Semrush vs Serpstat (2024): Which Tool Is Better & WHY?

Semrush or Serpstat – it’s a question that many venturing into the SEO space have to face. Both tools are different offering different set of features to users.

While Semrush is undoubtedly a complete SEO tool, Serpstat shines with its reasonable pricing and impressive features.

So, which tool to choose?

In this comparison between Semrush and Serpstat, I will get into details and use different parameter to compare.

Read my detailed Semrush vs. Serpstat comparison to know which tool aligns best with your SEO goals and budget.

Semrush vs Serpstat: Quick Comparison (2024)

To give you a quick overview, here’s a comparison of Semrush and Serpstat’s primary attributes;

Attributes SemrushSerpstat
Best For Complete SEO & SEM StrategyGood keyword research and backlink analysis
Pricing $129.95 to $499.95 monthly$59 to $479 monthly
Free Trial Yes (14-Day Free Trial)Yes (7-day Free trial)
Free Plan Yes  (10 Free searches per day)Yes (Free version)
Keywords Database 23 Billion7 Billion
Backlink Database43 Trillion1.1 Trillion
User Interface Detailed interface with excellent data visualizationSimple and clutter-free interface
Website AnalysisStand alone Semrush .Trends toolkit Average website analysis with helpful URL analysis feature
Social Media AnalysisSeparate module for social media analysisNo tool for Social media analysis.
Rank Tracker Detailed rank tracking capabilitiesSimple rank tracker with keyword tracking for Google and Yandex. 
Site AuditUltra-detailed with analysis for over 130+ on page SEO parameters. Comprehensive site audits and a unique Domain Optimization Score.
SupportMail, Phone and Chat Mail and Chat
Learning Centre Knowledge hub, Semrush AcademyPersonal consultation, Serpstat academy

What Is Semrush?

Semrush is a full-feature SEO software suite with over 55+ tools. It’s a complete SEO toolkit which offer a complete set of tools. Furthermore, its massive keywords and backlinks database, coupled with complete SEO profiles of over 800 million domains, enables it to paint the most accurate picture of the SEO status of you and your competitor’s websites.

Semrush vs Serpstat - Semrush

Powerful features, ultra-detailed reports, and extensive data limits make Semrush a perfect choice for SEO professionals and agencies.

What Is Serpstat?

Serpstat is also an all-in-one SEO platform, but with a clear distinction from Semrush – it emphasizes affordability. It boasts a simple interface and an impressive keyword research tool.

Semrush vs Serpstat: Serpstat

Founded in 2013, Serpstat evolved from an in-house solution to a leading SEO tool serving 200k SEO professionals worldwide. Clear visuals, a less cluttered interface, and simple functionality make it one of the best SEO tools for small businesses.

Semrush vs Serpstat: Advantages & Disadvantages

Semrush and Serpstat flex their muscles in key SEO areas. However, they also have some limitations that savvy SEO professionals should know. Let’s check the advantages and disadvantages of Semrush and Serpstat;

Semrush Advantages

  • Complete package for SEO and SEM.
  • Huge keywords and backlink database.
  • Additional toolkit for social media marketing.
  • Powerful content optimization capabilities.
  • Proprietary AI writing tool.
  • AI and Machine learning algorithms for data segmentation and visualization.
  • A whole range of add-ons for extra functionality.
  • Multiple integrations with third-party apps.

Semrush Disadvantages

  • It’s a pricey SEO tool.
  • Need to be more beginner-friendly.
  • Cluttered interface.
  • The number of users per subscription is limited.

Serpstat Advantages

  • Functionally rich keyword research tool.
  • Generous batch analysis feature.
  • Neat, one-click site audit function.
  • Allow in-depth single URL analysis
  • Useful visibility trend monitoring feature.
  • Straightforward, user-friendly interface.
  • Impressive Chrome extension integration.
  • AI-assisted content writing tool.
  • Super speedy customer support service.
  • Custom and visually rich SEO reports.

