TikTok surpassed 1 billion users in September 2021, and today, this social media app has over 1.56 billion users.
The gender ratio of male and female users in TikTok is somewhat similar, with male users taking the lead with a minor difference.
Let us explore TikTok user statistics in detail and take a detailed look at its active users, registered users, demographics, users by country, penetration rate, and more in this article.
TikTok Users: Top Picks (2024)
- TikTok has 1.56 billion monthly active users as of 2024.
- TikTok has over 1.92 billion registered users worldwide as of 2024.
- 52% of the TikTok users are male, while 48% are female.
- With 148.92 million TikTok users, the United States has the highest number of TikTok users worldwide as of 2024.
- The United States has a TikTok user penetration rate of 55.3%
- 23% of the Internet users worldwide use TikTok.
- 24.65% of the social media users use TikTok globally.
- TikTok was downloaded over 1 billion times in 2023.
How Many People Use TikTok?
- 1.56 billion people worldwide use TikTok actively every month.
According to the parent company ByteDance, TikTok surpassed 1 billion users in September 2021.
With the rapid growth of users, TikTok has become one of the fastest-growing apps worldwide.
Source: Statista, Backlinko.
- Currently, the number of users registered on TikTok is expected to be over 1.92 billion.
In 2024, the number of registered users on TikTok is anticipated to reach 2.05 billion.
Comparatively, in 2022, the number of registered users on TikTok was 1.71 billion.
The registered users on TikTok grew from 347.1 million in 2018 to 1.71 billion in 2022. That was an overall growth of 395.25% in just 4 years.
The following table displays the number of registered TikTok users worldwide.
| Year | Number of TikTok Registered Users |
| 2027* | 2,249 million |
| 2026* | 2,198 million |
| 2025* | 2,136 million |
| 2024* | 2,051 million |
| 2023* | 1,922 million |
| 2022 | 1,719 million |
| 2021 | 1,407 million |
| 2020 | 1,035 million |
| 2019 | 653.5 million |
| 2018 | 347.1 million |
*- Projected Numbers
Source: Statista.
TikTok User Demographics
- Over one-fourth of TikTok users in the United States are aged between 25 to 34.
Most TikTok users (25.2%) are between 25 and 34 years old. At the same time, 2.5% of TikTok users aged 11 or under.
23.9% of TikTok users are between 25 and 34 years old.
The following table displays the Age demographics of TikTok users in the United States.
| Age Group | Percentage of TikTok users in the United States |
| 11 or under | 2.5% |
| 12 to 17 year | 17.7% |
| 18 to 24 year | 23.9% |
| 25 to 34 year | 25.2% |
| 35 to 44 year | 17.1% |
| 45 to 54 year | 6.7% |
| 55 to 64 year | 5.2% |
| 65 or over | 1.8% |
Source: Backlinko.
- 52% of the TikTok users are male, while 48% are female.
The number of male and female users on TikTok, as recorded in October 2023, is almost similar. However, male users dominate the platform.
Source: Statista.
- 15% of the female users on TikTok are aged 25 to 34, while 17.6% of the male users are aged the same.
The highest share of male and female users is between 25 and 34 years of age.
Besides, 18.1% of the TikTok users aged 18 to 24 are female, while 18.6% are male.
The following table displays a detailed breakdown of the male and female users that belong to different age groups.
| Age Group | Female TikTok Users | Male TikTok Users |
| 18-24 | 18.1% | 18.6% |
| 25-34 | 15% | 17.6% |
| 35-44 | 7.5% | 8.5% |
| 45-54 | 4.1% | 4.2% |
| 55+ | 3.3% | 3% |
Source: Statista.
TikTok Users By Country
- With 148.92 million TikTok users, the United States has the highest number of TikTok users worldwide as of 2024.
Indonesia has the second-highest number of TikTok users, with 126.83 million residents using the social media app.
Brazil and Mexico follow Indonesia with the third and fourth-highest TikTok users.
The following table displays the countries with the highest number of TikTok users.
| Country | Number of TikTok users |
| United States | 148.92 million |
| Indonesia | 126.83 million |
| Brazil | 98.59 million |
| Mexico | 74.15 million |
| Vietnam | 67.72 million |
| Russian Federation | 58.59 million |
| Pakistan | 54.38 million |
| Philippines | 49.09 million |
| Thailand | 44.38 million |
| Turkey | 37.73 million |
| Bangladesh | 37.36 million |
Source: Statista.
