16 Best Semrush Alternatives of 2025 (Free & Paid)

Semrush is one of the most popular and widely used SEO tools available on the market, but it’s not the only option in town. It has expensive plans, which is one of the significant reasons you should look for its alternatives.

So, if you are hunting for Semrush alternatives, you have come to the right page. 

Note: If you are looking for a Semrush Alternative just because of its expensive pricing, you should check out the Semrush coupon to get upto 17% discount on your purchase.

This post will explore the top 16 Semrush alternatives worth considering. We will review these options and highlight their key features and pricing. 

So, without wasting any more time, let’s get started.

Top 16 Semrush Alternatives: In A Nutshell (2025)

Check out the table below if you need a quick overview of all the mentioned Semrush alternatives.

Sr. No.	Semrush Alternatives	Key Takeaway
1	Ahrefs	All-in-one SEO Suite
2	Moz Pro	Supports multiple search engines
3	Serpstat	Affordable and complete SEO tool
4	SEO Powersuite	SEO tracking solution
5	SpyFu	Best competitive intelligence tool
6	Ubersuggest	Free Semrush alternative
7	Majestic	All-in-one link-building and link intelligence platform
8	CognitiveSEO	Complete digital marketing solution
9	Screaming Frog	Advanced SEO site auditing tool
10	BuzzSumo	Best for content and social media marketing
11	SimilarWeb	Best for analyzing competition
12	Wordtracker	Best for detailed SEO insights and keyword research
13	WebCEO	Best for creating white-label reports
14	Keyword Planner	Best for planning campaigns with Google Ads
15	Advanced Web Ranking	Best for local and mobile SERP tracking
16	Mangools	Best for analyzing SERP and finding keywords

Now that you have looked at the alternatives let us get into their detail. 

1. Ahrefs

The very first Semrush alternative on our list is Ahrefs. It is one of the most established SEO tools in the market.

Ahrefs is an ideal option if you need data from various search engines. Ahrefs gives access to source data from 10 search engines, including YouTube, Bing, Amazon, and Google. On the other hand, Semrush only provides data for one search engine, i.e., Google.

Another reason to choose Ahrefs over Semrush is that its broken link analysis tool is more user-friendly than Semrush’s, and its content gap and link intersect tools allow you to analyze multiple sites simultaneously.

Bonus: Experience Ahrefs with a free trial offer here.

Key features of Ahrefs

• Keyword Explorer
• Rank Tracker
• Site Audit
• Site Explorer
• Content Explorer
• Broken Link Checker
• Backlink Checker
• Competitor Analysis

Pricing of Ahrefs:

Ahrefs comes with four pricing tiers:

• Lite: $99 per month
• Standard: $199 per month
• Advanced: $399 per month
• Enterprise: Starts at $999

2. Moz Pro

Moz Pro is another complete package of SEO tools considered one of Semrush’s biggest competitors. Its goal is to make the complexities of SEO easier to understand and more achievable.

In terms of functionality, both Moz Pro and Semrush are highly competitive. However, Moz Pro offers additional features, such as a Chrome extension and unlimited scheduled PDF reports, which Semrush lacks. 

Moreover, Moz Pro ranks data based on multiple search engines, such as Bing and Yahoo. Whereas Semrush only provides you with access to Google, which might be one of the reasons why you must choose Moz Pro over Semrush.

Besides, if you’re looking for a tool you can try before investing, you must check out Moz Pro, as it offers a free trial for 30 days.

Bonus: We have already thoroughly compared Semrush vs Moz here. Are you choosing the best SEO tool?

Key features of Moz Pro:

• Rank Tracking
• Site Auditing
• Custom Reports
• Chrome Extension
• Page Optimization
• Keyword Research
• Link Explorer

Pricing of Moz pro:

Moz Pro offers four varied pricing options:

• Standard: $99 per month
• Medium: $179 per month
• Large: $299 per month
• Premium: $599 per month

3. Serpstat

Serpstat was designed for SEO professionals, PPC specialists, content managers, analytics experts, and digital marketers.

Like Semrush, Serpstat also delivers many features under one roof. This alternative provides everything you need for a great price to work on your website’s SEO and keyword optimization strategy, and some of the tools are even free to use.

Overall, Serpstat is an excellent option if you’re on a limited budget and searching for an affordable Semrush alternative.

Key features of Serpstat:

• Keyword Research 
• Advertising Analysis 
• Search Analytics
• Content Marketing Ideation 
• Competitor Research
• On-Page Site Audit Tool
• Rank Tracking
• White Label Reports 
• Market Intelligence
• Backlink Analysis 

Pricing of Serpstat:

Serpstat has four types of pricing levels:

• Individual: $59 per month
• Team: $119 per month
• Agency: $479 per month
• Custom: If you need a custom plan per your SEO needs, you can contact the Serpstat team.

