TikTok Users: How Many People Use It In 2023?

Want to know how many TikTok users are there in the world? Then you are at the right place. TikTok is one of the world’s favorite and fastest-growing social media platforms as of 2023. 

With more than 1 billion active users worldwide, TikTok secured a place in top social media platforms. 

In this article, we will see all the essential statistics about TikTok users.

Without waiting time, let’s dive into it.

TikTok Users (Top Picks)

1. According to TikTok, they have over 1.534 billion users worldwide as of 2023. 

2. TikTok has 1.4 billion monthly active users and it will reach around 1.8 billion by the end of 2023. 

3. There are 113.3 million TikTok users in the United States. Which is the most among all nations.

4. North America has 124 million TikTok users. 

5. Globally, over 54% of TikTok users are female, which is 828 million.

6. Globally, almost 46% of TikTok users are male, which is 705 million.

7. 38.9% of TikTok users are aged between 18 to 24 years.

8. Of 5.16 billion internet users, 22.32% use TikTok regularly. That means 1.55 million internet users use TikTok regularly. 

9.  TikTok ranks 7th in all social media platforms by monthly active users. 

10. The TikTok app was downloaded 672 million times in 2022. 

11. TikTok users spend an average of 650 minutes weekly using the app.

12. The most popular category on TikTok is Entertainment, with 535 million hashtag searches. 

13. According to Upfluence Data, the engagement rate of Micro-influencers on TikTok is 17.96%. 

14. Khabane Lame is the most followed TikTok creator, with 154.1 million followers. 

15. The total revenue of TikTok was $2.96 billion in Q4 of 2022. 

TikTok Users General Statistics

1. TikTok is available in almost 154 nations as of 2023. 

2. TikTok is available in 40 languages worldwide. 

3. 90% of users use TikTok daily. 

4. Many American universities, institutions, and government agencies banned TikTok for security reasons. 

Source: Demandsage.

TikTok’ s Monthly Active Users

Tiktok had over 1.5 billion users worldwide as of January 2023. But the actual monthly active users number is different than this. If you want to know this number, keep reading. 

In this section, we will see some of the important statistics of TikTok users. 

16. According to TikTok, they have over 1.534 billion users worldwide. 

17. TikTok has 1 billion monthly active users. 

Here is a table showing the number of TikTok users worldwide. 

Period	Number of Monthly Users
2018 (January)	0.054 billion
2018 (December)	0.271 billion
2019 (December)	0.507 billion
2020 (July)	0.689 billion
2021 (September)	1 billion
2022 (January)	1.398 billion
2022 ( December)	1.534 billion
2023 (January)	1.534 billion+

18. From January 2022 to December 2022, TikTok users increased by 9.72%. 

Here is a table showing the increased percentage of TikTok users. 

Period	Increased percentage of TikTok Users
2018 (December)	394%
2019 (December)	87.20%
2020 (July)	35.80%
2021 (September)	45.10%
2022 (January)	39.80%
2022 ( December)	9.728%

19. Globally, there were 1.6 billion TikTok users in the Q4 of 2022. 

Here is a table showing the number of TikTok users from 2018 to 2022 by quarter. 

Quarter	TikTok Users
Q1 of 2018	85 million
Q2 of 2018	133 million
Q3 of 2018	198 million
Q4 of 2018	271 million
Q1 of 2019	333 million
Q2 of 2019	381 million
Q3 of 2019	439 million
Q4 of 2019	508 million
Q1 of 2020	583 million
Q2 of 2020	700 million
Q3 of 2020	667 million
Q4 of 2020	756 million
Q1 of 2021	812 million
Q2 of 2021	902 million
Q3 of 2021	1.037 billion
Q4 of 2021	1.212 billion
Q1 of 2022	1.398 billion
Q2 of 2022	1.466 billion
Q3 of 2022	1.534 billion
Q4 of 2022	1.601 billion

Source: Demandsage, businessofapps.com.

