its Chrome extension “MozBar” makes getting SEO statistics for a domain simple and quick.
Cons of Moz
- No phone and live chat support.
- Provides data for Google only.
Free Trials: Semrush vs Moz
Semrush and Moz offer a free trial to explore and test their features. Semrush offers a 14-day free trial, while Moz offers a 30-day one.
Alternatives To Moz And Semrush
If you are searching for affordable alternatives, we have hand-picked the four best SEO tools.
1. Ahrefs
Ahrefs is one of Moz and Semrush’s top competitors. It is an all-in-one tool for competitive analysis and search engine optimization.
2. SpyFu
SpyFu is a tool for competitive intelligence that provides in-depth analyses of Pay-per-click and SEO campaigns in order to boost search engine rankings by leveraging competitors’ keyword strategies.
3. Serpstat
Serpstat offers all the essential SEO tools you want, such as keyword research, which is useful for both PPC and SEO campaigns.
4. SEO Powersuite
The SEO Powersuite is a desktop-based software suite that analyzes keyword rankings, audits websites, spies on rivals, and manages backlinks efficiently.
Also, check out the ultimate comparison of Semrush vs. SpyFu. Unveiling the best SEO tool.
Related Read:
Final Verdict – Semrush Is The Winner!
Semrush outranks Moz when we compare the features, resources, and prices of the two most well-known SEO tools. Although Moz has industry-standard features and tools, Semrush offers users more leverage in search engine marketing or optimization.
Semrush has advanced tools, from finding your website’s most profitable and targeted keywords to competitor research and content marketing tools. Semrush delivers everything you need to improve your SEO and top the SERP ranks.
Besides this, Semrush offers phone and live chat support, while Moz assists with email only.
As a user, we have shared our opinion or verdict per our analysis; you can try their free trials and then decide which is best for your business needs.