4. SEO PowerSuite

If you’re looking to conduct an extensive analysis of multiple keywords, content pages, backlinks, and rankings across various search engines, SEO PowerSuite is worth exploring. SEO PowerSuite delves deep into every aspect of SEO.

While Semrush provides specific Keyword Research tools, SEO PowerSuite offers a wide range of site auditing features. If you’re a beginner, SEO PowerSuite is an excellent option. It has a user-friendly interface, and well-organized features make it easy to navigate. 

Furthermore, you can download its free version and use it for as long as you like. When it comes to pricing, it still outperforms Semrush.  

You can try SEO PowerSuite if you want a complete SEO tool that goes beyond keyword research and provides a user-friendly, cost-effective experience.

Key features of SEO PowerSuite:

• Website Auditor
• Rank Tracker
• LinkAssistant
• SEO Spyglass
• Site Structure Visualization
• Page Speed Checker

Pricing of SEO PowerSuite:

SEO PowerSuite is a downloadable SEO software that comes with three pricing options:

• Free: $0
• Professional: $299/year
• Enterprise: $499/year

5. SpyFu

SpyFu is another robust competitive analysis and keyword research tool that lets you learn about your competitors’ online marketing strategies, such as their ad copies, backlinks, and top organic and paid keywords.

One compelling reason to switch to Spyfu is its ability to offer comprehensive PPC information at a much lower price than Semrush. SpyFu can be a better option for users on a tight budget who only work on paid search campaigns. 

More importantly, SpyFu offers more affordable pricing plans than Semrush, and two of its three pricing plans provide unlimited data exports. In addition, its rank tracking restrictions are also more flexible than Semrush’s. 

Note: Exploring SpyFu Alternatives Enhance Your Competitive Analysis and Digital Marketing Strategies here.

Key features of SpyFu:

• Domain Search Results
• Competitors Results
• Keyword Search Results
• Domain Comparisons
• Backlinks Searches
• Keyword Group Results
• Filter Sales Leads

Pricing of SpyFu:

SpyFu offers three pricing plans:

• Basic: $39 per month
• Professional: $39/ first month
• Team: $299 per month

6. Ubersuggest

Ubersuggest is a freemium alternative to Semrush. Ubersuggest offers a wide variety of free tools that can assist you in performing fundamental SEO analysis. While the tools and features are essential, it’s also crucial for the platform to be user-friendly and easy to navigate. 

When comparing Ubersuggest and Semrush, we found that they have a similar navigation structure. However, Semrush is known to be more complex, whereas Ubersuggest is designed to be simple and suitable for businesses that prefer a more straightforward search marketing tool. You do not have to be an SEO pro to use Ubersuggest’s features effectively.

So, if you are a newbie searching for a budget-friendly and user-friendly SEO tool for all your basic SEO requirements, you can opt for Ubersuggest. 

Key features of Ubersuggest:

• Backlinks Checker
• Chrome Extension
• Rank Tracking
• Keyword Research
• Competitive Analysis
• Site Audit

Pricing of Ubersuggest:

• Business: $20 per month
• Individual: $12 per month
• Enterprise: $40 per month

7. Majestic

Majestic is another powerful Semrush alternative that caters to the needs of entrepreneurs, media analysts, and SEO professionals. It is an all-in-one link-building and link intelligence platform with one of the world’s largest commercial databases. 

What differentiates it from Semrush is that it offers up-to-date and reliable SEO metrics, including perfect keywords for higher search engine rankings and improved website performance.

Majestic has gained authority and trust over time by having the largest link database in its arsenal. Its site explorer tool enables in-depth exploration of domains and URLs, making it an effective SEO tool.

Majestic is the best option if you want to find highly profitable keywords. 

Key features of Majestic:

• Site Explorer
• Keyword Generator
• Bulk Backlink Checker
• Compare Domains
• Developer API 
• Search Explorer

Pricing of Majestic:

Majestic is available in three pricing options:

• Lite: $49.99 per month
• Pro: $99.99 per month
• API: $399.99 per month

8. CognitiveSEO

Another competitor of Semrush is CognitiveSEO. It is a complete suite of SEO tools. Whether you are a Marketing Agency, SEO expert, startup, or established brand looking to improve the SEO of your website, this Semrush alternative is for you. It will provide you with excellent digital marketing strategy analysis and insights for your company.

CognitiveSEO uses SEO auditing algorithms to determine the finer details of SEO across your website, such as backlinks and keyword strategy, to verify that your plan is completely optimized. 