TikTok Users By Region

America has the most users, with more than 113 million users. Want to know more about TikTok users? Then scroll down.

In this section, we will see some of the top countries and regions. 

20. There are 113.3 million users in the United States as of 2023, the most in all countries. 

Here is a table showing the countries with the most TikTok Users.

Country	Number Of TikTok Users
The United States	113.30 million
Indonesia	109.90 million
Brazil	82.20 million
Mexico	57.50 million
Russia	54.90 million
Vietnam	49.90 million
Philippines	43.40 million
Thailand	40.30 million
Turkey	29.90 million
Saudi Arabia	26.40 million

21. North America has 124 million TikTok users as of 2023. 

Here is a table showing regions with the most users:

Region	Number of TikTok users
Northern America	124 million
Central America	57.50 million
Southern America	157.8 million
Western Europe	55 million
Northern Europe	29.60 million
Southern Europe	40 million
Eastern Europe	94.50 million
Northern Africa	33 million
Southern Africa	11.80 million
Western Asia	107.40 million
Central Asia	10.40 million
Southern Asia	16.50 million
Southeastern Asia	272.2 million
Eastern Asia	31.7 million
Oceania	9.90 million

Source: datareportal.com.

TikTok Users By Gender

In this section, we will discuss users by Gender. 

22. Globally, over 54% of TikTok users are female, which is 828 million.

23. Globally, almost 46% of TikTok users are male, which is 705 million.

Source: datareportal.com.

TikTok User By Age

Globally, 596 million TikTok users are aged between 18 to 24 years old. There are some more statistics related to the age of TikTok users. Lets take a look at them:

24. 38.9% of TikTok users are aged between 18 to 24 years as of 2023. 

Here is a table showing the percentage of TikTok users worldwide as of 2023 by age group. 

Age groups	Percentage of TikTok users
18 to 24 years	38.90%
25 to 34 years	32.40%
35 to 44 years	15.60%
45 years to 54 years	8%
55 and above 55 years	5.10%

25. Globally, 596 million TikTok users are aged between 18 to 24 years old.

Here is a table showing the number of TikTok users worldwide by age group. 

Age groups	The Number of TikTok users
18 to 24 years	596 million
25 to 34 years	497 million
35 to 44 years	239 million
45 years to 54 years	122 million
55 and above 55 years	78 million

26. 17.4% of the female TikTok advertising audiences are aged between 18 to 24 years old. 

Here is a table showing the percentage of Female TikTok advertising audiences worldwide by age group.

Age groups	The percentage of Female TikTok advertising audience
18 to 24 years	21.5%
25 to 34 years	17.3%
35 to 44 years	8.2%
45 years to 54 years	4.2%
55 and above 55 years	2.8%

27. Globally, 178 million Female advertising audiences aged between 18 to 24 years are using TikTok as of 2023. 

Here is a table showing the number of Female TikTok advertising audiences worldwide by age group. 

Age groups	The Number of Female TikTok advertising audiences
18 to 24 years	178 million
25 to 34 years	143 million
35 to 44 years	67.89 million
45 years to 54 years	34.77 million
55 and above 55 years	23.18 million

28. 17.4% of male TikTok advertising audiences are aged between 18 to 24 years old worldwide as of 2023.

Here is a table showing the percentage of male TikTok advertising audiences worldwide by age group. 

Age groups	The Percentage Of Male TikTok advertising audience
18 to 24 years	17.4%
25 to 34 years	15.1%
35 to 44 years	7.4%
45 years to 54 years	3.7%
55 and above 55 years	2.3%

29. Globally, 122.67 million male TikTok users are aged between 18 to 24 years old. 

Here is a table showing the number of male TikTok advertising audiences worldwide by age group.

Age groups	The Number Of Male TikTok advertising audiences
18 to 24 years	122.67 million
25 to 34 years	106.45 million
35 to 44 years	52.17 million
45 years to 54 years	26 million
55 and above 55 years	16.21 million

Source: datareportal.com.