Serpstat Disadvantages

  • No backlink or social media tracking feature.
  • Data accuracy is not as precise as Semrush.
  • Limited keywords and backlink database.
  • The initial setup is clumsy.
  • The feature set is still limited compared to Semrush or other premium SEO tools.

Semrush vs Serpstat: Feature Comparison

The latest SEO statistics reveal that 53% of all website traffic comes from organic sources, that is, search engines. Both Semrush and Serpstat promise premium features to ace organic visibility. But which tools come on top? Let’s find out with a detailed feature comparison.

Keyword Research

Keyword research is the foundation of SEO; that’s why Serpstat and Semrush both offer robust keyword research tools. The serpstat keyword research tool is decent enough, supported by a huge database of 7 billion keywords. Likewise, it also stores details of about 570 million paid keywords.

Serpstat - Keyword Research

Powered with these databases, Serpstat comes up with reasonably good details of any given keyword. Details like CPC, volume, difficulty, etc., are there, but advanced matrices like search intent, etc., must be included.

But when you compare these details with Semrush, they appear too basic. Semrush has 23 billion keywords in its database. Likewise, it offers related keyword ideas ranging in millions, plus advanced matrices like search intent, global and regional volume, and the number of backlinks required to rank for those keywords.

Verdict – Serpstat keyword research is simple and beginner-friendly. But Semrush provides far better insight about any given keyword than Serpstat.

On-Page SEO

Serpstat boasts excellent on-page SEO capabilities. You can efficiently perform website analysis to identify SEO vulnerabilities quickly. Besides, it also includes a powerful site audit feature that offers extra detailed information about SEO issues.

Serpstat - On Page SEO

Serpstat neatly segments issues into severity and simultaneously provides suggestions to rectify them. Likewise, its domain optimization score is beneficial and offers a glance at the overall state of a website’s SEO.

Semrush provides Site Audit, On-page SEO checker, and Log file analyzer tools to find on-page SEO details. Semrush tracks over 130 On-Page SEO factors to weed off related errors.

Likewise, its On-page SEO crawler offers a quick overview of website SEO and provides key reports on crawl ability, content length keywords, etc.

Verdict – Serpstat and Semrush both offer excellent On-page SEO analysis features. However, Semrush goes deeper and provides detailed error reports and suggestions.

Off-Page SEO

Off-page SEO features in Serpstat are exceptional. You can extract details on external links, anchor texts, top pages, etc. But its link intersect feature is most impressive – you can easily uncover backlinks you lack compared to your competitors.

Serpstat - Off Page SEO

On top of that, the recent Serpstat Domain Rank feature further provides a detailed overview of your backlinks profile. However, its backlinks database (1 trillion) is too small compared to Semrush (43 trillion backlinks). Consequently, Semrush provides a more accurate picture of backlinks profile than Serpstat.

Moreover, Semrush includes five tools ( link-building, backlink audit, backlink analysis, bulk backlink analysis, and backlink gap analysis tools). Therefore, apart from the usual backlinks details, you can also identify your competitors, find the most powerful backlinks your competitors have, and find domains for link prospecting.

Verdicts – Semrush easily beat Serpstat with its massive backlink details. Its link outreach feature is impressive. Likewise, it comes up with precise details of link profiles about a domain and URL. Therefore, I think Semrush is better for off-page SEO than Serpstat.

Paid Research

Serpstat offers decent enough PPC analysis features. You can easily extract details like CPC, Ads, Volume, and more. Besides, Serpstat PPC analysis also uncovers competitors based on the top 100 biddings for a given keyword. Most importantly, it provides actual ad examples and their text to give you an overview of what PPC campaigns are running for a particular keyword. In short, you can easily evaluate competitors’ ad copies, targeted keywords, etc., via Serpstat.

Semrush also includes a dedicated PPC toolkit. It reveals your primary competitors, their paid keywords, and their live ads. It also consists of a keyword gap feature that helps you identify keywords your PPC campaigns are missing. Serpstat doesn’t have this functionality. Likewise, Semrush also includes PPC keyword and rank-tracking tools to craft and track PPC campaigns effectively. Once again, Serpstat does not include such elaborate PPC features.