Key features of CognitiveSEO:

• Site Audit
• Keyword Explorer
• Link Analysis
• Content Optimisation
• Site Explorer Tool
• Rank Tracking
• Google Updates Tracker

Pricing of CognitiveSEO:

CognitiveSEO offers a free trial to explore its features and tools. It has three pricing plans;

• Starter: $129.99 /month
• Premium: $199 /month
• Elite: $499 /month

9. Screaming Frog

The next excellent alternative to Semrush is Screaming Frog. This alternative offers various advanced crawling and reporting tools that marketing experts and larger companies require, but Semrush lacks these options. In addition, Screaming Frog gives you access to much more data than Semrush.

When comparing Screaming Frog with Semrush, we found that Screaming Frog is a specialized solution for website audits, whereas Semrush is a comprehensive SEO solution with several use cases.

Screaming Frog is ideal if you conduct an in-depth site audit to detect and rectify technical SEO issues. 

Key features of Screaming Frog:

• Web Crawler
• Website Audits
• Locate Orphaned Pages
• Crawl staging websites
• Technical SEO Audit
• XML Sitemap Generator
• Custom robots.txt
• Google Analytics Integration
• PageSpeed Insights Integration
• Search Console Integration

Pricing of Screaming Frog:

 Screaming Frog is available in a free and paid version that starts at £199 per Year.

10. BuzzSumo

Last but not least, BuzzSumo is a popular Semrush alternative that allows you to access the most relevant and engaging content while assisting with your social media marketing efforts. It can also provide you with information about your competitors’ strategies. 

Furthermore, BuzzSumo’s data-driven insights may help you write high-quality content that ranks higher in search engines and gets more social media engagements.

So, if you are more interested in content and social media marketing, BuzzSumo is an excellent option.

Key features of BuzzSumo

• Content Discovery
• Content Research 
• Content Alerts
• Content Curation
• Competitor Analysis
• Social Share Tracking
• Influencer Discovery
• Social Backlinks
• Advanced Filtering 
• Data Export
• API

Pricing of BuzzSumo:

BuzzSumo offers five varied pricing options:

• Basic: $119 /month
• Content Creation: $249 /month
• PR & Comms: $249 /month
• Suite:  $499 /month
• Enterprise: $999 /month

11. SimilarWeb

SimilarWeb is another excellent Semrush alternative that gathers data from hundreds of reliable sources to assist SEO marketers with industry research insights. Due to the valuable data it delivers, SimilarWeb has become a must-have tool for many SEO marketers and business owners.

You can also monitor engagement rate, keyword ranking, traffic sources, and other valuable metrics with this Semrush alternative. SimilarWeb allows you to keep track of industry trends through “Salesforce”. “Salesforce.”

Highlighted Features of SimilarWeb

• Keyword Research
• Web Industry Analysis
• Competitor Analysis
• Search Intent Analysis
• App Category Analysis
• Company Analysis
• Website Analysis
• Segment Analysis
• Mobile App Analysis

Pricing of SimilarWeb

You need to contact the SimilarWeb team for pricing details and to get your custom quote.

12. Wordtracker

Wordtracker is a popular tool for discovering low-competition and highly profitable keywords in almost every niche. 

So, if you want to research traffic-generating keywords and increase traffic to your website, Wordtracker is the tool for you. With this tool, you may also better understand what your target audience is searching for. 

Wordtracker is excellent for those who want to spy on their rivals’ keywords, conduct in-depth SEO and PPC research, and extract important data from Google. It is also an affordable tool that allows you to collect data from various trustworthy sources, like YouTube, Google, and Amazon.

Highlighted Features of Wordtracker

• Niche Explorer
• Inspect Tool
• Keyword Research Tool
• Serp Comparison
• Amazon & Youtube Keywords
• Seo Competition Metrics
• Negative Keyword Search

Pricing of Wordtracker

Wordtracker is quite an affordable alternative that comes with three pricing options:

• Bronze: You can get this plan for $27 per month.
• Silver: The silver plan is the most popular plan of Wordtracker, costing $16 per month
• Gold: For just $99 per month, you can purchase its gold plan with more premium features.

13. WebCEO

Another Semrush alternative is WebCEO, with 23 professional-level search engine optimization and marketing tools. A key benefit of WebCEO is that you can add 5 users at no additional cost. This way, you can save more than 50% a year, compared to Semrush.

Besides, the White Label Domain is one of its best features. Using it, you may set up your own domain to host SEO tools that reflect your branding. Also, both clients and teammates can sign on and work together on projects.