TikTok Users By Region
- The number of TikTok users aged 18 and above in North America was 127.4 million in 2023.
Comparatively, the number of TikTok users in South America was 165.3 million.
The lowest number of TikTok users is in the Oceania region. Only 9.9 million people use TikTopk in the region.
The following table displays the breakdown of TikTok users in different regions as of 2024.
| Region | Number of TikTok Users |
| Northern America | 127.4 million |
| Central America | 62.4 million |
| Southern America | 165.3 million |
| Western Europe | 57.5 million |
| Northern Europe | 30.4 million |
| Southern Europe | 41.9 million |
| Eastern Europe | 93.0 million |
| Northern Africa | 34.7 million |
| Southern Africa | 12.8 million |
| Western Asia | 110.2 million |
| Central Asia | 11.1 million |
| Southern Asia | 27.5 million |
| Southeastern Asia | 276.1 million |
| Eastern Asia | 31.9 million |
| Oceania | 9.9 million |
Source: Data Reportal.
TikTok User Penetration
8. The United States has a TikTok user penetration rate of 55.3%
The United Arab Emirates has the highest user penetration at 136.4%. Saudi Arabia follows the UAE with a TikTok user penetration rate of 135%.
The worldwide TikTok penetration rate is 27.5%.
Besides, South Korea has a TikTok penetration rate of just 15.6%.
Here is a table showing the penetration of TikTok among the selected countries:
| Country | TikTok Penetration |
| United Arab Emirates* | 136.4% |
| Saudi Arabia* | 135% |
| Malaysia* | 113.6% |
| Singapore | 65.2% |
| Indonesia | 64.8% |
| Ireland | 60.3% |
| United States | 55.3% |
| Russia | 51.3% |
| France | 49.4% |
| Australia | 46.6% |
| South Africa | 43.2% |
| United Kingdom | 42.2% |
| Canada | 38% |
| Japan | 24.7% |
| South Korea | 15.6% |
*- The values may have exceeded 100% due to fake and duplicate accounts and incorrect user answers.
Source: Statista.
TikTok’s Rank Among Other Social Media Platforms
- TikTok has become the 5th most popular social media platform, with 1.56 billion monthly active users.
It has left behind the giants like WeChat and Facebook Messenger in popularity.
The following table displays the most popular social media apps according to the monthly active users.
| Social Media Platform | Number of monthly active users |
| 3,049 million | |
| YouTube | 2,491 million |
| 2,000 million | |
| 2,000 million | |
| TikTok | 1,562 million |
| 1,336 million | |
| Facebook Messenger | 979 million |
| Telegram | 800 million |
| Douyin | 752 million |
| Snapchat | 750 million |
Source: Statista.
TikTok Downloads Statistics
- TikTok was downloaded over 1 billion times in 2023.
2023 witnessed the highest number of TikTok downloads worldwide. Comparatively, in 2022, TikTok was downloaded 856.69 million times.
That was an increase of 16.79% in total TikTok downloads recorded in 2023.
The following table displays the number of TikTok downloads recorded over the years.
| Year | Number of TikTok Downloads |
| 2023 | 1,000.57 million |
| 2022 | 856.69 million |
| 2021 | 721.09 million |
| 2020 | 984.49 million |
| 2019 | 703.84 million |
| 2018 | 653.75 million |
Source: Statista.
11. TikTok is the most downloaded app of all time.
Here is a table showing the most downloaded apps of all time.
| Rank | Apps |
| 1. | TikTok |
| 2. | |
| 3. | |
| 4. | |
| 5. | Telegram |
| 6. | Zoom |
| 7. | Snapchat |
| 8. | Facebook Messanger |
| 9. | Capcut |
| 10. | Spotify |
TikTok Usage Statistics
- The average time spent on TikTok is estimated to be 58.4 minutes in 2024.
In 2023, TikTok users spent an average time of 55.8 minutes, while the average time spent on TikTok was 52 minutes in 2022.
The average time spent on TikTok increased from 27.4 minutes in 2019 to 58.4 minutes in 2024. That is an increase of 113.14% in the time spent on TikTok.
The following table displays the average time spent on TikTok by users.
| Year | Average Time Spent on TikTok |
| 2024* | 58.4 minutes |
| 2023 | 55.8 minutes |
| 2022 | 52 minutes |
| 2021 | 45.3 minutes |
| 2020 | 38.6 minutes |
| 2019 | 27.4 minutes |
*-projected numbers
Source: Oberlo
- 40% of the TikTok consumers use TikTok to find information.