TikTok’s Penetration Statistics

The TikTok penetration rate is 105.2% in the United Arab Emirates, which is most in all. 

In this section, we will see essential statistics about TikTok’s penetration. 

30. Of all internet users (5.16 billion), 30.25% use TikTok. 

31.  Of 5.16 billion internet users, 22.32% use TikTok regularly. That means 1.55 million internet users use TikTok regularly. 

32. TikTok is used by 22.32% of 4.76 billion active social media users. 

33. TikTok’s penetration is 19.5% worldwide as of 2023. 

34. In the United States, TikTok’s penetration is 42.7%. 

Here is a table showing the penetration of TikTok among some of the selected countries: 

Country	TikTok Penetration
United Arab Emirates	105.2%
Saudi Arabia	103.3%
Malaysia	77.7%
Chile	73.4%
Thailand	69.1%
Vietnam	68.9%
Mexico	63.6%
Israel	62.8%
Philippines	58.2%
Indonesia	56.8%
Ireland	55.1%
Colombia	52.1%
Brazil	50.4%
Argentina	49%
Turkey	48.2%
Russia	47.9%
Romania	46.8%
Singapore	46.5%
The United States	42.7%
Spain	42.1%
France	40.9%
New Zealand	40.8%
Sweden	40.6%
Australia	40.3%
Netherlands	39.6%
Norway	37.8%
Belgium	37.7%
Portugal	37.6%
The United Kingdom	36.7%
Morocco	35.9%
Greece	35%
Italy	34.3%
Egypt	34.3%
Canada	34.2%
Poland	29.9%
Germany	29.7%
South Africa	29.6%
Switzerland	28.9%
Denmark	28.6%
Taiwan	28.4%
Czechia	26.3%
Japan	23%
South Korea	12.7%
Worldwide	19.5%

35. The TikTok ads reach to potential TikTok users is 113.30 million in the United States. 

36. TikTok’s ads reached 33.4% of the total population of the United States. 

37. Quarter-on-quarter TikTok ads reach change increased by 3.4% in the United States. 

38. Year-on-year TikTok ads reach change increased by 13.5% in the United States. 

39. TikTok’s ads reached 36.4% of the total internet users of the United States. 

40. Of the total TikTok ads reached, females in the United States contributed 55.6%. 

41. Of the total TikTok ads reached, females in the United States contributed 44.4%. 

Source: Demandsage, Statista, datareportal.com.

TikTok’s Rank Among Other Social Media Platforms

TikTok is the most famous social media app among youngsters. 

In this section, we will see vital statistics about TikTok’s rank among other social media platforms. 

42. TikTok ranks 7th in all social media platforms by monthly active users. 

Here is a table showing the top social media platforms by their monthly active users. 

Social Media Platform	Monthly Active Users
Facebook	2.95 billion
YouTube	2.51 billion
WhatsApp	2 billion
Instagram	2 billion
WeChat	1.3 billion
TikTok	1 billion
Facebook Messanger	0.931 billion
Douyin	0.715 billion
Telegram	0.700 billion
Kuaishou	0.635 billion
Sina Weibo	0.626 billion
QQ	0.584 billion
Twitter	0.556 billion
Pinterest	0.445 billion

Source: Demandsage, Statista.

TikTok Downloads Statistics

TikTok was the most downloaded app in 2022. 

In this section, we will see all the important statistics about TikTok downloads. 

43. The TikTok app was downloaded 672 million times in 2022. 

Here is a table showing the total downloads of the TikTok App from 2016 to 2022.

Year	Number of TikTok App downloads
2016	68 Million
2017	132 Million
2018	657 Million
2019	693 Million
2020	850 Million
2021	656 Million
2022	672 Million

44. According to Google Play Store, Mexican people downloaded TikTok over 3 million times in 2022. 

Here is a table showing the download of TikTok apps by Top Country. 