Highlighted Features of Web CEO

• SEO Auditing
• Keyword Research
• Intuitive Tools
• Off-Page SEO
• SEO Reporting
• Rank Tracking

Pricing of Web CEO

Web CEO has four pricing levels:

• Solo: Priced at $37 per month, it is ideal for beginners.
• Startup: As the name implies, this plan is perfect for startups, costing $99 monthly.
• Agency Unlimited: This plan is well-suited to agencies. The cost is $99 per month plus scanning fees.
• Corporate: This plan is designed for the in-house team on a fixed budget. It will charge you  $299 per month.

14. Keyword Planner

If you’re searching for a free Semrush alternative only for keyword research, Keyword Planner can be an ideal option for you. It’s a free tool offered by Google. 

Its keyword research tool can assist you in identifying the most relevant search terms for your website or business. 

Furthermore, with Keyword Planner, you can determine the monthly search volume for keywords and an estimated cost to use paid advertising to target those search terms.

Highlighted Features of Keyword Planner

• Keyword Research
• PPC Keyword Research
• Bid Estimation
• Daily Budget Suggestions

Pricing of Keyword Planner

Keyword Planner is a free tool provided by Google.

15. Advanced Web Ranking

Advanced Web Ranking is another helpful Semrush alternative, a web ranking tracker that allows you to monitor the rankings of your website in different search engines. 

Further, It allows you to optimize, analyze, or monitor your website’s performance in SERPs across a number of devices. This is a terrific alternative if you’re searching for a tool to track your keyword rankings specifically. It provides all the essential SEO tools in one platform, making it easy to track all of your campaigns easily and effortlessly.

Highlighted Features of Advanced Web Ranking

• Rank Tracking
• Competitive Analysis
• Seo Reporting
• Precise Keyword Positioning Data
• 3000+ Search Engines
• All Serp Functionality Monitored
• Powerful Serp Data API 
• Data Migration Classification
• Integration Of Google Tools

Pricing of Advanced Web Ranking

Advanced Web Ranking is available in four different plans:

• Pro: The cost of this plan is $99 per month. It is suitable for small businesses or startups.
• Agency: Get this plan for $199 monthly, ideal for agencies and mid-sized companies.
• Enterprise: This Enterprise plan is designed for large enterprises and agencies and costs $499 monthly.
• Custom: It is a custom plan starting from $700 per month.

16. Mangools

Mangools stands out as one of the best alternatives to SEMrush, offering a comprehensive suite of SEO tools that are both powerful and user-friendly. Designed with a clear and intuitive interface, Mangools simplifies the process of keyword research, SERP analysis, rank tracking, backlink analysis, and competitor insights.

Its affordability and effectiveness make it a go-to choice for businesses of all sizes, including notable brands like Airbnb and Adidas. Whether you’re a beginner or a seasoned SEO professional, Mangools provides robust solutions to enhance your online presence and drive organic traffic.

The Mangools suite includes five main tools: KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for comprehensive SEO metrics and competitor analysis.

Each tool provides detailed insights and actionable data, helping users make informed decisions and optimize their SEO strategies effectively.

Highlighted Features of Mangools

• KWFinder: Advanced keyword research tool.
• SERPChecker: In-depth SERP analysis.
• SERPWatcher: Accurate rank tracking.
• LinkMiner: Comprehensive backlink analysis.
• SiteProfiler: Detailed SEO metrics and competitor analysis.
• User-Friendly Interface: Easy to navigate and use.
• Affordable Pricing: Cost-effective plans for various needs.
• Trusted by Top Brands: Used by companies like Airbnb and Adidas

Pricing of Mangools

There are three pricing available on Mangools:

• Mangools Basic: The monthly pricing is $49/month, and annual pricing is $29/month
• Mangools Premium: The monthly pricing is $69/month, and annual pricing is $44.90/month
• Mangools Agency: The monthly pricing is $129/month, and annual pricing is $89.90/month

Related Read:

• Best Screaming Frog Alternatives
• Best AnswerthePublic Alternatives
• Best Ahrefs Alternatives For SEO Professionals

Final Thoughts: Ahrefs & Moz are Suggested Alternatives

To increase your site’s traffic and boost sales, you must have access to reliable and affordable SEO tools. But the problem is that most SEO tools, like Semrush, are expensive. Hence, to find better options than Semrush, we have compiled this list of the top 16 Semrush alternatives.

If you’re looking for a tool with familiar features, Moz Pro and Ahrefs are great choices.

On the other hand, if you are a beginner looking for a more affordable option with a user-friendly interface, Ubersuggest is a good choice. It provides ease of use without compromising on necessary SEO features.

FAQs On Semrush Alternatives