Due to the short-form video content, nearly 10% of GenZ consumers use TikTok to search for information over search engines like Google.
Besides, according to a recent survey, 74% of GenZ internet users stated that they used TikTok for search, and 51% of them favored TikTok over Google.
Hence, 53% of the businesses are looking forward to boost their investment in TikTok marketing due to its effectiveness and higher ROI.
Source: eMarketer.
- The average user opens the TikTok app 19 times per day.
With smartphone access just at our fingertips, users open social media apps multiple times a day.
Hence, according to the latest data, an average TikTok user opens the app 19 times daily.
Source: Social Sheperd.
- TikTok users, with over 10 million followers, witnessed the highest average engagement rate of 10.52%.
At the same time, TikTok users with 100K to 500K followers witness an average engagement rate of 9.74%.
The following table provides further details about the average engagement rates witnessed by TikTok users according to the number of followers.
| Number of followers | Average engagement rates |
| 100k to 500k | 9.74% |
| 500k to 1M | 9.81% |
| 1M to 5M | 10.32% |
| 5M to 10M | 10.46% |
| Over 10M | 10.52% |
Source: Statista.
Most Popular Categories On TikTok
- The most popular category on TikTok is Entertainment, with 535 billion hashtag views.
Dance and Pranks were the second and the third most popular TikTok content, with 181 billion and 79 billion hashtag views, respectively.
Here is a table showing the popular categories on TikTok by Hashtag views according to data recorded in 2020.
| Category | Hashtag Views |
| Entertainment | 535 billion |
| Dance | 181 billion |
| Prank | 79 billion |
| Sports/Fitness | 57 billion |
| DIY/Home reno | 39 billion |
| Skincare/Beauty | 33 billion |
| Fashion | 27 billion |
| Cooking/Recipes | 18 billion |
| Advice/Life Hack | 13 billion |
| Pets | 10 billion |
| Outdoors | 2 billion |
Source: Statista
Most Followed TikTok Creators
- With 161.8 million followers, Khabane Lame is the most followed person on TikTok.
Charli D’Amelio follows Khabane Lame in the list with 152.3 million followers.
Other influencers included in the top 5 most followed list of TikTok are Bella Porch, MrBeast, and Addison Rae.
The following table provides further details about the most followed TikTokers worldwide as of 2024.
| TikTok Creators | TikTok Handle | Followers |
| Khabane Lame | @khabi.lame | 161.8 million |
| Charli D’Amelio | @charlidameli0 | 152.3 million |
| Bella Porch | @bellaporch | 93.9 million |
| MrBeast | @mrbeast | 93.7 million |
| Addison Rae | @addisonre | 88.6 million |
| Zach King | @zachking | 81.2 million |
| Kimberly Loaiza | @kimberly.loaiza | 80.9 million |
| Burak Özdemir | @cznburak | 74.9 million |
| Domelipa | @domelipa | 73.3 million |
| Dixie D’Amelio | @dixiedamelio | 56.3 million |
Most Popular Hashtags On TikTok
- #fyp is the most popular TikTok hashtag, with 55.2 trillion views in 2024.
The second most popular hashtag is #foryou, with 31.6 trillion views.
Other popular hashtags that made it to the top 5 are #viral, #foryoupage, and #tiktok.
The following table displays the most popular hashtags among TikTok users as of 2024.
| Hashtags | Number of times it has been used |
| #fyp (For You Page) | 55.2 trillion |
| #foryou | 31.6 trillion |
| #viral | 21.5 trillion |
| #foryoupage | 19.4 trillion |
| #tiktok | 7.2 trillion |
| #fy | 6.1 trillion |
| #trending | 5.4 trillion |
| #funny | 4.2 trillion |
| #duet | 3.5 trillion |
| #comedy | 2.2 trillion |
| #love | 1.6 trillion |
| #meme | 1.3 trillion |
Source: Sprout Social
Conclusion: The Number of TikTok Users Is Expected To Reach 2 Billion By The End of 2024
The number of registered users on TikTok is anticipated to cross the 2 billion benchmark in 2024. So, the number of monthly active users on TikTok is also estimated to grow rapidly.
Hence, it will be interesting to see if TikTok overtakes Instagram and WhatsApp to become the third most popular social media platform or if it stays in the 5th position in 2024 as well.
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