Rank	Country	Number of downloads
1.	Mexico	3 million
2.	The United States	2.68 million
3.	Nigeria	1.84 million
4.	Brazil	1.51 million
5.	Russia	1.39 million
6.	Pakistan	1.26 million
7.	The United Kingdom	0.86 million
8.	Turkey	0.82 million
9.	Saudi Arabia	0.82 million
10.	Germany	0.75 million

45. 90% of the TikTok App is downloaded through Android mobile phones. The only exception is the United States, where the TikTok App is most downloaded through iOS mobile phones.

46. TikTok is the most downloaded app of all time. 

Here is a table showing the most downloaded apps of all time. 

Rank	Apps
1.	TikTok
2.	Instagram
3.	Facebook
4.	WhatsApp
5.	Telegram
6.	Zoom
7.	Snapchat
8.	Facebook Messanger
9.	Capcut
10.	Spotify

Source: Demandsage.

Time Spend On TikTok Statistics

TikTok users spend a lot of time on TikTok. Daily on average, they spend 1.5 hours on this app.

In this section, we will see how much time TikTok users spend on TikTok. 

47. TikTok users spend an average of 650 minutes weekly using the app.

Here is a table showing how much time TikTok users spend on the TikTok app. 

Time Period	Time Spend
Daily	110 minutes (1.5 hours)
Weekly	650 minutes (10.5 hours)
Monthly	2700 minutes (45 hours)
Quarterly	8100 minutes (135 hours)
Yearly	32870 minutes (547.5 hours)

48.  TikTok users spent 2700 minutes on TikTok App monthly in January 2023. 

Here is a table showing monthly time spent on TikTok App.

Time	Average time Spent
2019 (October)	442.90 minutes
2019 (November)	526.10 minutes
2019 (December)	526.10 minutes
2020 (January)	680 minutes
2020 (January)	731.60 minutes
2020 (February)	858 minutes
2023 (January)	2700 minutes

Source: Demandsage.

Most Popular Categories On TikTok

According to Demandsage, Entertainment is the most popular category on TikTok. 

In this section, we will see the top popular categories of TikTok. 

49. The most popular category on TikTok is Entertainment, with 535 million hashtag searches. 

Here is a table showing the popular categories on TikTok by Hashtag search.

Category	Hashtag Searches
Entertainment	535 billion
Dance	181 billion
Prank	79 billion
Sports/Fitness	57 billion
DIY/Home reno	39 billion
Skincare/Beauty	33 billion
Fashion	27 billion
Cooking/Recipes	18 billion
Advice/Life Hack	13 billion
Pets	10 billion
Outdoors	2 billion

Source: Demandsage.

Social Media Engagement Rate Per Post Statistics

The engagement rate per post on TikTok varies by influencer. Micro-influencers have more engagement rate than mega-influencers. 

In this section, we will see the important statistics about social media engagement rates. 

50. According to Upfluence Data, the engagement rate of Micro-influencers on TikTok is 17.96%. 

Here is a table showing the engagement rate of Micro-influencers by social media apps.

Apps	The Engagement Rate of Micro-influencers
TikTok	17.96%
Instagram	3.86%
YouTube	1.63%

51. The engagement rate of Mega-influencers on TikTok is 4.96%.

Here is a table showing the engagement rate of Mega-influencers by social media apps.

Apps	The Engagement Rate of Mega-influencers
TikTok	4.96%
Instagram	1.21%
YouTube	0.37%

Source: Demandsage.

TikTok Interaction Statistics

In the United States, Users open their TikTok app an average of 8 times. 

In this section, we will see all the important statistics about TikTok interaction. 

52. TikTok is the most engaging social media app, with an average of 10.85 minutes of session length. 

53. Users use the TikTok app eight times daily in the United States. 

54. TikTok creators with 100,000+ followers have the most engagement. 

Here is a table showing the engagement of TikTok by the top 5 countries. 

The Top Countries	TikTok Engagement
Norway	1 hour and 14 minutes
The United States	1 hour and 8 minutes
Poland	1 hour and 8 minutes
The United Kingdom	1 hour
France	1 hour

Source: Demandsage. 