Semrush vs SerpStat: User Experience

One crucial factor determining an SEO tool’s quality is its usability. However powerful an SEO tool may be, if it’s too daunting to use, you will fail to benefit from its impressive features. Let’s explore how Semrush and Serpstat fare in terms of user experience;


Semrush and Serpstat are both SaaS, so they only require a subscription to get you started with the platform. With Serpstat, you can also begin with a 7-day free trial; however, the features are still limited. On the other hand, Semrush offers a free subscription as well as a 14-day free trial. Although the free subscription only offers ten searches and limited functionality, the Semrush free trial unlocks all the features associated with the particular subscription plan.

Verdict – Overall, Semrush and Serpstat both offer similar ease regarding setup. You can sign up for a free trial and start analyzing your website’s SEO.

User Interface

Serpstat offers a more intuitive interface than Semrush. Although both tools feature a somewhat similar interface, Serpstat wins over the visualization and ease of navigation. Unlike Semrush, which puts too many details in one screen segment, Serpstat takes things easy. It has a section-wise layout, with each section displaying data about a single matrix. You have to scroll down a bit, but elaborative details help you grasp everything quickly. That said, Serpstat is slightly sloppy and takes a while to fetch details. In comparison, Semrush is fast and promptly churns out all the details.

Verdict – Serpstat is a clear winner with its exceptional data visualization and smooth navigation.

Customer Support

In Semrush, customers can obtain support via three channels – email, phone, and chat. In contrast, Serpstat only offers chat and email support. Although its email support is super-speedy, it still doesn’t match the convenience of phone support.

Serpstat - Customer Support

Besides that, Semrush and Serpstat maintain a massive help center with detailed information regarding the tool and its working. Serpstat even offers personal consultations about using the platform for maximum impact. Besides, it also features Serpstat Academy, an online learning platform that offers free certification courses on SEO.

While Semrush doesn’t have a personal consultation program, it does feature its online learning platform, the Semrush Academy. Compared to Serpstat Academy, Semrush Academy features more courses, and its certifications are better recognized in the industry.

Verdict – Serpstat offers a robust support environment; Semrush leads with multiple support channels and an extra-extensive online learning platform.

Semrush vs Serpstat: Pricing Comparison

Pricing is a crucial factor when considering an SEO tool. Here’s the pricing breakdown of Sermrsuh and Serpstat;

Serpstat Pricing

Serpstat is more cost-effective than Semrush. While Semrush pricing ranges between $129.95 to $499.95 per month, Serpstat only costs $50 to $100 per month. Only its agency plan is comparable to Semrush with a $410 subscription.

Serpstat - Pricing

Semrush Pricing

Besides, you can pull more reports in Semrush (up to 50,000) than Serpstat (up to 10,000 in the team plan). Likewise, Semrush allows more projects compared to Serpstat.

However, when you compare the business plan of both tools, Separate seems ahead with its 250 project limits compared to Semrush’s 40 projects. To claim a discount on Semrush, you can follow the guide here.

Likewise, Serpstat add-ons are too limited compared to Semrush. In Semrush, you have Local, Trends, Social, Agency Growth Kit, and Impact Hero available as add-ons. On the other hand, Serpstat only offers a Local SEO add-on.

Verdict – Serpstat is affordable, but the level of detail you can pull in Semrush is unparalleled. Therefore, Serpstat is indeed low-cost, but Semrush provides better value for money. Check out Semrush Black Friday deals to get a massive discount on your purchase.

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Which One To Choose Semrush or Serpstat?

So, these are the details you must know about the two versatile SEO tools in the market – Semrush and Serpstat. Serpstat packs enough juice for decent backlink analysis and keyword research. Overall, it can help you devise a workable SEO strategy.

But if you want truly detailed link analysis, in-depth keyword research, and advanced PPC analysis, Semrush is a far better choice. One look at Semrush statistics is enough to understand that the depth of data it can offer is unmatched. 

Overall, if you have exposure to SEO and wish to take things to the next level, Semrush is perfect.

However, if you are still new to SEO, start with Serpstat. It doesn’t overwhelm you with a complex interface and too many features.

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