Most Followed TikTok Creators

There are many creators on TikTok, but Khabane Lame is the top creator worldwide. He has the most followers on TikTok. 

In this section, we will see some of the top TikTok creators by their followers. 

55. Khabane Lame is the most followed TikTok creator, with 154.1 million followers. 

Here is a table showing the top TikTok creator worldwide by Followers.

TikTok Creators	TikTok Handle	Followers
Khabane Lame	@khabi.lame	154.10 million
Charli D’Amelio	@charlidameli0	149.50 million
Bella Porch	@bellaporch	92.70 million
Addison Rae	@addisonre	88.90 million
Will Smith	@willsmith	73 million
Zach King	@zachking	72.5 million
Kimberly Loaiza	@kimberly.loaiza	71.6 million
MrBeast	@mebeast	70 million
Burak Özdemir	@cznburak	67.10 million
The Rock	@therock	65.10 million

Source: Demandsage, datareportal.com.

Most Popular Hashtags On TikTok

#fyp (For You Page) is the top hashtag on TikTok. After that, #foryou ranks second, with a use of 2.1 trillion times. 

In this section, we will see all the top hashtags on TikTok. 

56. Data Reportal shows #fyp is used 3.4 trillion times as of 2023.

Here is a table showing the Top hashtag of TikTok: 

Hashtags	Number of times it has been used
#fyp	3.4 trillion
#foryou	2.1 trillion
#foryoupage	1.3 trillion
#viral	1.2 trillion
#tiktok	0.42 trillion
#trending	0.30 trillion
#duet	0.30 trillion
#funny	0.26 trillion
#comedy	0.18 trillion
#trend	0.16 trillion
#humor	O.15 trillion
#greenscreen	0.12 trillion
#anime	0.11 trillion
#love	0.10 trillion
#stitch	0.094 trillion

Source: datareportal.com.

TikTok Revenue Statistics

Globally, the revenue of TikTok was over $9.30 billion in 2022. The revenue of TikTok is increasing daily. 

In this section, we will see all the important statistics about TikTok revenue. 

57. The total revenue of TikTok was $2.96 billion in Q4 of 2022. 

Here is a table showing the total revenue of TikTok from 2017 to 2022 by quarter.

Quarter	TikTok revenue
Q1 of 2017	$11 million
Q2 of 2017	$13 million
Q3 of 2017	$15 million
Q4 of 2017	$23 million
Q1 of 2018	$29 million
Q2 of 2018	$29 million
Q3 of 2018	$43 million
Q4 of 2018	$49 million
Q1 of 2019	$56 million
Q2 of 2019	$65 million
Q3 of 2019	$82 million
Q4 of 2019	$167 million
Q1 of 2020	$347 million
Q2 of 2020	$638 million
Q3 of 2020	$778 million
Q4 of 2020	$883 million
Q1 of 2021	$814 million
Q2 of 2021	$1.096 billion
Q3 of 2021	$1.2 billion
Q4 of 2021	$1.57 billion
Q1 of 2022	$1.73 billion
Q2 of 2022	$2.13 billion
Q3 of 2022	$2.56 billion
Q4 of 2022	$2.96 billion

58. TikTok ad revenue is $6.4 billion as of 2023. 

Here is a table showing the ad revenue of TikTok worldwide from 2020 to 2026*.

Year	TikTok Ad revenue
2020	$2 billion
2021	$4 billion
2022	$5.04 billion
2023	$6.4 billion
2024	$8.2 billion
2025*	$10.59 billion
2026*	13.79 billion

*Predicted

Source: Statista, Businessofapps.com.

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Conclusion

We are at the end of our article. I want to sum up this article by saying this TikTok is the most popular social media app worldwide. 

As its popularity increase, the number of monthly active users of TikTok increase. Since its launch, the revenue and users of TikTok increasing daily. 

TikTok user statistics are changing daily; for the latest update, revisit this article. We will be updating this from time to time. 

FAQS